{"id":34581,"date":"2025-02-07T09:05:20","date_gmt":"2025-02-07T15:05:20","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34581"},"modified":"2025-02-07T09:05:20","modified_gmt":"2025-02-07T15:05:20","slug":"brakke-viewpoint-february-7-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/","title":{"rendered":"Mirante de Brakke 7 de fevereiro de 2025"},"content":{"rendered":"<p>\u00c0 medida que entramos no novo ano e na correria de confer\u00eancias, lan\u00e7amentos de produtos, novas contrata\u00e7\u00f5es e muito mais, vamos falar sobre a marca do empregador. A Recruitrics, uma grande empresa de marketing de recrutamento, diz: &quot;A marca do empregador se tornou mais importante do que nunca este ano, \u00e0 medida que a competi\u00e7\u00e3o pelos melhores talentos se intensificou&quot;.<\/p>\n<p>\u00c0 medida que mudamos de Baby Boomers para Gen Z, devemos mudar nossas prioridades e mensagens. Al\u00e9m da remunera\u00e7\u00e3o, a Gen Z valoriza o trabalho significativo e uma cultura de apoio. \u201c65% \u2026 n\u00e3o se candidatar\u00e1 a um emprego se os valores do empregador n\u00e3o estiverem alinhados com os deles.\u201d<\/p>\n<p>Autenticidade \u00e9 a nova palavra de ordem. Com a onipresen\u00e7a das comunica\u00e7\u00f5es digitais, a autenticidade personalizada ganha o dia.<\/p>\n<p>Como abordar essa megatend\u00eancia? \u201cAtualize regularmente as m\u00eddias sociais, o site de carreiras e outras plataformas da sua empresa com hist\u00f3rias sobre seus funcion\u00e1rios, diversidade no local de trabalho e engajamento da comunidade... Apresente uma imagem completa e atraente da sua organiza\u00e7\u00e3o que ressoe com seu talento-alvo.\u201d Concentre-se nos sentimentos e experi\u00eancias dos funcion\u00e1rios, enfatizando o bem-estar e a sa\u00fade mental. Use o v\u00eddeo generosamente, principalmente em depoimentos de membros da equipe. Sempre que poss\u00edvel, personalize as mensagens, alinhando sua cultura com as origens dos candidatos. Com uma miss\u00e3o definitiva para a sa\u00fade animal, nossa ind\u00fastria desfruta de uma posi\u00e7\u00e3o invej\u00e1vel. Aproveite isso.<\/p>\n<p>Lembre-se, estamos vendendo mais do que comprando! A Brakke Consulting pode ajudar.<\/p>\n<p><em>Jeff Santosuosso<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0 medida que entramos no novo ano e na correria de confer\u00eancias, lan\u00e7amentos de produtos, novas contrata\u00e7\u00f5es e muito mais, vamos falar sobre a marca do empregador. A Recruitrics, uma grande empresa de marketing de recrutamento, diz: &quot;A marca do empregador se tornou mais importante do que nunca este ano, pois a competi\u00e7\u00e3o pelos melhores talentos se intensificou&quot;. \u00c0 medida que mudamos dos Baby Boomers para a Gera\u00e7\u00e3o Z, devemos mudar nossas prioridades e mensagens. Al\u00e9m da remunera\u00e7\u00e3o, a Gera\u00e7\u00e3o Z valoriza o trabalho significativo e uma cultura de apoio. &quot;65% ... n\u00e3o se candidatar\u00e1 a um emprego se os valores do empregador n\u00e3o estiverem alinhados com os deles&quot;. Autenticidade \u00e9 a nova palavra de ordem. Com a onipresen\u00e7a das comunica\u00e7\u00f5es digitais, a autenticidade personalizada vence o dia. Como abordar essa megatend\u00eancia? &quot;Atualize regularmente as m\u00eddias sociais, o site de carreiras e outras plataformas da sua empresa com hist\u00f3rias sobre seus funcion\u00e1rios, diversidade no local de trabalho e engajamento da comunidade ... Apresente uma imagem completa e atraente da sua organiza\u00e7\u00e3o que ressoe com seu talento-alvo&quot;. Concentre-se nos sentimentos e experi\u00eancias dos funcion\u00e1rios, enfatizando o bem-estar e a sa\u00fade mental. Use o v\u00eddeo generosamente, principalmente em depoimentos de membros da equipe. Sempre que poss\u00edvel, personalize as mensagens, alinhando sua cultura com os hist\u00f3ricos dos candidatos. Com uma miss\u00e3o definitiva para a sa\u00fade animal, nossa ind\u00fastria desfruta de uma posi\u00e7\u00e3o invej\u00e1vel. Aproveite. Lembre-se, estamos vendendo mais do que comprando! A Brakke Consulting pode ajudar. Jeff Santosuosso<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34581","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"As we enter the new year and rush of conferences, product launches, new hires, and more, let\u2019s talk about employer brand. Recruitrics, a major recruitment marketing firm says, \u201cEmployer branding became more important than ever this year as competition for top talent intensified.\u201d As we shift from Baby Boomers to Gen Z, we should shift our priorities and messaging. Beyond compensation, Gen Zs value meaningful work and a supportive culture. \u201c65% \u2026 won\u2019t apply for a job if the employer\u2019s values aren\u2019t aligned with theirs.\u201d Authenticity is the new watchword. With the omnipresence of digital communications, personalized authenticity wins the day. How to address this megatrend? \u201cRegularly update your company\u2019s social media, career site, and other platforms with stories about your employees, workplace diversity, and community engagement \u2026 Present a well-rounded, appealing picture of your organization that will resonate with your target talent.\u201d Focus on employees&#8217; feelings and experiences, stressing well-being and mental health. Use video liberally, particularly in team member testimonials. Where possible personalize messages, aligning your culture with candidates\u2019 backgrounds. With a definitive mission for animal health, our industry enjoys an enviable position. Leverage it. Remember, we\u2019re selling more than buying! Brakke Consulting can help. Jeff Santosuosso\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-07T15:05:20+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint February 7, 2025\",\"datePublished\":\"2025-02-07T15:05:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/\"},\"wordCount\":205,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-02-07T15:05:20+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint February 7, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-february-7-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"As we enter the new year and rush of conferences, product launches, new hires, and more, let\u2019s talk about employer brand. 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