{"id":32353,"date":"2023-05-26T05:43:05","date_gmt":"2023-05-26T11:43:05","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=32353"},"modified":"2023-05-26T05:44:12","modified_gmt":"2023-05-26T11:44:12","slug":"brakke-viewpoint-may-26-2023","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-26-2023\/","title":{"rendered":"Ponto de vista de Brakke 26 de maio de 2023"},"content":{"rendered":"<p>Est\u00e1 ficando dif\u00edcil evitar ouvir sobre intelig\u00eancia artificial (IA) e como toda empresa tem ou ter\u00e1 um mecanismo de IA generativo, que cortar\u00e1 custos e eliminar\u00e1 milhares e milhares de empregos. Bem, para citar Yogi Berra, \u201c\u00e9 como um d\u00e9j\u00e0 vu novamente\u201d.<\/p>\n<p>Em 1982, John Naisbitt escreveu um livro chamado \u201cMegatrends\u201d no qual ele narrou dez novas dire\u00e7\u00f5es que estavam transformando nossas vidas. Esta foi uma \u00e9poca em que est\u00e1vamos nos transformando de uma era industrial para uma era da informa\u00e7\u00e3o. Apple, Tandy (Radio Shack) e Commodore lan\u00e7aram PCs em 1977 e a IBM lan\u00e7ou seu PC mais musculoso em 1981. Sempre me lembro dessa megatend\u00eancia: \u201cHigh Tech\/High Touch\u201d \u2013 quanto mais ficamos cercados por alta tecnologia (ou o quanto mais nos \u00e9 imposto), mais valorizamos o toque humano em nossas vidas.<\/p>\n<p>Eu sinto que \u00e9 aqui que estamos com o Chat GPT e seus primos: quanto mais IA for imposta a n\u00f3s, mais valorizaremos o \u201cHigh Touch\u201d em nossas vidas. As empresas de sa\u00fade animal, incluindo cl\u00ednicas veterin\u00e1rias, que usar\u00e3o IA para melhorar as experi\u00eancias de seus funcion\u00e1rios e clientes \u2013 mais pessoais, mais calorosas \u2013 ser\u00e3o as vencedoras no longo prazo. O objetivo dessa tecnologia deve ser tornar nossas vidas mais ricas, n\u00e3o para que as empresas reduzam as folhas de pagamento. Lembre-se, \u00e9 tudo sobre pessoas.<\/p>\n<p><em>Bob Jones<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 a tornar-se dif\u00edcil evitar ouvir falar de intelig\u00eancia artificial (IA) e de como todas as empresas t\u00eam ou ter\u00e3o um motor de IA generativo, que reduzir\u00e1 custos e eliminar\u00e1 milhares e milhares de empregos. Bem, para citar Yogi Berra: \u201c\u00c9 como um d\u00e9j\u00e0 vu de novo\u201d. Em 1982, John Naisbitt escreveu um livro chamado \u201cMegatend\u00eancias\u201d, no qual narrou dez novas dire\u00e7\u00f5es que estavam transformando nossas vidas. Esta foi uma \u00e9poca em que est\u00e1vamos passando de uma era industrial para uma era da informa\u00e7\u00e3o. Apple, Tandy (Radio Shack) e Commodore lan\u00e7aram PCs em 1977 e a IBM lan\u00e7ou seu PC mais musculoso em 1981. Sempre me lembrei desta megatend\u00eancia: \u201cHigh Tech\/High Touch\u201d \u2013 quanto mais ficamos cercados pela alta tecnologia (ou pelo mais isso nos \u00e9 imposto), mais valorizamos o toque humano em nossas vidas. Sinto que \u00e9 aqui que estamos com o Chat GPT e seus primos: quanto mais a IA nos for imposta, mais valorizaremos o \u201cHigh Touch\u201d em nossas vidas. As empresas de sa\u00fade animal, incluindo cl\u00ednicas veterin\u00e1rias, que utilizarem a IA para melhorar a experi\u00eancia dos seus funcion\u00e1rios e clientes \u2013 mais pessoais, mais calorosas \u2013 ser\u00e3o as vencedoras a longo prazo. O objetivo desta tecnologia deveria ser tornar as nossas vidas mais ricas e n\u00e3o permitir que as empresas reduzissem as folhas de pagamento.\u00a0<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-26-2023\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-32353","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-26-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"It\u2019s becoming hard to avoid hearing about artificial intelligence (AI) and how every company has or will have a generative AI engine, which will cut costs and eliminate thousands and thousands of jobs.\u00a0 Well, to quote Yogi Berra, \u201cIt\u2019s like d\u00e9j\u00e0 vu all over again.\u201d Back in 1982, John Naisbitt authored a book called \u201cMegatrends\u201d in which he chronicled ten new directions that were transforming our lives.\u00a0 This was a time when we were transforming from an industrial era to an information era.\u00a0 Apple, Tandy (Radio Shack) and Commodore all launched PCs in 1977 and IBM launched it\u2019s more muscular PC in 1981.\u00a0 I have always remembered this megatrend:\u00a0 \u201cHigh Tech\/High Touch\u201d \u2013 the more we become surrounded by high technology (or the more it is forced upon us), the more we value the human touch in our lives. I feel like this is where we are with Chat GPT and its cousins: the more AI is forced upon us, the more we will value \u201cHigh Touch\u201d in our lives.\u00a0 The animal health companies, including veterinary clinics, that will use AI to make their employees and customer experiences better \u2013 more personal, warmer \u2013 will be the winners in the long run.\u00a0 The goal of this technology should be to make our lives richer, not so companies can reduce payrolls.\u00a0View Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-26-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-26T11:43:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T11:44:12+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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