{"id":34525,"date":"2025-01-24T10:01:20","date_gmt":"2025-01-24T16:01:20","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34525"},"modified":"2025-01-24T10:01:40","modified_gmt":"2025-01-24T16:01:40","slug":"brakke-consulting-viewpoint-january-24-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-january-24-2025\/","title":{"rendered":"Mirante de Brakke 24 de janeiro de 2025"},"content":{"rendered":"<p>Na semana passada, a confer\u00eancia anual de sa\u00fade do JP Morgan foi conclu\u00edda. Muitas das principais empresas de sa\u00fade humana e animal apresentaram suas vis\u00f5es futuras \u00e0 comunidade de investidores. Zoetis e Elanco estavam na frente e no centro, e a Merck mencionou seu neg\u00f3cio de sa\u00fade animal como parte de sua apresenta\u00e7\u00e3o sobre sa\u00fade humana.<\/p>\n<p>Levei alguns minutos para analisar o foco do pipeline e os produtos destacados nessas apresenta\u00e7\u00f5es. Os pipelines est\u00e3o fortemente concentrados no segmento de animais de companhia. As \u00e1reas terap\u00eauticas de foco nos pipelines incluem osteoartrite\/dor, doen\u00e7a renal, oncologia, cardiologia, dermatologia e a pr\u00f3xima gera\u00e7\u00e3o de parasiticidas. Muitos dos produtos do pipeline s\u00e3o anticorpos monoclonais, produtos injet\u00e1veis e focados em formula\u00e7\u00f5es de longa a\u00e7\u00e3o. O que isso significa para o segmento pecu\u00e1rio? Talvez seja apenas uma falta de visibilidade nos produtos do pipeline pecu\u00e1rio, mas certamente parece que o foco de P&amp;D est\u00e1 no segmento do mercado que fornece as maiores taxas de crescimento.<\/p>\n<p>Ser\u00e1 interessante ver como o mercado geral evolui com a pr\u00f3xima onda de inova\u00e7\u00e3o. Essas novas terapias que s\u00e3o administradas principalmente por meio de inje\u00e7\u00f5es levar\u00e3o os pacientes de volta \u00e0 cl\u00ednica veterin\u00e1ria. Haver\u00e1 uma bifurca\u00e7\u00e3o do mercado de prescri\u00e7\u00e3o com Chewy\/Amazon\/PetMeds focando em prescri\u00e7\u00e3o oral e produtos OTC e veterin\u00e1rios focando em injet\u00e1veis e vacinas?<\/p>\n<p>Falaremos sobre inova\u00e7\u00e3o na apresenta\u00e7\u00e3o anual Industry Overview da Brakke Consulting, tanto no VMX quanto no WVC \u2013 esperamos ver voc\u00ea l\u00e1.<\/p>\n<p><em>Randy Freides<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Na semana passada, a confer\u00eancia anual de sa\u00fade do JP Morgan foi conclu\u00edda. Muitas das principais empresas de sa\u00fade humana e animal apresentaram suas vis\u00f5es de futuro \u00e0 comunidade de investidores. Zoetis e Elanco estiveram em destaque, e a Merck mencionou seu neg\u00f3cio de sa\u00fade animal como parte de sua apresenta\u00e7\u00e3o sobre sa\u00fade humana. Reservei alguns minutos para analisar o foco do pipeline e os produtos destacados nessas apresenta\u00e7\u00f5es. Os pipelines est\u00e3o fortemente concentrados no segmento de animais de companhia. As \u00e1reas terap\u00eauticas de foco nos pipelines incluem osteoartrite\/dor, doen\u00e7a renal, oncologia, cardiologia, dermatologia e a pr\u00f3xima gera\u00e7\u00e3o de parasiticidas. Muitos dos produtos em pipeline s\u00e3o anticorpos monoclonais, produtos injet\u00e1veis e focados em formula\u00e7\u00f5es de longa a\u00e7\u00e3o. O que isso significa para o segmento pecu\u00e1rio? Talvez seja apenas uma falta de visibilidade dos produtos em pipeline pecu\u00e1rio, mas certamente parece que o foco de P&amp;D est\u00e1 no segmento do mercado que apresenta as maiores taxas de crescimento. Ser\u00e1 interessante ver como o mercado geral evoluir\u00e1 com a pr\u00f3xima onda de inova\u00e7\u00e3o. Essas novas terapias, administradas principalmente por meio de inje\u00e7\u00f5es, levar\u00e3o os pacientes de volta \u00e0s cl\u00ednicas veterin\u00e1rias. Haver\u00e1 uma bifurca\u00e7\u00e3o no mercado de medicamentos prescritos, com a Chewy\/Amazon\/PetMeds se concentrando em medicamentos orais e de venda livre, e os veterin\u00e1rios se concentrando em injet\u00e1veis e vacinas? Falaremos sobre inova\u00e7\u00e3o no Panorama Anual do Setor da Brakke Consulting.<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-january-24-2025\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34525","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-january-24-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Last week, the annual JP Morgan annual healthcare conference concluded.\u00a0 Many of the top human and animal health companies presented their future visions to the investing community.\u00a0 Zoetis and Elanco were front and center and Merck mentioned its animal health business as part of its human health presentation. I took a few minutes to look at the pipeline focus and products highlighted in these presentations.\u00a0 The pipelines are heavily concentrated on the companion animal segment.\u00a0 Therapeutic areas of focus in the pipelines include osteoarthritis\/pain, renal disease, oncology, cardiology, dermatology and the next generation of parasiticides.\u00a0 Many of the pipeline products are monoclonal antibodies, injectable products and focused on long-acting formulations.\u00a0 What does this mean for the livestock segment?\u00a0 Maybe it\u2019s just a lack of visibility into livestock pipeline products but it certainly seems that the R&amp;D focus is on the segment of the market providing the highest growth rates. It will be interesting to see how the overall market evolves with the next wave of innovation.\u00a0 These new therapies that are primarily delivered via injections will drive patients back to the veterinary clinic.\u00a0 Will there be a bifurcation of the prescription market with Chewy\/Amazon\/PetMeds focusing on oral prescription and OTC products and veterinarians focusing on injectables and vaccines? We will talk about innovation at the Brakke Consulting annual Industry OverviewView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-january-24-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-24T16:01:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T16:01:40+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-january-24-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-january-24-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint January 24, 2025\",\"datePublished\":\"2025-01-24T16:01:20+00:00\",\"dateModified\":\"2025-01-24T16:01:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-january-24-2025\/\"},\"wordCount\":242,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-january-24-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-january-24-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-01-24T16:01:20+00:00\",\"dateModified\":\"2025-01-24T16:01:40+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-january-24-2025\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-january-24-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-january-24-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint January 24, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-january-24-2025\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Last week, the annual JP Morgan annual healthcare conference concluded.\u00a0 Many of the top human and animal health companies presented their future visions to the investing community.\u00a0 Zoetis and Elanco were front and center and Merck mentioned its animal health business as part of its human health presentation. 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