{"id":32719,"date":"2023-09-08T12:04:18","date_gmt":"2023-09-08T18:04:18","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=32719"},"modified":"2023-09-08T12:04:18","modified_gmt":"2023-09-08T18:04:18","slug":"brakke-viewpoint-august-25-2023","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-25-2023\/","title":{"rendered":"Mirante de Brakke 25 de agosto de 2023"},"content":{"rendered":"<p>Durante a PetVet Expo 2023, realizada em agosto na cidade de S\u00e3o Paulo, Brasil, o SINDAN (Sindicato Nacional da Ind\u00fastria de Produtos para Sa\u00fade Animal) realizou o evento Pet Talks \u2013 o futuro do mercado pet, do qual tive o prazer de participar .<\/p>\n<p>Durante o evento, o professor Robson Gon\u00e7alves da FGV (Funda\u00e7\u00e3o Getulio Vargas) apresentou dados sobre a evolu\u00e7\u00e3o do \u00edndice econ\u00f4mico Participa\u00e7\u00e3o no Or\u00e7amento Familiar (POF) que mede os gastos com alimenta\u00e7\u00e3o, servi\u00e7os veterin\u00e1rios e servi\u00e7os de higiene das fam\u00edlias brasileiras propriet\u00e1rias de c\u00e3es e gatos . Os dados apresentados foram obtidos atrav\u00e9s da an\u00e1lise de dados p\u00fablicos do IBGE (Instituto Brasileiro de Geografia e Estat\u00edstica).<\/p>\n<p>Os dados mostraram que a ind\u00fastria alimentar conseguiu recuperar os seus pre\u00e7os, acima da infla\u00e7\u00e3o do per\u00edodo p\u00f3s-covid, mas o mesmo n\u00e3o aconteceu com o sector dos servi\u00e7os veterin\u00e1rios e de higiene, estes t\u00eam sofrido com uma redu\u00e7\u00e3o significativa no or\u00e7amento familiar , perdendo para a infla\u00e7\u00e3o. O professor Robson destacou que se a participa\u00e7\u00e3o dos 3 segmentos em 2017-2018 tivesse sido mantida em 2023, as fam\u00edlias brasileiras gastariam R$7,5 bilh\u00f5es adicionais anualmente para o ano de 2023. Esperamos que esta oportunidade de crescimento de mercado para servi\u00e7os veterin\u00e1rios e de higiene ser\u00e1 retomado num futuro pr\u00f3ximo.<\/p>\n<p>Um \u00faltimo n\u00famero para compartilhar com voc\u00eas \u00e9 sobre a popula\u00e7\u00e3o de c\u00e3es no Brasil, hoje estimada em 61 milh\u00f5es, e de gatos em 30 milh\u00f5es. Crescimento entre 2021 e 2023 de 5,2% na popula\u00e7\u00e3o canina e 9,5% na popula\u00e7\u00e3o felina.<\/p>\n<p><em>Mauri Ronan Moreira<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Durante a PetVet Expo 2023, realizada em agosto na cidade de S\u00e3o Paulo, Brasil, o SINDAN (Sindicato Nacional da Ind\u00fastria de Produtos para Sa\u00fade Animal) realizou o evento Pet Talks \u2013 o futuro do mercado pet, do qual tive o prazer de participar . Durante o evento, o professor Robson Gon\u00e7alves da FGV (Funda\u00e7\u00e3o Getulio Vargas) apresentou dados sobre a evolu\u00e7\u00e3o do \u00edndice econ\u00f4mico Participa\u00e7\u00e3o no Or\u00e7amento Familiar (POF) que mede os gastos com alimenta\u00e7\u00e3o, servi\u00e7os veterin\u00e1rios e servi\u00e7os de higiene das fam\u00edlias brasileiras propriet\u00e1rias de c\u00e3es e gatos . Os dados apresentados foram obtidos atrav\u00e9s da an\u00e1lise de dados p\u00fablicos do IBGE (Instituto Brasileiro de Geografia e Estat\u00edstica). Os dados mostraram que a ind\u00fastria alimentar conseguiu recuperar os seus pre\u00e7os, acima da infla\u00e7\u00e3o do per\u00edodo p\u00f3s-covid, mas o mesmo n\u00e3o aconteceu com o sector dos servi\u00e7os veterin\u00e1rios e de higiene, estes t\u00eam sofrido com uma redu\u00e7\u00e3o significativa no or\u00e7amento familiar , perdendo para a infla\u00e7\u00e3o. O professor Robson destacou que se a participa\u00e7\u00e3o dos 3 segmentos em 2017-2018 tivesse sido mantida em 2023, as fam\u00edlias brasileiras gastariam R$7,5 bilh\u00f5es adicionais anualmente para o ano de 2023. Esperamos que esta oportunidade de crescimento de mercado para servi\u00e7os veterin\u00e1rios e de higiene ser\u00e1 retomado num futuro pr\u00f3ximo. Um \u00faltimo n\u00famero para compartilhar com voc\u00eas \u00e9 sobre a popula\u00e7\u00e3o canina no Brasil,<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-25-2023\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-32719","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-25-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"During the PetVet Expo 2023, held in August in the city of S\u00e3o Paulo, Brazil, the SINDAN (National Syndicate of the Animal Health Products Industry) held the event Pet Talks \u2013 the future of the pet market, which I had the pleasure of attending. During the event, Professor Robson Gon\u00e7alves from FGV (Funda\u00e7\u00e3o Getulio Vargas) presented data on the evolution of the economic index Participation in the Family Budget (POF) that measures spending on food, veterinary services and hygiene services by Brazilian families that own dogs and cats. The data shown were obtained through the analysis of public data from IBGE (Brazilian Institute of Geography and Statistics). The data showed that the food industry managed to recoup its prices, above the inflation of the post-covid period, but the same did not happen with the sector of veterinary and hygiene services, these have been suffering with a significant reduction in the family budget, losing to inflation. Professor Robson pointed out that if the participation of the 3 segments in 2017-2018 had been maintained in 2023, Brazilian families would spend an additional R$7.5 billion annually for the year 2023. We hope that this market growth opportunity for veterinary and hygiene services will be resumed in the near future. One last number to share with you is about the dog population in Brazil,View Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-25-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T18:04:18+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint August 25, 2023\",\"datePublished\":\"2023-09-08T18:04:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\"},\"wordCount\":244,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2023-09-08T18:04:18+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint August 25, 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-august-25-2023\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"During the PetVet Expo 2023, held in August in the city of S\u00e3o Paulo, Brazil, the SINDAN (National Syndicate of the Animal Health Products Industry) held the event Pet Talks \u2013 the future of the pet market, which I had the pleasure of attending. 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We hope that this market growth opportunity for veterinary and hygiene services will be resumed in the near future. 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