{"id":33604,"date":"2024-05-17T05:42:45","date_gmt":"2024-05-17T11:42:45","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=33604"},"modified":"2024-05-17T05:43:30","modified_gmt":"2024-05-17T11:43:30","slug":"brakke-consulting-viewpoint-may-172024","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-172024\/","title":{"rendered":"Mirante de Brakke 17 de maio de 2024"},"content":{"rendered":"

Avalie e adapte seu neg\u00f3cio \u2013 mais cedo ou mais tarde<\/strong><\/p>\n

Na segunda-feira fui \u00e0 cidade visitar um dos Veterin\u00e1rios locais, de propriedade privada e com uma longa hist\u00f3ria na comunidade. Eu estava com meu roteiro em m\u00e3os e ao apresent\u00e1-lo se desenrolou um cen\u00e1rio muito interessante.<\/p>\n

A pesquisa da semana passada rendeu algumas informa\u00e7\u00f5es interessantes, mas n\u00e3o muito surpreendentes. Apenas a Gera\u00e7\u00e3o X e os Baby Boomers indicaram por vezes que a sua prefer\u00eancia era comprar numa loja f\u00edsica e, em ambos os casos, foi menos de 15% de inquiridos. Ao longo de todas as gera\u00e7\u00f5es, a prefer\u00eancia por fazer compras apenas online variou numa faixa estreita de 19% \u2013 39%. As pessoas que preferem fazer compras online e visitar uma loja f\u00edsica variam de 50-75%.<\/p>\n

Voltando \u00e0 minha tarefa de segunda-feira, a loja n\u00e3o tinha o produto em m\u00e3os, mas eles poderiam peg\u00e1-lo at\u00e9 sexta-feira para retir\u00e1-lo, pois tinham um acordo com cada grande fornecedor para entregar em um dia espec\u00edfico da semana. Usei meu telefone e em poucos minutos consegui um envio direto para minha casa no dia seguinte, de um distribuidor veterin\u00e1rio com um sistema on-line voltado para aceitar um roteiro e pagamento.<\/p>\n

A simplicidade do telefone celular proporcionou acesso, atrav\u00e9s de gera\u00e7\u00f5es, a uma grande variedade de experi\u00eancias de compras online. A simplicidade do procedimento para procurar um produto, carregar informa\u00e7\u00f5es como um script e pagar contribuiu muito para a aceita\u00e7\u00e3o, novamente atrav\u00e9s de gera\u00e7\u00f5es.<\/p>\n

Mostrei isso ao gerente da loja e tanto ele quanto seu assistente comentaram que sempre fizeram neg\u00f3cios dessa forma, que manter o estoque \u00e9 problem\u00e1tico e que o aumento das regulamenta\u00e7\u00f5es, exigindo que cada vez mais produtos estejam sob o controle de um veterin\u00e1rio, \u00e9 problem\u00e1tico. . Eles t\u00eam um site e as pessoas precisam ligar e pedir o que precisam.<\/p>\n

Receio que, tal como a Bed Bath & Beyond, n\u00e3o prestar aten\u00e7\u00e3o ao cliente e \u00e0 sua mudan\u00e7a de comportamento e acesso legal a uma infinidade de fornecedores de produtos online, possa prejudicar esta entidade a longo prazo.<\/p>\n

Com que frequ\u00eancia voc\u00ea avalia seu neg\u00f3cio para garantir que ele esteja bem alinhado \u00e0s necessidades do cliente?<\/p>\n

Lourens Havenga<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Avalie e adapte seu neg\u00f3cio \u2013 mais cedo ou mais tarde Na segunda-feira fui \u00e0 cidade visitar um dos varejistas veterin\u00e1rios locais, de propriedade privada e com uma longa hist\u00f3ria na comunidade. Eu estava com meu roteiro em m\u00e3os e ao apresent\u00e1-lo se desenrolou um cen\u00e1rio muito interessante. A pesquisa da semana passada rendeu algumas informa\u00e7\u00f5es interessantes, mas n\u00e3o muito surpreendentes. Apenas a Gera\u00e7\u00e3o X e os Baby Boomers indicaram por vezes que a sua prefer\u00eancia era comprar numa loja f\u00edsica e, em ambos os casos, foi menos de 15% de inquiridos. Ao longo de todas as gera\u00e7\u00f5es, a prefer\u00eancia por fazer compras apenas online variou numa faixa estreita de 19% \u2013 39%. As pessoas que preferem fazer compras online e visitar uma loja f\u00edsica variam de 50-75%. Voltando \u00e0 minha tarefa de segunda-feira, a loja n\u00e3o tinha o produto em m\u00e3os, mas eles poderiam obt\u00ea-lo para eu retirar at\u00e9 sexta-feira, pois tinham um acordo com cada grande fornecedor para entregar em um dia espec\u00edfico da semana. Usei meu telefone e em poucos minutos consegui um envio direto para minha casa no dia seguinte, de um distribuidor veterin\u00e1rio com um sistema on-line voltado para aceitar um roteiro e pagamento. A simplicidade do telefone celular proporcionou acesso, atrav\u00e9s de gera\u00e7\u00f5es, a uma grande variedade de experi\u00eancias de compras online. A simplicidade do procedimento<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-33604","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-may-172024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Evaluate and Adapt your business \u2013 Sooner rather than later On Monday I went into town, to visit one of the local Vet Retailers, privately owned and with a long history in the community.\u00a0 I had my script in hand and on presenting it a very interesting scenario played out. 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