{"id":34177,"date":"2024-10-18T07:27:52","date_gmt":"2024-10-18T13:27:52","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34177"},"modified":"2024-10-18T07:27:52","modified_gmt":"2024-10-18T13:27:52","slug":"brakke-viewpoint-october-18-2024","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-18-2024\/","title":{"rendered":"Mirante de Brakke 18 de outubro de 2024"},"content":{"rendered":"<p>Conforme relatamos anteriormente no boletim informativo, este m\u00eas a Mars lan\u00e7ou seu <a href=\"https:\/\/www.mars.com\/sites\/g\/files\/dfsbuz106\/files\/2024-10\/Mars%20Global%20Pet%20Parent%20Study%20-%20FINAL.pdf\">Estudo global sobre pais de animais de estima\u00e7\u00e3o<\/a>. Esta pesquisa com 20.000 donos e n\u00e3o donos de c\u00e3es\/gatos cobriu 20 mercados globais, incluindo a Am\u00e9rica do Norte. A pesquisa descobriu que 47% dos donos de c\u00e3es e gatos eram donos de primeira viagem, o que foi mais alto do que eu esperava.<\/p>\n<p>O estudo da Mars tamb\u00e9m analisou as diferen\u00e7as geracionais na posse de animais de estima\u00e7\u00e3o. O estudo descobriu que quanto mais jovem o dono do animal de estima\u00e7\u00e3o, mais centrado nos animais ele \u00e9: os donos da Gera\u00e7\u00e3o Z (18-27 anos) eram 50% mais propensos do que os Baby Boomers (60+) a dizer que seus animais de estima\u00e7\u00e3o s\u00e3o &quot;a coisa mais importante em suas vidas&quot;. Os donos da Gera\u00e7\u00e3o Z tamb\u00e9m deram mais import\u00e2ncia a produtos sustent\u00e1veis e produzidos eticamente. O 2022 Pet Ownership and Demographics Sourcebook da AVMA tamb\u00e9m identificou diferentes prefer\u00eancias em cuidados veterin\u00e1rios: os donos de animais de estima\u00e7\u00e3o mais jovens (neste caso, a Gera\u00e7\u00e3o Z e a Gera\u00e7\u00e3o Y) eram tr\u00eas vezes mais propensos a valorizar a telemedicina e o servi\u00e7o de entrega, em compara\u00e7\u00e3o com os donos de animais de estima\u00e7\u00e3o mais velhos.<\/p>\n<p>A idade do dono de um animal de estima\u00e7\u00e3o impacta sua abordagem aos cuidados com a sa\u00fade de seus animais de estima\u00e7\u00e3o, e entender as nuances das abordagens geracionais \u00e0 posse de animais de estima\u00e7\u00e3o pode ajudar a tornar seus programas de marketing mais bem-sucedidos. Deixe-nos saber se podemos ajudar voc\u00ea a investigar essas tend\u00eancias.<\/p>\n<p><em>Lynn Fondon<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Conforme relatamos anteriormente no boletim informativo, este m\u00eas a Mars lan\u00e7ou seu Estudo Global de Pais de Animais de Estima\u00e7\u00e3o. Esta pesquisa com 20.000 donos e n\u00e3o donos de c\u00e3es\/gatos cobriu 20 mercados globais, incluindo a Am\u00e9rica do Norte. A pesquisa descobriu que 47% dos donos de c\u00e3es e gatos eram donos de primeira viagem, o que foi mais alto do que eu esperava. O estudo da Mars tamb\u00e9m analisou as diferen\u00e7as geracionais na posse de animais de estima\u00e7\u00e3o. O estudo descobriu que quanto mais jovem o dono do animal de estima\u00e7\u00e3o, mais centrado nos animais de estima\u00e7\u00e3o ele \u00e9: os donos da Gera\u00e7\u00e3o Z (18-27 anos) eram 50% mais propensos do que os Baby Boomers (60+) a dizer que seus animais de estima\u00e7\u00e3o s\u00e3o &quot;a coisa mais importante em suas vidas&quot;. Os donos da Gera\u00e7\u00e3o Z tamb\u00e9m deram mais import\u00e2ncia a produtos sustent\u00e1veis e produzidos eticamente. O Manual de Origem Demogr\u00e1fica e Propriedade de Animais de Estima\u00e7\u00e3o de 2022 da AVMA tamb\u00e9m identificou diferentes prefer\u00eancias em cuidados veterin\u00e1rios: os donos de animais de estima\u00e7\u00e3o mais jovens (neste caso, a Gera\u00e7\u00e3o Z e a Gera\u00e7\u00e3o Y) eram tr\u00eas vezes mais propensos a valorizar a telemedicina e o servi\u00e7o de entrega, em compara\u00e7\u00e3o com os donos de animais de estima\u00e7\u00e3o mais velhos. A idade do dono de um animal de estima\u00e7\u00e3o impacta sua abordagem aos cuidados de sa\u00fade de seus animais de estima\u00e7\u00e3o, e entender as nuances das abordagens geracionais \u00e0 posse de animais de estima\u00e7\u00e3o pode ajudar a tornar seus programas de marketing mais bem-sucedidos. Deixe-nos saber se podemos ajud\u00e1-lo a investigar essas tend\u00eancias. Lynn Fondon<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34177","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-18-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"As we reported earlier in the newsletter, this month Mars released its Global Pet Parent Study. This survey of 20,000 dog\/cat owners and non-owners covered 20 global markets including North America. Their survey found that 47% of dog and cat owners were first-time owners, which was higher than I would have expected. The Mars study also looked at generational differences in pet ownership. The study found that the younger the pet owner, the more pet-centric they are: Generation Z owners (18-27 years old) were 50% more likely than Baby Boomers (60+) to say their pets are \u201cthe most important thing in their life.\u201d\u00a0 Gen Z owners also placed more importance on products that are sustainable and ethically produced. The AVMA\u2019s 2022 Pet Ownership and Demographics Sourcebook also identified different preferences in veterinary care: younger pet owners (in this case, Gen Z and Millennials) were three times more likely to value telemedicine and curbside service, compared to older pet owners. A pet owner\u2019s age impacts their approach to their pets\u2019 healthcare, and understanding the nuances of generational approaches to pet ownership can help make your marketing programs more successful.\u00a0 Let us know if we can help you investigate these trends. Lynn Fondon\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-18-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-18T13:27:52+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint October 18, 2024\",\"datePublished\":\"2024-10-18T13:27:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/\"},\"wordCount\":201,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2024-10-18T13:27:52+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint October 18, 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-18-2024\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"As we reported earlier in the newsletter, this month Mars released its Global Pet Parent Study. This survey of 20,000 dog\/cat owners and non-owners covered 20 global markets including North America. Their survey found that 47% of dog and cat owners were first-time owners, which was higher than I would have expected. The Mars study also looked at generational differences in pet ownership. The study found that the younger the pet owner, the more pet-centric they are: Generation Z owners (18-27 years old) were 50% more likely than Baby Boomers (60+) to say their pets are \u201cthe most important thing in their life.\u201d\u00a0 Gen Z owners also placed more importance on products that are sustainable and ethically produced. The AVMA\u2019s 2022 Pet Ownership and Demographics Sourcebook also identified different preferences in veterinary care: younger pet owners (in this case, Gen Z and Millennials) were three times more likely to value telemedicine and curbside service, compared to older pet owners. A pet owner\u2019s age impacts their approach to their pets\u2019 healthcare, and understanding the nuances of generational approaches to pet ownership can help make your marketing programs more successful.\u00a0 Let us know if we can help you investigate these trends. Lynn Fondon","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-18-2024\/","og_site_name":"Brakke Consulting Website","article_published_time":"2024-10-18T13:27:52+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint October 18, 2024","datePublished":"2024-10-18T13:27:52+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/"},"wordCount":201,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/","url":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2024-10-18T13:27:52+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-october-18-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint October 18, 2024"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/34177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=34177"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/34177\/revisions"}],"predecessor-version":[{"id":34179,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/34177\/revisions\/34179"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=34177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=34177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=34177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}