{"id":34062,"date":"2024-09-27T06:51:13","date_gmt":"2024-09-27T12:51:13","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34062"},"modified":"2024-09-27T06:51:13","modified_gmt":"2024-09-27T12:51:13","slug":"brakke-viewpoint-september-27-2024","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-27-2024\/","title":{"rendered":"Mirante de Brakke 27 de setembro de 2024"},"content":{"rendered":"<p><strong>INOVA\u00c7\u00c3O que entrega<br \/>\n<\/strong>As inova\u00e7\u00f5es em sa\u00fade animal est\u00e3o aumentando rapidamente, com novos desenvolvimentos entrando em \u00e1reas antes intocadas. No entanto, alguns campos, particularmente informa\u00e7\u00f5es orientadas por IA, est\u00e3o ficando lotados com ofertas semelhantes. Grandes empresas farmac\u00eauticas e de nutri\u00e7\u00e3o geralmente t\u00eam estrat\u00e9gias para avaliar inova\u00e7\u00f5es, ent\u00e3o os empreendedores devem consider\u00e1-las cuidadosamente antes de investir tempo e recursos.<\/p>\n<p>No cerne da inova\u00e7\u00e3o est\u00e1 uma quest\u00e3o-chave: \u201cQue problema estou resolvendo?\u201d Esta pergunta simples tem dois fatores cr\u00edticos:<\/p>\n<ul>\n<li>A inova\u00e7\u00e3o aborda um problema ou necessidade real? Se sim, \u00e9 novidade?<\/li>\n<li>Ela compete com uma solu\u00e7\u00e3o existente? Se sim, como a inova\u00e7\u00e3o \u00e9 melhor?<\/li>\n<\/ul>\n<p>Inova\u00e7\u00f5es em \u00e1reas de nicho podem n\u00e3o ter como alvo grandes mercados, mas ainda podem oferecer potencial de lucro significativo ao abordar necessidades espec\u00edficas com pouca concorr\u00eancia. Em contraste, inova\u00e7\u00f5es concorrentes devem ter uma proposta de valor \u00fanica, clara e convincente.<\/p>\n<p>Muitos empreendedores apaixonados abordam a entrada no mercado sem entender completamente o problema que sua inova\u00e7\u00e3o resolve. Frequentemente, eles criam uma solu\u00e7\u00e3o primeiro e depois buscam aplica\u00e7\u00f5es para ela, o que pode levar a oportunidades perdidas. Al\u00e9m disso, alguns inovadores permanecem inconscientes dos concorrentes existentes em seu espa\u00e7o, o que dificulta seu sucesso.<\/p>\n<p>O envolvimento mais cedo no processo de desenvolvimento permitiria uma melhor orienta\u00e7\u00e3o estrat\u00e9gica, garantindo um resultado mais bem-sucedido. \u00c9 por isso que gostamos de trabalhar com os clientes no in\u00edcio do processo para abordar esses dois fatores cr\u00edticos. A conclus\u00e3o \u00e9 simples: garantir clareza em torno do problema e do valor \u00fanico da inova\u00e7\u00e3o \u00e9 crucial para entregar uma solu\u00e7\u00e3o de mercado bem-sucedida.<\/p>\n<p><em>Lourens Havenga <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>INOVA\u00c7\u00c3O que entrega As inova\u00e7\u00f5es em sa\u00fade animal est\u00e3o aumentando rapidamente, com novos desenvolvimentos entrando em \u00e1reas antes intocadas. No entanto, alguns campos, particularmente informa\u00e7\u00f5es orientadas por IA, est\u00e3o ficando lotados com ofertas semelhantes. Grandes empresas farmac\u00eauticas e de nutri\u00e7\u00e3o geralmente t\u00eam estrat\u00e9gias para avaliar inova\u00e7\u00f5es, ent\u00e3o os empreendedores devem consider\u00e1-las cuidadosamente antes de investir tempo e recursos. No cerne da inova\u00e7\u00e3o est\u00e1 uma pergunta-chave: &quot;Que problema estou resolvendo?&quot; Esta pergunta simples tem dois fatores cr\u00edticos: A inova\u00e7\u00e3o aborda um problema ou necessidade real? Se sim, \u00e9 nova? Ela compete com uma solu\u00e7\u00e3o existente? Se sim, como a inova\u00e7\u00e3o \u00e9 melhor? Inova\u00e7\u00f5es em \u00e1reas de nicho podem n\u00e3o ter como alvo grandes mercados, mas ainda podem oferecer potencial de lucro significativo ao abordar necessidades espec\u00edficas com pouca concorr\u00eancia. Em contraste, inova\u00e7\u00f5es concorrentes devem ter uma proposta de valor \u00fanica, clara e convincente. Muitos empreendedores apaixonados abordam a entrada no mercado sem entender completamente o problema que sua inova\u00e7\u00e3o resolve. Muitas vezes, eles criam uma solu\u00e7\u00e3o primeiro e depois buscam aplica\u00e7\u00f5es para ela, o que pode levar a oportunidades perdidas. Al\u00e9m disso, alguns inovadores permanecem inconscientes dos concorrentes existentes em seu espa\u00e7o, o que dificulta seu sucesso. O envolvimento mais cedo no processo de desenvolvimento permitiria uma melhor orienta\u00e7\u00e3o estrat\u00e9gica, garantindo um resultado mais bem-sucedido. \u00c9 por isso que gostamos de trabalhar com os clientes no in\u00edcio do processo para abordar esses dois fatores cr\u00edticos.\u00a0<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-27-2024\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34062","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-27-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"INNOVATION that delivers Innovations in animal health are rapidly increasing, with new developments entering areas previously untouched. However, some fields, particularly AI-driven information, are becoming crowded with similar offerings. Larger pharmaceutical and nutrition companies often have strategies for evaluating innovations, so entrepreneurs should carefully consider these before investing time and resources. At the core of innovation is one key question: \u201cWhat problem am I solving?\u201d This simple question has two critical factors: Does the innovation address a real problem or need? If so, is it novel? Does it compete with an existing solution? If so, how is the innovation better? Innovations in niche areas may not target large markets but can still offer significant profit potential by addressing specific needs with little competition. In contrast, competing innovations must have a clear and compelling unique value proposition. Many passionate entrepreneurs approach market entry without fully understanding the problem their innovation solves. Often, they create a solution first and then seek out applications for it, which can lead to missed opportunities. Moreover, some innovators remain unaware of existing competitors in their space, which hampers their success. Involvement earlier in the development process would allow for better strategic guidance, ensuring a more successful outcome. 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