{"id":23788,"date":"2012-02-16T12:51:17","date_gmt":"2012-02-16T18:51:17","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=23788"},"modified":"2018-04-16T10:59:58","modified_gmt":"2018-04-16T15:59:58","slug":"23788","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/23788\/","title":{"rendered":"Animais de estima\u00e7\u00e3o sentem a mordida da recess\u00e3o"},"content":{"rendered":"

Menos donos de animais indo ao veterin\u00e1rio; propriet\u00e1rios de gatos diminuem o gasto de 20 por cento em tr\u00eas animais de estima\u00e7\u00e3o b\u00e1sicos
\ncategorias de cuidados <\/em><\/p>\n

Kansas City, Mo. \u2013 Uma pesquisa com 1.200 donos de c\u00e3es e gatos realizada pelo The Pert Group e pela Brakke Consulting constatou que os veterin\u00e1rios continuam sendo os principais influenciadores e um canal prim\u00e1rio para produtos para animais de estima\u00e7\u00e3o. Mas mudan\u00e7as no comportamento do consumidor e legisla\u00e7\u00e3o em potencial podem corroer seu papel.<\/p>\n

O estudo mostrou que os donos de c\u00e3es e gatos confiam nos veterin\u00e1rios como seu principal canal de produtos para animais de estima\u00e7\u00e3o, incluindo controle de pulgas e carrapatos, preven\u00e7\u00e3o de dirofilariose, sa\u00fade das articula\u00e7\u00f5es, controle da dor e alimenta\u00e7\u00e3o terap\u00eautica.<\/p>\n

Mas, os entrevistados da pesquisa disseram que visitaram o veterin\u00e1rio quase 20% menos em 2011 do que em 2007 - se \u00e9 que o fizeram. Em 2011, 77 por cento dos entrevistados disseram que levaram seu c\u00e3o ou gato ao veterin\u00e1rio, em compara\u00e7\u00e3o com 88 por cento em 2007, quando o estudo foi conduzido pela primeira vez.<\/p>\n

\u201cC\u00e3es e gatos est\u00e3o sentindo a mordida da recess\u00e3o, pois os donos de animais controlam as despesas com cuidados com animais de estima\u00e7\u00e3o\u201d, disse Susan Spaulding, vice-presidente executiva e diretora do The Pert Group. \u201cA recess\u00e3o n\u00e3o apenas diminuiu o que os consumidores gastam com sua pr\u00f3pria sa\u00fade,* mas tamb\u00e9m o que gastam com o veterin\u00e1rio.\u201d<\/p>\n

Os gastos dos donos de gatos que n\u00e3o levaram seus animais de estima\u00e7\u00e3o ao veterin\u00e1rio no ano passado ca\u00edram em v\u00e1rias categorias. Propriet\u00e1rios de gatos vencidos disseram que gastaram 28% menos na preven\u00e7\u00e3o de dirofilariose, 23% menos em produtos odontol\u00f3gicos e 20% menos em controle de pulgas e carrapatos em compara\u00e7\u00e3o com 2007.<\/p>\n

Legisla\u00e7\u00e3o e cortes de gastos amea\u00e7am o papel dos veterin\u00e1rios como l\u00edderes de canal
\n<\/em>A legisla\u00e7\u00e3o pendente pode corroer ainda mais o que os donos de animais gastam no veterin\u00e1rio. De acordo com o Fairness to Pet Owners Act, os veterin\u00e1rios seriam obrigados a escrever prescri\u00e7\u00f5es independentemente de dispensarem ou n\u00e3o o medicamento. As farm\u00e1cias tradicionais seriam capazes de preencher os roteiros, criando uma concorr\u00eancia adicional. A maioria dos entrevistados indicou que preencheria essas prescri\u00e7\u00f5es fora do canal veterin\u00e1rio, pelo menos parte do tempo.<\/p>\n

A internet e as superlojas pet continuam ganhando participa\u00e7\u00e3o em diversas categorias de produtos devido \u00e0 redu\u00e7\u00e3o de custos, variedade e conveni\u00eancia.<\/p>\n

\u201cOs propriet\u00e1rios de animais de estima\u00e7\u00e3o confirmaram que os veterin\u00e1rios e suas equipes s\u00e3o as principais fontes de educa\u00e7\u00e3o e altamente influentes na escolha do produto. Os veterin\u00e1rios poderiam capitalizar seus relacionamentos com os clientes para competir de forma mais eficaz com os crescentes canais de internet e superlojas de animais de estima\u00e7\u00e3o\u201d, disse John Volk, consultor s\u00eanior da Brakke Consulting. \u201cOs an\u00fancios on-line e as exibi\u00e7\u00f5es na loja n\u00e3o podem competir com a experi\u00eancia e a intera\u00e7\u00e3o individual.\u201d<\/p>\n

O estudo incluiu pesquisas com 1.200 donos de c\u00e3es e gatos e foi realizado em novembro
\n2011.<\/p>\n

Para assinar o Pet Owner Channel Use Study, entre em contato com a Brakke Consulting, (972) 243-4033, ou The Pert Group, (816) 448-3046.<\/p>\n

*http:\/\/www.nytimes.com\/2012\/01\/10\/health\/policy\/health-spending-held-down-by-recession.html<\/p>\n

Sobre o Grupo Pert
\n<\/u>O Pert Group \u00e9 uma empresa de consultoria baseada em pesquisa com sede em Farmington, Connecticut, com escrit\u00f3rios em Stamford, Connecticut, Kansas City, Missouri, Pittsburgh, Penn. e Londres. Fundada em 1978, a empresa integra informa\u00e7\u00f5es financeiras, atitudinais e comportamentais para trazer clareza \u00e0s decis\u00f5es de neg\u00f3cios, marcas e marketing. Fornecendo suporte de decis\u00e3o abrangente nas \u00e1reas de inova\u00e7\u00e3o, posicionamento e desempenho, o The Pert Group facilita estrat\u00e9gias de crescimento e melhora os resultados de neg\u00f3cios para clientes locais, nacionais e internacionais. O Pert Group \u00e9 um membro de longa data do Council of American Survey Research Organizations (CASRO) e da European Society for Opinion and Marketing Research (ESOMAR). Para obter mais informa\u00e7\u00f5es, visite thepertgroup.com.<\/p>\n

Sobre a Brakke Consulting<\/u>
\nA Brakke Consulting, Inc. \u00e9 a empresa l\u00edder em consultoria de gest\u00e3o especializada nos mercados de sa\u00fade animal, nutri\u00e7\u00e3o e cuidados veterin\u00e1rios. A Brakke fornece uma variedade de servi\u00e7os, incluindo intelig\u00eancia de mercado; consultoria de gest\u00e3o; aquisi\u00e7\u00e3o de fus\u00e3o e licenciamento; pesquisa executiva; e gerenciamento de pr\u00e1tica veterin\u00e1ria. Com sede em Dallas, Texas, a empresa tamb\u00e9m possui escrit\u00f3rios em Chicago, Kansas City, St. Louis e Omaha; al\u00e9m de Osaka, Jap\u00e3o e Sydney, Austr\u00e1lia.
\n# # #<\/p>\n

vers\u00e3o para impress\u00e3o<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Menos donos de animais de estima\u00e7\u00e3o indo ao veterin\u00e1rio; propriet\u00e1rios de gatos diminuem os gastos em 20% em tr\u00eas categorias b\u00e1sicas de cuidados com animais de estima\u00e7\u00e3o Kansas City, Missouri \u2013 Uma pesquisa com 1.200 propriet\u00e1rios de c\u00e3es e gatos realizada pelo The Pert Group e pela Brakke Consulting descobriu que os veterin\u00e1rios continuam a ser os principais influenciadores e um canal principal para produtos para animais de estima\u00e7\u00e3o. Mas, as mudan\u00e7as no comportamento do consumidor e na potencial legisla\u00e7\u00e3o podem minar o seu papel. O estudo mostrou que os propriet\u00e1rios de c\u00e3es e gatos confiam nos veterin\u00e1rios como principal canal para produtos para animais de estima\u00e7\u00e3o, incluindo controle de pulgas e carrapatos, preven\u00e7\u00e3o de dirofilariose, sa\u00fade das articula\u00e7\u00f5es, controle da dor e alimentos terap\u00eauticos. Mas os entrevistados disseram que visitaram o veterin\u00e1rio quase 20% menos em 2011 do que em 2007 \u2013 se \u00e9 que o fizeram. Em 2011, 77% dos entrevistados disseram que levaram seus c\u00e3es ou gatos ao veterin\u00e1rio, em compara\u00e7\u00e3o com 88% em 2007, quando o estudo foi realizado pela primeira vez. \u201cC\u00e3es e gatos est\u00e3o sentindo o impacto da recess\u00e3o, \u00e0 medida que os donos de animais de estima\u00e7\u00e3o controlam as despesas com cuidados com animais de estima\u00e7\u00e3o\u201d, disse Susan Spaulding, vice-presidente executiva e diretora do The Pert Group. \u201cA recess\u00e3o n\u00e3o s\u00f3 diminuiu o que os consumidores gastam com a sua pr\u00f3pria sa\u00fade*, mas tamb\u00e9m o que gastam no veterin\u00e1rio.\u201d Os gastos dos donos de gatos que n\u00e3o levaram seus animais de estima\u00e7\u00e3o ao veterin\u00e1rio no ano passado ca\u00edram<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-23788","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/23788\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Fewer pet owners going to the vet; cat owners decrease spending 20 percent in three basic pet care categories Kansas City, Mo. –  A survey of 1,200 dog and cat owners by The Pert Group and Brakke Consulting found veterinarians continue to be key influencers and a primary channel for pet products. 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