{"id":31638,"date":"2022-12-16T08:51:27","date_gmt":"2022-12-16T14:51:27","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=31638"},"modified":"2022-12-16T08:53:07","modified_gmt":"2022-12-16T14:53:07","slug":"brakke-consulting-viewpoint-december-16-2022","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-december-16-2022\/","title":{"rendered":"Brakke Consulting Viewpoint 16 de dezembro de 2022"},"content":{"rendered":"<p>Um dos t\u00f3picos que abordaremos em nossas apresenta\u00e7\u00f5es anuais da Vis\u00e3o Geral da Ind\u00fastria na VMX e na WVC diz respeito \u00e0 consumeriza\u00e7\u00e3o da farm\u00e1cia veterin\u00e1ria. Se bem feito, a consumeriza\u00e7\u00e3o pode ser vantajosa para todos os envolvidos na obten\u00e7\u00e3o de medicamentos para animais de estima\u00e7\u00e3o prescritos e n\u00e3o prescritos para donos de animais. Mas uma tecnologia emergente pode tornar essa experi\u00eancia ainda mais complicada.<\/p>\n<p>O modelo de tecnologia \u00e9 chamado <a href=\"https:\/\/openai.com\/blog\/chatgpt\/\">ChatGPT<\/a>, uma ferramenta de intelig\u00eancia artificial de uma empresa chamada OpenAI. O ChatGPT interage com o usu\u00e1rio de forma conversacional. Pode responder a perguntas, acompanhar perguntas e desafiar premissas; no entanto, ainda est\u00e1 em fase de teste e \u00e9 treinado em um conjunto de dados limitado. Eu me inscrevi como um testador e fiz algumas perguntas sobre medicamentos para animais e veterin\u00e1rias - fiquei impressionado com o qu\u00e3o melhor o ChatGPT \u00e9 do que um mecanismo de pesquisa.<\/p>\n<p>Perguntei ao Chat GPT sobre as avalia\u00e7\u00f5es dos donos de alguns medicamentos, que s\u00e3o importantes para compras online, mas ainda n\u00e3o foi treinado com esses dados. Como ele eventualmente administrar\u00e1 as cr\u00edticas negativas? N\u00e3o faria recomenda\u00e7\u00f5es de medicamentos (ainda) quando solicitado. Se \u00e9 uma empresa que utiliza um website para apoiar o seu neg\u00f3cio, preste aten\u00e7\u00e3o ao ChatGPT. Isso tornar\u00e1 a experi\u00eancia melhor \u2013 e mais complicada.<\/p>\n<p><em>Bob Jones<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Um dos t\u00f3picos que abordaremos em nossas apresenta\u00e7\u00f5es anuais de Vis\u00e3o Geral da Ind\u00fastria na VMX e WVC diz respeito \u00e0 consumeriza\u00e7\u00e3o da farm\u00e1cia veterin\u00e1ria. Se bem feita, a consumeriza\u00e7\u00e3o pode ser vantajosa para todos aqueles envolvidos na obten\u00e7\u00e3o de medicamentos prescritos e n\u00e3o prescritos para animais de estima\u00e7\u00e3o aos donos de animais de estima\u00e7\u00e3o. Mas uma tecnologia emergente pode tornar esta experi\u00eancia ainda mais complicada. O modelo de tecnologia se chama ChatGPT, uma ferramenta de intelig\u00eancia artificial de uma empresa chamada OpenAI. ChatGPT interage com o usu\u00e1rio de forma conversacional. Pode responder perguntas, acompanhar perguntas e desafiar premissas; no entanto, ele ainda est\u00e1 em fase de testes e \u00e9 treinado em um conjunto de dados limitado. Eu me inscrevi como testador e fiz algumas perguntas veterin\u00e1rias e sobre medicamentos para animais - fiquei impressionado com o qu\u00e3o melhor o ChatGPT \u00e9 do que um mecanismo de pesquisa. Perguntei ao Chat GPT sobre as avalia\u00e7\u00f5es dos donos de animais de estima\u00e7\u00e3o sobre alguns medicamentos, que s\u00e3o importantes para compras on-line, mas ele ainda n\u00e3o foi treinado com base nesses dados. Como ele eventualmente gerenciar\u00e1 as avalia\u00e7\u00f5es negativas? N\u00e3o faria recomenda\u00e7\u00f5es de medicamentos (ainda) quando solicitado. Se voc\u00ea \u00e9 uma empresa que utiliza um site para apoiar o seu neg\u00f3cio, fique atento ao ChatGPT. Isso tornar\u00e1 a experi\u00eancia melhor \u2013 e mais complicada. Bob Jones<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-31638","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-december-16-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"One of the topics that we will cover at our annual Industry Overview presentations at VMX and WVC concerns the consumerization of the veterinary pharmacy.\u00a0 If done right, consumerization can be a win-win for those involved in getting prescription and non-prescription pet medications to pet owners.\u00a0 But an emerging technology may make this experience even more complicated. The technology model is called ChatGPT, an artificial intelligence tool from a company called OpenAI.\u00a0\u00a0\u00a0 ChatGPT interacts with the user in a conversational way. It can answer questions, follow up questions and challenge premises; however, it is still in a testing phase and is trained on a limited dataset.\u00a0 I signed up as a tester and asked it a few animal drug and veterinary questions \u2013 I was blown away how much better ChatGPT is than a search engine. I asked Chat GPT about pet owner reviews of a few medications, which are important for online purchases, but it is not trained on that data yet.\u00a0 How will it eventually manage negative reviews?\u00a0 It wouldn\u2019t make drug recommendations (yet) when asked.\u00a0 If you are a company that uses a website to support your business, pay attention to ChatGPT.\u00a0 It will make the experience better &#8211; and more complicated. Bob Jones\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-december-16-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-16T14:51:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-16T14:53:07+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Consulting Viewpoint December 16, 2022\",\"datePublished\":\"2022-12-16T14:51:27+00:00\",\"dateModified\":\"2022-12-16T14:53:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/\"},\"wordCount\":211,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2022-12-16T14:51:27+00:00\",\"dateModified\":\"2022-12-16T14:53:07+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Consulting Viewpoint December 16, 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-december-16-2022\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"One of the topics that we will cover at our annual Industry Overview presentations at VMX and WVC concerns the consumerization of the veterinary pharmacy.\u00a0 If done right, consumerization can be a win-win for those involved in getting prescription and non-prescription pet medications to pet owners.\u00a0 But an emerging technology may make this experience even more complicated. The technology model is called ChatGPT, an artificial intelligence tool from a company called OpenAI.\u00a0\u00a0\u00a0 ChatGPT interacts with the user in a conversational way. It can answer questions, follow up questions and challenge premises; however, it is still in a testing phase and is trained on a limited dataset.\u00a0 I signed up as a tester and asked it a few animal drug and veterinary questions \u2013 I was blown away how much better ChatGPT is than a search engine. I asked Chat GPT about pet owner reviews of a few medications, which are important for online purchases, but it is not trained on that data yet.\u00a0 How will it eventually manage negative reviews?\u00a0 It wouldn\u2019t make drug recommendations (yet) when asked.\u00a0 If you are a company that uses a website to support your business, pay attention to ChatGPT.\u00a0 It will make the experience better &#8211; and more complicated. Bob Jones","og_url":"https:\/\/brakkeconsulting.com\/pt\/brakke-consulting-viewpoint-december-16-2022\/","og_site_name":"Brakke Consulting Website","article_published_time":"2022-12-16T14:51:27+00:00","article_modified_time":"2022-12-16T14:53:07+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Amanda McDavid","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Consulting Viewpoint December 16, 2022","datePublished":"2022-12-16T14:51:27+00:00","dateModified":"2022-12-16T14:53:07+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/"},"wordCount":211,"articleSection":["Viewpoints"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/","url":"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2022-12-16T14:51:27+00:00","dateModified":"2022-12-16T14:53:07+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-consulting-viewpoint-december-16-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Consulting Viewpoint December 16, 2022"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"Amanda McDavid","url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/31638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=31638"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/31638\/revisions"}],"predecessor-version":[{"id":31639,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/31638\/revisions\/31639"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=31638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=31638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=31638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}