{"id":23935,"date":"2015-04-09T12:51:17","date_gmt":"2015-04-09T17:51:17","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=23935"},"modified":"2018-04-16T09:44:34","modified_gmt":"2018-04-16T14:44:34","slug":"23935","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/23935\/","title":{"rendered":"Estudo do mercado farmac\u00eautico para animais de estima\u00e7\u00e3o publicado pela Brakke Consulting e pela Trone Brand Energy"},"content":{"rendered":"

A Brakke Consulting, Inc. e a Trone Brand Energy anunciaram hoje a publica\u00e7\u00e3o de um novo relat\u00f3rio documentando as mudan\u00e7as no comportamento de compra de produtos farmac\u00eauticos dos donos de animais. O abrangente Estudo de Mercado Farmac\u00eautico para Animais de Estima\u00e7\u00e3o inclui pesquisas quantitativas com donos de animais, veterin\u00e1rios de animais de companhia e farmac\u00eauticos nos EUA. O estudo tamb\u00e9m cont\u00e9m entrevistas qualitativas com as principais partes interessadas do setor, fornecendo uma imagem previs\u00edvel do futuro.<\/p>\n

Entre as principais conclus\u00f5es, o estudo identificou:
\n\u2022 Quais segmentos de donos de animais j\u00e1 modificaram seu comportamento de compra de produtos farmac\u00eauticos para animais de estima\u00e7\u00e3o
\n\u2022 Quantos donos de animais planejam mudar no futuro
\n\u2022 O que os donos de animais esperam de seu veterin\u00e1rio
\n\u2022 As implica\u00e7\u00f5es dos veterin\u00e1rios que resistem \u00e0s expectativas dos donos de animais<\/p>\n

\u201cMudan\u00e7as no mercado farmac\u00eautico para animais de estima\u00e7\u00e3o apresentar\u00e3o oportunidades e desafios para praticamente todos os segmentos da ind\u00fastria de sa\u00fade animal de companhia\u201d, disse Ron Brakke, presidente da Brakke Consulting. \u201cEnfrentar os desafios agora permitir\u00e1 que a ind\u00fastria capitalize as oportunidades, e n\u00e3o se torne v\u00edtima da mudan\u00e7a.\u201d<\/p>\n

\u201cConseguimos identificar os pioneiros do novo modelo de distribui\u00e7\u00e3o farmac\u00eautica e a importante posi\u00e7\u00e3o que ocupam na rela\u00e7\u00e3o veterin\u00e1rio-cliente\u201d, disse Doug Barton, presidente da Trone Brand Energy. \u201cAs pr\u00f3ximas mudan\u00e7as certamente impactar\u00e3o as pr\u00e1ticas veterin\u00e1rias, bem como as empresas farmac\u00eauticas e os canais de varejo. A rea\u00e7\u00e3o da ind\u00fastria e dos veterin\u00e1rios no curto prazo determinar\u00e1 o quanto a mudan\u00e7a os afetar\u00e1. A boa not\u00edcia \u00e9 que o estudo identificou mudan\u00e7as positivas que podem ser feitas agora e que ser\u00e3o vantajosas para todas as partes.\u201d<\/p>\n

As empresas que desejam adquirir, ou saber mais sobre o estudo conclu\u00eddo, podem entrar em contato: 
\nDavid B Goodnight, DVM MBA, (830) 285-1259, dgoodnight@brakkeconsulting.com<\/a>.<\/p>\n

Sobre a Brakke Consulting<\/u>
\nH\u00e1 29 anos, a Brakke Consulting oferece solu\u00e7\u00f5es abrangentes para a ind\u00fastria de sa\u00fade animal, incluindo pesquisa de mercado, desenvolvimento de novos neg\u00f3cios, avalia\u00e7\u00e3o de produtos e estrat\u00e9gias de distribui\u00e7\u00e3o. A empresa \u00e9 conhecida por seus estudos de mercado sindicalizados, fornecendo informa\u00e7\u00f5es estrat\u00e9gicas e oportunas para o setor. Saiba mais sobre a empresa em brakkeconsulting.com.<\/p>\n

\nSobre a Trone Brand Energy<\/u>
\nA Trone Brand Energy de High Point, Carolina do Norte, \u00e9 uma das maiores ag\u00eancias independentes de comunica\u00e7\u00e3o de marcas do Sudeste e est\u00e1 no mercado h\u00e1 33 anos. A pr\u00e1tica dedicada a animais de estima\u00e7\u00e3o da ag\u00eancia \u00e9 conhecida por comunica\u00e7\u00f5es estrat\u00e9gicas de marca e criativos com base em insights anal\u00edticos profundos e eles aproveitam esses insights para criar conex\u00f5es de marca mais profundas por meio de todos os canais de m\u00eddia. Saiba mais sobre a ag\u00eancia em TroneBrandEnergy.com.
\n      
\n###<\/p>\n

vers\u00e3o impressa<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Brakke Consulting, Inc. e Trone Brand Energy anunciaram hoje a publica\u00e7\u00e3o de um novo relat\u00f3rio que documenta as mudan\u00e7as no comportamento de compra de produtos farmac\u00eauticos dos donos de animais de estima\u00e7\u00e3o. O abrangente estudo de mercado farmac\u00eautico para animais de estima\u00e7\u00e3o inclui pesquisas quantitativas com donos de animais de estima\u00e7\u00e3o, veterin\u00e1rios de animais de companhia e farmac\u00eauticos nos EUA. O estudo tamb\u00e9m cont\u00e9m entrevistas qualitativas com os principais intervenientes da ind\u00fastria, proporcionando em conjunto uma imagem previs\u00edvel do futuro. Entre as principais conclus\u00f5es, o estudo identificou: \u2022 Que segmentos de propriet\u00e1rios de animais de estima\u00e7\u00e3o j\u00e1 modificaram o seu comportamento de compra de produtos farmac\u00eauticos para animais de estima\u00e7\u00e3o \u2022 Quantos propriet\u00e1rios de animais de estima\u00e7\u00e3o planeiam mudar no futuro \u2022 O que os propriet\u00e1rios de animais de estima\u00e7\u00e3o esperam dos seus veterin\u00e1rios \u2022 As implica\u00e7\u00f5es da resist\u00eancia dos veterin\u00e1rios a essas altera\u00e7\u00f5es expectativas dos propriet\u00e1rios de animais de estima\u00e7\u00e3o \u201cAs mudan\u00e7as no mercado farmac\u00eautico para animais de estima\u00e7\u00e3o apresentar\u00e3o oportunidades e desafios para praticamente todos os segmentos da ind\u00fastria de sa\u00fade de animais de companhia\u201d, disse Ron Brakke, presidente da Brakke Consulting. \u201cEnfrentar os desafios agora permitir\u00e1 que a ind\u00fastria aproveite as oportunidades e n\u00e3o se torne v\u00edtima da mudan\u00e7a.\u201d \u201cConseguimos identificar os pioneiros do novo modelo de distribui\u00e7\u00e3o farmac\u00eautica e a importante posi\u00e7\u00e3o que ocupam na rela\u00e7\u00e3o veterin\u00e1rio-cliente\u201d, disse Doug Barton, presidente da Trone Brand Energy. \u201cAs pr\u00f3ximas mudan\u00e7as certamente impactar\u00e3o as pr\u00e1ticas veterin\u00e1rias, bem como impactar\u00e3o as empresas farmac\u00eauticas e os canais de varejo. A forma como a ind\u00fastria e os veterin\u00e1rios reagir\u00e3o no curto prazo determinar\u00e1 o quanto a mudan\u00e7a<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-23935","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/23935\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Brakke Consulting, Inc. and Trone Brand Energy today announced the publication of a new report documenting the changes in the pharmaceutical buying behavior of pet owners.  The comprehensive Pet Pharmaceutical Market Study includes quantitative surveys of U.S. pet owners, companion animal veterinarians, and pharmacists.  The study also contains qualitative interviews with key industry stakeholders, together giving a predictable picture of the future. 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