{"id":23644,"date":"2009-09-18T12:51:17","date_gmt":"2009-09-18T17:51:17","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=23644"},"modified":"2018-04-16T11:03:03","modified_gmt":"2018-04-16T16:03:03","slug":"23644","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/23644\/","title":{"rendered":"Brakke anuncia a publica\u00e7\u00e3o do Equine Market Megastudy II"},"content":{"rendered":"<p>Uma nova pesquisa abrangente com propriet\u00e1rios de cavalos nos EUA estima pela primeira vez o tamanho do mercado para mais de uma d\u00fazia de categorias de produtos amplamente utilizados. Mostra tamb\u00e9m que a actual recess\u00e3o nos EUA teve um impacto material e negativo na posse de cavalos e nas vendas de produtos.<\/p>\n<p>O estudo, Equine Market MegaStudy II, baseia-se em longas entrevistas com uma amostra nacional de mais de 1.000 propriet\u00e1rios de cavalos sobre produtos e marcas adquiridos no \u00faltimo ano. O estudo foi conduzido pela Brakke Consulting, Inc e The Pert Group.&nbsp;<\/p>\n<p>A pesquisa inclui mais de 400 marcas em 14 categorias distintas de produtos. Examinou quais marcas foram compradas, com que frequ\u00eancia foram compradas, onde foram compradas e a quantidade de dinheiro gasto.<\/p>\n<p>\u201cEquine Market MegaStudy II \u00e9 a segunda edi\u00e7\u00e3o de um estudo realizado pela primeira vez em 2006. A compara\u00e7\u00e3o dos dois estudos ilustra claramente as mudan\u00e7as no uso do produto e nas prefer\u00eancias da marca\u201d, disse John Volk, consultor s\u00eanior da Brakke Consulting. \u201cNesta nova edi\u00e7\u00e3o, conseguimos projetar tamanho de mercado no varejo para um grande n\u00famero de produtos.\u201d<\/p>\n<p>\u201cDevido ao momento do estudo de 2009, inclu\u00edmos quest\u00f5es espec\u00edficas sobre o impacto da recess\u00e3o. A crise econ\u00f3mica teve um impacto significativo na posse e compra de cavalos\u201d, disse Susan Spaulding, s\u00f3cia do The Pert Group. \u201cOs dados mostram que o mercado equino realmente encolheu entre 2006 e 2009. Houve tamb\u00e9m mudan\u00e7as importantes na forma como os propriet\u00e1rios de cavalos compram certos produtos, como vacinas.\u201d<\/p>\n<p>O relat\u00f3rio do estudo equino de 200 p\u00e1ginas tamb\u00e9m inclui dados extensos sobre dados demogr\u00e1ficos dos propriet\u00e1rios de cavalos, uso de m\u00eddia, participa\u00e7\u00e3o em eventos e h\u00e1bitos de compra.<\/p>\n<p>Equine Market MegaStudy II est\u00e1 dispon\u00edvel na Brakke Consulting ou no The Pert Group por $9.900. Para mais informa\u00e7\u00f5es, as empresas interessadas podem <a href=\"https:\/\/brakkeconsulting.com\/pt\/equine-mega-study.aspx\/\">Clique aqui<\/a>.<\/p>\n<p>Brakke Consulting \u00e9 a empresa de consultoria l\u00edder especializada nos mercados de sa\u00fade e nutri\u00e7\u00e3o animal. Ele est\u00e1 localizado em 2735 Villa Creek, Dallas, TX, (972) 243-4033, <a href=\"https:\/\/brakkeconsulting.com\/pt\/\">www.brakkeconsulting.com<\/a>.&nbsp;<\/p>\n<p>O Pert Group, uma recente fus\u00e3o da Market Directions, Pert Survey Research e Pulsar Research and Consulting, \u00e9 uma empresa de pesquisa de mercado e estrat\u00e9gia com sua pr\u00e1tica de sa\u00fade animal localizada no Corredor de Sa\u00fade Animal de Kansas City, na Avenida Cesar E. Chavez, 519, Kansas City. , MO 64108, (816) 842-0020, <a href=\"http:\/\/www.thepertgroup.com\">www.thepertgroup.com<\/a>.<\/p>\n<p><a target=\"_blank\" href=\"\/pt\/files\/press_releases\/9-24-09_Equine_StudyNR.pdf\/\">vers\u00e3o para impress\u00e3o<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uma nova pesquisa abrangente com propriet\u00e1rios de cavalos nos EUA estima pela primeira vez o tamanho do mercado para mais de uma d\u00fazia de categorias de produtos amplamente utilizados. Mostra tamb\u00e9m que a actual recess\u00e3o nos EUA teve um impacto material e negativo na posse de cavalos e nas vendas de produtos. O estudo, Equine Market MegaStudy II, baseia-se em longas entrevistas com uma amostra nacional de mais de 1.000 propriet\u00e1rios de cavalos sobre produtos e marcas adquiridos no \u00faltimo ano. O estudo foi conduzido pela Brakke Consulting, Inc e The Pert Group. A pesquisa inclui mais de 400 marcas em 14 categorias distintas de produtos. Examinou quais marcas foram compradas, com que frequ\u00eancia foram compradas, onde foram compradas e a quantidade de dinheiro gasto. \u201cEquine Market MegaStudy II \u00e9 a segunda edi\u00e7\u00e3o de um estudo realizado pela primeira vez em 2006. A compara\u00e7\u00e3o dos dois estudos ilustra claramente as mudan\u00e7as no uso do produto e nas prefer\u00eancias da marca\u201d, disse John Volk, consultor s\u00eanior da Brakke Consulting. \u201cNesta nova edi\u00e7\u00e3o, conseguimos projetar tamanho de mercado no varejo para um grande n\u00famero de produtos.\u201d \u201cDevido ao momento do estudo de 2009, inclu\u00edmos quest\u00f5es espec\u00edficas sobre o impacto da recess\u00e3o. A crise econ\u00f3mica teve um impacto significativo na posse e compra de cavalos\u201d, disse Susan Spaulding, s\u00f3cia do The Pert Group.&nbsp;<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/23644\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-23644","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/23644\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"A comprehensive new survey of US horse owners for the first time estimates the size of the market for more than a dozen categories of widely used products.&nbsp; It also shows that the current US recession had had a material, negative impact on horse ownership and product sales. The study, Equine Market MegaStudy II, is based on lengthy interviews with a national sample of more than 1,000 horse owners on products and brands purchased in the last year.&nbsp; The study was conducted by Brakke Consulting, Inc, and The Pert Group.&nbsp; The research includes more than 400 brands in 14 separate product categories.&nbsp; It examined what brands were purchased, how often they were purchased, where they were purchased, and the amount of money spent. &ldquo;Equine Market MegaStudy II is the second edition of a study first fielded in 2006.&nbsp; Comparing the two studies clearly illustrates shifts in product use and brand preferences,&rdquo; said John Volk, senior consultant of Brakke Consulting.&nbsp; &ldquo;In this new edition, we were able to project size of market at the retail level for a large number of products.&rdquo; &ldquo;Because of the timing of the 2009 study, we included specific questions about the impact of the recession.&nbsp; The economic downturn has had a significant impact on horse ownership and purchases,&rdquo; said Susan Spaulding, partner with The Pert Group.&nbsp;View Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/pt\/23644\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-18T17:51:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-16T16:03:03+00:00\" \/>\n<meta name=\"author\" content=\"Brakke Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brakke Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/23644\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/23644\/\"},\"author\":{\"name\":\"Brakke Consulting\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6\"},\"headline\":\"Brakke announces publication of Equine Market Megastudy II\",\"datePublished\":\"2009-09-18T17:51:17+00:00\",\"dateModified\":\"2018-04-16T16:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/23644\/\"},\"wordCount\":391,\"articleSection\":[\"Company News\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/23644\/\",\"url\":\"https:\/\/brakkeconsulting.com\/23644\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2009-09-18T17:51:17+00:00\",\"dateModified\":\"2018-04-16T16:03:03+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/23644\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/23644\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/23644\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke announces publication of Equine Market Megastudy II\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6\",\"name\":\"Brakke Consulting\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/author\/i5ww2018\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not\u00edcias da Brakke Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/pt\/23644\/","og_locale":"pt_PT","og_type":"article","og_title":"News from Brakke Consulting","og_description":"A comprehensive new survey of US horse owners for the first time estimates the size of the market for more than a dozen categories of widely used products.&nbsp; It also shows that the current US recession had had a material, negative impact on horse ownership and product sales. The study, Equine Market MegaStudy II, is based on lengthy interviews with a national sample of more than 1,000 horse owners on products and brands purchased in the last year.&nbsp; The study was conducted by Brakke Consulting, Inc, and The Pert Group.&nbsp; The research includes more than 400 brands in 14 separate product categories.&nbsp; It examined what brands were purchased, how often they were purchased, where they were purchased, and the amount of money spent. &ldquo;Equine Market MegaStudy II is the second edition of a study first fielded in 2006.&nbsp; Comparing the two studies clearly illustrates shifts in product use and brand preferences,&rdquo; said John Volk, senior consultant of Brakke Consulting.&nbsp; &ldquo;In this new edition, we were able to project size of market at the retail level for a large number of products.&rdquo; &ldquo;Because of the timing of the 2009 study, we included specific questions about the impact of the recession.&nbsp; The economic downturn has had a significant impact on horse ownership and purchases,&rdquo; said Susan Spaulding, partner with The Pert Group.&nbsp;View Full Post;","og_url":"https:\/\/brakkeconsulting.com\/pt\/23644\/","og_site_name":"Brakke Consulting Website","article_published_time":"2009-09-18T17:51:17+00:00","article_modified_time":"2018-04-16T16:03:03+00:00","author":"Brakke Consulting","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Brakke Consulting","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/23644\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/23644\/"},"author":{"name":"Brakke Consulting","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6"},"headline":"Brakke announces publication of Equine Market Megastudy II","datePublished":"2009-09-18T17:51:17+00:00","dateModified":"2018-04-16T16:03:03+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/23644\/"},"wordCount":391,"articleSection":["Company News"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/23644\/","url":"https:\/\/brakkeconsulting.com\/23644\/","name":"Not\u00edcias da Brakke Consulting","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2009-09-18T17:51:17+00:00","dateModified":"2018-04-16T16:03:03+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/23644\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/23644\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/23644\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke announces publication of Equine Market Megastudy II"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Site da Brakke Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/a5d2c4b59040e54bfe8f4f41f77e04d6","name":"Brakke Consultoria","url":"https:\/\/brakkeconsulting.com\/pt\/author\/i5ww2018\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/23644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/comments?post=23644"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/23644\/revisions"}],"predecessor-version":[{"id":25170,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/posts\/23644\/revisions\/25170"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/media?parent=23644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/categories?post=23644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/pt\/wp-json\/wp\/v2\/tags?post=23644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}