{"id":183,"date":"2018-01-22T07:55:26","date_gmt":"2018-01-22T07:55:26","guid":{"rendered":"\/?page_id=183"},"modified":"2018-01-22T07:55:26","modified_gmt":"2018-01-22T07:55:26","slug":"changing-pet-ownership-study-april-2016","status":"publish","type":"page","link":"https:\/\/brakkeconsulting.com\/pt\/our-services\/information\/market-research\/multi-client-studies\/changing-pet-ownership-study-april-2016\/","title":{"rendered":"Estudo sobre mudan\u00e7a de propriedade de animais de estima\u00e7\u00e3o, abril de 2016"},"content":{"rendered":"<p>A Brakke Consulting, Inc., principal empresa de consultoria e pesquisa do setor de sa\u00fade animal, e a Trone Brand Energy, empresa l\u00edder em publicidade e marketing para animais de estima\u00e7\u00e3o, conduziram um estudo no ano passado para ajudar a prever o futuro do mercado farmac\u00eautico para animais de estima\u00e7\u00e3o nos EUA. Eles est\u00e3o unindo for\u00e7as novamente para reunir ainda mais informa\u00e7\u00f5es sobre os donos de animais de estima\u00e7\u00e3o. Uma nova pesquisa, o Changing Pet Ownership Study, explora a mudan\u00e7a evolutiva nas atitudes dos donos de animais de estima\u00e7\u00e3o, no estilo de vida e no comportamento de compra e as implica\u00e7\u00f5es para a futura posse de animais de estima\u00e7\u00e3o.<\/p>\n<p>Este estudo ajuda os fabricantes e todos os que participam das ind\u00fastrias veterin\u00e1ria e de suprimentos para animais de estima\u00e7\u00e3o a compreender melhor a evolu\u00e7\u00e3o e a converg\u00eancia dos est\u00e1gios de vida e estilos de vida dos propriet\u00e1rios de animais de estima\u00e7\u00e3o. O estudo aborda como os donos de animais de estima\u00e7\u00e3o e a popula\u00e7\u00e3o de animais de estima\u00e7\u00e3o provavelmente mudar\u00e3o, como se comunicar melhor com esses grupos no futuro, bem como onde os donos de animais de estima\u00e7\u00e3o obter\u00e3o informa\u00e7\u00f5es e como tomar\u00e3o suas decis\u00f5es de compra.<\/p>\n<p>As principais an\u00e1lises determinam:<\/p>\n<ul>\n<li>Diferen\u00e7as na posse de animais de estima\u00e7\u00e3o, incluindo tamanho e tipo de animal<\/li>\n<li>Comportamentos e atitudes geracionais e baseados em estilo de vida, incluindo compra de medicamentos para animais de estima\u00e7\u00e3o<\/li>\n<li>Como se comunicar melhor com os \u201cpioneiros na ado\u00e7\u00e3o de novos canais de compra de produtos\u201d (previamente identificados no Estudo de Farm\u00e1cia Pet de 2015)<\/li>\n<li>As raz\u00f5es pelas quais os que n\u00e3o s\u00e3o donos de animais de estima\u00e7\u00e3o n\u00e3o possuem animais de estima\u00e7\u00e3o, a inten\u00e7\u00e3o futura de ter animais de estima\u00e7\u00e3o e o que poderia levar \u00e0 posse de animais de estima\u00e7\u00e3o no futuro<\/li>\n<li>Diferen\u00e7as entre donos de animais de estima\u00e7\u00e3o hisp\u00e2nicos, como tipos de animais que possuem e onde encontram informa\u00e7\u00f5es sobre sa\u00fade e produtos para animais de estima\u00e7\u00e3o<\/li>\n<\/ul>\n<p>Para mais informa\u00e7\u00f5es, contacte-nos em <a href=\"mailto:info@brakkeconsulting.com\">info@brakkeconsulting.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brakke Consulting, Inc., the foremost animal health industry consulting and research firm and Trone Brand Energy, a leading pet category advertising and marketing insights company, conducted a study last year to help predict the future of the U.S. pet pharmaceutical marketplace. They are joining forces again to gather even more pet owner insights. New research, the Changing Pet Ownership Study, explores the evolutionary change in pet owner attitudes, lifestyle and purchase behavior and the implications to future pet ownership. This study helps manufacturers and all who participate in the veterinary and pet supply industries to better understand the evolution and convergence of pet owner life stages and lifestyles. The study addresses how pet owners and the pet population are likely to change, how to best communicate with these groups in the future as well as where pet owners will obtain information and how they will make their purchase decisions. Key analyses determine: Differences in pet ownership including size and type of animal owned Generational and lifestyle-based behaviors and attitudes, including pet-drug purchasing How to best communicate with the \u201cearly adopter of new product purchase channels\u201d (previously identified in the 2015 Pet Pharmacy Study) The reasons why non-pet owners do not own pets, future intent of pet ownership and what could prompt pet ownership in the future Differences in Hispanic pet<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/our-services\/information\/market-research\/multi-client-studies\/changing-pet-ownership-study-april-2016\/\" class=\"view-full-post-btn\">Ver postagem completa<\/a><\/div>\n<p>;<\/p>","protected":false},"author":1,"featured_media":0,"parent":127,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-183","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brakke Consulting, Inc. animal health consultants<\/title>\n<meta name=\"description\" content=\"For over 30 years, Brakke Consulting has been the leading management consulting firm specializing in the animal health, veterinary and pet industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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