{"id":36898,"date":"2026-07-17T07:57:44","date_gmt":"2026-07-17T13:57:44","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36898"},"modified":"2026-07-17T07:57:44","modified_gmt":"2026-07-17T13:57:44","slug":"brakke-viewpoint-july-17-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-17-2026\/","title":{"rendered":"\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2026 \u5e74 7 \u6708 17 \u65e5"},"content":{"rendered":"

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;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36898","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-17-2026\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"In last week’s Viewpoint, I reviewed the UK’s Competition and Markets Authority (CMA) reforms for the veterinary sector and ended with a comment about trust \u2014\u00a0it’s\u00a0not\u00a0a\u00a0vague sentiment\u00a0made\u00a0on my part. The CMA found that fewer than\u00a050%\u00a0of\u00a0clients at large veterinary groups (CVS, IVC,\u00a0Linnaeus,\u00a0Medivet,\u00a0VetPartners) knew their practice was part of a chain, and those\u00a0veterinary\u00a0groups averaged prices 18.3% above independents while scoring worse on client satisfaction with cost. That looks like erosion of the\u00a0very\u00a0thing that used to substitute for regulation in professional-service markets: personal\/localized\u00a0reputation. Historically, \u201ctrust the vet\u201d worked as an informal market mechanism because the vet was a known individual in your town whose livelihood depended on local reputation over a career. Word travels fast in a small market, and the vet bore the reputational cost personally \u2014 a strong incentive against overcharging or overtreating. When ownership shifts to a private-equity-backed chain, that mechanism breaks down: prices aren’t always set locally, the trusted local clinic brand now sits inside a different ownership and incentive structure, and personal reputation is diffused across a corporation. This isn’t \u201cmarkets work-versus-markets fail\u201d, and it isn’t that \u201ccorporate vets are untrustworthy\u201d \u2014 trust in individual vet professionalism remains high across the board according to the report. It’s that the mechanism that made this market self-regulating for decades was itself a market feature- localized reputation. Consolidation dismantled it fasterView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-17-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T13:57:44+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint July 17, 2026\",\"datePublished\":\"2026-07-17T13:57:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\"},\"wordCount\":274,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\"},\"datePublished\":\"2026-07-17T13:57:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-17-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brakkeconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint July 17, 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brakke Consulting\u304b\u3089\u306e\u30cb\u30e5\u30fc\u30b9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-17-2026\/","og_locale":"ja_JP","og_type":"article","og_title":"News from Brakke Consulting","og_description":"In last week’s Viewpoint, I reviewed the UK’s Competition and Markets Authority (CMA) reforms for the veterinary sector and ended with a comment about trust \u2014\u00a0it’s\u00a0not\u00a0a\u00a0vague sentiment\u00a0made\u00a0on my part. The CMA found that fewer than\u00a050%\u00a0of\u00a0clients at large veterinary groups (CVS, IVC,\u00a0Linnaeus,\u00a0Medivet,\u00a0VetPartners) knew their practice was part of a chain, and those\u00a0veterinary\u00a0groups averaged prices 18.3% above independents while scoring worse on client satisfaction with cost. That looks like erosion of the\u00a0very\u00a0thing that used to substitute for regulation in professional-service markets: personal\/localized\u00a0reputation. Historically, \u201ctrust the vet\u201d worked as an informal market mechanism because the vet was a known individual in your town whose livelihood depended on local reputation over a career. Word travels fast in a small market, and the vet bore the reputational cost personally \u2014 a strong incentive against overcharging or overtreating. 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