{"id":34611,"date":"2025-02-14T07:47:10","date_gmt":"2025-02-14T13:47:10","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34611"},"modified":"2025-02-14T07:47:39","modified_gmt":"2025-02-14T13:47:39","slug":"brakke-viewpoint-february-14-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-14-2025\/","title":{"rendered":"Mirante de Brakke 14 de fevereiro de 2025"},"content":{"rendered":"<p><strong>A Revolu\u00e7\u00e3o dos Smartphones: Como \u201cCompre Agora\u201d Mudou as Compras para Sempre<\/strong><\/p>\n<p>Comprar produtos para animais de estima\u00e7\u00e3o costumava exigir planejamento \u2014 listas, viagens a v\u00e1rias lojas e compras de fim de semana. Antes de 2010, havia uma lacuna entre decidir comprar e realmente fazer a compra. O esfor\u00e7o frequentemente levava a pedidos esquecidos, d\u00favidas ou abandono total da compra.<\/p>\n<p>Depois vieram os smartphones e tudo mudou.<\/p>\n<p>Em 2010, fazer compras no celular era desajeitado, mas em 2012, a ado\u00e7\u00e3o de smartphones ultrapassou 50% de adultos nos EUA, for\u00e7ando os varejistas a otimizar as compras pelo celular. Os donos de animais de estima\u00e7\u00e3o n\u00e3o precisavam mais esperar para fazer o pedido \u2014 se vissem um produto na casa de um amigo, recebessem uma recomenda\u00e7\u00e3o do veterin\u00e1rio ou ficassem sem comida, eles podiam compr\u00e1-lo instantaneamente.<\/p>\n<p>Entre 2013 e 2015, as compras m\u00f3veis explodiram. Chewy, Amazon e varejistas de animais de estima\u00e7\u00e3o refinaram seus aplicativos, tornando mais f\u00e1cil comparar pre\u00e7os, verificar avalia\u00e7\u00f5es e tocar em &quot;Comprar agora&quot;. O Apple Pay e o checkout de um clique tornaram as compras perfeitas. A gratifica\u00e7\u00e3o instant\u00e2nea se tornou a norma.<\/p>\n<p>A pandemia da COVID-19 acelerou essa tend\u00eancia. Com os lockdowns restringindo o acesso a cl\u00ednicas veterin\u00e1rias e pet shops, os donos recorreram \u00e0s compras m\u00f3veis para itens essenciais. Empresas como Chewy e Amazon prosperaram, enquanto os varejistas tradicionais lutaram para acompanhar. Mesmo ap\u00f3s o fim das restri\u00e7\u00f5es, a conveni\u00eancia das compras m\u00f3veis continuou sendo um h\u00e1bito.<\/p>\n<p>Hoje, se um produto n\u00e3o estiver dispon\u00edvel para compra no momento em que um dono de animal de estima\u00e7\u00e3o decidir, outra marca ou varejista ganhar\u00e1 a venda. Os consumidores esperam compras sem atrito e entrega r\u00e1pida. As empresas devem se adaptar a essa mudan\u00e7a, e o Estudo de Entrega Domiciliar Brakke de 2024 oferece insights cruciais sobre os h\u00e1bitos em evolu\u00e7\u00e3o dos donos de animais de estima\u00e7\u00e3o.<\/p>\n<p>Os smartphones n\u00e3o mudaram apenas a forma como compramos \u2014 eles aumentaram as expectativas permanentemente. Em um mundo onde o acesso instant\u00e2neo impulsiona a a\u00e7\u00e3o, estar dispon\u00edvel agora n\u00e3o \u00e9 apenas uma vantagem \u2014 \u00e9 essencial.<\/p>\n<p><em>Richard Hayworth<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A Revolu\u00e7\u00e3o dos Smartphones: Como o &quot;Compre Agora&quot; Mudou as Compras para Sempre Comprar produtos para animais de estima\u00e7\u00e3o costumava exigir planejamento \u2014 listas, idas a v\u00e1rias lojas e compras de fim de semana. Antes de 2010, havia uma lacuna entre decidir comprar e realmente fazer a compra. O esfor\u00e7o muitas vezes levava a pedidos esquecidos, d\u00favidas ou abandono total da compra. Ent\u00e3o vieram os smartphones e tudo mudou. Em 2010, comprar no celular era desajeitado, mas em 2012, a ado\u00e7\u00e3o de smartphones ultrapassou 50% de adultos nos EUA, for\u00e7ando os varejistas a otimizar as compras pelo celular. Os donos de animais de estima\u00e7\u00e3o n\u00e3o precisavam mais esperar para fazer o pedido \u2014 se vissem um produto na casa de um amigo, recebessem uma recomenda\u00e7\u00e3o do veterin\u00e1rio ou ficassem sem comida, eles podiam compr\u00e1-lo instantaneamente. Entre 2013 e 2015, as compras pelo celular explodiram. Chewy, Amazon e varejistas de animais de estima\u00e7\u00e3o refinaram seus aplicativos, tornando f\u00e1cil comparar pre\u00e7os, verificar avalia\u00e7\u00f5es e tocar em &quot;Compre Agora&quot;. O Apple Pay e o checkout de um clique tornaram as compras perfeitas. A gratifica\u00e7\u00e3o instant\u00e2nea se tornou a norma. A pandemia da COVID-19 acelerou essa tend\u00eancia. Com os lockdowns restringindo o acesso a cl\u00ednicas veterin\u00e1rias e pet shops, os donos recorreram \u00e0s compras m\u00f3veis para itens essenciais. Empresas como Chewy e Amazon prosperaram, enquanto os varejistas tradicionais lutaram para acompanhar. Mesmo ap\u00f3s o fim das restri\u00e7\u00f5es, a conveni\u00eancia das compras m\u00f3veis continuou sendo um h\u00e1bito. Hoje, se um produto n\u00e3o estiver dispon\u00edvel para compra no momento em que o dono do animal decidir, outra marca ou varejista ganhar\u00e1 a venda. Consumidores<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-14-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34611","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-14-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"The Smartphone Revolution: How \u201cBuy Now\u201d Changed Shopping Forever Buying pet products used to require planning\u2014lists, trips to multiple stores, and weekend shopping runs. Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort often led to forgotten orders, second-guessing, or abandoning the purchase altogether. Then came smartphones, and everything changed. By 2010, shopping on mobile was clunky, but by 2012, smartphone adoption surpassed 50% of U.S. adults, pushing retailers to optimize mobile shopping. Pet owners no longer had to wait to order\u2014if they saw a product at a friend\u2019s house, got a vet\u2019s recommendation, or ran out of food, they could buy it instantly. Between 2013-2015, mobile shopping exploded. Chewy, Amazon, and pet retailers refined their apps, making it effortless to compare prices, check reviews, and tap \u201cBuy Now.\u201d Apple Pay and one-click checkout made shopping seamless. Instant gratification became the norm. The COVID-19 pandemic accelerated this trend. With lockdowns restricting access to vet clinics and pet stores, owners turned to mobile shopping for essentials. Companies like Chewy and Amazon thrived, while brick-and-mortar retailers scrambled to keep up. Even after restrictions lifted, the convenience of mobile shopping remained a habit. Today, if a product isn\u2019t available for purchase the moment a pet owner decides, another brand or retailer will win the sale. 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