{"id":12007,"date":"2016-05-06T09:40:07","date_gmt":"2016-05-06T14:40:07","guid":{"rendered":"\/?p=12007"},"modified":"2018-02-02T09:40:41","modified_gmt":"2018-02-02T15:40:41","slug":"pet-ownership-findings-provide-thorough-understanding-future-industry-challenges","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/pt\/pet-ownership-findings-provide-thorough-understanding-future-industry-challenges\/","title":{"rendered":"As descobertas sobre propriedade de animais de estima\u00e7\u00e3o fornecem uma compreens\u00e3o completa dos futuros desafios da ind\u00fastria"},"content":{"rendered":"

A Brakke Consulting, Inc., a principal empresa de consultoria e pesquisa da ind\u00fastria de sa\u00fade animal, e a Trone Brand Energy, uma empresa l\u00edder em publicidade e insights de marketing na categoria de animais de estima\u00e7\u00e3o, conclu\u00edram seu mais recente projeto de pesquisa, o Change Pet Ownership Study. Este estudo vem na sequ\u00eancia de seu Estudo de Mercado Farmac\u00eautico para Animais de Estima\u00e7\u00e3o de 2015 e oferece uma vis\u00e3o mais profunda sobre as tr\u00eas gera\u00e7\u00f5es distintas de donos de animais de estima\u00e7\u00e3o atuais e futuros. A pesquisa tamb\u00e9m fornece implica\u00e7\u00f5es para veterin\u00e1rios e para a ind\u00fastria de animais de estima\u00e7\u00e3o como um todo.<\/p>\n

As principais descobertas incluem:<\/p>\n

1. Baby Boomers levaram a pr\u00e1tica veterin\u00e1ria privada ao que \u00e9 hoje. No entanto, a gera\u00e7\u00e3o Boomer est\u00e1 come\u00e7ando a desaparecer e as novas gera\u00e7\u00f5es de donos de animais modificaram seus sistemas de valores e necessidades.
\n2. A categoria geral de animais de estima\u00e7\u00e3o \u00e9 forte, mas os modelos tradicionais de pr\u00e1tica veterin\u00e1ria exigir\u00e3o mudan\u00e7as. Embora n\u00e3o se espere que os gastos gerais da categoria mudem, os gastos ser\u00e3o muito mais diversificados. Este estudo aponta para v\u00e1rios modelos diferentes de atendimento veterin\u00e1rio que ser\u00e3o preferidos em um futuro pr\u00f3ximo.
\n3. H\u00e1 menos diferen\u00e7as entre propriet\u00e1rios de animais hisp\u00e2nicos e n\u00e3o hisp\u00e2nicos do que voc\u00ea imagina. A gera\u00e7\u00e3o do mil\u00eanio \u00e9 especialmente semelhante em linhas \u00e9tnicas. As maiores diferen\u00e7as observadas em v\u00e1rios grupos foram na gera\u00e7\u00e3o Boomer mais velha. Parece que as diferen\u00e7as geracionais ser\u00e3o o principal fator para as futuras necessidades dos donos de animais de estima\u00e7\u00e3o.
\n4. \u00c0 medida que os modelos de neg\u00f3cios evoluem, a diversifica\u00e7\u00e3o de canais e recursos confi\u00e1veis continuar\u00e1 a se expandir. A gera\u00e7\u00e3o do mil\u00eanio confia em seu veterin\u00e1rio, mas n\u00e3o tem o mesmo n\u00edvel de confian\u00e7a que seus predecessores (Boomers). Novas fontes de informa\u00e7\u00e3o s\u00e3o mais importantes para a gera\u00e7\u00e3o do mil\u00eanio e o setor precisa apoiar esses novos canais.
\n5. A ind\u00fastria de animais de estima\u00e7\u00e3o e os cuidados veterin\u00e1rios associados devem aceitar a mudan\u00e7a. Este estudo identificou mudan\u00e7as que ser\u00e3o importantes no futuro, especialmente para consult\u00f3rios particulares. O modelo tradicional de tijolos e argamassa exigir\u00e1 diversifica\u00e7\u00e3o de ofertas.<\/p>\n

\u201cOs donos de animais de estima\u00e7\u00e3o est\u00e3o evoluindo e os veterin\u00e1rios, fabricantes e varejistas devem adotar essa transforma\u00e7\u00e3o para se manterem relevantes e prosperarem\u201d, disse Doug Barton, presidente da Trone Brand Energy. \u201cAs implica\u00e7\u00f5es encontradas nesta pesquisa levam \u00e0 necessidade de transpar\u00eancia da comunidade veterin\u00e1ria, abra\u00e7ando a tecnologia e desenvolvendo produtos e m\u00e9todos de entrega que atendam \u00e0s necessidades do novo dono do animal, n\u00e3o apenas \u00e0 sa\u00fade do animal.\u201d<\/p>\n

Para obter mais informa\u00e7\u00f5es e informa\u00e7\u00f5es sobre o estudo de mudan\u00e7a de posse de animais de estima\u00e7\u00e3o de 2016 ou para adquirir o relat\u00f3rio completo, entre em contato com David Goodnight em 830-285-1259 ou\u00a0DGoodnight@brakkeconsulting.com<\/a>.<\/p>\n

Sobre a Brakke Consulting<\/u>
\nPor mais de 30 anos, a Brakke Consulting oferece solu\u00e7\u00f5es abrangentes para a ind\u00fastria de sa\u00fade animal, incluindo planejamento estrat\u00e9gico, pesquisa de mercado e intelig\u00eancia competitiva, assist\u00eancia a transa\u00e7\u00f5es, recrutamento de executivos e consultoria geral de neg\u00f3cios. A empresa tamb\u00e9m \u00e9 conhecida por seus estudos de mercado sindicalizados, fornecendo informa\u00e7\u00f5es estrat\u00e9gicas e oportunas para o setor.<\/p>\n

Sobre a Trone Brand Energy<\/u>
\nA Trone Brand Energy \u00e9 uma das maiores ag\u00eancias independentes de marca e comunica\u00e7\u00e3o digital do Sudeste. Eles se concentram em energizar marcas em todas as m\u00eddias. Seus servi\u00e7os incluem publicidade, branding, compra e planejamento de m\u00eddia, rela\u00e7\u00f5es p\u00fablicas e m\u00eddia social. Eles tamb\u00e9m oferecem consultoria estrat\u00e9gica, an\u00e1lise, um conjunto completo de experi\u00eancia interativa, marketing digital e de conte\u00fado, desenvolvimento de aplicativos e automa\u00e7\u00e3o de marketing. A Trone Brand Energy \u00e9 membro da AMIN Worldwide, uma alian\u00e7a global de mais de 50 empresas de marketing independentes. Como membro da AMIN, a Trone Brand Energy fornece solu\u00e7\u00f5es de marketing internacional e entrega mensagens de marca globalmente para clientes. A experi\u00eancia na ind\u00fastria de sa\u00fade animal inclui fabrica\u00e7\u00e3o de produtos para animais de estima\u00e7\u00e3o, produtos farmac\u00eauticos para animais de estima\u00e7\u00e3o e associa\u00e7\u00f5es da ind\u00fastria de animais de estima\u00e7\u00e3o. Para obter mais informa\u00e7\u00f5es, visite TroneBrandEnergy.com.<\/p>\n

###<\/p>","protected":false},"excerpt":{"rendered":"

A Brakke Consulting, Inc., a principal empresa de consultoria e pesquisa do setor de sa\u00fade animal, e a Trone Brand Energy, uma empresa l\u00edder em insights de marketing e publicidade na categoria de animais de estima\u00e7\u00e3o, conclu\u00edram seu mais recente projeto de pesquisa, o Changing Pet Ownership Study. Este estudo vem na esteira do Pet Pharmaceutical Market Study de 2015 e oferece uma vis\u00e3o mais profunda das tr\u00eas gera\u00e7\u00f5es separadas de donos de animais de estima\u00e7\u00e3o atuais e futuros. A pesquisa tamb\u00e9m fornece implica\u00e7\u00f5es para veterin\u00e1rios e para o setor de animais de estima\u00e7\u00e3o como um todo. As principais descobertas incluem: 1. Os Baby Boomers levaram a pr\u00e1tica veterin\u00e1ria privada ao que \u00e9 hoje. No entanto, a gera\u00e7\u00e3o Boomer est\u00e1 come\u00e7ando a desaparecer e as novas gera\u00e7\u00f5es de donos de animais de estima\u00e7\u00e3o modificaram os sistemas de valores e as necessidades. 2. A categoria geral de animais de estima\u00e7\u00e3o \u00e9 forte, mas os modelos tradicionais de pr\u00e1tica veterin\u00e1ria exigir\u00e3o mudan\u00e7as. Embora n\u00e3o se espere que os gastos gerais da categoria mudem, os gastos ser\u00e3o muito mais diversificados. Este estudo aponta para uma s\u00e9rie de modelos diferentes de cuidados veterin\u00e1rios que s\u00e3o preferidos no futuro pr\u00f3ximo. 3. H\u00e1 menos diferen\u00e7as entre donos de animais de estima\u00e7\u00e3o hisp\u00e2nicos e n\u00e3o hisp\u00e2nicos do que voc\u00ea imagina. A gera\u00e7\u00e3o Millennial \u00e9 especialmente semelhante em todas as linhas \u00e9tnicas. As maiores diferen\u00e7as vistas em v\u00e1rios grupos estavam na gera\u00e7\u00e3o mais velha dos Boomers. Parece que as diferen\u00e7as geracionais ser\u00e3o o principal impulsionador das futuras necessidades dos donos de animais de estima\u00e7\u00e3o. 4. \u00c0 medida que os modelos de neg\u00f3cios evoluem, a diversifica\u00e7\u00e3o de<\/p>\n

Ver postagem completa<\/a><\/div>\n

;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-12007","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/pt\/pet-ownership-findings-provide-thorough-understanding-future-industry-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Brakke Consulting, Inc., the foremost animal health industry consulting and research firm and Trone Brand Energy, a leading pet category advertising and marketing insights company, have completed their latest research project, the Changing Pet Ownership Study. This study comes off the heels of their 2015 Pet Pharmaceutical Market Study, and offers deeper insight into the three separate generations of current and future pet owners. The research also provides implications to veterinarians and the pet industry as a whole. Key findings include: 1.\u00a0Baby Boomers have driven the private veterinary practice to what it is today. However, the Boomer generation is beginning to phase out and newer generations of pet owners have modified value systems and needs. 2.\u00a0The overall pet category is strong, but traditional veterinary practice models will require change. While overall category spending is not expected to change, the spending will be far more diversified. This study points to a number of different veterinary care models that are preferred in the near future. 3.\u00a0There are fewer differences between Hispanic and non-Hispanic pet owners than you might think. The Millennial generation is especially similar across ethnic lines. 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