{"id":24048,"date":"2014-02-05T12:51:17","date_gmt":"2014-02-05T18:51:17","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=24048"},"modified":"2018-04-16T10:56:49","modified_gmt":"2018-04-16T15:56:49","slug":"24048","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/24048\/","title":{"rendered":"Mercado de equinos ainda sente os tremores secund\u00e1rios da grande recess\u00e3o"},"content":{"rendered":"<p>Uma nova pesquisa abrangente com propriet\u00e1rios de cavalos nos Estados Unidos demonstra que a ind\u00fastria equina ainda n\u00e3o se recuperou totalmente da recente recess\u00e3o econ\u00f4mica. A participa\u00e7\u00e3o em eventos equinos caiu, os gastos com muitos produtos diminu\u00edram e menos jovens se tornaram propriet\u00e1rios de cavalos.<\/p>\n<p>O estudo, a terceira edi\u00e7\u00e3o do Equine Market MegaStudy, \u00e9 baseado em longas entrevistas com uma amostra nacional de mais de 1.000 propriet\u00e1rios de cavalos sobre produtos e marcas adquiridos no ano passado. O estudo foi conduzido pela Brakke Consulting, Inc, e pela Ipsos Agriculture and Animal Health. As edi\u00e7\u00f5es anteriores do estudo foram realizadas em 2006 e 2009.<\/p>\n<p>A pesquisa incluiu mais de 400 marcas em 17 categorias de produtos. Ele examinou quais marcas foram compradas, com que frequ\u00eancia foram compradas, onde foram compradas, quanto dinheiro gasto e quem mais influenciou sua sele\u00e7\u00e3o de marcas. O estudo tamb\u00e9m reuniu informa\u00e7\u00f5es detalhadas sobre a demografia dos propriet\u00e1rios de cavalos, h\u00e1bitos de leitura, uso da Internet e m\u00eddia social, envolvimento em eventos equinos e uma s\u00e9rie de outros dados.<\/p>\n<p>\u201cEmbora os entrevistados do MegaStudy do Mercado Equino de 2014 estivessem mais otimistas sobre seu bem-estar financeiro do que no estudo de 2009, o impacto da recente recess\u00e3o ficou claramente evidente nos resultados\u201d, disse John Volk, consultor s\u00eanior da Brakke Consulting. \u201cTalvez a descoberta mais preocupante seja a falta de novos propriet\u00e1rios de cavalos entrando no mercado. Isso pode reverberar por v\u00e1rios anos.\u201d<\/p>\n<p>\u201cSurpreendentemente, os gastos com produtos para cuidados com cavalos n\u00e3o diminu\u00edram tanto quanto o previsto, especialmente devido ao decl\u00ednio na propriedade de cavalos nos \u00faltimos anos\u201d, disse Colin Siren, vice-presidente da Ipsos. \u201cNa verdade, os gastos aumentaram em algumas categorias. O investimento em produtos para cuidados com cavalos permaneceu especialmente forte entre os propriet\u00e1rios de cavalos mais ativos, como aqueles que competem regularmente\u201d.<\/p>\n<p>O Equine Market MegaStudy de 184 p\u00e1ginas est\u00e1 dispon\u00edvel na Brakke Consulting ou na Ipsos por $12.000. Para mais informa\u00e7\u00f5es, as empresas interessadas devem entrar em contato com John Volk ou Colin Siren.<\/p>\n<p>Para mais informa\u00e7\u00f5es entre em contato:<br \/>\nJohn Volk, (773) 327-4941<br \/>\nColin Siren, (519) 780-4703&nbsp;<\/p>\n<p>\nA Brakke Consulting \u00e9 a principal empresa de consultoria especializada nos mercados de sa\u00fade e nutri\u00e7\u00e3o animal. Est\u00e1 localizado em 12005 Ford Road, Suite 530, Dallas, TX, 75234, (972) 243-4033, <a href=\"https:\/\/brakkeconsulting.com\/pt\/\">www.brakkeconsulting.com<\/a>.&nbsp;<\/p>\n<p>A Ipsos Agriculture and Animal Health \u00e9 uma empresa l\u00edder global de pesquisa de mercado focada em sa\u00fade e nutri\u00e7\u00e3o animal com escrit\u00f3rios de agricultura e sa\u00fade animal nos Estados Unidos, Canad\u00e1 e Europa. Mais informa\u00e7\u00f5es podem ser encontradas em <a href=\"http:\/\/www.ipsos-na.com\">www.ipsos-na.com<\/a>, (519) 780-4703.<\/p>\n<p><a target=\"_blank\" href=\"\/pt\/files\/press_releases\/2-5-14_Equine_Study_NR.pdf\/\">vers\u00e3o impressa<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Um novo inqu\u00e9rito abrangente aos propriet\u00e1rios de cavalos dos EUA demonstra que a ind\u00fastria equina ainda n\u00e3o recuperou totalmente da recente recess\u00e3o econ\u00f3mica. A participa\u00e7\u00e3o em eventos equinos diminuiu, os gastos com muitos produtos diminu\u00edram e menos jovens tornaram-se propriet\u00e1rios de cavalos. O estudo, a terceira edi\u00e7\u00e3o do Equine Market MegaStudy, baseia-se em longas entrevistas com uma amostra nacional de mais de 1.000 propriet\u00e1rios de cavalos sobre produtos e marcas adquiridos no \u00faltimo ano. O estudo foi conduzido pela Brakke Consulting, Inc e pela Ipsos Agriculture and Animal Health. As edi\u00e7\u00f5es anteriores do estudo foram realizadas em 2006 e 2009. A pesquisa incluiu mais de 400 marcas em 17 categorias de produtos. Examinou quais marcas foram compradas, com que frequ\u00eancia foram compradas, onde foram compradas, quantidade de dinheiro gasto e quem mais influenciou a sele\u00e7\u00e3o de marcas. O estudo tamb\u00e9m reuniu informa\u00e7\u00f5es detalhadas sobre dados demogr\u00e1ficos dos propriet\u00e1rios de cavalos, h\u00e1bitos de leitura, uso da Internet e de m\u00eddias sociais, envolvimento em eventos equestres e uma s\u00e9rie de outros dados. \u201cEmbora os entrevistados do MegaStudy do Mercado Equino de 2014 estivessem mais otimistas sobre seu bem-estar financeiro do que no estudo de 2009, o impacto da recente recess\u00e3o ficou claramente evidente nos resultados\u201d, disse John Volk, consultor s\u00eanior da Brakke Consulting. \u201cTalvez a descoberta mais preocupante seja a falta de novos propriet\u00e1rios de cavalos vindo<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/24048\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-24048","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/24048\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"A comprehensive new survey of US horse owners demonstrates that the equine industry has not yet fully recovered from the recent economic recession.&nbsp; Participation in equine events is down, expenditures on many products have declined, and fewer young people have become horse owners. The study, the third edition of the Equine Market MegaStudy, is based on lengthy interviews with a national sample of more than 1,000 horse owners on products and brands purchased in the last year.&nbsp; The study was conducted by Brakke Consulting, Inc, and Ipsos Agriculture and Animal Health.&nbsp;&nbsp; Previous editions of the study were conducted in 2006 and 2009. The research included more than 400 brands in 17 product categories.&nbsp; It examined what brands were purchased, how often they were purchased, where they were purchased, amount of money spent, and who most influenced their selection of brands.&nbsp; The study also gathered detailed information on horse owner demographics, reading habits, Internet and social media usage, involvement in equine events and a host of other data. &ldquo;Although respondents to the 2014 Equine Market MegaStudy were more optimistic about their financial wellbeing than in the 2009 study,&nbsp; the impact of the recent recession was clearly evident in the results,&rdquo; said John Volk, senior consultant of Brakke Consulting.&nbsp; &ldquo;Perhaps the most concerning finding is the lack of new horse owners comingView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/24048\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-05T18:51:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-16T15:56:49+00:00\" \/>\n<meta name=\"author\" content=\"Brakke Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brakke Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/24048\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/24048\/\"},\"author\":{\"name\":\"Brakke Consulting\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6\"},\"headline\":\"Equine Market Still Feeling Aftershocks of Great Recession\",\"datePublished\":\"2014-02-05T18:51:17+00:00\",\"dateModified\":\"2018-04-16T15:56:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/24048\/\"},\"wordCount\":421,\"articleSection\":[\"Company News\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/24048\/\",\"url\":\"https:\/\/brakkeconsulting.com\/24048\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2014-02-05T18:51:17+00:00\",\"dateModified\":\"2018-04-16T15:56:49+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/24048\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/24048\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/24048\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Equine Market Still Feeling Aftershocks of Great Recession\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6\",\"name\":\"Brakke Consulting\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/i5ww2018\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/24048\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"A comprehensive new survey of US horse owners demonstrates that the equine industry has not yet fully recovered from the recent economic recession.&nbsp; Participation in equine events is down, expenditures on many products have declined, and fewer young people have become horse owners. The study, the third edition of the Equine Market MegaStudy, is based on lengthy interviews with a national sample of more than 1,000 horse owners on products and brands purchased in the last year.&nbsp; The study was conducted by Brakke Consulting, Inc, and Ipsos Agriculture and Animal Health.&nbsp;&nbsp; Previous editions of the study were conducted in 2006 and 2009. The research included more than 400 brands in 17 product categories.&nbsp; It examined what brands were purchased, how often they were purchased, where they were purchased, amount of money spent, and who most influenced their selection of brands.&nbsp; The study also gathered detailed information on horse owner demographics, reading habits, Internet and social media usage, involvement in equine events and a host of other data. &ldquo;Although respondents to the 2014 Equine Market MegaStudy were more optimistic about their financial wellbeing than in the 2009 study,&nbsp; the impact of the recent recession was clearly evident in the results,&rdquo; said John Volk, senior consultant of Brakke Consulting.&nbsp; &ldquo;Perhaps the most concerning finding is the lack of new horse owners comingView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/24048\/","og_site_name":"Brakke Consulting Website","article_published_time":"2014-02-05T18:51:17+00:00","article_modified_time":"2018-04-16T15:56:49+00:00","author":"Brakke Consulting","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Brakke Consulting","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/24048\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/24048\/"},"author":{"name":"Brakke Consulting","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6"},"headline":"Equine Market Still Feeling Aftershocks of Great Recession","datePublished":"2014-02-05T18:51:17+00:00","dateModified":"2018-04-16T15:56:49+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/24048\/"},"wordCount":421,"articleSection":["Company News"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/24048\/","url":"https:\/\/brakkeconsulting.com\/24048\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2014-02-05T18:51:17+00:00","dateModified":"2018-04-16T15:56:49+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/24048\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/24048\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/24048\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Equine Market Still Feeling Aftershocks of Great Recession"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6","name":"Brakke Consultoria","url":"https:\/\/brakkeconsulting.com\/pt\/author\/i5ww2018\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/24048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=24048"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/24048\/revisions"}],"predecessor-version":[{"id":25400,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/24048\/revisions\/25400"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=24048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=24048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=24048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}