{"id":34706,"date":"2025-03-21T08:20:42","date_gmt":"2025-03-21T14:20:42","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34706"},"modified":"2025-03-21T08:20:42","modified_gmt":"2025-03-21T14:20:42","slug":"brakke-viewpoint-march-21-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-21-2025\/","title":{"rendered":"Mirante de Brakke 21 de mar\u00e7o de 2025"},"content":{"rendered":"<p>As not\u00edcias desta semana inclu\u00edram um white paper da empresa de an\u00e1lise de dados Vetsource que indica que as visitas ao veterin\u00e1rio est\u00e3o diminuindo e o crescimento da receita nas cl\u00ednicas est\u00e1 diminuindo. A profiss\u00e3o se beneficiou de um aumento na demanda por cuidados veterin\u00e1rios durante a pandemia, bem como dos aumentos de pre\u00e7os p\u00f3s-pandemia que estavam acima das taxas de infla\u00e7\u00e3o. Parece que o futuro pr\u00f3ximo pode n\u00e3o ser t\u00e3o otimista para as pr\u00e1ticas veterin\u00e1rias.<\/p>\n<p>Os donos de animais de estima\u00e7\u00e3o est\u00e3o, sem d\u00favida, se sentindo espremidos entre os custos veterin\u00e1rios mais altos e os ventos contr\u00e1rios econ\u00f4micos atuais, e \u00e9 improv\u00e1vel que isso melhore no curto prazo. Um discurso sobre o \u201cestado da profiss\u00e3o\u201d do economista-chefe da AVMA na recente Western Veterinary Conference refor\u00e7ou essa afirma\u00e7\u00e3o, citando indicadores econ\u00f4micos que apontam para uma potencial recess\u00e3o.<\/p>\n<p>As decis\u00f5es sobre cuidados de bem-estar para animais de estima\u00e7\u00e3o foram particularmente impactadas: os dados da Vetsource mostraram que as visitas de bem-estar diminu\u00edram em 2024 (as visitas n\u00e3o relacionadas ao bem-estar ou por doen\u00e7a ficaram est\u00e1veis). Al\u00e9m disso, as compras de parasiticidas diminu\u00edram, tanto em n\u00famero de pacientes comprando quanto em meses de prote\u00e7\u00e3o dispensados. Parte do decl\u00ednio pode ser devido aos donos de animais de estima\u00e7\u00e3o mudarem para a compra de produtos em canais de varejo, mas tamb\u00e9m pode refletir escolhas de corte de custos.<\/p>\n<p>A profiss\u00e3o veterin\u00e1ria precisar\u00e1 olhar al\u00e9m dos aumentos de pre\u00e7os e taxas para manter o crescimento da receita. Parceiros da ind\u00fastria, \u00e9 hora de intensificar e apoiar as pr\u00e1ticas veterin\u00e1rias em seus esfor\u00e7os para levar os donos de animais de estima\u00e7\u00e3o a visitarem seus veterin\u00e1rios, tanto para cuidados de bem-estar quanto para compras de produtos.<\/p>\n<p><em>Lynn Fondon <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>As not\u00edcias desta semana inclu\u00edram um white paper da empresa de an\u00e1lise de dados Vetsource que indica que as visitas ao veterin\u00e1rio est\u00e3o diminuindo e o crescimento da receita nas cl\u00ednicas est\u00e1 diminuindo. A profiss\u00e3o se beneficiou de um aumento na demanda por cuidados veterin\u00e1rios durante a pandemia, bem como dos aumentos de pre\u00e7os p\u00f3s-pandemia que estavam acima das taxas de infla\u00e7\u00e3o. Parece que o futuro pr\u00f3ximo pode n\u00e3o ser t\u00e3o otimista para as pr\u00e1ticas veterin\u00e1rias. Os donos de animais de estima\u00e7\u00e3o est\u00e3o, sem d\u00favida, se sentindo espremidos entre os custos veterin\u00e1rios mais altos e os ventos contr\u00e1rios econ\u00f4micos atuais, e \u00e9 improv\u00e1vel que isso melhore no curto prazo. Um discurso sobre o &quot;estado da profiss\u00e3o&quot; do economista-chefe da AVMA na recente Western Veterinary Conference refor\u00e7ou essa afirma\u00e7\u00e3o, citando indicadores econ\u00f4micos que apontam para uma potencial recess\u00e3o. As decis\u00f5es sobre cuidados de bem-estar para animais de estima\u00e7\u00e3o foram particularmente impactadas: os dados da Vetsource mostraram que as visitas de bem-estar diminu\u00edram em 2024 (as visitas n\u00e3o relacionadas ao bem-estar ou por doen\u00e7a ficaram est\u00e1veis). Al\u00e9m disso, as compras de parasiticidas ca\u00edram, tanto em n\u00famero de pacientes que compraram quanto em meses de prote\u00e7\u00e3o dispensada. Parte do decl\u00ednio pode ser devido aos donos de animais de estima\u00e7\u00e3o mudarem para a compra de produtos em canais de varejo, mas tamb\u00e9m pode refletir escolhas de corte de custos. A profiss\u00e3o veterin\u00e1ria precisar\u00e1 olhar al\u00e9m dos aumentos de pre\u00e7os e taxas para manter o crescimento da receita. Parceiros da ind\u00fastria, \u00e9 hora de intensificar e apoiar as pr\u00e1ticas veterin\u00e1rias em seus esfor\u00e7os para impulsionar<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-21-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34706","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-21-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"This week\u2019s news items included a white paper from data analytics company Vetsource that indicates that vet visits are down, and revenue growth at clinics is slowing. The profession benefitted from a surge in demand for veterinary care during the pandemic, as well as post-pandemic price increases that were above inflation rates. It appears that the near future may not be quite as rosy for veterinary practices. Pet owners are no doubt feeling squeezed between higher vet costs and current economic headwinds, and this is unlikely to improve in the short term. A \u201cstate of the profession\u201d address by the AVMA\u2019s chief economist at the recent Western Veterinary Conference reinforced this assertion, citing economic indicators that point to a potential recession. Decisions on wellness care for pets have been particularly impacted: the Vetsource data showed that wellness visits declined in 2024 (non-wellness, or sick, visits were stable). Additionally, parasiticide purchases were down, both in number of patients purchasing and in months of protection dispensed. Some of the decline may be due to pet owners switching to purchasing products from retail channels, but it may also reflect cost-cutting choices. The veterinary profession will need to look beyond price and fee increases to maintain revenue growth. Industry partners, it\u2019s time to step up and support veterinary practices in their efforts to driveView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-21-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-21T14:20:42+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint March 21, 2025\",\"datePublished\":\"2025-03-21T14:20:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/\"},\"wordCount\":240,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/#website\"},\"datePublished\":\"2025-03-21T14:20:42+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/zh\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint March 21, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/zh\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/zh\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-21-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"This week\u2019s news items included a white paper from data analytics company Vetsource that indicates that vet visits are down, and revenue growth at clinics is slowing. 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Some of the decline may be due to pet owners switching to purchasing products from retail channels, but it may also reflect cost-cutting choices. The veterinary profession will need to look beyond price and fee increases to maintain revenue growth. Industry partners, it\u2019s time to step up and support veterinary practices in their efforts to driveView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-21-2025\/","og_site_name":"Brakke Consulting Website","article_published_time":"2025-03-21T14:20:42+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/zh\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint March 21, 2025","datePublished":"2025-03-21T14:20:42+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/"},"wordCount":240,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/","url":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/zh\/#website"},"datePublished":"2025-03-21T14:20:42+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/zh\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-march-21-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/zh\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint March 21, 2025"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/zh\/#website","url":"https:\/\/brakkeconsulting.com\/zh\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/zh\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/34706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=34706"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/34706\/revisions"}],"predecessor-version":[{"id":34708,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/34706\/revisions\/34708"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=34706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=34706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=34706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}