{"version":"1.0","provider_name":"Site da Brakke Consulting","provider_url":"https:\/\/brakkeconsulting.com\/pt","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ThCewwm5PA\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-27-2023\/\">Mirante de Brakke 27 de outubro de 2023<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-october-27-2023\/embed\/#?secret=ThCewwm5PA\" width=\"600\" height=\"338\" title=\"&#8220;Brakke Viewpoint October 27, 2023&#8221; &#8212; Brakke Consulting Website\" data-secret=\"ThCewwm5PA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"This week we learned that Amazon is considering offering veterinary telehealth services, as well as partnering with Petco to offer return drop-offs at Petco locations. Pet owners are already familiar with Amazon as a source for pet products: a 2021 Packaged Facts report found that Amazon was the #1 online source for pet products, and accounted for nearly half of online pet product sales.\u00a0 Pet supplies racked up $300 million in sales in two days during Amazon Prime day this past July; and Amazon featured an Amazon Pet Day in May with deals on pet products. Despite their presence in the pet supplies category, Amazon wouldn\u2019t be top-of-mind (at least in my mind) as a pet health provider. But they may be planning to offer the pet telehealth services as a value-added service for its Amazon Prime members. (This is the same strategy that Walmart announced this summer for its Walmart+ subscribers.)\u00a0 According to Statista, there are 167 million Amazon Prime members in the US \u2013 that makes for a huge potential market for this new service. Amazon began offering telehealth for humans earlier this year, so it\u2019s not a great leap to envision them doing the same on the veterinary side. It will be interesting to see how a behemoth like Amazon navigates the regulatory minefield of veterinary telehealth,View Full Post;"}