{"id":33405,"date":"2024-03-22T07:48:23","date_gmt":"2024-03-22T13:48:23","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=33405"},"modified":"2024-03-22T07:48:23","modified_gmt":"2024-03-22T13:48:23","slug":"brakke-viewpoint-march-22-2024","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/","title":{"rendered":"Mirante de Brakke 22 de mar\u00e7o de 2024"},"content":{"rendered":"

Encontrando valor em seu parceiro de distribui\u00e7\u00e3o \u2013 c\u00edrculo completo<\/strong><\/p>\n

H\u00e1 algumas semanas, informamos sobre a decis\u00e3o da Elanco de reestruturar suas opera\u00e7\u00f5es, com uma transfer\u00eancia de recursos de opera\u00e7\u00f5es de pecu\u00e1ria para opera\u00e7\u00f5es de sa\u00fade de animais de estima\u00e7\u00e3o. No \u00e2mbito desta reestrutura\u00e7\u00e3o est\u00e1 prevista uma redu\u00e7\u00e3o de 420 postos de trabalho.<\/p>\n

H\u00e1 menos de dois anos, ocorreu uma mudan\u00e7a semelhante na Boehringer Ingelheim Animal Health.<\/p>\n

Estas mudan\u00e7as de enfoque por parte dos principais fabricantes de produtos farmac\u00eauticos veterin\u00e1rios podem resultar em diversas oportunidades poss\u00edveis para as empresas que servem os mercados, onde o foco e os recursos est\u00e3o a ser removidos.<\/p>\n

Um resultado direto \u00e9 a perda de voz do usu\u00e1rio final do produto.<\/p>\n

Digite o parceiro distribuidor de gado.<\/p>\n

A distribui\u00e7\u00e3o no segmento pecu\u00e1rio teve de enfrentar grandes desafios durante a \u00faltima d\u00e9cada, desde a passagem direta dos grandes fabricantes ao consumidor final, a pandemia e a entrada de uma gama de produtos gen\u00e9ricos, pressionando as margens.<\/p>\n

Como conseguiram sobreviver e, em muitos casos, prosperar durante este per\u00edodo? Mudando com o tempo e fazendo algumas coisas b\u00e1sicas muito bem. As empresas de distribui\u00e7\u00e3o expandiram-se atrav\u00e9s do aumento da presen\u00e7a, adquirindo concorrentes hist\u00f3ricos, melhorando a efic\u00e1cia da for\u00e7a de vendas e iniciando ou expandindo significativamente as ofertas de marcas pr\u00f3prias. Esta estrat\u00e9gia, em alguns casos, tornou-os concorrentes de um fabricante.<\/p>\n

Estamos agora a entrar num per\u00edodo em que os parceiros de distribui\u00e7\u00e3o de gado ser\u00e3o obrigados a levar novamente o produto ao cliente final. Os fabricantes de produtos pecu\u00e1rios que oferecem uma proposta comercial de sucesso ao seu parceiro de distribui\u00e7\u00e3o poder\u00e3o ainda ser o grupo a crescer e a ter sucesso, especialmente quando os ciclos bovino e su\u00edno melhorarem.<\/p>\n

Lourens Havenga<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Encontrando valor em seu parceiro de distribui\u00e7\u00e3o \u2013 c\u00edrculo completo H\u00e1 algumas semanas, informamos sobre a decis\u00e3o da Elanco de reestruturar suas opera\u00e7\u00f5es, com uma transfer\u00eancia de recursos de opera\u00e7\u00f5es de animais de fazenda para opera\u00e7\u00f5es de sa\u00fade de animais de estima\u00e7\u00e3o. No \u00e2mbito desta reestrutura\u00e7\u00e3o est\u00e1 prevista uma redu\u00e7\u00e3o de 420 postos de trabalho. H\u00e1 menos de dois anos, ocorreu uma mudan\u00e7a semelhante na Boehringer Ingelheim Animal Health. Estas mudan\u00e7as de enfoque por parte dos principais fabricantes de produtos farmac\u00eauticos veterin\u00e1rios podem resultar em diversas oportunidades poss\u00edveis para as empresas que servem os mercados, onde o foco e os recursos est\u00e3o a ser removidos. Um resultado direto \u00e9 a perda de voz do usu\u00e1rio final do produto. Digite o parceiro distribuidor de gado. A distribui\u00e7\u00e3o no segmento pecu\u00e1rio teve de enfrentar grandes desafios durante a \u00faltima d\u00e9cada, desde a passagem direta dos grandes fabricantes ao consumidor final, a pandemia e a entrada de uma gama de produtos gen\u00e9ricos, pressionando as margens. Como conseguiram sobreviver e, em muitos casos, prosperar durante este per\u00edodo? Mudando com o tempo e fazendo algumas coisas b\u00e1sicas muito bem. As empresas de distribui\u00e7\u00e3o expandiram-se atrav\u00e9s do aumento da presen\u00e7a, adquirindo concorrentes hist\u00f3ricos, melhorando a efic\u00e1cia da for\u00e7a de vendas e iniciando ou expandindo significativamente as ofertas de marcas pr\u00f3prias. Esta estrat\u00e9gia, em alguns casos, tornou-os concorrentes de um fabricante. Estamos agora a entrar num per\u00edodo em que os parceiros de distribui\u00e7\u00e3o de gado ir\u00e3o<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-33405","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Finding value in your distribution partner – full circle A few weeks ago, we reported on the decision of Elanco to restructure their operations, with a shift in resources from farm animal to pet health operations. As part of this restructuring a reduction of 420 jobs is envisioned. Less than two years ago, a similar shift occurred at Boehringer Ingelheim Animal Health. These changes in focus from leading veterinary pharmaceutical manufacturers, may result in several possible opportunities for companies serving the markets, where focus and resources are being removed. One direct result is loss of voice to the ultimate user of the product. Enter the livestock distributor partner. Distribution in the livestock segment has had to navigate major challenges during the past decade, from major manufacturers going direct to end consumer, the pandemic and the entry of an array of generic products, putting pressure on margins. How did they manage to survive, and in many cases, thrive during this period? By changing with the times and doing some basic things really well. Distribution companies expanded through increased footprint by acquiring historic competitors, improving sales force efficacy and starting or significantly expanding private label offerings. This strategy, did in some cases set them up as a competitor to a manufacturer. We are now entering a period where livestock distribution partners willView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-22T13:48:23+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint March 22, 2024\",\"datePublished\":\"2024-03-22T13:48:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/\"},\"wordCount\":266,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2024-03-22T13:48:23+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint March 22, 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Finding value in your distribution partner – full circle A few weeks ago, we reported on the decision of Elanco to restructure their operations, with a shift in resources from farm animal to pet health operations. As part of this restructuring a reduction of 420 jobs is envisioned. Less than two years ago, a similar shift occurred at Boehringer Ingelheim Animal Health. These changes in focus from leading veterinary pharmaceutical manufacturers, may result in several possible opportunities for companies serving the markets, where focus and resources are being removed. One direct result is loss of voice to the ultimate user of the product. Enter the livestock distributor partner. Distribution in the livestock segment has had to navigate major challenges during the past decade, from major manufacturers going direct to end consumer, the pandemic and the entry of an array of generic products, putting pressure on margins. How did they manage to survive, and in many cases, thrive during this period? By changing with the times and doing some basic things really well. Distribution companies expanded through increased footprint by acquiring historic competitors, improving sales force efficacy and starting or significantly expanding private label offerings. This strategy, did in some cases set them up as a competitor to a manufacturer. We are now entering a period where livestock distribution partners willView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/","og_site_name":"Brakke Consulting Website","article_published_time":"2024-03-22T13:48:23+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint March 22, 2024","datePublished":"2024-03-22T13:48:23+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/"},"wordCount":266,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/","url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2024-03-22T13:48:23+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-march-22-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint March 22, 2024"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/33405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=33405"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/33405\/revisions"}],"predecessor-version":[{"id":33407,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/33405\/revisions\/33407"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=33405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=33405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=33405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}