{"id":32506,"date":"2023-06-30T07:55:00","date_gmt":"2023-06-30T13:55:00","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=32506"},"modified":"2023-06-30T07:56:01","modified_gmt":"2023-06-30T13:56:01","slug":"32506-2","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/32506-2\/","title":{"rendered":"Ponto de vista de Brakke 30 de junho de 2023"},"content":{"rendered":"<p>Qual \u00e9 o produto para animais de estima\u00e7\u00e3o que mais cresce nos EUA? Um caso pode ser feito para o seguro de sa\u00fade do animal de estima\u00e7\u00e3o. A ind\u00fastria vem crescendo mais de 20% por ano h\u00e1 mais de 5 anos. As receitas em 2022 foram de $3,5 bilh\u00f5es, 23,5% a mais do que em 2021, de acordo com a NAPHIA, Associa\u00e7\u00e3o Norte-Americana de Seguros de Sa\u00fade para Animais de Estima\u00e7\u00e3o. Atualmente, existem quase 5 milh\u00f5es de animais de estima\u00e7\u00e3o \u2013 principalmente c\u00e3es \u2013 cobertos por seguros de sa\u00fade para animais de estima\u00e7\u00e3o.<\/p>\n<p>O que est\u00e1 impulsionando o crescimento? Existem v\u00e1rios fatores prov\u00e1veis. Os veterin\u00e1rios - o influenciador n\u00famero um - adotaram o seguro de sa\u00fade para animais de estima\u00e7\u00e3o com mais entusiasmo, gra\u00e7as aos esfor\u00e7os educacionais do NAPHIA e de seus membros. Os custos veterin\u00e1rios est\u00e3o aumentando devido \u00e0 infla\u00e7\u00e3o e tratamentos m\u00e9dicos mais avan\u00e7ados e caros. E os donos de animais de estima\u00e7\u00e3o est\u00e3o mais ligados emocionalmente a seus animais do que nunca, dispostos a proteger sua sa\u00fade.<\/p>\n<p>Mesmo com esse r\u00e1pido crescimento no mercado dos EUA, frequentemente nos perguntam por que o seguro para animais de estima\u00e7\u00e3o aqui n\u00e3o \u00e9 t\u00e3o comum quanto em muitos pa\u00edses europeus. Existem v\u00e1rias raz\u00f5es, mas a mais importante \u00e9 que as ind\u00fastrias n\u00e3o s\u00e3o compar\u00e1veis. Os EUA s\u00e3o um mercado de seguros muito mais regulamentado; as ap\u00f3lices s\u00e3o vendidas por agentes de seguros licenciados. Os veterin\u00e1rios, por exemplo, n\u00e3o podem vend\u00ea-lo. Em muitos pa\u00edses europeus, o seguro para animais de estima\u00e7\u00e3o \u00e9 muito mais um produto OTC, semelhante ao seguro de viagem aqui.<\/p>\n<p><em>John Volk<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Qual \u00e9 o produto para animais de estima\u00e7\u00e3o que mais cresce nos EUA? Pode-se defender o seguro sa\u00fade para animais de estima\u00e7\u00e3o. A ind\u00fastria vem crescendo a mais de 20% por ano h\u00e1 mais de 5 anos. As receitas em 2022 foram de $3,5 bilh\u00f5es, 23,5% superiores \u00e0s de 2021, de acordo com a NAPHIA, a Associa\u00e7\u00e3o Norte-Americana de Seguros de Sa\u00fade para Animais de Estima\u00e7\u00e3o. Existem agora quase 5 milh\u00f5es de animais de estima\u00e7\u00e3o \u2013 principalmente c\u00e3es \u2013 cobertos por seguros de sa\u00fade para animais de estima\u00e7\u00e3o. O que est\u00e1 impulsionando o crescimento? Existem v\u00e1rios fatores prov\u00e1veis. Os veterin\u00e1rios \u2013 o influenciador n\u00famero um \u2013 adotaram o seguro sa\u00fade para animais de estima\u00e7\u00e3o com mais entusiasmo gra\u00e7as aos esfor\u00e7os educacionais da NAPHIA e dos seus membros. Os custos veterin\u00e1rios est\u00e3o a aumentar devido \u00e0 infla\u00e7\u00e3o e a tratamentos m\u00e9dicos mais avan\u00e7ados e mais caros. E os donos de animais de estima\u00e7\u00e3o est\u00e3o mais ligados emocionalmente aos seus animais do que nunca, dispostos a proteger a sua sa\u00fade. Mesmo com este r\u00e1pido crescimento no mercado dos EUA, perguntam-nos frequentemente porque \u00e9 que o seguro para animais de estima\u00e7\u00e3o aqui n\u00e3o \u00e9 t\u00e3o comum como em muitos pa\u00edses europeus. As raz\u00f5es s\u00e3o diversas, mas a mais importante \u00e9 que as ind\u00fastrias n\u00e3o s\u00e3o compar\u00e1veis. Os EUA s\u00e3o um mercado de seguros muito mais regulamentado; as ap\u00f3lices s\u00e3o vendidas por agentes de seguros licenciados. Os veterin\u00e1rios, por exemplo, n\u00e3o conseguem vend\u00ea-lo. Em muitos pa\u00edses europeus, o seguro para animais de estima\u00e7\u00e3o \u00e9 muito mais um produto OTC, semelhante ao seguro de viagem aqui. John Volk<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-32506","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/32506-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"What is the fastest growing pet product in the US?\u00a0 A case can be made for pet health insurance.\u00a0 The industry has been growing at more than 20% per year for more than 5 years.\u00a0 Revenues in 2022 were $3.5 billion, 23.5% higher than 2021, according to NAPHIA, the North American Pet Health Insurance Association.\u00a0\u00a0 There are now nearly 5 million pets \u2013 mostly dogs \u2013 covered by pet health insurance. What\u2019s driving the growth?\u00a0 There are several likely factors. Veterinarians \u2013 the number one influencer \u2013 have embraced pet health insurance more enthusiastically thanks to educational efforts by NAPHIA and its members.\u00a0 Veterinary costs are rising due to inflation and more advanced, more expensive medical treatments.\u00a0 And pets owners are more emotionally attached to their animals than ever before, willing to protect their health. Even with this rapid growth in the US market, we get asked frequently why pet insurance here isn\u2019t as common as in many European countries. There are several reasons, but the most important is that the industries are not comparable. The US is a much more regulated insurance market; policies are sold by licensed insurance agents. Veterinarians for example, can\u2019t sell it.\u00a0 In many European countries pet insurance is much more of an OTC product, similar to travel insurance here. 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What\u2019s driving the growth?\u00a0 There are several likely factors. Veterinarians \u2013 the number one influencer \u2013 have embraced pet health insurance more enthusiastically thanks to educational efforts by NAPHIA and its members.\u00a0 Veterinary costs are rising due to inflation and more advanced, more expensive medical treatments.\u00a0 And pets owners are more emotionally attached to their animals than ever before, willing to protect their health. Even with this rapid growth in the US market, we get asked frequently why pet insurance here isn\u2019t as common as in many European countries. There are several reasons, but the most important is that the industries are not comparable. The US is a much more regulated insurance market; policies are sold by licensed insurance agents. Veterinarians for example, can\u2019t sell it.\u00a0 In many European countries pet insurance is much more of an OTC product, similar to travel insurance here. John Volk","og_url":"https:\/\/brakkeconsulting.com\/pt\/32506-2\/","og_site_name":"Brakke Consulting Website","article_published_time":"2023-06-30T13:55:00+00:00","article_modified_time":"2023-06-30T13:56:01+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/32506-2\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/32506-2\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint June 30, 2023","datePublished":"2023-06-30T13:55:00+00:00","dateModified":"2023-06-30T13:56:01+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/32506-2\/"},"wordCount":212,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/32506-2\/","url":"https:\/\/brakkeconsulting.com\/32506-2\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2023-06-30T13:55:00+00:00","dateModified":"2023-06-30T13:56:01+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/32506-2\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/32506-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/32506-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint June 30, 2023"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/32506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=32506"}],"version-history":[{"count":2,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/32506\/revisions"}],"predecessor-version":[{"id":32509,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/32506\/revisions\/32509"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=32506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=32506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=32506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}