{"id":24025,"date":"2014-07-31T12:51:17","date_gmt":"2014-07-31T17:51:17","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=24025"},"modified":"2018-04-16T13:55:54","modified_gmt":"2018-04-16T18:55:54","slug":"24025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/24025\/","title":{"rendered":"Mudan\u00e7a no mercado farmac\u00eautico para animais de estima\u00e7\u00e3o ser\u00e1 prevista pela Brakke Consulting e pela Trone Brand Energy"},"content":{"rendered":"

A Brakke Consulting, Inc., a principal empresa de consultoria e pesquisa da ind\u00fastria de sa\u00fade animal, e a Trone Brand Energy, uma empresa l\u00edder em publicidade e insights de marketing na categoria de animais de estima\u00e7\u00e3o, est\u00e3o unindo for\u00e7as para pintar o cen\u00e1rio do futuro mercado farmac\u00eautico para animais de estima\u00e7\u00e3o nos EUA. O primeiro lugar onde os donos de animais de estima\u00e7\u00e3o compram medicamentos prescritos por veterin\u00e1rios est\u00e1 come\u00e7ando a mudar \u00e0 medida que novos modelos de distribui\u00e7\u00e3o e medidas legislativas propostas est\u00e3o evoluindo para dar aos consumidores mais op\u00e7\u00f5es. Uma nova pesquisa da Brakke e da Trone Brand Energy definir\u00e1 como essa mudan\u00e7a na ind\u00fastria farmac\u00eautica para animais de estima\u00e7\u00e3o afetar\u00e1 os fabricantes, distribuidores, varejistas e veterin\u00e1rios, uma vez que uma massa cr\u00edtica de consumidores comece a adotar novos modelos.<\/p>\n

\u201cMudan\u00e7as no mercado farmac\u00eautico para animais de estima\u00e7\u00e3o apresentar\u00e3o oportunidades e desafios diferentes de qualquer outro que a ind\u00fastria tenha visto\u201d, disse Ron Brakke, presidente da Brakke Consulting. \u201cFizemos uma parceria com a Trone Brand Energy para ajudar a ampliar o escopo dos insights que reunimos. As empresas que participarem da pesquisa receber\u00e3o um conjunto abrangente de implica\u00e7\u00f5es sobre como devem mudar seus modelos de neg\u00f3cios para se adaptar \u00e0 nova din\u00e2mica\u201d.<\/p>\n

Farm\u00e1cias on-line para animais de estima\u00e7\u00e3o estavam entre os canais alternativos iniciais para dispensar prescri\u00e7\u00f5es para animais de estima\u00e7\u00e3o fora da cl\u00ednica veterin\u00e1ria. As cadeias farmac\u00eauticas de varejo introduziram o conceito de distribui\u00e7\u00e3o de produtos farmac\u00eauticos exclusivos para animais de estima\u00e7\u00e3o em suas farm\u00e1cias. No entanto, pesquisas recentes conduzidas pela Trone Brand Energy publicadas na Veterinary Economics revelaram que a maioria dos consumidores permanece fiel \u00e0 compra de medicamentos para seus animais de estima\u00e7\u00e3o dos veterin\u00e1rios prescritores e n\u00e3o tem conhecimento significativo de canais alternativos e potencialmente econ\u00f4micos para os medicamentos de seus animais de estima\u00e7\u00e3o.<\/p>\n

\u201cCom esta parceria de pesquisa, vamos identificar com dados os primeiros a adotar os novos modelos de distribui\u00e7\u00e3o farmac\u00eautica e prever os fatores e o tempo necess\u00e1rios para levar a grande maioria dos donos de animais de estima\u00e7\u00e3o aos novos canais de compra\u201d, disse Doug Barton, presidente da Trone Brand Energy. \u201cEssas mudan\u00e7as afetar\u00e3o as pr\u00e1ticas veterin\u00e1rias, bem como impactar\u00e3o as empresas farmac\u00eauticas e os canais de varejo. Compreender a rela\u00e7\u00e3o entre consumidores e varejistas de medicamentos e o ciclo de vida das mudan\u00e7as iminentes ajudar\u00e1 todas as organiza\u00e7\u00f5es investidas a se prepararem\u201d.<\/p>\n

A recente pesquisa da ind\u00fastria da Brakke Consulting inclui a quantifica\u00e7\u00e3o de uma redu\u00e7\u00e3o nas visitas a consult\u00f3rios veterin\u00e1rios, bem como o perfil do mercado para segmentos de produtos de grande sucesso, incluindo gerenciamento de dor e controle de parasitas. A Trone Brand Energy representa l\u00edderes de mercado nos setores de fabrica\u00e7\u00e3o de produtos para animais de estima\u00e7\u00e3o e organiza\u00e7\u00e3o da ind\u00fastria veterin\u00e1ria, e tem um hist\u00f3rico de implanta\u00e7\u00e3o de pesquisas e campanhas de marketing multim\u00eddia para v\u00e1rios produtos nos mercados de varejo veterin\u00e1rio e de animais de estima\u00e7\u00e3o.<\/p>\n

As empresas que desejam participar do estudo podem entrar em contato com David Goodnight em 830-285-1259.<\/p>\n

Sobre a Brakke Consulting<\/em><\/p>\n

Por mais de 28 anos, a Brakke Consulting oferece solu\u00e7\u00f5es abrangentes para a ind\u00fastria de sa\u00fade animal, incluindo marketing internacional, desenvolvimento de novos neg\u00f3cios, avalia\u00e7\u00e3o de produtos e estrat\u00e9gias de distribui\u00e7\u00e3o. A empresa tamb\u00e9m oferece servi\u00e7os de consultoria para pr\u00e1ticas veterin\u00e1rias e \u00e9 conhecida por seus estudos de mercado sindicalizados, fornecendo informa\u00e7\u00f5es estrat\u00e9gicas e oportunas para o setor.<\/p>\n

Sobre a Trone Brand Energy<\/em><\/p>\n

A Trone Brand Energy \u00e9 conhecida pela abordagem estrat\u00e9gica The Firefly Effect\u2122, que usa dados para desenvolver insights poderosos sobre ideias criativas que conectam pessoas a marcas. A Trone Brand Energy oferece publicidade, compra e planejamento de m\u00eddia, planejamento e an\u00e1lise estrat\u00e9gica, rela\u00e7\u00f5es p\u00fablicas, marketing de eventos, m\u00eddia social e marketing de relacionamento. A ag\u00eancia \u00e9 uma das maiores ag\u00eancias independentes do Sudeste. A experi\u00eancia do cliente inclui fabrica\u00e7\u00e3o de produtos para animais de estima\u00e7\u00e3o, produtos farmac\u00eauticos para animais de estima\u00e7\u00e3o e associa\u00e7\u00f5es da ind\u00fastria de animais de estima\u00e7\u00e3o. Para obter mais informa\u00e7\u00f5es, visite tronebrandenergy.com.<\/p>\n

###<\/p>\n

vers\u00e3o impressa<\/a><\/p>","protected":false},"excerpt":{"rendered":"

A Brakke Consulting, Inc., a principal empresa de consultoria e pesquisa do setor de sa\u00fade animal, e a Trone Brand Energy, uma empresa l\u00edder em insights de marketing e publicidade na categoria de animais de estima\u00e7\u00e3o, est\u00e3o unindo for\u00e7as para pintar o quadro do futuro mercado farmac\u00eautico para animais de estima\u00e7\u00e3o nos EUA. O primeiro lugar que os donos de animais de estima\u00e7\u00e3o v\u00e3o para comprar medicamentos prescritos por veterin\u00e1rios est\u00e1 come\u00e7ando a mudar, \u00e0 medida que novos modelos de distribui\u00e7\u00e3o e medidas legislativas propostas est\u00e3o evoluindo para dar aos consumidores mais op\u00e7\u00f5es. Uma nova pesquisa da Brakke e da Trone Brand Energy definir\u00e1 como essa mudan\u00e7a no setor farmac\u00eautico para animais de estima\u00e7\u00e3o afetar\u00e1 fabricantes, distribuidores, varejistas e veterin\u00e1rios quando uma massa cr\u00edtica de consumidores come\u00e7ar a adotar novos modelos. "Mudan\u00e7as no mercado farmac\u00eautico para animais de estima\u00e7\u00e3o apresentar\u00e3o oportunidades e desafios como nenhum outro que o setor j\u00e1 viu", disse Ron Brakke, presidente da Brakke Consulting. "Fizemos uma parceria com a Trone Brand Energy para ajudar a ampliar o escopo dos insights que coletamos. As empresas que participarem da pesquisa receber\u00e3o um corpo abrangente de implica\u00e7\u00f5es sobre como devem mudar seus modelos de neg\u00f3cios para se adaptar \u00e0 nova din\u00e2mica." As farm\u00e1cias on-line para animais de estima\u00e7\u00e3o estavam entre os canais alternativos iniciais para dispensar prescri\u00e7\u00f5es para animais de estima\u00e7\u00e3o fora da cl\u00ednica veterin\u00e1ria. As redes farmac\u00eauticas de varejo introduziram o conceito de dispensar produtos farmac\u00eauticos exclusivos para animais de estima\u00e7\u00e3o em suas farm\u00e1cias. No entanto, uma pesquisa recente conduzida pela Trone Brand Energy publicada na Veterinary Economics revelou que<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-24025","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/24025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Brakke Consulting, Inc., the foremost animal health industry consulting and research firm and Trone Brand Energy,\u00a0 a leading pet category advertising and marketing insights company, are joining forces to paint the picture of the future U.S. pet pharmaceutical marketplace. The first place pet owners go to purchase veterinarian-prescribed medicines is beginning to change as new distribution models and proposed legislative measures are evolving to give consumers more choice. New research by Brakke and Trone Brand Energy will define how this change of the pet pharmaceutical industry will affect manufacturers, distributors, retailers and veterinarians once a critical mass of consumers begin to adopt new models. \u201cChanges to the pet pharmaceutical marketplace are going to present opportunities and challenges unlike any the industry has seen,\u201d said Ron Brakke, president of Brakke Consulting. \u201cWe have partnered with Trone Brand Energy to help broaden the scope of the insights we gather. Companies that participate in the research will be offered a comprehensive body of implications on how they should change their business models to adapt to the new dynamics.\u201d Online pet pharmacies were among the initial alternative channels to dispense pet prescriptions outside the veterinary clinic. Retail pharmaceutical chains have introduced the concept of dispensing pet-exclusive pharmaceuticals within their pharmacies. 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