{"version":"1.0","provider_name":"Site da Brakke Consulting","provider_url":"https:\/\/brakkeconsulting.com\/pt","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"f50XURXUHP\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-april-10-2026\/\">Mirante de Brakke 10 de abril de 2026<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-april-10-2026\/embed\/#?secret=f50XURXUHP\" width=\"600\" height=\"338\" title=\"&#8220;Brakke Viewpoint April 10, 2026&#8221; &#8212; Brakke Consulting Website\" data-secret=\"f50XURXUHP\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"How would you rate the state of the industry? Up-due to\u00a0increased pet populations, overall pet\u00a0spending\u00a0and recent\u00a0strength in some livestock trends. Down-\u00a0due to decreased\u00a0veterinary\u00a0visits, consumer-based pricing concerns, and consolidation leading to job losses.\u00a0\u00a0Lots of mixed signals. One\u00a0area that\u00a0seems to be\u00a0growing\u00a0is an explosion of industry groups.\u00a0There are\u00a0now\u00a0associations\u00a0related to\u00a0therapeutic categories, groups related to women in the industry, those serving hospitals from accountants and architects to software providers and HR professionals. Undoubtedly, efforts to attract interest from outside the industry\u2019s traditional core\u00a0are\u00a0paying off. We\u2019ve also seen a realignment of conference activity. While some local conferences have shrunk or disappeared, others have emerged. One incomplete list notes about 40 veterinary clinic focused conferences this year alone. And that doesn\u2019t include livestock-related conferences or those focused on the ancillary areas supporting the broader animal health industry. One that\u00a0is\u00a0coming soon\u00a0is the August\u00a0Nashville\u00a0conference organized\u00a0by\u00a0Viticus\u00a0Group,\u00a0the company behind\u00a0the Western Veterinary Conference\u00a0in Las Vegas.\u00a0What\u2019s\u00a0motivating this bold move?\u00a0Is it\u00a0addressing an\u00a0unmet need?\u00a0\u00a0Will a\u00a0central US location later in the year\u00a0offer an attractive option?\u00a0\u00a0We at Brakke are curious to see the attendance and energy that this debut conference brings. Jeff Santosuosso"}