{"id":23976,"date":"2015-07-14T12:51:17","date_gmt":"2015-07-14T17:51:17","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=23976"},"modified":"2018-04-16T09:43:10","modified_gmt":"2018-04-16T14:43:10","slug":"23976","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/23976\/","title":{"rendered":"Novo estudo revela mudan\u00e7as em donos de animais de estima\u00e7\u00e3o"},"content":{"rendered":"

A Brakke Consulting, Inc., a principal empresa de consultoria e pesquisa da ind\u00fastria de sa\u00fade animal, e a Trone Brand Energy, uma empresa l\u00edder em publicidade e marketing para animais de estima\u00e7\u00e3o, realizaram um estudo no ano passado para ajudar a prever o futuro do mercado farmac\u00eautico para animais de estima\u00e7\u00e3o nos EUA. Eles est\u00e3o unindo for\u00e7as novamente para reunir ainda mais informa\u00e7\u00f5es sobre os donos de animais de estima\u00e7\u00e3o. Uma nova pesquisa, o Change Pet Ownership Study, explorar\u00e1 a mudan\u00e7a evolutiva nas atitudes, estilo de vida e comportamento de compra dos donos de animais e as implica\u00e7\u00f5es para a posse futura de animais de estima\u00e7\u00e3o.  <\/p>\n

Este estudo ajudar\u00e1 os fabricantes e todos os que participam das ind\u00fastrias veterin\u00e1ria e de suprimentos para animais de estima\u00e7\u00e3o a entender melhor a evolu\u00e7\u00e3o e a converg\u00eancia dos est\u00e1gios de vida e estilos de vida dos donos de animais de estima\u00e7\u00e3o. O estudo abordar\u00e1 como os donos de animais de estima\u00e7\u00e3o e a popula\u00e7\u00e3o de animais de estima\u00e7\u00e3o provavelmente mudar\u00e3o, como se comunicar melhor com esses grupos no futuro, bem como onde os donos de animais obter\u00e3o informa\u00e7\u00f5es e como tomar\u00e3o suas decis\u00f5es de compra de produtos para animais de estima\u00e7\u00e3o.  <\/p>\n

A an\u00e1lise chave determinar\u00e1:
\n\u2022 Diferen\u00e7as na posse de animais de estima\u00e7\u00e3o, incluindo tamanho e tipo de animal possu\u00eddo
\n\u2022 Comportamentos e atitudes geracionais e baseados no estilo de vida, incluindo medicamentos para animais de estima\u00e7\u00e3o e compra de produtos
\n\u2022 Como se comunicar melhor com o \u201cadotante inicial de novos canais de compra de produtos\u201d (anteriormente identificado no Estudo de Farm\u00e1cia Pet de 2015)
\n\u2022 As raz\u00f5es pelas quais os donos de animais de estima\u00e7\u00e3o n\u00e3o possuem animais de estima\u00e7\u00e3o, inten\u00e7\u00e3o futura de ter animais de estima\u00e7\u00e3o e o que pode levar \u00e0 posse de animais de estima\u00e7\u00e3o no futuro
\n\u2022 Diferen\u00e7as entre propriet\u00e1rios hisp\u00e2nicos de animais de estima\u00e7\u00e3o, como tipos de animais e onde encontrar informa\u00e7\u00f5es sobre sa\u00fade e produtos para animais de estima\u00e7\u00e3o<\/p>\n

 \u201cOs donos de animais de estima\u00e7\u00e3o est\u00e3o evoluindo e os veterin\u00e1rios, fabricantes e varejistas precisam estar preparados para a transforma\u00e7\u00e3o\u201d, disse Doug Barton, presidente da Trone Brand Energy. \u201cEstamos fornecendo uma ferramenta de planejamento estrat\u00e9gico sem precedentes para uso na gera\u00e7\u00e3o de estrat\u00e9gias de marketing e na orienta\u00e7\u00e3o de portf\u00f3lios de pesquisa e desenvolvimento.\u201d 
\nO Estudo de Mudan\u00e7a de Propriedade de Animais de Estima\u00e7\u00e3o ser\u00e1 lan\u00e7ado durante o terceiro trimestre de 2015, com entrevistas e pesquisas conclu\u00eddas at\u00e9 o final do quarto trimestre. A publica\u00e7\u00e3o do relat\u00f3rio final ocorrer\u00e1 no final do primeiro trimestre de 2016. As empresas que desejam participar do estudo com desconto podem entrar em contato com David Goodnight em 830-285-1259 at\u00e9 7 de agosto de 2015.<\/p>\n

\nSobre a Brakke Consulting<\/u>
\nPor mais de 29 anos, a Brakke Consulting oferece solu\u00e7\u00f5es abrangentes para as ind\u00fastrias de sa\u00fade animal e animais de estima\u00e7\u00e3o, incluindo pesquisa de mercado, desenvolvimento de novos neg\u00f3cios, avalia\u00e7\u00e3o de produtos, estrat\u00e9gias de distribui\u00e7\u00e3o e consultoria geral de neg\u00f3cios. A empresa \u00e9 conhecida por seus estudos de mercado sindicalizados, fornecendo informa\u00e7\u00f5es estrat\u00e9gicas e oportunas para o setor, e por seus servi\u00e7os de consultoria personalizados.<\/p>\n

Sobre a Trone Brand Energy<\/u>
\nA Trone Brand Energy \u00e9 uma empresa de branding e comunica\u00e7\u00e3o de servi\u00e7o completo, conhecida por The Firefly Effect\u2122. Essa abordagem estrat\u00e9gica usa dados para desenvolver insights poderosos sobre ideias criativas que conectam pessoas a marcas. A Trone Brand Energy oferece publicidade, compra e planejamento de m\u00eddia, planejamento e an\u00e1lise estrat\u00e9gica, rela\u00e7\u00f5es p\u00fablicas, marketing de eventos, m\u00eddia social e marketing de relacionamento. A ag\u00eancia \u00e9 uma das maiores ag\u00eancias independentes do Sudeste. A experi\u00eancia do cliente inclui fabrica\u00e7\u00e3o de produtos para animais de estima\u00e7\u00e3o, produtos farmac\u00eauticos para animais de estima\u00e7\u00e3o e associa\u00e7\u00f5es da ind\u00fastria de animais de estima\u00e7\u00e3o. Para obter mais informa\u00e7\u00f5es, visite TroneBrandEnergy.com.<\/p>\n

                                                                                          ###<\/p>\n

compat\u00edvel com impressora<\/a><\/p>","protected":false},"excerpt":{"rendered":"

A Brakke Consulting, Inc., principal empresa de consultoria e pesquisa do setor de sa\u00fade animal, e a Trone Brand Energy, empresa l\u00edder em publicidade e marketing para animais de estima\u00e7\u00e3o, conduziram um estudo no ano passado para ajudar a prever o futuro do mercado farmac\u00eautico para animais de estima\u00e7\u00e3o nos EUA. Eles est\u00e3o unindo for\u00e7as novamente para reunir ainda mais informa\u00e7\u00f5es sobre os donos de animais de estima\u00e7\u00e3o. Uma nova pesquisa, o Changing Pet Ownership Study, ir\u00e1 explorar a mudan\u00e7a evolutiva nas atitudes dos donos de animais de estima\u00e7\u00e3o, estilo de vida e comportamento de compra e as implica\u00e7\u00f5es para a futura posse de animais de estima\u00e7\u00e3o. Este estudo ajudar\u00e1 os fabricantes e todos os que participam das ind\u00fastrias veterin\u00e1ria e de fornecimento de animais de estima\u00e7\u00e3o a compreender melhor a evolu\u00e7\u00e3o e a converg\u00eancia dos est\u00e1gios de vida e estilos de vida dos propriet\u00e1rios de animais de estima\u00e7\u00e3o. O estudo abordar\u00e1 como os donos de animais de estima\u00e7\u00e3o e a popula\u00e7\u00e3o de animais de estima\u00e7\u00e3o provavelmente mudar\u00e3o, como se comunicar melhor com esses grupos no futuro, bem como onde os donos de animais de estima\u00e7\u00e3o obter\u00e3o informa\u00e7\u00f5es e como tomar\u00e3o suas decis\u00f5es de compra de produtos para animais de estima\u00e7\u00e3o. A an\u00e1lise chave determinar\u00e1: \u2022 Diferen\u00e7as na propriedade de animais de estima\u00e7\u00e3o, incluindo tamanho e tipo de animal; \u2022 Comportamentos e atitudes geracionais e baseados no estilo de vida, incluindo compra de medicamentos e produtos para animais de estima\u00e7\u00e3o. \u2022 Como se comunicar melhor com o \u201cpioneiro na ado\u00e7\u00e3o de novos canais de compra de produtos\u201d (anteriormente identificadas no Estudo de Farm\u00e1cia para Animais de Estima\u00e7\u00e3o de 2015) \u2022 As raz\u00f5es pelas quais os que n\u00e3o s\u00e3o donos de animais de estima\u00e7\u00e3o n\u00e3o possuem animais de estima\u00e7\u00e3o, a inten\u00e7\u00e3o futura de ter animais de estima\u00e7\u00e3o e o que poderia levar os animais de estima\u00e7\u00e3o<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-23976","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/23976\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Brakke Consulting, Inc., the foremost animal health industry consulting and research firm and Trone Brand Energy, a leading pet category advertising and marketing insights company, conducted a study last year to help predict the future of the U.S. pet pharmaceutical marketplace. 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