{"id":32727,"date":"2023-09-08T13:41:23","date_gmt":"2023-09-08T19:41:23","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=32727"},"modified":"2023-09-08T13:41:23","modified_gmt":"2023-09-08T19:41:23","slug":"brakke-viewpoint-september-8-2023","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-8-2023\/","title":{"rendered":"Mirante de Brakke 8 de setembro de 2023"},"content":{"rendered":"<p>Os parasiticidas para animais de companhia representam o maior segmento de mercado no mercado de Sa\u00fade Animal dos EUA. As estimativas fixam a parcela de prescri\u00e7\u00e3o deste segmento de mercado em aproximadamente $7,0 bilh\u00f5es no n\u00edvel de varejo. Como resultado desta oportunidade de mercado, muitas das empresas de sa\u00fade animal procuram inovar e introduzir novos produtos e tecnologias neste segmento.<\/p>\n<p>A mais recente inova\u00e7\u00e3o introduzida no mercado dos EUA s\u00e3o produtos de combina\u00e7\u00e3o tripla que fornecem prote\u00e7\u00e3o conveniente contra pulgas, carrapatos e dirofilariose em uma \u00fanica mastiga\u00e7\u00e3o mensal. O Simparica Trio foi o primeiro a ser comercializado e tem sido um enorme sucesso. Em 20 de julho de 2023, a Boehringer anunciou a aprova\u00e7\u00e3o do Nexgard Plus. O que vem a seguir neste segmento de mercado?<\/p>\n<p>Em 1\u00ba de maio de 2023, a Merck Animal Health anunciou a aprova\u00e7\u00e3o do Bravecto Quantum na Austr\u00e1lia, o primeiro produto injet\u00e1vel contra pulgas e carrapatos, proporcionando 12 meses de cobertura com dose \u00fanica para nossos familiares peludos. Conveni\u00eancia, conformidade combinada com efic\u00e1cia parece ser a dire\u00e7\u00e3o que o mercado de parasiticidas est\u00e1 tomando. Zoetis confirmou em sua apresenta\u00e7\u00e3o no dia do investidor de maio de 2023 que tamb\u00e9m est\u00e1 trabalhando em produtos injet\u00e1veis de a\u00e7\u00e3o prolongada. A corrida realmente come\u00e7ou.<\/p>\n<p>Veremos a transforma\u00e7\u00e3o deste enorme mercado da administra\u00e7\u00e3o oral para a administra\u00e7\u00e3o injet\u00e1vel? O que isso afetar\u00e1 o varejo de parasiticidas orais ou t\u00f3picos ou o neg\u00f3cio de entrega em domic\u00edlio? Tem uma bola de cristal?<\/p>\n<p>Voc\u00ea mudar\u00e1 de produtos orais para injet\u00e1veis contra pulgas e carrapatos assim que os parasiticidas injet\u00e1veis forem aprovados para uso nos EUA?<\/p>\n<p><em>Randy Freides<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Os parasiticidas para animais de companhia representam o maior segmento de mercado no mercado de Sa\u00fade Animal dos EUA. As estimativas fixam a parcela de prescri\u00e7\u00e3o deste segmento de mercado em aproximadamente $7,0 bilh\u00f5es no n\u00edvel de varejo. Como resultado desta oportunidade de mercado, muitas das empresas de sa\u00fade animal procuram inovar e introduzir novos produtos e tecnologias neste segmento. A mais recente inova\u00e7\u00e3o introduzida no mercado dos EUA s\u00e3o produtos de combina\u00e7\u00e3o tripla que fornecem prote\u00e7\u00e3o conveniente contra pulgas, carrapatos e dirofilariose em uma \u00fanica mastiga\u00e7\u00e3o mensal. O Simparica Trio foi o primeiro a ser comercializado e tem sido um enorme sucesso. Em 20 de julho de 2023, a Boehringer anunciou a aprova\u00e7\u00e3o do Nexgard Plus. O que vem a seguir neste segmento de mercado? Em 1\u00ba de maio de 2023, a Merck Animal Health anunciou a aprova\u00e7\u00e3o do Bravecto Quantum na Austr\u00e1lia, o primeiro produto injet\u00e1vel contra pulgas e carrapatos, proporcionando 12 meses de cobertura com dose \u00fanica para nossos familiares peludos. Conveni\u00eancia, conformidade combinada com efic\u00e1cia parece ser a dire\u00e7\u00e3o que o mercado de parasiticidas est\u00e1 tomando. Zoetis confirmou em sua apresenta\u00e7\u00e3o no dia do investidor de maio de 2023 que tamb\u00e9m est\u00e1 trabalhando em produtos injet\u00e1veis de a\u00e7\u00e3o prolongada. A corrida realmente come\u00e7ou. Veremos a transforma\u00e7\u00e3o deste enorme mercado da administra\u00e7\u00e3o oral para a administra\u00e7\u00e3o injet\u00e1vel? O que isso afetar\u00e1 o varejo de parasiticidas orais ou t\u00f3picos ou o neg\u00f3cio de entrega em domic\u00edlio? Tem uma bola de cristal? Vai<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-8-2023\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-32727","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-8-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Companion animal parasiticides represent the single largest market segment in the US Animal Health market.\u00a0 Estimates peg the prescription portion of this market segment at approximately $7.0 billion at the retail level.\u00a0 As a result of this market opportunity, many of the animal health companies look to innovate and introduce new products and technologies into this segment. The latest innovation introduced into the US market are triple combination products providing convenient flea, tick and heartworm protection in a single monthly chew.\u00a0 Simparica Trio was the first to market and has been a huge success.\u00a0 On July 20, 2023, Boehringer announced the approval of Nexgard Plus.\u00a0 What\u2019s next in this market segment? On May 1, 2023, Merck Animal Health announced the approval of Bravecto Quantum in Australia, the first injectable flea and tick product, providing 12 months of coverage with a single dose to our furry family members.\u00a0 Convenience, compliance combined with efficacy appears to be the direction that the parasiticide market is headed.\u00a0 Zoetis confirmed in their May 2023 investor day presentation that they are also working on long-acting injectable products.\u00a0 The race is indeed on. Will we see the transformation of this huge market from oral to injectable administration?\u00a0 What will this do to the oral or topical parasiticides retail or home delivery business?\u00a0 Have a crystal ball? WillView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-8-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T19:41:23+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/brakke-viewpoint-september-8-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/brakke-viewpoint-september-8-2023\\\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint September 8, 2023\",\"datePublished\":\"2023-09-08T19:41:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/brakke-viewpoint-september-8-2023\\\/\"},\"wordCount\":240,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/brakke-viewpoint-september-8-2023\\\/\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/brakke-viewpoint-september-8-2023\\\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#website\"},\"datePublished\":\"2023-09-08T19:41:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/brakke-viewpoint-september-8-2023\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/brakke-viewpoint-september-8-2023\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/zh\\\/brakke-viewpoint-september-8-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brakkeconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint September 8, 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#website\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brakkeconsulting.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/pt\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-september-8-2023\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Companion animal parasiticides represent the single largest market segment in the US Animal Health market.\u00a0 Estimates peg the prescription portion of this market segment at approximately $7.0 billion at the retail level.\u00a0 As a result of this market opportunity, many of the animal health companies look to innovate and introduce new products and technologies into this segment. The latest innovation introduced into the US market are triple combination products providing convenient flea, tick and heartworm protection in a single monthly chew.\u00a0 Simparica Trio was the first to market and has been a huge success.\u00a0 On July 20, 2023, Boehringer announced the approval of Nexgard Plus.\u00a0 What\u2019s next in this market segment? On May 1, 2023, Merck Animal Health announced the approval of Bravecto Quantum in Australia, the first injectable flea and tick product, providing 12 months of coverage with a single dose to our furry family members.\u00a0 Convenience, compliance combined with efficacy appears to be the direction that the parasiticide market is headed.\u00a0 Zoetis confirmed in their May 2023 investor day presentation that they are also working on long-acting injectable products.\u00a0 The race is indeed on. Will we see the transformation of this huge market from oral to injectable administration?\u00a0 What will this do to the oral or topical parasiticides retail or home delivery business?\u00a0 Have a crystal ball? 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