{"version":"1.0","provider_name":"Site da Brakke Consulting","provider_url":"https:\/\/brakkeconsulting.com\/pt","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"U50KdAk45o\"><a href=\"https:\/\/brakkeconsulting.com\/pt\/23692\/\">Brakke Consulting anuncia participa\u00e7\u00e3o no CBI Marketing Summit<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/pt\/23692\/embed\/#?secret=U50KdAk45o\" width=\"600\" height=\"338\" title=\"&#8220;Brakke Consulting Announces Participation in CBI Marketing Summit&#8221; &#8212; Brakke Consulting Website\" data-secret=\"U50KdAk45o\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"Joel Adamson of Brakke Consulting will be participating as a presenter in the upcoming Animal Health Marketing Strategies conference in Kansas City.&nbsp; The Center for Business Intelligence (CBI) will hold its second summit on animal health marketing strategies on August 30, and the event is conveniently co-located with Central Veterinary Conference in Kansas City, Missouri. The CBI Marketing Strategies Conference will cover a variety of marketing strategies and campaign topics.&nbsp; Alternate distribution channels open for marketers of companion animal healthcare products than animal clinics is one of these marketing issues.&nbsp; The opportunities and challenges of over-the-counter (OTC) channels of distribution will be discussed in a presentation by Joel Adamson, a Brakke Consulting professional with a background in marketing, business development and management in the companion animal industry. This presentation provides the vet-channel marketer a meaningful overview of these important alternate distribution channels, including a discussion of distribution methods, areas of potential growth and the challenges, barriers and concerns of utilizing OTC channels. &ldquo;We are pleased to have this opportunity to participate in the CBI marketing summit in Kansas City,&rdquo; said Ron Brakke, president of Brakke Consulting, Inc.&nbsp; &ldquo;This presentation will give us an opportunity to share with the animal health industry our experience and insights into these important alternate channels, including the on-line retailers, pet shops, big-box pet stores andView Full Post;"}