{"version":"1.0","provider_name":"Site da Brakke Consulting","provider_url":"https:\/\/brakkeconsulting.com\/pt","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rDPUXOPcVj\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-3-2026\/\">Mirante de Brakke, 3 de julho de 2026<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-3-2026\/embed\/#?secret=rDPUXOPcVj\" width=\"600\" height=\"338\" title=\"&#8220;Brakke Viewpoint July 3, 2026&#8221; &#8212; Brakke Consulting Website\" data-secret=\"rDPUXOPcVj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"When Paul Revere rode his horse to warn of the British arrival to spark the American Revolutionary War, the horse was a vital part of every aspect of the colonies.\u00a0\u00a0As the new country forged its way, that dependency continued for another 175+ years until cars, roads (1910-1930\u2019s) and mechanical farming (1940 &#8211; 1950\u2019s) transitioned them to their current role in society.\u00a0\u00a0In the 1920\u2019s an estimated 25% or 5 to 6 million households owned horses. Today they\u00a0represent\u00a0approximately 2 million\u00a0households;\u00a0they dwarf the 71 million households that have dogs (according to the 2025 APPA National Pet Owner survey). Horses once played a critical role in people\u2019s lives, but innovation changed that- however that doesn\u2019t necessarily mean that as a profession and an industry we should focus our time, efforts and most importantly financial investments on species that have the largest numbers or households. Investing in areas that meet a specific need\/ niche offers larger opportunities than can be anticipated.\u00a0\u00a0We are seeing some of those now (i.e. Dalan\u2019s Bee Vaccine) and I hope we see more in the future. Dr. Christine Merle If you\u00a0haven\u2019t\u00a0had a chance to provide feedback on the\u00a0new look\u00a0of the newsletter, we would love to hear from you.\u00a0"}