{"id":34275,"date":"2024-11-22T11:49:52","date_gmt":"2024-11-22T17:49:52","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34275"},"modified":"2024-11-22T11:50:51","modified_gmt":"2024-11-22T17:50:51","slug":"brakke-viewpoint-november-22-2024","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-november-22-2024\/","title":{"rendered":"Mirante de Brakke 22 de novembro de 2024"},"content":{"rendered":"

Entrega em domic\u00edlio como um neg\u00f3cio de entrega direta: uma oportunidade crescente para cl\u00ednicas veterin\u00e1rias<\/strong><\/p>\n

A entrega em domic\u00edlio \u00e9 muito mais do que um servi\u00e7o conveniente para donos de animais de estima\u00e7\u00e3o \u2014 \u00e9 uma oportunidade para as cl\u00ednicas veterin\u00e1rias impulsionarem a receita da farm\u00e1cia interna ao mesmo tempo em que simplificam as opera\u00e7\u00f5es. Adotar um modelo de drop-ship (e mentalidade) para medicamentos, dietas e produtos de bem-estar para animais de estima\u00e7\u00e3o fornece v\u00e1rios benef\u00edcios imediatos, incluindo melhor conformidade, redu\u00e7\u00e3o de encargos de gerenciamento de estoque e efici\u00eancia aprimorada da equipe.<\/p>\n

O modelo de drop-ship permite que as pr\u00e1ticas gerenciem melhor o valioso espa\u00e7o da farm\u00e1cia e da cl\u00ednica, reduz o risco de itens vencidos ou com estoque excessivo e ajuda a evitar roubos. Os produtos enviados diretamente dos fornecedores para os clientes simplificam a log\u00edstica e permitem que a equipe se concentre mais no atendimento ao paciente.<\/p>\n

Do ponto de vista empresarial, os analistas sugerem que se procurem margens de lucro entre\u00a020-30%<\/strong>\u00a0para garantir um retorno saud\u00e1vel. Embora essas margens possam parecer consideravelmente menores do que as das vendas na cl\u00ednica, os custos reduzidos de m\u00e3o de obra e operacionais associados ao drop-shipping o tornam uma op\u00e7\u00e3o atraente.<\/p>\n

Assim como em quase todas as intera\u00e7\u00f5es pessoais na vida, a comunica\u00e7\u00e3o clara com os clientes \u00e9 essencial para que isso seja bem-sucedido. Promova a op\u00e7\u00e3o de envio autom\u00e1tico para garantir compras repetidas, ofere\u00e7a pacotes de bem-estar agrupados e implemente incentivos de fidelidade para encorajar compras de reposi\u00e7\u00e3o repetidas.<\/p>\n

Para pr\u00e1ticas que buscam permanecer competitivas e atender \u00e0s expectativas dos clientes, gerenciar a entrega em domic\u00edlio por meio de um modelo de drop-ship \u00e9 uma jogada inteligente. Ela combina conveni\u00eancia para donos de animais de estima\u00e7\u00e3o com lucratividade para a pr\u00e1tica \u2014 oferecendo benef\u00edcios para todos os envolvidos.<\/p>","protected":false},"excerpt":{"rendered":"

Entrega em domic\u00edlio como um neg\u00f3cio de drop-ship: uma oportunidade crescente para cl\u00ednicas veterin\u00e1rias A entrega em domic\u00edlio \u00e9 muito mais do que um servi\u00e7o conveniente para donos de animais de estima\u00e7\u00e3o \u2014 \u00e9 uma oportunidade para cl\u00ednicas veterin\u00e1rias impulsionarem a receita da farm\u00e1cia interna ao mesmo tempo em que otimizam as opera\u00e7\u00f5es. Adotar um modelo de drop-ship (e mentalidade) para medicamentos, dietas e produtos de bem-estar para animais de estima\u00e7\u00e3o oferece v\u00e1rios benef\u00edcios imediatos, incluindo melhor conformidade, redu\u00e7\u00e3o de encargos de gerenciamento de estoque e melhor efici\u00eancia da equipe. O modelo de drop-ship permite que as cl\u00ednicas gerenciem melhor o valioso espa\u00e7o da farm\u00e1cia e da cl\u00ednica, reduz o risco de itens vencidos ou com estoque excessivo e ajuda a prevenir roubos. Os produtos enviados diretamente dos fornecedores para os clientes simplificam a log\u00edstica e permitem que a equipe se concentre mais no atendimento ao paciente. Do ponto de vista comercial, os analistas sugerem almejar margens de lucro entre 20-30% para garantir um retorno saud\u00e1vel. Embora essas margens possam parecer consideravelmente menores do que as das vendas na cl\u00ednica, os custos reduzidos de m\u00e3o de obra e operacionais associados ao drop-shipping o tornam uma op\u00e7\u00e3o atraente. Como em quase todas as intera\u00e7\u00f5es pessoais na vida, a comunica\u00e7\u00e3o clara com os clientes \u00e9 a chave para tornar isso bem-sucedido. Promova a op\u00e7\u00e3o de envio autom\u00e1tico para garantir compras repetidas, ofere\u00e7a pacotes de bem-estar agrupados e implemente incentivos de fidelidade para encorajar compras de reposi\u00e7\u00e3o repetidas. Para consult\u00f3rios que buscam permanecer competitivos e atender \u00e0s expectativas dos clientes, gerenciar a entrega em domic\u00edlio por meio de um modelo de envio direto \u00e9 uma jogada inteligente. Ele combina conveni\u00eancia para donos de animais de estima\u00e7\u00e3o com lucratividade para o consult\u00f3rio \u2014 oferecendo benef\u00edcios<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34275","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-november-22-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Home Delivery as a Drop-Ship Business: A Growing Opportunity for Veterinary Practices Home delivery is much more than a convenient service for pet owners\u2014it\u2019s an opportunity for veterinary practices to drive in-house pharmacy revenue while streamlining operations. Adopting a drop-ship model (and mindset) for pet medications, diets, and wellness products provides several immediate benefits including better compliance, reduced inventory management burdens and improved staff efficiency. The drop-ship model allows practices better manage valuable pharmacy and clinic space, reduces the risk of expired or overstocked items and helps prevent theft. Products shipped directly from suppliers to clients simplifies the logistics and allows staff to focus more on patient care. From a business standpoint, analysts suggest aiming for profit margins between\u00a020-30%\u00a0to ensure a healthy return. While these margins may seem considerably lower than those from in-clinic sales, the reduced labor and operational costs associated with drop-shipping make it an attractive option. As with nearly all personal interactions in life, clear communication with clients is key to making this successful. Promote auto-ship option to lock-in repeat purchases, offer bundled wellness packages, and implement loyalty incentives to encourage repeat replenishment purchases. For practices looking to stay competitive and meet client expectations, managing home delivery through a drop-ship model is a smart move. 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