{"id":34620,"date":"2025-02-21T09:20:34","date_gmt":"2025-02-21T15:20:34","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34620"},"modified":"2025-02-21T09:20:34","modified_gmt":"2025-02-21T15:20:34","slug":"brakke-viewpoint-february-21-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-21-2025\/","title":{"rendered":"Mirante de Brakke 21 de fevereiro de 2025"},"content":{"rendered":"<p><strong>INOVA\u00c7\u00c3O e PARCERIAS: a mensagem-chave na Confer\u00eancia de Inova\u00e7\u00e3o em Sa\u00fade e Nutri\u00e7\u00e3o Animal, Londres<\/strong><\/p>\n<p>Participando da recente confer\u00eancia da AHNTI em Londres, foi \u00f3timo rever velhos amigos, mas tamb\u00e9m conhecer novos inovadores. O esp\u00edrito geral foi muito positivo tanto no espa\u00e7o de animais de estima\u00e7\u00e3o quanto de alimentos.<\/p>\n<p>O principal t\u00f3pico deste ano foi Intelig\u00eancia Artificial (IA) e v\u00e1rios palestrantes comentaram sobre os potenciais benef\u00edcios que isso poderia trazer ao nosso setor.<\/p>\n<p>O que se tornou muito aparente \u00e9 que v\u00e1rias empresas l\u00edderes est\u00e3o olhando cada vez mais para o empreendedor inovador, para trazer crescimento para suas empresas por meio de parcerias. Esse m\u00e9todo definitivamente reduz o tempo de comercializa\u00e7\u00e3o, pois eles simplesmente selecionam conceitos comprovados que exigem investimento para levar o produto, servi\u00e7o ou tecnologia ao mercado.<\/p>\n<p>Navegar pela fase inicial de desenvolvimento e, especialmente, pelo financiamento para o in\u00edcio do empreendimento foi sinalizado como uma \u00e1rea desafiadora, sufocando o crescimento.<\/p>\n<p>Outra tend\u00eancia observada foi o interesse crescente de empresas de biofarmac\u00eautica humana, buscando entrar no espa\u00e7o pet com vacinas terap\u00eauticas focadas ou tecnologias de anticorpos monoclonais. Essas empresas fizeram sua li\u00e7\u00e3o de casa e estavam bem cientes dos diferentes desafios e diferentes estruturas de pre\u00e7os em nossa ind\u00fastria.<\/p>\n<p>A Brakke Consulting teve v\u00e1rias intera\u00e7\u00f5es com clientes e clientes em potencial e n\u00f3s os auxiliaremos em v\u00e1rias \u00e1reas, desde encontrar parceiros em potencial, testar o mercado para obter uma compreens\u00e3o clara de onde e como sua oferta de produtos se encaixar\u00e1 no mercado dos EUA, bem como encontrar \u00e1reas-alvo para lan\u00e7ar produtos. Mais uma parceria para gerar valor de um inovador!<\/p>\n<p><em>Lourens Havenga<br \/>\n<\/em><em>Paul Casady<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>INOVA\u00c7\u00c3O e PARCERIAS: a mensagem-chave na Animal Health and Nutrition Innovation Conference, Londres Participando da recente confer\u00eancia AHNTI em Londres, foi \u00f3timo reencontrar velhos amigos, mas tamb\u00e9m conhecer novos inovadores. O esp\u00edrito geral foi muito positivo tanto no espa\u00e7o de animais de estima\u00e7\u00e3o quanto no de alimentos para animais. O principal t\u00f3pico deste ano foi Intelig\u00eancia Artificial (IA) e v\u00e1rios palestrantes comentaram sobre os benef\u00edcios potenciais que isso poderia trazer para nossa ind\u00fastria. O que ficou muito claro \u00e9 que v\u00e1rias empresas l\u00edderes est\u00e3o olhando cada vez mais para o empreendedor inovador, para trazer crescimento para suas empresas por meio de parcerias. Este m\u00e9todo definitivamente reduz o tempo de lan\u00e7amento no mercado, pois eles simplesmente selecionam conceitos comprovados que exigem investimento para colocar o produto, servi\u00e7o ou tecnologia no mercado. Navegar na fase inicial de desenvolvimento e, especialmente, no financiamento para a inicializa\u00e7\u00e3o inicial, foi sinalizado como uma \u00e1rea desafiadora, sufocando o crescimento. Outra tend\u00eancia observada foi o aumento do interesse das empresas de biofarmac\u00eautica humana, buscando entrar no espa\u00e7o de animais de estima\u00e7\u00e3o com vacinas terap\u00eauticas focadas ou tecnologias de anticorpos monoclonais. Essas empresas fizeram sua li\u00e7\u00e3o de casa e estavam bem cientes dos diferentes desafios e diferentes estruturas de pre\u00e7os em nossa ind\u00fastria. A consultoria Brakke teve v\u00e1rias intera\u00e7\u00f5es com clientes e clientes em potencial e iremos auxili\u00e1-los em diversas \u00e1reas, desde encontrar parceiros em potencial, testar o mercado at\u00e9<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-21-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34620","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-21-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"INNOVATION and PARTNERSHIPS: the key message at Animal Health and Nutrition Innovation Conference, London Attending the recent AHNTI conference in London, it was great to catch up with old friends, but also to meet new innovators. The overall spirit was very positive in both the pet and food animal spaces. This year\u2019s major topic was Artificial Intelligence (AI) and several speakers commented on the potential benefits this could bring to our industry. What became very apparent, is that several leading companies are looking more and more towards the innovative entrepreneur, to bring growth to their companies via partnerships. This method definitely cuts down the time to market as they simply screen proven concepts that require investment getting the product or service or technology to market. Navigating the early development phase and especially funding for the early startup, was flagged as a challenging area, stifling growth. Another trend observed, was the increased interest from Human Biopharma companies, looking at entering the pet space with either focused therapeutic vaccines or monoclonal antibody technologies. These companies have done their homework and were well aware of the different challenges and different pricing structures in our industry. Brakke consulting had several interactions with clients and potential clients and we will be assisting them in several areas, ranging from finding potential partners, testing the market toView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-21-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-21T15:20:34+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-21-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-21-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint February 21, 2025\",\"datePublished\":\"2025-02-21T15:20:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-21-2025\/\"},\"wordCount\":263,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-21-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-21-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-02-21T15:20:34+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-21-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-21-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-february-21-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint February 21, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-21-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"INNOVATION and PARTNERSHIPS: the key message at Animal Health and Nutrition Innovation Conference, London Attending the recent AHNTI conference in London, it was great to catch up with old friends, but also to meet new innovators. 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These companies have done their homework and were well aware of the different challenges and different pricing structures in our industry. 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