{"id":32868,"date":"2023-10-27T06:31:38","date_gmt":"2023-10-27T12:31:38","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=32868"},"modified":"2023-10-27T06:32:18","modified_gmt":"2023-10-27T12:32:18","slug":"brakke-viewpoint-october-27-2023","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-27-2023\/","title":{"rendered":"Mirante de Brakke 27 de outubro de 2023"},"content":{"rendered":"<p>Esta semana soubemos que a Amazon est\u00e1 considerando oferecer servi\u00e7os veterin\u00e1rios de telessa\u00fade, bem como fazer parceria com a Petco para oferecer devolu\u00e7\u00e3o nas localidades da Petco. Os donos de animais de estima\u00e7\u00e3o j\u00e1 est\u00e3o familiarizados com a Amazon como fonte de produtos para animais de estima\u00e7\u00e3o: um pacote de fatos de 2021 <a href=\"https:\/\/www.petfoodindustry.com\/news-newsletters\/pet-food-press-releases\/press-release\/15467893\/amazon-chewy-dominate-pet-product-e-commerce\">relat\u00f3rio<\/a> descobriram que a Amazon era a fonte on-line #1 de produtos para animais de estima\u00e7\u00e3o e era respons\u00e1vel por quase metade das vendas on-line de produtos para animais de estima\u00e7\u00e3o. Os suprimentos para animais de estima\u00e7\u00e3o acumularam $300 milh\u00f5es em vendas em dois dias durante o Amazon Prime day em julho passado; e a Amazon apresentou um Amazon Pet Day em maio com ofertas em produtos para animais de estima\u00e7\u00e3o.<\/p>\n<p>Apesar de sua presen\u00e7a na categoria de suprimentos para animais de estima\u00e7\u00e3o, a Amazon n\u00e3o seria a mais lembrada (pelo menos na minha opini\u00e3o) como fornecedora de sa\u00fade para animais de estima\u00e7\u00e3o. Mas eles podem estar planejando oferecer servi\u00e7os de telessa\u00fade para animais de estima\u00e7\u00e3o como um servi\u00e7o de valor agregado para seus membros Amazon Prime. (Esta \u00e9 a mesma estrat\u00e9gia que o Walmart anunciou neste ver\u00e3o para seus assinantes do Walmart +.) De acordo com <a href=\"https:\/\/www.statista.com\/topics\/4076\/amazon-prime\/#topicOverview\">Estatista<\/a>, existem 167 milh\u00f5es de membros Amazon Prime nos EUA \u2013 o que representa um enorme mercado potencial para este novo servi\u00e7o.<\/p>\n<p>Amazon come\u00e7ou a oferecer <a href=\"https:\/\/www.onemedical.com\/mediacenter\/one-medical-joins-amazon\/#:~:text=Members%20enjoy%20access%20to%2024,up%20needs%20and%20prescription%20renewals.\">telessa\u00fade para humanos<\/a> no in\u00edcio deste ano, por isso n\u00e3o \u00e9 um grande salto imagin\u00e1-los fazendo o mesmo no lado veterin\u00e1rio. Ser\u00e1 interessante ver como um gigante como a Amazon navega no campo minado regulamentar da telessa\u00fade veterin\u00e1ria e se isso estimula o crescimento da utiliza\u00e7\u00e3o da telessa\u00fade veterin\u00e1ria. Eles certamente acrescentar\u00e3o dinheiro e for\u00e7a aos esfor\u00e7os de lobby para legalizar a telessa\u00fade veterin\u00e1ria.<\/p>\n<p><em>Lynn Fondon<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana soubemos que a Amazon est\u00e1 considerando oferecer servi\u00e7os veterin\u00e1rios de telessa\u00fade, bem como fazer parceria com a Petco para oferecer devolu\u00e7\u00e3o nas localidades da Petco. Os donos de animais de estima\u00e7\u00e3o j\u00e1 est\u00e3o familiarizados com a Amazon como fonte de produtos para animais de estima\u00e7\u00e3o: um relat\u00f3rio Packaged Facts de 2021 descobriu que a Amazon era a fonte online #1 de produtos para animais de estima\u00e7\u00e3o e era respons\u00e1vel por quase metade das vendas online de produtos para animais de estima\u00e7\u00e3o. Os suprimentos para animais de estima\u00e7\u00e3o acumularam $300 milh\u00f5es em vendas em dois dias durante o Amazon Prime day em julho passado; e a Amazon apresentou um Amazon Pet Day em maio com ofertas em produtos para animais de estima\u00e7\u00e3o. Apesar de sua presen\u00e7a na categoria de suprimentos para animais de estima\u00e7\u00e3o, a Amazon n\u00e3o seria a mais lembrada (pelo menos na minha opini\u00e3o) como fornecedora de sa\u00fade para animais de estima\u00e7\u00e3o. Mas eles podem estar planejando oferecer servi\u00e7os de telessa\u00fade para animais de estima\u00e7\u00e3o como um servi\u00e7o de valor agregado para seus membros Amazon Prime. (Esta \u00e9 a mesma estrat\u00e9gia que o Walmart anunciou neste ver\u00e3o para seus assinantes do Walmart+.) De acordo com o Statista, existem 167 milh\u00f5es de membros do Amazon Prime nos EUA \u2013 o que representa um enorme mercado potencial para este novo servi\u00e7o. A Amazon come\u00e7ou a oferecer telessa\u00fade para humanos no in\u00edcio deste ano, ent\u00e3o n\u00e3o \u00e9 um grande salto imagin\u00e1-los fazendo o mesmo no lado veterin\u00e1rio. Ser\u00e1 interessante ver como um gigante como a Amazon navega no campo minado regulat\u00f3rio da telessa\u00fade veterin\u00e1ria,<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-27-2023\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-32868","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-27-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"This week we learned that Amazon is considering offering veterinary telehealth services, as well as partnering with Petco to offer return drop-offs at Petco locations. Pet owners are already familiar with Amazon as a source for pet products: a 2021 Packaged Facts report found that Amazon was the #1 online source for pet products, and accounted for nearly half of online pet product sales.\u00a0 Pet supplies racked up $300 million in sales in two days during Amazon Prime day this past July; and Amazon featured an Amazon Pet Day in May with deals on pet products. Despite their presence in the pet supplies category, Amazon wouldn\u2019t be top-of-mind (at least in my mind) as a pet health provider. But they may be planning to offer the pet telehealth services as a value-added service for its Amazon Prime members. (This is the same strategy that Walmart announced this summer for its Walmart+ subscribers.)\u00a0 According to Statista, there are 167 million Amazon Prime members in the US \u2013 that makes for a huge potential market for this new service. Amazon began offering telehealth for humans earlier this year, so it\u2019s not a great leap to envision them doing the same on the veterinary side. It will be interesting to see how a behemoth like Amazon navigates the regulatory minefield of veterinary telehealth,View Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-27-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-27T12:31:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T12:32:18+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint October 27, 2023\",\"datePublished\":\"2023-10-27T12:31:38+00:00\",\"dateModified\":\"2023-10-27T12:32:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/\"},\"wordCount\":248,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/\",\"url\":\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2023-10-27T12:31:38+00:00\",\"dateModified\":\"2023-10-27T12:32:18+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint October 27, 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-27-2023\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"This week we learned that Amazon is considering offering veterinary telehealth services, as well as partnering with Petco to offer return drop-offs at Petco locations. Pet owners are already familiar with Amazon as a source for pet products: a 2021 Packaged Facts report found that Amazon was the #1 online source for pet products, and accounted for nearly half of online pet product sales.\u00a0 Pet supplies racked up $300 million in sales in two days during Amazon Prime day this past July; and Amazon featured an Amazon Pet Day in May with deals on pet products. Despite their presence in the pet supplies category, Amazon wouldn\u2019t be top-of-mind (at least in my mind) as a pet health provider. But they may be planning to offer the pet telehealth services as a value-added service for its Amazon Prime members. (This is the same strategy that Walmart announced this summer for its Walmart+ subscribers.)\u00a0 According to Statista, there are 167 million Amazon Prime members in the US \u2013 that makes for a huge potential market for this new service. Amazon began offering telehealth for humans earlier this year, so it\u2019s not a great leap to envision them doing the same on the veterinary side. It will be interesting to see how a behemoth like Amazon navigates the regulatory minefield of veterinary telehealth,View Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-27-2023\/","og_site_name":"Brakke Consulting Website","article_published_time":"2023-10-27T12:31:38+00:00","article_modified_time":"2023-10-27T12:32:18+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint October 27, 2023","datePublished":"2023-10-27T12:31:38+00:00","dateModified":"2023-10-27T12:32:18+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/"},"wordCount":248,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/","url":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2023-10-27T12:31:38+00:00","dateModified":"2023-10-27T12:32:18+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/zh\/brakke-viewpoint-october-27-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint October 27, 2023"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/32868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=32868"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/32868\/revisions"}],"predecessor-version":[{"id":32870,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/32868\/revisions\/32870"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=32868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=32868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=32868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}