{"version":"1.0","provider_name":"Site da Brakke Consulting","provider_url":"https:\/\/brakkeconsulting.com\/pt","author_name":"Amanda McDavid","author_url":"https:\/\/brakkeconsulting.com\/pt\/author\/amanda\/","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"8NDLHrehlg\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/reflecting-on-risk\/\">Reflecting on Risk<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/pt\/reflecting-on-risk\/embed\/#?secret=8NDLHrehlg\" width=\"600\" height=\"338\" title=\"&#8220;Reflecting on Risk&#8221; &#8212; Brakke Consulting Website\" data-secret=\"8NDLHrehlg\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","description":"Reflecting on Risk Understanding and coping with risk starts early in our lives from the first time we ride a bicycle without training wheels, to building up the nerve to ask that girl out. The multitude of early life experiences frames how we process and deal with risk when we enter the business world.\u00a0 When it comes to risk management in business, it is interesting to see how it plays out in the day-to-day operations. \u2018Risk is the seed of change\u2019 Can you imagine the \u2018hand ringing\u2019 in Zoetis years ago investing in a new technology called \u2018biological therapeutic agents\u2019, an unknown in veterinary medicine at that time? Now we have multi-billion-dollar markets as a result! What a risky move, one might say\u2026\u00a0 In companies that have a high-risk tolerance, chances are if the business case is sound, and the risks are identified clearly and well thought out, risk is rewarded by backing the play. These companies have some catastrophic failures but also game-changing successes.\u00a0 In low-risk tolerant companies, you go through multiple reviews and presentations, and the audience stares at each other until a \u2018consensus\u2019 is formed. Or they wait till the CEO gives a thumbs up or thumbs down. And some of those companies may eventually disappear.\u00a0 In my view, those companies that embrace a high-risk tolerance withView Full Post;"}