{"id":27284,"date":"2019-11-21T05:20:28","date_gmt":"2019-11-21T11:20:28","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=27284"},"modified":"2019-11-21T05:20:28","modified_gmt":"2019-11-21T11:20:28","slug":"new-study-measures-channel-disruption-in-pet-health-products","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/new-study-measures-channel-disruption-in-pet-health-products\/","title":{"rendered":"Novo estudo mede a interrup\u00e7\u00e3o do canal em produtos de sa\u00fade para animais de estima\u00e7\u00e3o"},"content":{"rendered":"<p>Greensboro, NC<br \/>\n9 de outubro de 2019<\/p>\n<p>Um novo estudo de pesquisa da Brakke Consulting est\u00e1 mapeando a din\u00e2mica de mudan\u00e7a da distribui\u00e7\u00e3o e varejo de produtos para animais de estima\u00e7\u00e3o, especialmente produtos de sa\u00fade e nutri\u00e7\u00e3o.<\/p>\n<p>Pet Health Products: Change Channels tem como objetivo mostrar como os padr\u00f5es de compra dos donos de animais de estima\u00e7\u00e3o est\u00e3o mudando \u00e0 luz de novos canais de vendas, bem como novas formas de obter servi\u00e7os veterin\u00e1rios.<\/p>\n<p>\u201cO r\u00e1pido surgimento do Chewy.com, a entrada do Walmart e outros no setor de cuidados veterin\u00e1rios e a recente forma\u00e7\u00e3o da Covetrus, Inc. Robert Jones, presidente da Brakke Consulting.<\/p>\n<p>\u201cN\u00e3o s\u00f3 os veterin\u00e1rios t\u00eam mais e melhores maneiras de atender seus clientes, como agora h\u00e1 novos players competindo ativamente com veterin\u00e1rios e varejistas tradicionais de animais de estima\u00e7\u00e3o em v\u00e1rias categorias\u201d, disse ele.<\/p>\n<p>O novo estudo de Brakke inclui pesquisas nacionalmente representativas de 1.000 donos de animais e 500 veterin\u00e1rios. Os resultados ser\u00e3o segmentados por segmentos de compradores de donos de animais de estima\u00e7\u00e3o, regi\u00f5es do pa\u00eds e tipo de prestador de servi\u00e7os veterin\u00e1rios.<\/p>\n<p><strong>Entre os t\u00f3picos abordados na pesquisa de donos de animais est\u00e3o:<\/strong><\/p>\n<ul>\n<li>Onde os donos de animais compram produtos relacionados \u00e0 sa\u00fade e nutri\u00e7\u00e3o, com que frequ\u00eancia e com que n\u00edvel de gastos?<\/li>\n<li>O canal preferido deles mudou no \u00faltimo ano e como?<\/li>\n<li>Qual a import\u00e2ncia da conveni\u00eancia, do pedido on-line e da entrega em domic\u00edlio?<\/li>\n<li>Onde eles obt\u00eam seus servi\u00e7os veterin\u00e1rios impactam onde eles compram produtos?<\/li>\n<li>Que papel o veterin\u00e1rio desempenha ao influenciar a escolha da marca, independentemente do local de compra?<\/li>\n<\/ul>\n<p><strong>Os t\u00f3picos abordados na pesquisa veterin\u00e1ria incluem:<\/strong><\/p>\n<ul>\n<li>Porcentagem da receita de vendas de produtos<\/li>\n<li>Impacto de servi\u00e7os externos (Chewy, 1800PetMeds, etc.) nas vendas de produtos<\/li>\n<li>Disponibilidade de vendas online e entrega em domic\u00edlio atrav\u00e9s da pr\u00e1tica<\/li>\n<li>Volume de vendas de produtos entregues em casa e tend\u00eancias<\/li>\n<li>Provedores de servi\u00e7os usados, se houver<\/li>\n<li>Satisfa\u00e7\u00e3o com prestadores de servi\u00e7o<\/li>\n<\/ul>\n<p>\u201cEste estudo abrangente sobre propriet\u00e1rios de animais e veterin\u00e1rios nos ajudar\u00e1 a entender como e por que os propriet\u00e1rios de animais de estima\u00e7\u00e3o tomam decis\u00f5es de compra de produtos de sa\u00fade e alimentos para animais de estima\u00e7\u00e3o e como eles afetam os veterin\u00e1rios e varejistas\u201d, disse o Dr. Jones. \u201cEste ser\u00e1 um relat\u00f3rio \u00fanico e muito oportuno.\u201d<\/p>\n<p>Produtos de sa\u00fade para animais de estima\u00e7\u00e3o: a mudan\u00e7a de canais estar\u00e1 dispon\u00edvel at\u00e9 31 de dezembro de 2019. O custo por relat\u00f3rio \u00e9 de $10.000. Os assinantes que fizerem o pedido at\u00e9 28 de outubro de 2019 e pagarem integralmente ganham um desconto de pedido antecipado de $500.<\/p>\n<p>Para obter mais informa\u00e7\u00f5es sobre Pet Health Products: Changing Channels, entre em contato com John Volk, Brakke Consulting, john@volkonline.com, (773) 327-4941.<\/p>","protected":false},"excerpt":{"rendered":"<p>Greensboro, NC 9 de outubro de 2019 Um novo estudo da Brakke Consulting est\u00e1 mapeando a din\u00e2mica de mudan\u00e7a da distribui\u00e7\u00e3o e varejo de produtos para animais de estima\u00e7\u00e3o, especialmente produtos de sa\u00fade e nutri\u00e7\u00e3o. Pet Health Products: Changing Channels tem como objetivo mostrar como os padr\u00f5es de compra dos propriet\u00e1rios de animais de estima\u00e7\u00e3o est\u00e3o mudando \u00e0 luz dos novos canais de vendas, bem como das novas formas de obter servi\u00e7os veterin\u00e1rios. \u201cO r\u00e1pido surgimento do Chewy.com, a entrada do Walmart e de outros nos cuidados veterin\u00e1rios e a recente forma\u00e7\u00e3o da Covetrus, Inc., s\u00e3o eventos que est\u00e3o perturbando a forma como os donos de animais de estima\u00e7\u00e3o compram produtos, especialmente produtos de sa\u00fade e nutri\u00e7\u00e3o\u201d, diz o Dr. \u2022Robert Jones, presidente da Brakke Consulting. \u201cOs veterin\u00e1rios n\u00e3o s\u00f3 t\u00eam mais e melhores formas de servir os seus clientes, como tamb\u00e9m existem agora novos intervenientes que competem ativamente com os veterin\u00e1rios e os retalhistas tradicionais de animais de estima\u00e7\u00e3o em diversas categorias\u201d, disse ele. O novo estudo da Brakke inclui pesquisas representativas em n\u00edvel nacional com 1.000 donos de animais de estima\u00e7\u00e3o e 500 veterin\u00e1rios. As descobertas ser\u00e3o segmentadas por segmento de compradores de propriet\u00e1rios de animais de estima\u00e7\u00e3o, regi\u00f5es do pa\u00eds e tipo de prestador de servi\u00e7os veterin\u00e1rios. Entre os t\u00f3picos abordados na pesquisa sobre propriet\u00e1rios de animais de estima\u00e7\u00e3o est\u00e3o: Onde os propriet\u00e1rios de animais de estima\u00e7\u00e3o compram produtos relacionados \u00e0 sa\u00fade e \u00e0 nutri\u00e7\u00e3o, com que frequ\u00eancia e com que n\u00edvel de gastos? O canal preferido deles mudou no \u00faltimo ano e como? Qual a import\u00e2ncia da conveni\u00eancia, dos pedidos online e da entrega em domic\u00edlio? Onde eles conseguem seus<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/new-study-measures-channel-disruption-in-pet-health-products\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-27284","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/new-study-measures-channel-disruption-in-pet-health-products\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Greensboro, NC October 9, 2019 A new research study from Brakke Consulting is mapping the changing dynamics of pet product distribution and retailing, especially health and nutrition products. Pet Health Products: Changing Channels aims to show how pet owner purchasing patterns are changing in light of new sales channels, as well as new ways to obtain veterinary services. \u201cThe rapid emergence of Chewy.com, the entrance of Walmart and others into veterinary care and the recent formation of Covetrus, Inc., are all events that are disrupting the way pet owners buy products, especially health and nutrition products,\u201d says Dr. Robert Jones, president of Brakke Consulting. \u201cNot only do veterinarians have more and better ways to serve their clients, there are now new players actively competing with veterinarians and traditional pet retailers in several categories,\u201d he said. The new Brakke study includes nationally representative surveys of 1,000 pet owners and 500 veterinarians. Findings will be segmented by pet owner purchaser segments, regions of the country and type of veterinary service provider. Among topics covered in the pet owner research are: Where are pet owners purchasing health and nutrition-related products, at what frequency and at what spending level? Has their preferred channel changed within the last year, and how? How important are convenience, online ordering and home delivery? 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Pet Health Products: Changing Channels aims to show how pet owner purchasing patterns are changing in light of new sales channels, as well as new ways to obtain veterinary services. \u201cThe rapid emergence of Chewy.com, the entrance of Walmart and others into veterinary care and the recent formation of Covetrus, Inc., are all events that are disrupting the way pet owners buy products, especially health and nutrition products,\u201d says Dr. Robert Jones, president of Brakke Consulting. \u201cNot only do veterinarians have more and better ways to serve their clients, there are now new players actively competing with veterinarians and traditional pet retailers in several categories,\u201d he said. The new Brakke study includes nationally representative surveys of 1,000 pet owners and 500 veterinarians. Findings will be segmented by pet owner purchaser segments, regions of the country and type of veterinary service provider. Among topics covered in the pet owner research are: Where are pet owners purchasing health and nutrition-related products, at what frequency and at what spending level? Has their preferred channel changed within the last year, and how? How important are convenience, online ordering and home delivery? 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