{"id":32018,"date":"2023-03-24T08:08:22","date_gmt":"2023-03-24T14:08:22","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=32018"},"modified":"2023-03-24T08:08:22","modified_gmt":"2023-03-24T14:08:22","slug":"brakke-consulting-viewpoint-march-24-2023","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-march-24-2023\/","title":{"rendered":"Brakke Consulting Viewpoint 24 de mar\u00e7o de 2023"},"content":{"rendered":"<p>Como meu colega Bob Jones compartilhou recentemente, participamos da confer\u00eancia Kiasaco Animal Health recentemente em Londres. Foi muito bem atendido e parab\u00e9ns pela organiza\u00e7\u00e3o em conjunto com uma reuni\u00e3o executiva da Health For Animals, que como resultado significou a presen\u00e7a de muitos CEOs da empresa.<\/p>\n<p>O programa foi muito bom, mas houve alguma preocupa\u00e7\u00e3o com a consolida\u00e7\u00e3o deste tipo de eventos, e tamb\u00e9m com a disponibiliza\u00e7\u00e3o de informa\u00e7\u00e3o geral do mercado. As empresas dominantes podem mostrar comportamento predat\u00f3rio na fixa\u00e7\u00e3o de pre\u00e7os ou simplesmente anular qualquer um que percebam como concorrente. Por exemplo, voc\u00ea n\u00e3o pode mais se inscrever no antigo boletim informativo &#039;Animal Pharm&#039;, se eles o considerarem um concorrente. Uma das \u00fanicas pesquisas de mercado globais reais, CEESA, est\u00e1 dispon\u00edvel apenas para assinantes que t\u00eam vendas.<\/p>\n<p>Embora isso possa ter feito algum sentido no passado, quando \u00e9ramos uma &#039;ind\u00fastria caseira&#039;, hoje temos uma ind\u00fastria &gt;$40B com grandes empresas de capital aberto. E estamos atraindo grande interesse de private equity e outras fontes de financiamento, o que \u00e9 fundamental para investir em inova\u00e7\u00e3o.<\/p>\n<p>Minha opini\u00e3o \u00e9 que precisamos tornar os eventos do setor e as informa\u00e7\u00f5es de mercado mais dispon\u00edveis para continuarmos a apoiar o crescente interesse e investimento em sa\u00fade animal. Qual \u00e9 a posi\u00e7\u00e3o da sua empresa?<\/p>\n<p><em>Paul Casady<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Como meu colega Bob Jones compartilhou recentemente, participamos recentemente da confer\u00eancia Kiasaco Animal Health em Londres. Foi muito bem frequentado e parab\u00e9ns pela organiza\u00e7\u00e3o em conjunto com uma reuni\u00e3o executiva da Health For Animals, o que, como resultado, significou que muitos CEOs da empresa estiveram presentes. A programa\u00e7\u00e3o foi muito boa, mas houve alguma preocupa\u00e7\u00e3o com a consolida\u00e7\u00e3o deste tipo de eventos, e tamb\u00e9m com a disponibiliza\u00e7\u00e3o de informa\u00e7\u00e3o geral do mercado. As empresas dominantes podem apresentar um comportamento predat\u00f3rio na fixa\u00e7\u00e3o de pre\u00e7os ou simplesmente anular qualquer pessoa que considerem concorrente. Por exemplo, voc\u00ea n\u00e3o pode mais assinar o antigo boletim informativo &#039;Animal Pharm&#039;, se eles o considerarem um concorrente. Uma das \u00fanicas pesquisas reais de mercado global, CEESA, est\u00e1 dispon\u00edvel apenas para assinantes que realizam vendas. Embora isto possa ter feito algum sentido no passado, quando \u00e9ramos uma \u201cind\u00fastria caseira\u201d, hoje temos uma ind\u00fastria &gt;$40B com grandes empresas de capital aberto. E estamos a atrair grande interesse por parte de capitais privados e outras fontes de financiamento, o que \u00e9 fundamental para o investimento na inova\u00e7\u00e3o. A minha opini\u00e3o \u00e9 que precisamos de tornar os eventos da ind\u00fastria e as informa\u00e7\u00f5es de mercado mais dispon\u00edveis para que possamos continuar a apoiar o crescente interesse e investimento na sa\u00fade animal. Qual \u00e9 a posi\u00e7\u00e3o da sua empresa? Paulo Casady<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-32018","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-march-24-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"As my colleague Bob Jones shared recently, we attended the Kiasaco Animal Health conference recently in London. It was very well attended and kudos to organizing in conjunction with an executive meeting for Health For Animals, which as a result meant a lot of the company CEO\u2019s were in attendance. The program was very good, but there was some concern over the consolidation of these sort of events, and also the availability of general market information. Dominant companies may show predatory behavior in pricing, or simply cancelling out anyone they perceive as competition. For example, you can no longer subscribe to the old \u2018Animal Pharm\u2019 newsletter, if they deem you as competition. One of the only real global market surveys, CEESA, is only available to subscribers that have sales. While this may have made some sense in the past when we were a \u2018cottage industry\u2019, today we have a &gt;$40B industry with large, publicly traded companies. And we are attracting serious interest from private equity and other sources of funding which is critical for investing in innovation. My view is that we need to make industry events and market information more available so that we continue to support the growing interest and investment in animal health. What is your company\u2019s position? Paul Casady\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-march-24-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T14:08:22+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-march-24-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-march-24-2023\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Consulting Viewpoint March 24, 2023\",\"datePublished\":\"2023-03-24T14:08:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-march-24-2023\/\"},\"wordCount\":220,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-march-24-2023\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-march-24-2023\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2023-03-24T14:08:22+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-march-24-2023\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-march-24-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-march-24-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Consulting Viewpoint March 24, 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-march-24-2023\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"As my colleague Bob Jones shared recently, we attended the Kiasaco Animal Health conference recently in London. 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