{"id":30443,"date":"2022-04-15T09:46:20","date_gmt":"2022-04-15T15:46:20","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=30443"},"modified":"2022-04-15T09:46:41","modified_gmt":"2022-04-15T15:46:41","slug":"30443-2","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/30443-2\/","title":{"rendered":"Ponto de vista de Brakke 15 de abril de 2022"},"content":{"rendered":"<p>O boletim desta semana cont\u00e9m informa\u00e7\u00f5es sobre 4 investimentos diferentes feitos em empresas relacionadas ao nosso setor por private equity ou firmas de investimento apenas na semana passada. N\u00e3o tenho contado, mas a cada semana que leio <u>Not\u00edcias e notas sobre sa\u00fade animal<\/u>, Vejo cada vez mais an\u00fancios semelhantes. Muitos s\u00e3o investimentos relativamente pequenos, mas a tend\u00eancia n\u00e3o \u00e9 nada pequena; o capital est\u00e1 dispon\u00edvel para financiar boas ideias desenvolvidas por pessoas inteligentes que est\u00e3o dispostas a correr riscos. Na Brakke Consulting, tivemos o orgulho de representar recentemente os Laborat\u00f3rios Jorgensen, pois eles garantiram um investimento da Main Street Capital para financiar o crescimento futuro.<\/p>\n<p>Curiosamente, muitos dos an\u00fancios feitos nos \u00faltimos meses t\u00eam um componente digital, pois os vision\u00e1rios de nossa ind\u00fastria veem maneiras de usar nosso crescente poder digital para nivelar o campo de atua\u00e7\u00e3o. O poder de massa e escala desfrutado pela Big Pharma ser\u00e1 desafiado por players menores que veem maneiras de diminuir esse poder com tecnologias disruptivas. Claro, tamb\u00e9m vemos exemplos de Big Pharma investindo no mesmo tipo de plataforma digital para manter uma vantagem de mercado. Boas ideias n\u00e3o se limitam a pequenas empresas, e empreendedores tamb\u00e9m existem em grandes organiza\u00e7\u00f5es.<\/p>\n<p>Anos atr\u00e1s, aprendi uma li\u00e7\u00e3o que n\u00e3o era nada \u00f3bvia para mim; ou seja, uma boa competi\u00e7\u00e3o torna todos melhores. O maior acesso ao capital permite a concorr\u00eancia, o que, por sua vez, nos torna melhores concorrentes. N\u00e3o \u00e9 esse o objetivo de todos?<\/p>\n<p><em>Jim Kroman\u00a0 <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>O boletim informativo desta semana cont\u00e9m informa\u00e7\u00f5es sobre 4 investimentos diferentes feitos em empresas relacionadas ao nosso setor por private equity ou empresas de investimento na semana passada. N\u00e3o tenho contado, mas a cada semana, \u00e0 medida que leio Not\u00edcias e Notas sobre Sa\u00fade Animal, vejo cada vez mais an\u00fancios semelhantes. Muitos s\u00e3o investimentos relativamente pequenos, mas a tend\u00eancia n\u00e3o \u00e9 nada pequena; existe capital dispon\u00edvel para financiar boas ideias desenvolvidas por pessoas inteligentes que est\u00e3o dispostas a correr riscos. Na Brakke Consulting, tivemos orgulho de representar recentemente os Laborat\u00f3rios Jorgensen, que garantiram um investimento da Main Street Capital para financiar o crescimento futuro. Curiosamente, muitos dos an\u00fancios feitos nos \u00faltimos meses t\u00eam uma componente digital, \u00e0 medida que os vision\u00e1rios da nossa ind\u00fastria veem formas de utilizar o nosso crescente poder digital para nivelar o campo de jogo. O poder de massa e escala desfrutado pelas grandes empresas farmac\u00eauticas ser\u00e1 desafiado por intervenientes mais pequenos que veem formas de reduzir esse poder com tecnologias disruptivas. \u00c9 claro que tamb\u00e9m vemos exemplos de grandes empresas farmac\u00eauticas investindo nesse mesmo tipo de plataforma digital para manter uma vantagem de mercado. Boas ideias n\u00e3o se limitam \u00e0s pequenas empresas e tamb\u00e9m existem empreendedores em grandes organiza\u00e7\u00f5es. Anos atr\u00e1s, aprendi uma li\u00e7\u00e3o que n\u00e3o era nada \u00f3bvia para mim; isto \u00e9, uma boa competi\u00e7\u00e3o faz<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/30443-2\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-30443","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/30443-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"This week&#8217;s newsletter contains information regarding 4 different investments made in companies related to our industry by private equity or investment firms just in the past week.\u00a0 I haven&#8217;t been keeping count, but each week as I read Animal Health News and Notes, I see more and more similar announcements.\u00a0 Many are relatively small investments, but the trend is not small at all; capital is available to fund good ideas developed by smart people who are willing to take risks.\u00a0 At Brakke Consulting, we were proud to recently represent Jorgensen Laboratories as they secured an investment from Main Street Capital to fund future growth. Interestingly, many of the announcements made in recent months have a digital component as the visionaries of our industry see ways to use our exploding digital power to level the playing field.\u00a0 The power of mass and scale enjoyed by Big Pharma will be challenged by smaller players who see ways to chip away at that power with disruptive technologies.\u00a0 Of course, we also see examples of Big Pharma investing in that same sort of digital platform to maintain a market advantage.\u00a0 Good ideas aren&#8217;t limited to small companies, and entrepreneurs exist in large organizations as well. 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Interestingly, many of the announcements made in recent months have a digital component as the visionaries of our industry see ways to use our exploding digital power to level the playing field.\u00a0 The power of mass and scale enjoyed by Big Pharma will be challenged by smaller players who see ways to chip away at that power with disruptive technologies.\u00a0 Of course, we also see examples of Big Pharma investing in that same sort of digital platform to maintain a market advantage.\u00a0 Good ideas aren&#8217;t limited to small companies, and entrepreneurs exist in large organizations as well. 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