{"version":"1.0","provider_name":"Site da Brakke Consulting","provider_url":"https:\/\/brakkeconsulting.com\/pt","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ylOmLKnqlj\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-5-2026\/\">Mirante de Brakke, 5 de junho de 2026<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-june-5-2026\/embed\/#?secret=ylOmLKnqlj\" width=\"600\" height=\"338\" title=\"&#8220;Brakke Viewpoint June 5, 2026&#8221; &#8212; Brakke Consulting Website\" data-secret=\"ylOmLKnqlj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"A couple of my recent assignments\u00a0have\u00a0brought me\u00a0into\u00a0the big wide world of animal health, meaning\u00a0emerging\u00a0markets in Asia Pacific, Middle East, Africa, and Latin America.\u202fThere you will find a different landscape for our industry,\u00a0with\u00a0different needs\u00a0and drivers\u00a0than\u00a0what we sometimes overly focus on- that being the\u00a0mature\u00a0USA and European markets.\u00a0(Note: Recently I saw that there is\u00a0state\u00a0bill being presented in Oregon that\u00a0essentially outlaws\u00a0hunting, fishing, and animal farming. Imagine presenting that to someone on the streets of\u00a0Calcutta?)\u00a0\u00a0 In emerging markets, you see a significant growth in pet care and spending.\u00a0Innovation is still highly valued and\u00a0generally does\u00a0well when brought to these markets. But affordability\u00a0is a\u00a0big\u00a0issue\u00a0and finding ways to make products more available to larger populations will be one of the big opportunities for our industry.\u00a0\u202f\u00a0 As for\u00a0food animals, it\u00a0is\u00a0a big driver of growth-\u00a0in these markets\u00a0you have billions of mouths to feed\u00a0that continue to\u00a0be\u00a0growing\u00a0at a rate exceeding the mature market populations. Food availability, affordability, and security will forever be the\u00a0dominate\u00a0theme\u00a0in\u00a0this\u00a0area. While we go into a Whole Foods, or Marks and Spencer and see \u2018organic\u2019, \u2018free range\u2019,\u00a0\u2018no hormones\u2019 or \u2018no antibiotics\u2019\u00a0highlighted on\u00a0the label- go into a store in Brazil or Indonesia and it\u2019s a different choice operating: what\u2019s available and\u00a0what\u00a0can I afford it?\u00a0 \u202fThe duality of these\u00a0differing markets\u00a0(mature vs. emerging)\u00a0creates difficult choices for animal health companies on how to direct their strategic vision and choices.\u202fIn my view, the ones thatView Full Post;"}