{"id":33856,"date":"2024-07-26T07:12:24","date_gmt":"2024-07-26T13:12:24","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=33856"},"modified":"2024-07-26T07:13:17","modified_gmt":"2024-07-26T13:13:17","slug":"brakke-viewpoint-july-26-2024","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-26-2024\/","title":{"rendered":"Mirante de Brakke 26 de julho de 2024"},"content":{"rendered":"<p><em><strong>Sucess\u00e3o \u2013 Planeje seu final de jogo<\/strong><\/em><\/p>\n<p>Na movimentada gest\u00e3o di\u00e1ria de uma empresa, especialmente de start-ups e parcerias, a ideia de um final planeado raramente exige qualquer prioridade e \u00e9 muitas vezes totalmente negligenciada at\u00e9 que haja uma necessidade real.<\/p>\n<p>Muitas vezes o planejamento parcial \u00e9 o maior problema. Quando um parceiro-chave passa por um evento catastr\u00f3fico, como um acidente ou problemas graves de sa\u00fade, geralmente est\u00e1 dispon\u00edvel um plano de curto prazo, mas o impacto do evento a longo prazo geralmente nunca \u00e9 considerado.<\/p>\n<p>N\u00e3o existe um \u00fanico final de jogo bem-sucedido e isso pode at\u00e9 mudar com o tempo:<\/p>\n<ul>\n<li>Em alguns neg\u00f3cios, uma venda total \u00e9 a mais adequada, especialmente quando todos os parceiros desejam sair ao mesmo tempo. Nesta situa\u00e7\u00e3o, qual \u00e9 o seu plano para maximizar o valor da empresa? Como parceiros, qual \u00e9 o seu plano para garantir que o neg\u00f3cio seja \u201climpo\u201d e n\u00e3o tenha considera\u00e7\u00f5es financeiras privadas? Caso um dos parceiros se afaste, qual \u00e9 o plano a curto e longo prazo?<\/li>\n<li>Noutros neg\u00f3cios poder\u00e1 haver uma pr\u00f3xima gera\u00e7\u00e3o a considerar. Como eles assumem o controle dos ativos, sem grandes interrup\u00e7\u00f5es?<\/li>\n<\/ul>\n<p>Independentemente de qual seja o resultado final, ele precisa ser definido e comunicado a todas as partes interessadas. Minha esperan\u00e7a \u00e9 que este artigo fa\u00e7a com que voc\u00ea pense sobre o resultado final do trabalho e do suor de uma vida inteira, que voc\u00ea investiu\/est\u00e1 investindo em seu neg\u00f3cio. Por que n\u00e3o planejar bem e com anteced\u00eancia para uma vit\u00f3ria?<\/p>\n<p>Com que frequ\u00eancia voc\u00ea avalia sua estrat\u00e9gia de sucess\u00e3o, para garantir que ela esteja bem alinhada com SEU final planejado? Ficaremos felizes em ajudar.<\/p>\n<p><em>Lourens Havenga<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Sucess\u00e3o \u2013 Planeje seu fim de jogo Na corrida di\u00e1ria de um neg\u00f3cio, especialmente start-ups e parcerias, a ideia de um fim de jogo planejado raramente exige qualquer prioridade e \u00e9 frequentemente totalmente negligenciada at\u00e9 que haja uma necessidade real para isso. Muitas vezes, o planejamento parcial \u00e9 o maior problema. Quando um parceiro-chave passa por um evento catastr\u00f3fico, como um acidente ou problemas de sa\u00fade graves, um plano de curto prazo geralmente est\u00e1 dispon\u00edvel, mas o impacto de longo prazo do evento geralmente nunca \u00e9 considerado. N\u00e3o existe um \u00fanico fim de jogo bem-sucedido, e ele pode at\u00e9 mudar ao longo do tempo: em alguns neg\u00f3cios, uma venda total \u00e9 a melhor op\u00e7\u00e3o, especialmente quando todos os parceiros t\u00eam o desejo de sair ao mesmo tempo. Nessa situa\u00e7\u00e3o, qual \u00e9 seu plano para maximizar o valor da empresa? Como parceiros, qual \u00e9 seu plano para garantir que o neg\u00f3cio seja &quot;limpo&quot; e n\u00e3o tenha considera\u00e7\u00f5es financeiras privadas? Caso um parceiro desista, qual \u00e9 o plano de curto e longo prazo? Em outros neg\u00f3cios, pode haver uma pr\u00f3xima gera\u00e7\u00e3o a ser considerada. Como eles assumem os ativos, sem nenhuma grande interrup\u00e7\u00e3o? Independentemente de qual seja o final do jogo, ele precisa ser definido e comunicado a todas as partes interessadas. Minha esperan\u00e7a \u00e9 que esta pe\u00e7a o impe\u00e7a de pensar sobre o resultado final do trabalho de uma vida inteira e do suor, que<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-26-2024\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-33856","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-26-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Succession \u2013 Plan your endgame In the busy day-to-day running of a business, especially start-ups and partnerships, the thought of a planned endgame rarely demands any priority and is often totally neglected until there is a real need for it. Very often partial planning is the biggest issue. When a key partner experiences a catastrophic event, like an accident or severe health issues, a short-term plan is usually available, but the longer-term impact of the event is usually never considered. There is no single successful endgame, and it may even change over time: In some businesses, a total sale is the best fit, especially when all partners have the desire to exit at the same time. In this situation, what is your plan to maximize the value of the enterprise? As partners what is your plan to ensure the business is \u201cclean\u201d and does not have private financial considerations? Should one partner fall away, what is the short and long term plan? In other businesses there may be a next generation to consider. How do they take over assets, without any major disruption? 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