{"id":34877,"date":"2025-05-23T07:07:42","date_gmt":"2025-05-23T13:07:42","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34877"},"modified":"2025-05-30T07:37:26","modified_gmt":"2025-05-30T13:37:26","slug":"brakke-consulting-viewpoint-may-23-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/","title":{"rendered":"Mirante de Brakke, 23 de maio de 2025"},"content":{"rendered":"<p>Recentemente, a Amazon e a Vetsource anunciaram uma parceria para oferecer centenas de medicamentos prescritos para animais de estima\u00e7\u00e3o por meio da Amazon. Embora a parceria com a Vetsource possa ser uma surpresa, n\u00e3o deve surpreender ningu\u00e9m que a Amazon esteja entrando no mercado de medicamentos prescritos para animais de estima\u00e7\u00e3o. A empresa oferece medicamentos para humanos desde 2020 por meio de sua subsidi\u00e1ria Amazon Pharmacy; e os suprimentos para animais de estima\u00e7\u00e3o j\u00e1 representam um grande neg\u00f3cio para a empresa, gerando mais de $22 bilh\u00f5es em receita em 2024.<\/p>\n<p>Quantos neg\u00f3cios a Amazon pode conquistar de farm\u00e1cias especializadas em animais de estima\u00e7\u00e3o, como Chewy e PetMedExpress? De acordo com a pesquisa com donos de animais de estima\u00e7\u00e3o no Relat\u00f3rio de Entregas em Domic\u00edlio de 2024 da Brakke, a Amazon j\u00e1 \u00e9 a fonte n\u00famero #2 para compras online de medicamentos para animais de estima\u00e7\u00e3o (o que inclui produtos sem receita). E como mais de 9 em cada 10 adultos nos EUA s\u00e3o usu\u00e1rios ativos da Amazon, com o marketing certo, parece apenas uma quest\u00e3o de tempo at\u00e9 que a Amazon assuma o lugar n\u00famero #1.<\/p>\n<p>A Amazon parece estar bastante interessada em expandir sua posi\u00e7\u00e3o no mercado pet. Em 2023, houve rumores de que eles poderiam lan\u00e7ar um servi\u00e7o de telessa\u00fade veterin\u00e1ria, e em 2024, lan\u00e7aram servi\u00e7os de telessa\u00fade humana. Parece inevit\u00e1vel que, em breve, a Amazon se torne um ponto de contato \u00fanico para donos de animais de estima\u00e7\u00e3o.<\/p>\n<p><em>Lynn Fondon<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Recentemente, a Amazon e a Vetsource anunciaram uma parceria para oferecer centenas de medicamentos prescritos para animais de estima\u00e7\u00e3o pela Amazon. Embora a parceria com a Vetsource possa ser uma surpresa, n\u00e3o deve surpreender ningu\u00e9m que a Amazon esteja entrando no segmento de medicamentos prescritos para animais de estima\u00e7\u00e3o. Eles oferecem medicamentos para humanos desde 2020 por meio de sua subsidi\u00e1ria Amazon Pharmacy; e os suprimentos para animais de estima\u00e7\u00e3o j\u00e1 s\u00e3o um grande neg\u00f3cio para eles, gerando mais de $22 bilh\u00f5es em receita em 2024. Quanto neg\u00f3cio a Amazon pode obter de farm\u00e1cias especializadas para animais de estima\u00e7\u00e3o como Chewy e PetMedExpress? De acordo com a pesquisa com donos de animais de estima\u00e7\u00e3o no Relat\u00f3rio de Entrega em Domic\u00edlio de 2024 da Brakke, a Amazon j\u00e1 \u00e9 a fonte #2 para compras online de medicamentos para animais de estima\u00e7\u00e3o (que inclui produtos sem receita). E como mais de 9 em cada 10 adultos nos EUA s\u00e3o usu\u00e1rios ativos da Amazon, com o marketing certo, parece apenas uma quest\u00e3o de tempo at\u00e9 que a Amazon assuma o lugar #1. A Amazon parece estar muito interessada em expandir sua posi\u00e7\u00e3o no segmento de animais de estima\u00e7\u00e3o. Em 2023, houve rumores de que eles poderiam lan\u00e7ar um servi\u00e7o de telessa\u00fade veterin\u00e1ria, e eles lan\u00e7aram servi\u00e7os de telessa\u00fade humana em 2024. Parece inevit\u00e1vel que, em breve, a Amazon se tornar\u00e1 um ponto de encontro para donos de animais de estima\u00e7\u00e3o. Lynn Fondon<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34877","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Recently, Amazon and Vetsource announced they are partnering to offer hundreds of prescription pet medications through Amazon.\u00a0 While the partnership with Vetsource may come as a surprise, it shouldn\u2019t surprise anyone that Amazon is moving into the pet prescriptions space. They have offered human prescriptions since 2020 through their Amazon Pharmacy subsidiary; and pet supplies are already big business for them, generating over $22 billion in revenue in 2024. How much business can Amazon grab from specialty pet pharmacies like Chewy and PetMedExpress?\u00a0 According to the pet owner survey in Brakke\u2019s 2024 Home Delivery Report, Amazon is already the #2 source for online pet medication purchases (which includes non-prescription products).\u00a0 And since more than 9 in 10 adults in the USA are active Amazon users, with the right marketing it would seem only a matter of time before Amazon takes over the #1 spot. Amazon appears to be keenly interested in growing their position in the pet space.\u00a0 In 2023 there was talk that they might launch a veterinary telehealth service, and they launched human telehealth services in 2024.\u00a0 It seems inevitable that before long, Amazon will be a one-stop shop for pet owners. Lynn Fondon\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-23T13:07:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-30T13:37:26+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint May 23, 2025\",\"datePublished\":\"2025-05-23T13:07:42+00:00\",\"dateModified\":\"2025-05-30T13:37:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/\"},\"wordCount\":191,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-05-23T13:07:42+00:00\",\"dateModified\":\"2025-05-30T13:37:26+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint May 23, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Recently, Amazon and Vetsource announced they are partnering to offer hundreds of prescription pet medications through Amazon.\u00a0 While the partnership with Vetsource may come as a surprise, it shouldn\u2019t surprise anyone that Amazon is moving into the pet prescriptions space. 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Lynn Fondon","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/","og_site_name":"Brakke Consulting Website","article_published_time":"2025-05-23T13:07:42+00:00","article_modified_time":"2025-05-30T13:37:26+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint May 23, 2025","datePublished":"2025-05-23T13:07:42+00:00","dateModified":"2025-05-30T13:37:26+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/"},"wordCount":191,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/","url":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2025-05-23T13:07:42+00:00","dateModified":"2025-05-30T13:37:26+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-23-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint May 23, 2025"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/34877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=34877"}],"version-history":[{"count":2,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/34877\/revisions"}],"predecessor-version":[{"id":34898,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/34877\/revisions\/34898"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=34877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=34877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=34877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}