{"id":34555,"date":"2025-01-31T08:59:59","date_gmt":"2025-01-31T14:59:59","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34555"},"modified":"2025-01-31T08:59:59","modified_gmt":"2025-01-31T14:59:59","slug":"animal-health-news-notes-for-january-31-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/animal-health-news-notes-for-january-31-2025\/","title":{"rendered":"Not\u00edcias e notas sobre sa\u00fade animal para 31 de janeiro de 2025"},"content":{"rendered":"<p>***********************************<br \/>\n<strong>Brakke Consulting&#039;s <\/strong><br \/>\n<strong>Not\u00edcias e notas sobre sa\u00fade animal para 31 de janeiro de 2025<br \/>\n<\/strong><em>Copyright \u00a9 Brakke Consulting<br \/>\n<\/em><em>Editor: Lynn Fondon DVM MBA<br \/>\n<\/em>************************************<\/p>\n<p>NAS NOTICIAS:<br \/>\n<u>Not\u00edcias da Brakke Consulting<br \/>\n<\/u>Relat\u00f3rio sobre c\u00e2ncer em c\u00e3es e gatos \u2013 fa\u00e7a sua encomenda agora<br \/>\nBrakke Consulting 2025 Vis\u00e3o geral da ind\u00fastria<\/p>\n<p><u>Not\u00edcias de Ganhos<br \/>\n<\/u>Norbrook<br \/>\nAnimais de estima\u00e7\u00e3o em casa<\/p>\n<p><u>Outras not\u00edcias<br \/>\n<\/u>Axitan Limitada<br \/>\nChou2 Pharma<br \/>\nCovetrus<br \/>\nO A\u00e7ougueiro do Cachorro<br \/>\nEthos Discovery<br \/>\nsem medo<br \/>\nColinas<br \/>\nInfinium Veterin\u00e1ria<br \/>\nLifeLearn<br \/>\nVeterin\u00e1ria Multiradi\u00e2ncia<br \/>\nA Empresa de Nutri\u00e7\u00e3o<br \/>\nQualiTech<br \/>\nRoyal Canin<br \/>\nVeterin\u00e1ria Saint Roch<br \/>\nSmithfield Foods<br \/>\nVapotherm VET<br \/>\nVirbac<br \/>\nGrupo WH<br \/>\nNutri\u00e7\u00e3o para seu animal de estima\u00e7\u00e3o<\/p>\n<p><strong>*****************************************<br \/>\n<\/strong><strong>Brakke Consultoria<\/strong><br \/>\n<strong>Brakke Consulting 2025 Vis\u00e3o geral da ind\u00fastria<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34345\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2024\/12\/2025-Overview-Logo.png\" alt=\"\" width=\"391\" height=\"144\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2024\/12\/2025-Overview-Logo.png 472w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2024\/12\/2025-Overview-Logo-300x111.png 300w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2024\/12\/2025-Overview-Logo-18x7.png 18w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/p>\n<p><strong>Apresentado no WVC: segunda-feira, 3 de mar\u00e7o<sup>terceiro <\/sup>, 14h \u00e0s 16h, Sal\u00e3o de Baile Four Seasons 4<\/strong><\/p>\n<p>Como as principais empresas de sa\u00fade animal se sa\u00edram em 2024? Quais quest\u00f5es cr\u00edticas e novos produtos impactar\u00e3o o desempenho do setor em 2025? Respostas a essas perguntas e muito mais ser\u00e3o abordadas na Vis\u00e3o Geral do Setor anual da Brakke Consulting nas confer\u00eancias VMX e WVC do ano que vem. Os principais t\u00f3picos e apresentadores incluem:<\/p>\n<ul>\n<li>Desempenho da ind\u00fastria e da principal empresa global em 2024,\u00a0<strong>apresentado por Bob Jones<\/strong><\/li>\n<li>Animais de estima\u00e7\u00e3o e veterin\u00e1rios: cl\u00ednica de animais de companhia em transi\u00e7\u00e3o,\u00a0<strong>apresentado por John Volk<\/strong><\/li>\n<li>Parasiticidas em animais de estima\u00e7\u00e3o \u2013 De volta ao futuro,<strong> apresentado por Darrell Klug <\/strong><\/li>\n<li>Medicina Regenerativa \u2500 Terapias que Mudam o Jogo do Futuro<strong>, apresentado por Mike McGinley<\/strong><\/li>\n<\/ul>\n<p>Al\u00e9m disso, novamente em ambos os eventos, voc\u00ea poder\u00e1 ouvir diretamente um painel dos principais l\u00edderes do setor de sa\u00fade animal.\u00a0\u00a0<strong>Moderado por Paul Casady<\/strong>, o tema do painel ser\u00e1\u00a0<strong>\u201cOportunidades e desafios em 2025.\u201d<\/strong>\u00a0Os palestrantes da WVC s\u00e3o Jesper Nordengaard, CEO da Dechra; e Tammi Lesser, vice-presidente s\u00eanior de vendas e marketing da Antech.<\/p>\n<p>Esta sess\u00e3o de 2 horas repleta de informa\u00e7\u00f5es ser\u00e1 especialmente valiosa para lideran\u00e7a executiva, gerentes de vendas e marketing, estrat\u00e9gia e finan\u00e7as e para tomadores de decis\u00e3o no setor de sa\u00fade animal.<\/p>\n<p><a href=\"https:\/\/brakkeconsulting.com\/pt\/produto\/2025-brakke-consulting-industry-overview-wvc\/\">Clique aqui para se cadastrar no WVC<\/a><\/p>\n<p>Voc\u00ea tamb\u00e9m pode\u00a0<a href=\"mailto:amcdavid@brakkeconsulting.com?subject=Industry%20Overview\">e-mail Amanda McDavid\u00a0<\/a>ou ligue para 336-396-3916. O custo do registro \u00e9 $399; h\u00e1 descontos para v\u00e1rios participantes da mesma empresa. Estamos ansiosos para v\u00ea-lo l\u00e1!<\/p>\n<p><a href=\"https:\/\/brakkeconsulting.com\/pt\/\">www.BrakkeConsulting.com<\/a><\/p>\n<p><strong>*****************************************<br \/>\n<\/strong><strong>RELEASES DE NOT\u00cdCIAS DE GANHOS<\/strong><\/p>\n<ul>\n<li><strong>Norbrook Participa\u00e7\u00f5es<\/strong> relatou resultados financeiros para o ano fiscal encerrado em 2 de agosto de 2024. As vendas foram de GBP 219 milh\u00f5es ($272 milh\u00f5es), um decl\u00ednio ano a ano de 6%. O lucro foi de GBP 5,3 milh\u00f5es ($6,6 milh\u00f5es), acima dos GBP 3,9 milh\u00f5es registrados em 2023. <em>(<\/em><a href=\"https:\/\/www.irishtimes.com\/business\/2025\/01\/29\/ni-animal-health-group-norbrook-reports-disappointing-performance\/\"><em>com<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Animais de estima\u00e7\u00e3o em casa<\/strong> relatou resultados financeiros para as 12 semanas at\u00e9 2 de janeiro de 2025. A receita ficou est\u00e1vel em GBP 362 milh\u00f5es ($450 milh\u00f5es) (queda de 2,8% em compara\u00e7\u00e3o compar\u00e1veis). A receita do varejo caiu 2,8% em compara\u00e7\u00e3o compar\u00e1veis; mas a divis\u00e3o veterin\u00e1ria registrou crescimento em compara\u00e7\u00e3o compar\u00e1veis de 20%. <em>(<\/em><a href=\"https:\/\/www.cityam.com\/pets-at-home-revenue-dips-but-veterinary-arm-shows-double-digit-growth\/\"><em>com<\/em><\/a><em>)<\/em><\/li>\n<\/ul>\n<p><strong>**************************************<br \/>\n<\/strong><strong>Brakke Consultoria<\/strong><br \/>\n<strong>Relat\u00f3rio sobre c\u00e2ncer em c\u00e3es e gatos de 2025 \u2013 em mar\u00e7o<br \/>\n<\/strong><strong>Pr\u00e9-encomenda at\u00e9 28 de fevereiro<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-33504\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2024\/04\/2024-Pain-Study-150x150.jpg\" alt=\"\" width=\"217\" height=\"217\" \/><\/p>\n<p><strong>Voc\u00ea sabia que o c\u00e2ncer \u00e9 a causa de morte #1 em c\u00e3es adultos?\u00a0<\/strong>\u00a0\u00c9 tamb\u00e9m uma das principais preocupa\u00e7\u00f5es de sa\u00fade dos donos de c\u00e3es. Ent\u00e3o, como o c\u00e2ncer \u00e9 abordado pela profiss\u00e3o veterin\u00e1ria e que tipo de mercado existe para terapias veterin\u00e1rias contra o c\u00e2ncer?<\/p>\n<p>&nbsp;<\/p>\n<p>O novo da Brakke Consulting\u00a0<strong>2025 C\u00e2ncer em C\u00e3es e Gatos<\/strong>\u00a0relat\u00f3rio inclui informa\u00e7\u00f5es sobre a incid\u00eancia, diagn\u00f3stico e tratamento dos c\u00e2nceres veterin\u00e1rios comuns. Abrange terapias veterin\u00e1rias atualmente aprovadas e aquelas em desenvolvimento, bem como estimativas do n\u00famero de animais de estima\u00e7\u00e3o tratados.<\/p>\n<p>&nbsp;<\/p>\n<p>O estudo inclui uma pesquisa com 300 m\u00e9dicos veterin\u00e1rios gerais sobre incid\u00eancia de c\u00e2ncer e frequ\u00eancia de tratamento; bem como uma pesquisa com 1.000 donos de animais para determinar o que eles est\u00e3o dispostos a pagar para tratar um animal de estima\u00e7\u00e3o com c\u00e2ncer.<\/p>\n<p>&nbsp;<\/p>\n<p>O relat\u00f3rio est\u00e1 dispon\u00edvel para pr\u00e9-encomenda por $7.995 at\u00e9 28 de fevereiro e $8.500 depois disso. O relat\u00f3rio ser\u00e1 publicado em mar\u00e7o. Para mais informa\u00e7\u00f5es, entre em contato com o Dr. Lynn Fondon em <a href=\"mailto:info@brakkeconsulting.com?subject=2025%20Cancer%20Study\">info@brakkeconsulting.com<\/a> .<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/brakkeconsulting.com\/pt\/\">www.BrakkeConsulting.com<\/a><\/p>\n<p><strong>\u00a0<\/strong><strong>**************************************<br \/>\n<\/strong><strong>COMUNICADOS DE NOT\u00cdCIAS DA EMPRESA<\/strong><\/p>\n<ul>\n<li><strong>Virbac<\/strong> anunciou o lan\u00e7amento dos produtos de feromonas Zenifel com uma combina\u00e7\u00e3o de feromonas faciais felinas e produtos \u00e0 base de plantas <em>Nepeta cataria <\/em>extratos (comumente conhecidos como erva-de-gato) para ajudar os gatos a se sentirem calmos e seguros, mesmo nas situa\u00e7\u00f5es mais estressantes. <em>(<\/em><a href=\"https:\/\/www.news-journal.com\/virbac-introduces-zenifel-pheromone-products-a-game-changing-solution-for-stress-related-behaviors-in-cats\/article_cbc3db7c-91fb-5cd1-8d1f-cc13477208f3.html\"><em>news-journal.com<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Nutri\u00e7\u00e3o para animais de estima\u00e7\u00e3o da Hill&#039;s<\/strong> anunciou v\u00e1rios novos produtos a serem lan\u00e7ados em 2025 com a tecnologia de microbioma ActivBiome+: Prescription Diet i\/d para filhotes e gatinhos, incluindo ActivBiome+ Digestion; Prescription Diet Multi-Organ para c\u00e3es e gatos, apresentando ActivBiome+ Kidney Defense; e Prescription Diet Brain Care + j\/d para c\u00e3es e gatos. A Hill&#039;s tamb\u00e9m aprimorou seu portf\u00f3lio Science Diet, trazendo a tecnologia ActivBiome+ Multi-Benefit para seus produtos em est\u00e1gio de vida seca<em>. (<\/em><a href=\"https:\/\/www.petfoodprocessing.net\/articles\/18905-hills-unveils-new-products-at-vmx-2025\"><em>Processamento de alimentos para animais de estima\u00e7\u00e3o<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Royal Canin<\/strong> anunciou atualiza\u00e7\u00f5es para sua Royal Canin Academy (RCA), introduzindo uma plataforma de aprendizado digital mais amig\u00e1vel e inovadora, projetada para profissionais veterin\u00e1rios. A plataforma reformulada inclui recursos como aprendizado flex\u00edvel e m\u00f3vel, uma nova interface, gerenciamento de curso personalizado e rastreamento de progresso.<em> (<\/em><a href=\"https:\/\/www.petfoodindustry.com\/news-newsletters\/pet-food-news\/news\/15712845\/royal-canin-academy-unveils-upgraded-learning-platform\"><em>Ind\u00fastria de alimentos para animais de estima\u00e7\u00e3o<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Covetrus<\/strong> anunciou a Plataforma Covetrus, uma oferta abrangente e conectada de solu\u00e7\u00f5es projetadas especificamente para as pr\u00e1ticas veterin\u00e1rias modernas de hoje. A Plataforma Covetrus otimiza cada ponto de contato entre um veterin\u00e1rio e um tutor de animal de estima\u00e7\u00e3o, da pr\u00e9-visita \u00e0 p\u00f3s-consulta, para uma experi\u00eancia de cuidado conectado e cont\u00ednua. Os membros do VetSuite da Covetrus recebem acesso \u00e0 Plataforma Covetrus junto com outros benef\u00edcios. Separadamente, a Covetrus tamb\u00e9m anunciou o lan\u00e7amento de seus recursos de automa\u00e7\u00e3o de fluxo de trabalho e quadro de tratamento com tecnologia de IA dentro do Covetrus Pulse, agora parte integrante da rec\u00e9m-avan\u00e7ada Plataforma Covetrus. <em>(<\/em><a href=\"https:\/\/www.prnewswire.com\/news-releases\/covetrus-continues-to-transform-the-animal-healthcare-industry-as-it-advances-the-covetrus-platform-in-support-of-veterinarian-clinics-across-the-us-302359294.html\"><em>prnewswire<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.prnewswire.com\/news-releases\/covetrus-announces-ai-powered-workflow-automation-and-treatment-board-capabilities-enhancing-the-covetrus-platform-302360244.html\"><em>prnewswire<\/em><\/a>)<\/li>\n<li><strong>Smithfield Foods<\/strong>A oferta p\u00fablica inicial da empresa levantou $522 milh\u00f5es com a\u00e7\u00f5es cotadas abaixo da faixa de mercado. Empresa chinesa <strong>Grupo WH<\/strong>, que adquiriu a Smithfield h\u00e1 mais de uma d\u00e9cada, manter\u00e1 o controle da empresa ap\u00f3s a listagem.<em> (<\/em><a href=\"https:\/\/www.feedstuffs.com\/agribusiness-news\/world-s-biggest-pork-producer-smithfield-raises-522-million-in-ipo?utm_rid=CPG02000000634415&amp;utm_campaign=93347&amp;utm_medium=email&amp;elq2=eeefff6bbc2042f6afbdeb0902691733&amp;sp_eh=5ad5c0bd44d178ead75442954eeebed56ea20b1c3b898933d7317b319539a3c9\"><em>Ra\u00e7\u00e3o<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Chou2 Pharma<\/strong> A LLC anunciou que iniciou um novo estudo em parceria com <strong>Ethos Discovery <\/strong>para avaliar a farmacocin\u00e9tica de uma nova formula\u00e7\u00e3o patenteada de medicamento animal potencial para tratar epilepsia idiop\u00e1tica em c\u00e3es. A nova terapia potencial foi desenvolvida utilizando a plataforma de formula\u00e7\u00e3o de canabinoides de precis\u00e3o da Chou2 Pharma. <em>(<\/em><a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20250127ph04751\/chou2-pharma-partners-with-ethos-discovery-to-study-potential-new-therapy-for-canine-idiopathic-epilepsy\"><em>com<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Axitan Limitada <\/strong>anunciou que firmou uma parceria estrat\u00e9gica com <strong>QualiTech <\/strong>para o desenvolvimento e distribui\u00e7\u00e3o do produto FORC3 da Axitan para os mercados de su\u00ednos, ruminantes e todos os mercados de aves na Am\u00e9rica do Norte, exceto frangos de corte. A Axitan continuar\u00e1 a ser a distribuidora exclusiva para frangos de corte. <em>(<\/em><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250127023731\/en\/Axitan-QualiTech-Announce-Strategic-Partnership-to-Develop-Distribute-New-Endolysin-Products-for-Poultry-Swine-Ruminant-Industries\"><em>businesswire<\/em><\/a><em>)<\/em><\/li>\n<li><strong>Infinium Veterin\u00e1ria<\/strong> anunciou que agora \u00e9 um distribuidor exclusivo no <strong>Vapotherm VET<\/strong>0 linha de produtos projetada para terapia de oxig\u00eanio de alto fluxo. <em>(an\u00fancio da empresa)<\/em><\/li>\n<li><strong>Veterin\u00e1ria Multiradi\u00e2ncia <\/strong>anunciou o lan\u00e7amento do dispositivo de choque ac\u00fastico piezoel\u00e9trico Mpact Vet<em>. (an\u00fancio da empresa)<\/em><\/li>\n<li><strong>Veterin\u00e1ria Saint Roch<\/strong>, LLC, uma divis\u00e3o de propriedade integral da Topikos Scientific, Inc., lan\u00e7ou o GingiGuard, um produto patenteado para cuidados dent\u00e1rios para c\u00e3es. Um \u00fanico tratamento t\u00f3pico com gel GingiGuard no sulco subgengival ap\u00f3s raspagem, limpeza e polimento padr\u00e3o retarda o crescimento da placa por quatro semanas ou mais. A Saint Roch est\u00e1 buscando ativamente parceiros de joint venture para desenvolvimento de mercado. <em>(<\/em><a href=\"https:\/\/www.morningstar.com\/news\/business-wire\/20250126193481\/saint-roch-veterinary-llc-announces-breakthrough-in-canine-dental-health-with-revolutionary-periodontal-disease-treatment\"><em>com<\/em><\/a><em>)<\/em><\/li>\n<li><strong>LifeLearn<\/strong> anunciou o lan\u00e7amento de duas solu\u00e7\u00f5es alimentadas por IA para ClientEd e Sofie. Ask Eddie \u2013 a revolucion\u00e1ria solu\u00e7\u00e3o de chat alimentada por IA da ClientEd \u2013 fornece respostas altamente relevantes e aprovadas por veterin\u00e1rios da base de conhecimento propriet\u00e1ria da ClientEd; enquanto Sofie agora evoluiu para uma ferramenta inovadora de suporte \u00e0 decis\u00e3o alimentada por IA. <em>(<\/em><a href=\"https:\/\/www.lifelearn.com\/2025\/01\/28\/new-ai-powered-chat-for-cliented-and-sofie\/?utm_source=DB&amp;utm_medium=email&amp;utm_campaign=V-ES-20250130-LifeLearn-AI-Launch-Announcement-Email&amp;mkt_tok=OTkxLURDTy0xNzAAAAGYVpivnYjqMink25Y6YO1okd-qrv15-9_kXrZ2EAFvk2LQAaXvwLACNiodkBUcz8bDye0qVyC-W7Z-H-QQglZIvfpvmAPTePnkbFJ3X0sGHE9wnA\"><em>comunicado de imprensa da empresa<\/em><\/a><em>)<\/em><\/li>\n<li><strong>sem medo<\/strong> anunciou o lan\u00e7amento do programa de Certifica\u00e7\u00e3o de Pr\u00e1ticas de Atendimento de Emerg\u00eancia e Urg\u00eancia<em>. (<\/em><a href=\"https:\/\/www.prweb.com\/releases\/fear-free-expands-reach-with-the-launch-of-emergency--urgent-care-veterinary-practice-certification-302360457.html\"><em>prweb<\/em><\/a><em>)<\/em><\/li>\n<li>Reino Unido <strong>A Empresa de Nutri\u00e7\u00e3o<\/strong> anunciou a aquisi\u00e7\u00e3o de duas empresas sediadas no Reino Unido: <strong>O<\/strong> <strong>A\u00e7ougueiro de c\u00e3es<\/strong>, que cria alimentos crus comercializados para c\u00e3es de trabalho, e <strong>Nutri\u00e7\u00e3o para seu animal de estima\u00e7\u00e3o<\/strong>, uma empresa de suplementos. Os termos financeiros n\u00e3o foram divulgados. A Nutriment agora tem 16 marcas sob seu guarda-chuva.\u00a0 <em>(<\/em><a href=\"https:\/\/globalpetindustry.com\/news\/the-nutriment-company-acquires-2-british-dog-food-brands\/\"><em>Globalpets<\/em><\/a><em>)<\/em><\/li>\n<\/ul>\n<p><strong>*********************************************<br \/>\n<\/strong><strong>RASTREADOR DE PRE\u00c7O DE A\u00c7\u00d5ES DE SA\u00daDE ANIMAL<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34557\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-30-174744.png\" alt=\"\" width=\"480\" height=\"525\" \/><\/p>\n<p>***********************************<br \/>\n<strong>NOT\u00cdCIAS DE SA\u00daDE ANIMAL<\/strong><\/p>\n<ul>\n<li>EUA \u2013 GRIPE AVI\u00c1RIA O USDA relatou o primeiro caso confirmado de HPAI H5N9 em aves nos EUA, em uma fazenda de patos na Calif\u00f3rnia. Autoridades dos EUA tamb\u00e9m detectaram a cepa mais comum H5N1 na mesma fazenda. <em>(<\/em><a href=\"https:\/\/www.reuters.com\/business\/healthcare-pharmaceuticals\/us-reported-first-outbreak-h5n9-bird-flu-poultry-woah-says-2025-01-27\/\"><em>Reuters<\/em><\/a><em>)<\/em><\/li>\n<li>MUNDO \u2013 EDUCA\u00c7\u00c3O EM SA\u00daDE A Organiza\u00e7\u00e3o Mundial de Sa\u00fade Animal (WOAH) anunciou o lan\u00e7amento de seu novo espa\u00e7o online: <a href=\"https:\/\/theanimalecho.woah.org\/en\/\">O Eco Animal<\/a>, um espa\u00e7o colaborativo de compartilhamento de conhecimento que oferece insights sobre alguns dos desafios mais urgentes do mundo atrav\u00e9s da lente da sa\u00fade animal. <em>(<\/em><a href=\"https:\/\/www.woah.org\/en\/woah-launches-the-animal-echo-a-global-knowledge-space-for-animal-health-and-welfare\/\"><em>comunicado de imprensa da associa\u00e7\u00e3o<\/em><\/a><em>)<\/em><\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>PONTO DE VISTA DA BRAKKE CONSULTORIA<\/strong><br \/>\nFoi \u00f3timo ver muitos dos nossos assinantes do News &amp; Notes na confer\u00eancia VMX em Orlando esta semana e somos muito gratos \u00e0queles que compareceram \u00e0 Vis\u00e3o Geral da Ind\u00fastria de Sa\u00fade Animal de 2025 na tarde de segunda-feira. Esta foi a sess\u00e3o mais bem frequentada que j\u00e1 tivemos, ent\u00e3o, obrigado a todos voc\u00eas pelo apoio.<\/p>\n<p>Enquanto eu caminhava pelo sal\u00e3o de exposi\u00e7\u00e3o e conversava com os expositores, todos pareciam estar positivos sobre 2025, especialmente aqueles com novos produtos para lan\u00e7ar. O parasiticida combinado da Elanco, Credlio Quattro, foi lan\u00e7ado e a empresa estava recebendo pedidos, junto com o Zenrelia recentemente aprovado para dermatite at\u00f3pica. Houve algum burburinho em torno do parasiticida injet\u00e1vel Bravecto da Merck e poss\u00edvel produto dermatol\u00f3gico no final do ano.<\/p>\n<p>Outro lan\u00e7amento not\u00e1vel foi o novo teste de detec\u00e7\u00e3o precoce de linfoma da IDEXX \u2013 IDEXX Cancer Dx \u2013 not\u00e1vel por sua acessibilidade e capacidade de expans\u00e3o para outros tipos de c\u00e2ncer. Houve alguma conversa sobre o Librela da Zoetis para dor de OA canina, mas minha sensa\u00e7\u00e3o \u00e9 que os veterin\u00e1rios est\u00e3o simplesmente aprendendo a us\u00e1-lo \u2013 meu labrador retriever atl\u00e9tico de 10 anos est\u00e1 indo muito bem ap\u00f3s sua terceira inje\u00e7\u00e3o.<\/p>\n<p>Realizaremos nossa Industry Overview na WVC em Las Vegas no dia 3 de mar\u00e7o, ent\u00e3o se voc\u00ea perdeu a de Orlando, ainda tem uma chance de comparecer. Espero ver voc\u00ea l\u00e1.<\/p>\n<p><em>\u00a0Bob Jones<\/em><\/p>\n<p>***********************************<br \/>\n<strong>SUA VIS\u00c3O<br \/>\n<\/strong>Na semana passada, perguntamos se voc\u00ea acreditava que as empresas de sa\u00fade animal est\u00e3o investindo adequadamente em P&amp;D para gado, e quase 80% disseram que n\u00e3o. (Como destacamos na Vis\u00e3o Geral desta semana, o crescimento no neg\u00f3cio de gado para muitas empresas de sa\u00fade animal rivalizou com o crescimento no neg\u00f3cio de animais de companhia em 2024.)<\/p>\n<p><strong>Essa semana<br \/>\n<\/strong>Esta semana, vamos saber sua opini\u00e3o sobre a ado\u00e7\u00e3o de inova\u00e7\u00e3o no espa\u00e7o de medicamentos veterin\u00e1rios. Na Vis\u00e3o Geral, falamos sobre como produtos novos e inovadores impulsionaram o crescimento na ind\u00fastria veterin\u00e1ria em 2025 e na VMX, ouvimos sobre como os veterin\u00e1rios aprender\u00e3o com o tempo como prescrever e usar novos produtos veterin\u00e1rios.<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/9FYKGZS\">Na sua opini\u00e3o, em geral, quanto tempo leva para a maioria dos veterin\u00e1rios se sentirem confort\u00e1veis prescrevendo e usando novas classes de medicamentos veterin\u00e1rios?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>************************************ Not\u00edcias e notas sobre sa\u00fade animal da Brakke Consulting para 31 de janeiro de 2025 Copyright \u00a9 Brakke Consulting Editor: Lynn Fondon DVM MBA ************************************ NAS NOT\u00cdCIAS: Not\u00edcias da Brakke Consulting Relat\u00f3rio sobre c\u00e2ncer em c\u00e3es e gatos \u2013 fa\u00e7a sua encomenda agora Vis\u00e3o geral da ind\u00fastria da Brakke Consulting em 2025 Not\u00edcias sobre lucros Norbrook Pets at Home Outras not\u00edcias Axitan Limited Chou2 Pharma Covetrus The Dog&#039;s Butcher Ethos Discovery Fear Free Hill&#039;s Infinium Veterinary LifeLearn Multi Radiance Veterinary The Nutriment Company QualiTech Royal Canin Saint Roch Veterinary Smithfield Foods Vapotherm VET Virbac WH Group Your Pet Nutrition ***************************************** Brakke Consulting Vis\u00e3o geral da ind\u00fastria da Brakke Consulting em 2025 Apresentado no WVC: segunda-feira, 3 de mar\u00e7o, das 14h \u00e0s 16h, Four Seasons Ballroom 4 Como foi o principais empresas de sa\u00fade animal t\u00eam desempenho em 2024? Quais quest\u00f5es cr\u00edticas e novos produtos impactar\u00e3o o desempenho do setor em 2025? As respostas a essas perguntas e muito mais ser\u00e3o abordadas na Vis\u00e3o Geral do Setor anual da Brakke Consulting nas confer\u00eancias VMX e WVC no ano que vem. Os principais t\u00f3picos e apresentadores incluem: Desempenho do Setor e da Top Global Company 2024, apresentado por Bob Jones Animais de estima\u00e7\u00e3o e veterin\u00e1rios: Pr\u00e1tica de animais de companhia em transi\u00e7\u00e3o, apresentado por John Volk Parasiticidas em animais de estima\u00e7\u00e3o \u2013 De volta ao futuro, apresentado por Darrell Klug Medicina regenerativa \u2500 Terapias que mudam o jogo do futuro, apresentado por Mike McGinley Al\u00e9m disso, novamente em ambos os eventos, voc\u00ea poder\u00e1 ouvir diretamente de um painel dos principais l\u00edderes<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/animal-health-news-notes-for-january-31-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-34555","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/animal-health-news-notes-for-january-31-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"*********************************** Brakke Consulting&#8217;s Animal Health News &amp; Notes for January 31, 2025 Copyright \u00a9 Brakke Consulting Editor: Lynn Fondon DVM MBA ************************************ IN THE NEWS: Brakke Consulting News Cancer in Dogs and Cats report \u2013 preorder now Brakke Consulting 2025 Industry Overview Earnings News Norbrook Pets at Home Other News Axitan Limited Chou2 Pharma Covetrus The Dog\u2019s Butcher Ethos Discovery Fear Free Hill\u2019s Infinium Veterinary LifeLearn Multi Radiance Veterinary The Nutriment Company QualiTech Royal Canin Saint Roch Veterinary Smithfield Foods Vapotherm VET Virbac WH Group Your Pet Nutrition ***************************************** Brakke Consulting Brakke Consulting 2025 Industry Overview Presented at WVC: Monday, March 3rd , 2-4 pm, Four Seasons Ballroom 4 How did the top animal health companies perform in 2024?\u00a0 What critical issues and new products will impact industry performance in 2025?\u00a0 Answers to these questions and more will be covered at Brakke Consulting\u2019s annual Industry Overview at the VMX and WVC conferences next year.\u00a0 Key topics and presenters include: Industry and Top Global Company 2024 Performance,\u00a0presented by Bob Jones Pets and Vets: Companion Animal Practice in Transition,\u00a0presented by John Volk Parasiticides in Pets &#8211; 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Notes for January 31, 2025 Copyright \u00a9 Brakke Consulting Editor: Lynn Fondon DVM MBA ************************************ IN THE NEWS: Brakke Consulting News Cancer in Dogs and Cats report \u2013 preorder now Brakke Consulting 2025 Industry Overview Earnings News Norbrook Pets at Home Other News Axitan Limited Chou2 Pharma Covetrus The Dog\u2019s Butcher Ethos Discovery Fear Free Hill\u2019s Infinium Veterinary LifeLearn Multi Radiance Veterinary The Nutriment Company QualiTech Royal Canin Saint Roch Veterinary Smithfield Foods Vapotherm VET Virbac WH Group Your Pet Nutrition ***************************************** Brakke Consulting Brakke Consulting 2025 Industry Overview Presented at WVC: Monday, March 3rd , 2-4 pm, Four Seasons Ballroom 4 How did the top animal health companies perform in 2024?\u00a0 What critical issues and new products will impact industry performance in 2025?\u00a0 Answers to these questions and more will be covered at Brakke Consulting\u2019s annual Industry Overview at the VMX and WVC conferences next year.\u00a0 Key topics and presenters include: Industry and Top Global Company 2024 Performance,\u00a0presented by Bob Jones Pets and Vets: Companion Animal Practice in Transition,\u00a0presented by John Volk Parasiticides in Pets &#8211; 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