{"id":36913,"date":"2026-07-24T04:22:35","date_gmt":"2026-07-24T10:22:35","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36913"},"modified":"2026-07-24T04:22:35","modified_gmt":"2026-07-24T10:22:35","slug":"this-week-in-animal-health-royal-canin-enters-fresh-food-market-2","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/","title":{"rendered":"\u4eca\u9031\u306e\u52d5\u7269\u533b\u7642\u30cb\u30e5\u30fc\u30b9\uff1a\u30ed\u30a4\u30e4\u30eb\u30ab\u30ca\u30f3\u304c\u751f\u9bae\u98df\u54c1\u5e02\u5834\u306b\u53c2\u5165"},"content":{"rendered":"<h4><strong>Animal Health News and Notes \u00b7 July 24, 2026<br \/>\n<\/strong><span data-olk-copy-source=\"MessageBody\">CVS Expands Into Pet Medications<\/span><br \/>\n<em>\u7de8\u96c6\u8005\uff1a\u30af\u30ea\u30b9\u30c6\u30a3\u30f3\u30fb\u30de\u30fc\u30eb DVM\u3001MBA\u3001CVPM<\/em><\/h4>\n<p>************************************<br \/>\n<strong>\u53ce\u76ca\u30cb\u30e5\u30fc\u30b9:<\/strong><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">\u30cd\u30b9\u30ec\u30d4\u30e5\u30ea\u30ca\u00a0<\/span><\/b><span data-contrast=\"auto\">announced its half-year results\u00a0for\u00a02026 with\u00a0sales of CHF43.109B\u00a0(US$\u00a052.902B)\u00a0representing\u00a0organic growth of 3.6%.\u00a0 The Petcare\u00a0category saw organic growth of 2.7% with strength in cat sales noted. (<\/span><a href=\"https:\/\/www.nestle.com\/media\/mediaeventscalendar\/allevents\/2026-half-year-results\"><i><span data-contrast=\"none\">company press releases<\/span><\/i><\/a><span data-contrast=\"auto\">)<\/span><\/li>\n<li><span data-contrast=\"auto\"><b><span data-contrast=\"auto\">\u30d3\u30eb\u30d0\u30c3\u30af\u00a0<\/span><\/b><span data-contrast=\"auto\">announced its\u00a0second quarter results for 2026 with\u00a0\u20ac768M (US\u00a0$\u00a0873.1M)\u00a0for\u00a0first\u00a0half of\u00a02026 representing a 7.4% increase over prior year\u00a0at constant exchange rate and scope. Growth was driven by\u00a0contributions from\u00a0its \u201cSupercharge\u201d platform. (<\/span><a href=\"https:\/\/corporate.virbac.com\/home\/news-media\/financial-public-releases\/pagecontent\/tous-les-communiques-financiers\/2026-second-quarter-consolidated-sales.html\"><i><span data-contrast=\"none\">\u4f01\u696d\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/span><\/i><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n<\/span><\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>\u7c73\u56fd\u4f01\u696d\u30cb\u30e5\u30fc\u30b9\u00a0<\/strong><\/p>\n<ul>\n<li><strong>CVS Health<\/strong>announced the availability of\u00a0commonly prescribed pet medication\u00a0at their ~9,000 locations nationwide. (<a href=\"https:\/\/www.cvshealth.com\/news\/company-news\/pet-medications-now-available-at-cvs-pharmacy.html\"><em>\u4f01\u696d\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/em><\/a>)<\/li>\n<li><strong>Boerhringer\u00a0Ingelheim\u00a0<\/strong>has become a Human-Animal Bond Certified Company from the Human Animal Bond Research Institute (HABRI) and NAVC. (<a href=\"https:\/\/sg.finance.yahoo.com\/news\/boehringer-ingelheim-achieves-human-animal-204700545.html\"><em>\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9<\/em><\/a>)<\/li>\n<li><strong>\u706b\u661f<\/strong>appointed Christina Ruggiero\u00a0as North American Regional President for Pet Nutrition business. (<a href=\"https:\/\/www.mars.com\/news-and-stories\/press-releases-statements\/christina-ruggiero-appointed-north-america-regional-president-pet-nutrition\"><em>\u4f01\u696d\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/em><\/a>)<\/li>\n<li>A US Court of Appeals for the 10<sup>\u756a\u76ee<\/sup>Circuit\u00a0reversed a lower court\u2019s 2024 dismissal of claims\u00a0from\u00a0<strong>KetoNatural\u00a0Pet Foods<\/strong>\u00a0\u306b\u5bfe\u3057\u3066\u00a0<strong>\u30d2\u30eb\u30ba\u30da\u30c3\u30c8\u30cb\u30e5\u30fc\u30c8\u30ea\u30b7\u30e7\u30f3<\/strong>\u00a0regarding\u00a0false statements linking grain-free pet food to canine heart disease.\u00a0(<a href=\"https:\/\/www.petfoodindustry.com\/pet-food-lawsuits-litigation\/news\/15830181\/appeals-court-partially-revives-ketonatural-lawsuit-against-hills\"><em>com<\/em><\/a>)<\/li>\n<li><strong>Phillips Pet Food<\/strong>has named Nick Christensen\u00a0current president as CEO succeeding Blaine Phillips who will become an executive\u00a0chairman. (<a href=\"https:\/\/www.petfoodindustry.com\/news-newsletters\/pet-food-news\/news\/15830513\/phillips-pet-food-names-christensen-as-ceo\"><em>com<\/em><\/a>)<\/li>\n<li><strong>\u30d0\u30f3\u30d5\u30a3\u30fc\u30eb\u30c9\u52d5\u7269\u75c5\u9662<\/strong>announced the expansion of its Optimum Wellness Plans to allow for customization\u00a0including specialized services. (<a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20260721cg08634\/banfield-pet-hospital-announces-customizations-for-optimum-wellness-plans\"><em>com<\/em><\/a>)<\/li>\n<li><strong>\u30d9\u30c3\u30c8\u30a8\u30dc\u30eb\u30d6<\/strong>, a community of\u00a053\u00a0veterinary practices backed by\u00a0<strong>Varsity Healthcare Partners<\/strong>,\u00a0announced Dr.\u00a0Laura Pletz as Chief Veterinary Officer. (<a href=\"https:\/\/vetevolve.com\/resources\/blog\/dr-laura-pletz-chief-veterinary-officer\/\"><em>\u4f01\u696d\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/em><\/a>)<\/li>\n<li><strong>\u30da\u30c3\u30c8\u30e1\u30c3\u30c9\u30a8\u30af\u30b9\u30d7\u30ec\u30b9\u00a0<\/strong>entered a definitive agreement with an institutional real estate investor\u00a0for a $37M sale-leaseback of its headquarters and distribution center buildings. (<a href=\"https:\/\/www.stocktitan.net\/news\/PETS\/pet-meds-announces-proposed-sale-leaseback-of-headquarters-and-cekt3ceuikpu.html\"><em>\u30cd\u30c3\u30c8<\/em><\/a>)<\/li>\n<li><strong>Buzz Health<\/strong>\u305d\u3057\u3066<strong>\u00a0VetHubRx<\/strong>, a veterinary e-prescribing platform, announced a strategic partnership to integrate\u00a0Buzz Health\u2019s\u00a0RxCompare\u00a0pricing infrastructure into\u00a0the prescribing workflow to allow\u00a0discount\u00a0pricing\u00a0at the point of prescribing and fulfillment. (<a href=\"https:\/\/www.prnewswire.com\/news-releases\/buzz-health-and-vethubrx-partner-to-bring-real-time-prescription-savings-to-veterinary-care-302828773.html\"><em>\u4f01\u696d\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/em><\/a>)<\/li>\n<li><strong>\u3042\u3044<\/strong>announced the launch of Sylvester Connect to Care, a\u00a0client-acquisition program that engages local cat caregivers\u00a0with\u00a0ads inviting\u00a0them to use Sylvester Cat Comfort Check and then\u00a0book an appointment\u00a0with a participating veterinary clinic.\u00a0(<a href=\"https:\/\/www.globenewswire.com\/news-release\/2026\/07\/21\/3330432\/0\/en\/sylvester-ai-launches-connect-to-care-to-help-veterinary-practices-grow-feline-visits.html\"><em>\u4f01\u696d\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/em><\/a>)<\/li>\n<li><strong>\u5728\u5eab\u306e\u5473\u65b9<\/strong>announced a new\u00a0integration\u00a0with\u00a0<strong>NectarVet<\/strong>, a practice management platform (PIMS), allowing for\u00a0an\u00a0automation\u00a0of ordering and\u00a0managing\u00a0of\u00a0a\u00a0practice\u2019s\u00a0inventory. (<a href=\"https:\/\/inventoryally.com\/news\/inventory-ally-partners-with-nectarvet-to-help-veterinary-practices-automate-ordering-and-lower-inventory-costs\/\"><em>\u4f01\u696d\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/em><\/a>)<\/li>\n<li>Veterinary Angel Network\u00a0for Entrepreneurs (VANE) announced its newest portfolio company,\u00a0<strong>PawPay<\/strong>,\u00a0which works with any pet insurance policy\u00a0verifying coverage, collecting\u00a0pet\u00a0owners\u2019\u00a0portion\u00a0of the\u00a0bill\u00a0and paying the clinic\u00a0immediately. (<a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20260722sf09517\/vane-announces-investment-in-pawpay\"><em>com<\/em><\/a>)<\/li>\n<li><strong>\u6050\u308c\u77e5\u3089\u305a<\/strong>appointed Dr. Rebeckah Zahedi as\u00a0Chief Veterinary Officer.\u00a0<em>(<\/em><a href=\"https:\/\/www.citybiz.co\/article\/876161\/fear-free-appoints-dr-rebekah-zahedi-as-chief-veterinary-officer\/\"><em>\u5171\u540c<\/em><\/a><em>)<\/em><\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>\u696d\u754c\u767a\u8868<br \/>\n2026\u5e74\u52d5\u7269\u885b\u751f\u30b5\u30df\u30c3\u30c8<\/strong><br \/>\n2026\u5e748\u670831\u65e5\uff5e9\u67081\u65e5<\/p>\n<p><strong>\u4f4d\u7f6e\uff1a<\/strong> Midland Theatre | Kansas City, MO<\/p>\n<p>2026\u5e74\u52d5\u7269\u885b\u751f\u30b5\u30df\u30c3\u30c8\u306e\u53c2\u52a0\u767b\u9332\u53d7\u4ed8\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002.<\/p>\n<p>\u30a2\u30cb\u30de\u30eb\u30d8\u30eb\u30b9\u30b5\u30df\u30c3\u30c8\u3067\u306f\u30012\u65e5\u9593\u306b\u308f\u305f\u308a\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u30011\u5bfe1\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3001\u696d\u754c\u306e\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\u3001\u30d1\u30cd\u30eb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3001\u8b1b\u6f14\u8005\u3001\u305d\u3057\u3066\u65b0\u8208\u4f01\u696d\u306e\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u884c\u308f\u308c\u307e\u3059\u3002.\u00a0<a href=\"https:\/\/onekc.org\/kc-animal-health-corridor\/events\/animal-health-summit\/registration\/\">\u3053\u3053\u3092\u30af\u30ea\u30c3\u30af<\/a>\u00a0\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>************************************<br \/>\n<strong>\u56fd\u969b\u4f01\u696d\u30cb\u30e5\u30fc\u30b9<br \/>\n<\/strong><\/p>\n<ul>\n<li>AU\u00a0\u2013\u00a0The planned\u00a0acquisition\u00a0of\u00a0<strong>Neogen\u00a0Genomics<\/strong>by\u00a0<strong>\u30be\u30a8\u30c6\u30a3\u30b9\u00a0<\/strong>is undergoing further antitrust assessments in Australia.<strong>\u00a0(<\/strong><a href=\"https:\/\/antitrust-intelligence.com\/australias-accc-opens-phase-2-zoetis-neogen-probe\/\"><em>antitrust-intelligence.com<\/em><\/a><strong>)<\/strong><\/li>\n<li>CA\u3001EU \u2013\u00a0<strong>\u30be\u30a8\u30c6\u30a3\u30b9\u00a0<\/strong>has launched\u00a0Portela (relfovetmab)\u00a0a\u00a0long -acting anti-nerve growth factor monoclonal antibody therapy for cats\u00a0to alleviate pain associated with osteoarthritis for up to three months. (<a href=\"https:\/\/investor.zoetis.com\/news\/news-details\/2026\/Zoetis-Launches-Portela-relfovetmab-in-Canada-and-the-European-Union\/default.aspx\"><em>\u4f01\u696d\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/em><\/a>)<\/li>\n<li>GLOBAL \u2013 A global survey from\u00a0<strong>dsm-firmenich\u00a0Animal Nutrition &amp; Health<\/strong>revealed that 85% of its over 10,000 samples\u00a0contained\u00a0more than one mycotoxin. (<a href=\"https:\/\/www.feedstuffs.com\/agribusiness-news\/multiple-mycotoxins-found-in-85-of-feed-samples\"><em>com<\/em><\/a>)<\/li>\n<li>IT\u00a0\u2013\u00a0<strong>\u30cd\u30b9\u30ec\u30d4\u30e5\u30ea\u30ca<\/strong>announced a US$ 640M investment into a\u00a0new wet food facility in\u00a0Mantova, Italy. (<a href=\"https:\/\/www.petfoodprocessing.net\/articles\/20694-purina-invests-64-million-in-italian-wet-pet-food-plant?utm_source=Pet+Food+Processing+Update&amp;utm_medium=Newsletter&amp;oly_enc_id=2226I1676290B4W\"><em>\u30cd\u30c3\u30c8<\/em><\/a>)<\/li>\n<li>UK\u00a0\u2013<strong>\u30a8\u30e9\u30f3\u30b3\u00a0<\/strong>has launched\u00a0Varenzin\u00a0a treatment to manage feline chronic kidney disease anemia\u00a0in the United Kingdom. (<a href=\"https:\/\/www.vetsurgeon.org\/b\/veterinary-news\/posts\/new-oral-treatment-for-ckd-related-anaemia-in-cats\"><em>\u7d44\u7e54<\/em><\/a>)<\/li>\n<\/ul>\n<p><strong>************************************<br \/>\n<\/strong><strong>\u52d5\u7269\u7528\u533b\u85ac\u54c1\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u00a0<\/strong><\/p>\n<ul>\n<li>US \u2013 A recent\u00a0<a href=\"https:\/\/jsmcah.org\/index.php\/jasv\/article\/view\/151\">\u52c9\u5f37<\/a>in the Journal of Shelter Medicine and Community Animal Health\u00a0found that veterinarians may\u00a0positively\u00a0influence human smoking habits if they discuss the impact of second-hand smoke on their pet\u2019s health. (<a href=\"https:\/\/medicalxpress.com\/news\/2026-07-chat-veterinarian-smokers-habit.html\"><em>com<\/em><\/a>)<\/li>\n<li>US \u2013 FDA has launched a pilot program\u00a0to encourage and strengthen the manufacturing of animal drug products and active ingredients\u00a0in the United States (<a href=\"https:\/\/www.fda.gov\/animal-veterinary\/cvm-updates\/fda-launches-pilot-program-incentivize-manufacturing-animal-drug-products-us?utm_medium=email&amp;utm_source=govdelivery\"><em>\u653f\u5e9c\u767a\u8868<\/em><\/a>)<\/li>\n<li>US \u2013 The\u00a0Feline Veterinary Medical Association led the inaugural Feline Summit\u00a0hosted by Butterfly Network and\u00a0TriviumVet\/PRN\u00a0Pharmacal\u00a0where industry leaders met to advance the future of feline healthcare.\u00a0\u00a0(<a href=\"https:\/\/aafp.informz.net\/informzdataservice\/onlineversion\/ind\/bWFpbGluZ2luc3RhbmNlaWQ9NDcyOTA5MCZzdWJzY3JpYmVyaWQ9NDEyMDE5NjY0\"><em>\u5354\u4f1a\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/em><\/a>)<\/li>\n<li>UK \u2013 A\u00a0recent\u00a0study explored how dairy\u00a0farmer\u00a0and veterinarians perceive and manage tick borne disease risk and how\u00a0they\u00a0perceptions\u00a0guide farm-level actions. (<a href=\"https:\/\/www.nature.com\/articles\/s44433-026-00016-7\">com<\/a>)<\/li>\n<\/ul>\n<p><strong>************************************<br \/>\n<\/strong><strong>\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0\u00a0<\/strong><\/p>\n<p>\u52d5\u7269\u75c5\u9662\u306e\u85ac\u5c40\u306b\u3068\u3063\u3066\u65b0\u305f\u306a\u7af6\u5408\u76f8\u624b\u304c\u73fe\u308c\u305f\u3002CVS\u30d5\u30a1\u30fc\u30de\u30b7\u30fc\u304c\u30da\u30c3\u30c8\u7528\u533b\u85ac\u54c1\u4e8b\u696d\u306b\u53c2\u5165\u3059\u308b\u3068\u767a\u8868\u3057\u305f\u306e\u3060\u3002CVS\u5e97\u8217\u3067\u306f\u3001\u5bc4\u751f\u866b\u99c6\u9664\u5264\u3001\u76ae\u819a\u79d1\u7528\u88fd\u54c1\u3001\u93ae\u75db\u5264\u3001\u5faa\u74b0\u5668\u7cfb\u75be\u60a3\u6cbb\u7642\u85ac\u306a\u3069\u3001\u69d8\u3005\u306a\u30da\u30c3\u30c8\u7528\u54c1\u306e\u51e6\u65b9\u7b8b\u8abf\u5264\u3092\u958b\u59cb\u3059\u308b\u4e88\u5b9a\u3060\u3002.<\/p>\n<p>\u52d5\u7269\u75c5\u9662\u306f3\u4e075000\u8ed2\u8fd1\u304f\u3042\u308b\u306e\u306b\u3001CVS\u306e\u5e97\u8217\u306f\u308f\u305a\u304b9000\u8ed2\u3057\u304b\u306a\u3044\u3002\u306a\u305c\u3053\u308c\u304c\u305d\u3093\u306a\u306b\u5927\u304d\u306a\u554f\u984c\u306a\u306e\u304b\uff1f\u305d\u308c\u306f\u3001\u4ea4\u901a\u6e0b\u6ede\u3060\u3002\u30da\u30c3\u30c8\u306e\u98fc\u3044\u4e3b\u306f\u3001\u52d5\u7269\u75c5\u9662\u306b\u306f\u5e74\u306b1\u56de\u304b\u6570\u56de\u3057\u304b\u884c\u304b\u306a\u3044\u306e\u304c\u666e\u901a\u3060\u304c\u3001\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306b\u306f\u6708\u306b\u4f55\u5ea6\u3082\u884c\u304f\u3002\u3055\u3089\u306b\u3001CVS\u3067\u306f\u3001\u30da\u30c3\u30c8\u306e\u85ac\u3082\u3001\u98fc\u3044\u4e3b\u304c\u81ea\u5206\u306e\u51e6\u65b9\u7b8b\u3067\u53d7\u3051\u3089\u308c\u308b\u306e\u3068\u540c\u3058\u81ea\u52d5\u88dc\u5145\u30b5\u30fc\u30d3\u30b9\u3084\u5b85\u914d\u30b5\u30fc\u30d3\u30b9\u306e\u5bfe\u8c61\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u3082\u3046\u4e00\u3064\u3002\u591a\u304f\u306e\u4eba\u9593\u306e\u85ac\u306f\u30da\u30c3\u30c8\u306b\u3082\u51e6\u65b9\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u308c\u3089\u306e\u51e6\u65b9\u7b8b\u306f\u3059\u3067\u306b\u5730\u5143\u306e\u85ac\u5c40\u3067\u8abf\u5264\u3055\u308c\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u3001\u591a\u304f\u306e\u30da\u30c3\u30c8\u306e\u98fc\u3044\u4e3b\u304cCVS\u3067\u51e6\u65b9\u7b8b\u3092\u53d7\u3051\u53d6\u308b\u306e\u306f\u4eca\u56de\u304c\u521d\u3081\u3066\u3067\u306f\u306a\u3044\u306e\u3060\u3002\uff08\u79c1\u306f\u4eca\u9031\u3001\u30b7\u30ab\u30b4\u306e\u30c0\u30a6\u30f3\u30bf\u30a6\u30f3\u306b\u3042\u308b\u5927\u578bCVS\u306b\u7acb\u3061\u5bc4\u3063\u305f\u3002\u85ac\u5264\u5e2b\u306f\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b58\u5728\u306f\u77e5\u3063\u3066\u3044\u305f\u304c\u3001\u958b\u59cb\u65e5\u306b\u95a2\u3059\u308b\u7814\u4fee\u3084\u60c5\u5831\u306f\u4f55\u3082\u53d7\u3051\u3066\u3044\u306a\u304b\u3063\u305f\u3002\uff09<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u8ab0\u3082\u304cCVS\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001CVS\u304c\u30da\u30c3\u30c8\u533b\u85ac\u54c1\u4e8b\u696d\u3092\u3069\u308c\u307b\u3069\u7a4d\u6975\u7684\u306b\u63a8\u9032\u3057\u3066\u3044\u304f\u304b\u306f\u8208\u5473\u6df1\u3044\u3068\u3053\u308d\u3067\u3059\u3002\u3082\u3057\u6210\u529f\u3059\u308c\u3070\u30018,000\u5e97\u8217\u3092\u64c1\u3059\u308b\u30a6\u30a9\u30eb\u30b0\u30ea\u30fc\u30f3\u3082\u9593\u9055\u3044\u306a\u304f\u8ffd\u968f\u3059\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n<p>CVS\u304c\u9867\u5ba2\u3078\u306e\u30b5\u30fc\u30d3\u30b9\u5411\u4e0a\u3068\u5e97\u8217\u3078\u306e\u611b\u7740\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u3001\u3042\u3089\u3086\u308b\u624b\u6bb5\u3092\u6a21\u7d22\u3057\u3066\u3044\u308b\u306e\u306f\u9593\u9055\u3044\u306a\u3044\u3060\u308d\u3046\u3002\u5b9f\u969b\u3001CVS\u306e\u6765\u5e97\u5ba2\u6570\u3082\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3002\u6628\u5e74\u3001\u30a6\u30a9\u30eb\u30b0\u30ea\u30fc\u30f3\u306f1,200\u5e97\u8217\u3001CVS\u306f\u7d04300\u5e97\u8217\u3092\u9589\u9396\u3057\u305f\u3002\u30da\u30c3\u30c8\u7528\u533b\u85ac\u54c1\u306f\u3001\u4e21\u793e\u306e\u696d\u7e3e\u56de\u5fa9\u306e\u8d77\u7206\u5264\u3068\u306a\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p><em>\u30b8\u30e7\u30f3\u30fb\u30f4\u30a9\u30eb\u30af\u3001\u30b7\u30cb\u30a2\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3001\u30a4\u30ea\u30ce\u30a4\u5dde\u30b7\u30ab\u30b4<\/em><\/p>\n<p><strong>************************************<br \/>\n<\/strong><strong>\u3042\u306a\u305f\u306e\u610f\u898b\u00a0<\/strong><\/p>\n<p>Last week, we asked what you thought about the CMA rule requiring veterinary practices\u00a0to\u00a0disclose\u00a0ownership via signage at the premises and online.\u00a0\u00a0An overwhelming\u00a073%\u00a0of\u00a0respondents would support\u00a0this\u00a0rule,\u00a0while\u00a017%\u00a0would not.\u00a0Only 10%\u00a0were\u00a0not sure.\u00a0\u00a0Seems like there is an opportunity for practices to\u00a0adopt this disclosure\u00a0even if it\u00a0isn\u2019t\u00a0a rule.<\/p>\n<p>This week, a simple question:<a href=\"https:\/\/www.surveymonkey.com\/r\/GR9YJXC\"> In three years\u2019 time, do you think retail pharmacies like CVS and Walgreens will become meaningful competitors to veterinary practices for pet medications?\u00a0<\/a><\/p>\n<p><strong>************************************<br \/>\nStock Table<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36914 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table.jpg\" alt=\"\" width=\"630\" height=\"642\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table.jpg 630w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/07\/7.24-Stock-Table-480x489.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 630px, 100vw\" \/><br \/>\n<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u52d5\u7269\u306e\u5065\u5eb7\u30cb\u30e5\u30fc\u30b9\u3068\u30e1\u30e2 \u00b7 2026 \u5e74 7 \u6708 24 \u65e5 CVS \u304c\u30da\u30c3\u30c8\u7528\u533b\u85ac\u54c1\u306b\u9032\u51fa \u7de8\u96c6\u8005: Christine Merle DVM\u3001MBA\u3001CVPM ************************************ \u53ce\u76ca\u30cb\u30e5\u30fc\u30b9: Nestle Purina \u306f\u30012026 \u5e74\u4e0a\u534a\u671f\u306e\u696d\u7e3e\u3092\u767a\u8868\u3057\u3001\u58f2\u4e0a\u9ad8\u306f 431 \u5104 900 \u4e07\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3 (1 \u5146 4 \u5146\u7c73\u30c9\u30eb 529 \u5104 200 \u4e07\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3) \u3067\u30013.61 \u5146\u7c73\u30c9\u30eb\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6210\u9577\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u30da\u30c3\u30c8\u30b1\u30a2 \u30ab\u30c6\u30b4\u30ea\u30fc\u306f 2.71 \u5146\u7c73\u30c9\u30eb\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6210\u9577\u3092\u793a\u3057\u3001\u732b\u306e\u58f2\u4e0a\u304c\u597d\u8abf\u3067\u3057\u305f\u3002(\u4f1a\u793e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9) Virbac \u306f\u30012026 \u5e74\u7b2c 2 \u56db\u534a\u671f\u306e\u696d\u7e3e\u3092\u767a\u8868\u3057\u30012026 \u5e74\u4e0a\u534a\u671f\u306e\u58f2\u4e0a\u9ad8\u306f 7 \u5104 6800 \u4e07\u30e6\u30fc\u30ed (1 \u5146 4 \u5146\u7c73\u30c9\u30eb 8 \u5104 7310 \u4e07\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3) \u3067\u3001\u70ba\u66ff\u30ec\u30fc\u30c8\u3068\u7bc4\u56f2\u3092\u4e00\u5b9a\u3068\u3057\u305f\u5834\u5408\u3001\u524d\u5e74\u6bd4 7.41 \u5146\u7c73\u30c9\u30eb\u306e\u5897\u52a0\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u6210\u9577\u306f\u3001\u540c\u793e\u306e\u300cSupercharge\u300d\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u8ca2\u732e\u306b\u3088\u3063\u3066\u727d\u5f15\u3055\u308c\u307e\u3057\u305f\u3002 (\u4f1a\u793e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9) ************************************ \u7c73\u56fd\u4f01\u696d\u30cb\u30e5\u30fc\u30b9 CVS Health\u306f\u3001\u5168\u56fd\u7d049,000\u5e97\u8217\u3067\u3001\u4e00\u822c\u7684\u306b\u51e6\u65b9\u3055\u308c\u308b\u30da\u30c3\u30c8\u7528\u533b\u85ac\u54c1\u306e\u8ca9\u58f2\u3092\u958b\u59cb\u3057\u305f\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002(\u4f1a\u793e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9) \u30d9\u30fc\u30ea\u30f3\u30ac\u30fc\u30a4\u30f3\u30b2\u30eb\u30cf\u30a4\u30e0\u306f\u3001\u30d2\u30e5\u30fc\u30de\u30f3\u30a2\u30cb\u30de\u30eb\u30dc\u30f3\u30c9\u7814\u7a76\u6240(HABRI)\u3068NAVC\u304b\u3089\u30d2\u30e5\u30fc\u30de\u30f3\u30a2\u30cb\u30de\u30eb\u30dc\u30f3\u30c9\u8a8d\u5b9a\u4f01\u696d\u3068\u306a\u308a\u307e\u3057\u305f\u3002(finance.yahoo.com) \u30de\u30fc\u30b9\u306f\u3001\u30af\u30ea\u30b9\u30c6\u30a3\u30fc\u30ca\u30fb\u30eb\u30c3\u30b8\u30a7\u30fc\u30ed\u3092\u30da\u30c3\u30c8\u6804\u990a\u4e8b\u696d\u306e\u5317\u7c73\u5730\u57df\u793e\u9577\u306b\u4efb\u547d\u3057\u307e\u3057\u305f\u3002(\u4f1a\u793e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9) \u7c73\u56fd\u7b2c10\u5de1\u56de\u63a7\u8a34\u88c1\u5224\u6240\u306f\u3001\u7a40\u7269\u4e0d\u4f7f\u7528\u306e\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u3068\u72ac\u306e\u5fc3\u81d3\u75c5\u3092\u7d50\u3073\u3064\u3051\u308b\u865a\u507d\u306e\u9673\u8ff0\u306b\u95a2\u3057\u3066\u3001KetoNatural Pet Foods\u304cHill&#039;s Pet Nutrition\u306b\u5bfe\u3057\u3066\u8d77\u3053\u3057\u305f\u8a34\u8a1f\u30922024\u5e74\u306b\u4e0b\u7d1a\u88c1\u5224\u6240\u304c\u68c4\u5374\u3057\u305f\u5224\u6c7a\u3092\u8986\u3057\u307e\u3057\u305f\u3002(com) Phillips Pet Food\u306f\u3001\u73fe\u793e\u9577\u306e\u30cb\u30c3\u30af\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u3092CEO\u306b\u4efb\u547d\u3057\u3001\u30d6\u30ec\u30a4\u30f3\u30fb\u30d5\u30a3\u30ea\u30c3\u30d7\u30b9\u306f\u57f7\u884c\u4f1a\u9577\u306b\u5c31\u4efb\u3057\u307e\u3059\u3002 \uff08com\uff09\u30d0\u30f3\u30d5\u30a3\u30fc\u30eb\u30c9\u30fb\u30da\u30c3\u30c8\u30fb\u30db\u30b9\u30d4\u30bf\u30eb\u306f\u3001\u30aa\u30d7\u30c6\u30a3\u30de\u30e0\u30fb\u30a6\u30a7\u30eb\u30cd\u30b9\u30fb\u30d7\u30e9\u30f3\u3092\u62e1\u5f35\u3057\u3001\u5c02\u9580\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u542b\u3080\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3092\u53ef\u80fd\u306b\u3059\u308b\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002\uff08com\uff09\u30d0\u30fc\u30b7\u30c6\u30a3\u30fb\u30d8\u30eb\u30b9\u30b1\u30a2\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u30ba\u304c\u652f\u63f4\u3059\u308b53\u306e\u52d5\u7269\u75c5\u9662\u304b\u3089\u306a\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u3042\u308bVetEvolve\u306f\u3001\u30ed\u30fc\u30e9\u30fb\u30d7\u30ec\u30c3\u30c4\u535a\u58eb\u3092\u6700\u9ad8\u7363\u533b\u8cac\u4efb\u8005\u306b\u4efb\u547d\u3057\u305f\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002\uff08\u4f1a\u793e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\uff09PetMed Express\u306f\u3001\u6a5f\u95a2\u3068\u6700\u7d42\u5951\u7d04\u3092\u7de0\u7d50\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/\" class=\"view-full-post-btn\">\u5168\u6587\u3092\u898b\u308b<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-36913","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/this-week-in-animal-health-royal-canin-enters-fresh-food-market-2\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Animal Health News and Notes \u00b7 July 24, 2026 CVS Expands Into Pet Medications Editor: Christine Merle DVM, MBA, CVPM ************************************ Earnings News: Nestle Purina\u00a0announced its half-year results\u00a0for\u00a02026 with\u00a0sales of CHF43.109B\u00a0(US$\u00a052.902B)\u00a0representing\u00a0organic growth of 3.6%.\u00a0 The Petcare\u00a0category saw organic growth of 2.7% with strength in cat sales noted. (company press releases) Virbac\u00a0announced its\u00a0second quarter results for 2026 with\u00a0\u20ac768M (US\u00a0$\u00a0873.1M)\u00a0for\u00a0first\u00a0half of\u00a02026 representing a 7.4% increase over prior year\u00a0at constant exchange rate and scope. Growth was driven by\u00a0contributions from\u00a0its \u201cSupercharge\u201d platform. (company press release)\u00a0 ************************************ US Company News\u00a0 CVS Healthannounced the availability of\u00a0commonly prescribed pet medication\u00a0at their ~9,000 locations nationwide. (company press release) Boerhringer\u00a0Ingelheim\u00a0has become a Human-Animal Bond Certified Company from the Human Animal Bond Research Institute (HABRI) and NAVC. (finance.yahoo.com) Marsappointed Christina Ruggiero\u00a0as North American Regional President for Pet Nutrition business. (company press release) A US Court of Appeals for the 10thCircuit\u00a0reversed a lower court\u2019s 2024 dismissal of claims\u00a0from\u00a0KetoNatural\u00a0Pet Foods\u00a0against\u00a0Hill\u2019s Pet Nutrition\u00a0regarding\u00a0false statements linking grain-free pet food to canine heart disease.\u00a0(com) Phillips Pet Foodhas named Nick Christensen\u00a0current president as CEO succeeding Blaine Phillips who will become an executive\u00a0chairman. (com) Banfield Pet Hospitalannounced the expansion of its Optimum Wellness Plans to allow for customization\u00a0including specialized services. (com) VetEvolve, a community of\u00a053\u00a0veterinary practices backed by\u00a0Varsity Healthcare Partners,\u00a0announced Dr.\u00a0Laura Pletz as Chief Veterinary Officer. 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