{"id":23823,"date":"2012-10-10T12:51:17","date_gmt":"2012-10-10T17:51:17","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=23823"},"modified":"2018-04-16T10:58:58","modified_gmt":"2018-04-16T15:58:58","slug":"23823","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/23823\/","title":{"rendered":"Pr\u00f3xima mesa redonda da ind\u00fastria de sa\u00fade animal marcada para 10 de outubro"},"content":{"rendered":"

\u201cPrimeiros Passos na Comercializa\u00e7\u00e3o: Pesquisa de Mercado e Quest\u00f5es de Propriedade Intelectual\u201d \u00e9 o tema da pr\u00f3xima mesa redonda do caf\u00e9 da manh\u00e3 da ind\u00fastria de sa\u00fade animal marcada para 10 de outubro nos escrit\u00f3rios da Stinson Morrison Hecker LLP.<\/p>\n

Co-patrocinado pela Brakke Consulting e pela Stinson, a Mesa Redonda do Caf\u00e9 da Manh\u00e3 sobre Sa\u00fade Animal contar\u00e1 com o vice-presidente da Brakke, John Mannhaupt e a consultora Susan Warren, bem como a s\u00f3cia da Stinson, Andrea Sellers. Os tr\u00eas conduzir\u00e3o discuss\u00f5es sobre recursos para avaliar o mercado de sa\u00fade animal, bem como quest\u00f5es de propriedade intelectual a serem consideradas para produtos de sa\u00fade animal, incluindo composi\u00e7\u00e3o e novos usos para produtos existentes.<\/p>\n

Warren tem mais de 15 anos de experi\u00eancia na ind\u00fastria de sa\u00fade animal e 25 anos de experi\u00eancia em diagn\u00f3sticos. A especialidade da Mannhaupt na ind\u00fastria \u00e9 a an\u00e1lise de neg\u00f3cios e transa\u00e7\u00f5es, fornecendo avalia\u00e7\u00f5es de neg\u00f3cios ou tecnologias que est\u00e3o procurando um novo dono ou buscando entrar no mercado.<\/p>\n

\u201cEmbora as patentes sejam obviamente o padr\u00e3o-ouro da propriedade intelectual, pode haver outras estrat\u00e9gias que fornecem algum isolamento para a posi\u00e7\u00e3o de um produto. Muitas vezes, essas estrat\u00e9gias dependem de uma an\u00e1lise de mercado completa para determinar a probabilidade de sucesso\u201d, disse Mannhaupt.<\/p>\n

\u201c\u00c9 importante considerar o contexto geral do mercado e os objetivos de neg\u00f3cios da empresa ao desenvolver uma estrat\u00e9gia de propriedade intelectual. As patentes s\u00e3o apenas uma das muitas op\u00e7\u00f5es dispon\u00edveis\u201d, observou Sellers, um advogado de patentes registrado cuja pr\u00e1tica se concentra nos aspectos de propriedade intelectual do desenvolvimento de produtos e transa\u00e7\u00f5es comerciais.<\/p>\n

A mesa redonda de outubro \u00e9 a segunda de uma s\u00e9rie que a Brakke Consulting e a Stinson est\u00e3o oferecendo, fornecendo um f\u00f3rum para discutir t\u00f3picos oportunos e relevantes para a ind\u00fastria de sa\u00fade animal.<\/p>\n

O programa come\u00e7ar\u00e1 \u00e0s 8h na Walnut Street, 1201, Suite 2900. O prazo para inscri\u00e7\u00e3o online \u00e9 8 de outubro. Para se inscrever online, acesse http:\/\/www.stinson.com\/animalhealthoctober10registrationform\/<\/a>.<\/p>\n

A Brakke Consulting \u00e9 uma empresa l\u00edder em consultoria de gest\u00e3o, atendendo empresas em sa\u00fade e nutri\u00e7\u00e3o animal, cuidados com animais de estima\u00e7\u00e3o e servi\u00e7os veterin\u00e1rios.<\/p>\n

O grupo da ind\u00fastria de sa\u00fade e nutri\u00e7\u00e3o animal da Stinson Morrison Hecker oferece servi\u00e7os jur\u00eddicos abrangentes e integrados para empresas da ind\u00fastria e associa\u00e7\u00f5es, organiza\u00e7\u00f5es de pesquisa e universidades que as ap\u00f3iam.<\/p>\n

vers\u00e3o para impress\u00e3o<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u201cPrimeiros passos na comercializa\u00e7\u00e3o: Pesquisa de mercado e quest\u00f5es de propriedade intelectual\u201d \u00e9 o t\u00f3pico para a pr\u00f3xima mesa redonda sobre caf\u00e9 da manh\u00e3 da ind\u00fastria de sa\u00fade animal marcada para 10 de outubro nos escrit\u00f3rios da Stinson Morrison Hecker LLP. Copatrocinada pela Brakke Consulting e Stinson, a mesa redonda sobre caf\u00e9 da manh\u00e3 sobre sa\u00fade animal contar\u00e1 com o vice-presidente da Brakke, John Mannhaupt, e a consultora Susan Warren, bem como a s\u00f3cia da Stinson Andrea Sellers. Os tr\u00eas liderar\u00e3o discuss\u00f5es sobre recursos para avaliar o mercado de sa\u00fade animal, bem como quest\u00f5es de propriedade intelectual a serem consideradas para produtos de sa\u00fade animal, incluindo compostos e novos usos para produtos existentes. Warren tem mais de 15 anos de experi\u00eancia na ind\u00fastria de sa\u00fade animal e 25 anos de experi\u00eancia em diagn\u00f3sticos. A especialidade de Mannhaupt na ind\u00fastria \u00e9 an\u00e1lise de neg\u00f3cios e transa\u00e7\u00f5es, fornecendo avalia\u00e7\u00f5es de neg\u00f3cios ou tecnologias que est\u00e3o procurando um novo propriet\u00e1rio ou buscando entrar no mercado. \u201cEmbora as patentes sejam obviamente o padr\u00e3o ouro da propriedade intelectual, pode haver outras estrat\u00e9gias que forne\u00e7am algum isolamento para a posi\u00e7\u00e3o de um produto. Frequentemente, essas estrat\u00e9gias dependem de uma an\u00e1lise de mercado completa para determinar a probabilidade de sucesso\u201d, disse Mannhaupt. \u201c\u00c9 importante considerar o contexto geral do mercado e as metas comerciais da empresa ao desenvolver uma estrat\u00e9gia de propriedade intelectual. As patentes s\u00e3o apenas uma das muitas op\u00e7\u00f5es dispon\u00edveis\u201d, observou Sellers, um advogado de patentes registrado cuja pr\u00e1tica se concentra em propriedade intelectual.<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-23823","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/23823\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"“First Steps in Commercialization: Market Research and Intellectual Property Issues” is the topic for the next animal health industry breakfast roundtable set for October 10 at the offices of Stinson Morrison Hecker LLP. 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Mannhaupt’s specialty in the industry is business analysis and transactions, providing evaluations of businesses or technologies that are either looking for a new owner or seeking to enter the market. “While patents are obviously the gold standard of intellectual property, there can be other strategies that provide some insulation for a product’s position.  Often these strategies depend on thorough market analysis to determine the likelihood of success,” said Mannhaupt. “It is important to consider the overall market context and the company’s business goals when developing an intellectual property strategy. 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