{"id":36837,"date":"2026-07-10T08:14:27","date_gmt":"2026-07-10T14:14:27","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36837"},"modified":"2026-07-10T08:20:54","modified_gmt":"2026-07-10T14:20:54","slug":"brakke-viewpoint-july-10-2026","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-10-2026\/","title":{"rendered":"\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2026 \u5e74 7 \u6708 10 \u65e5"},"content":{"rendered":"<p>\u591a\u304f\u306e\u8aad\u8005\u3068\u540c\u69d8\u306b\u3001\u79c1\u3082\u81ea\u7531\u5e02\u5834\u4e3b\u7fa9\u8005\u3067\u3059\u3002\u5e02\u5834\u306b\u4efb\u305b\u3001\u653f\u5e9c\u306f\u5e02\u5834\u306b\u4ecb\u5165\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u81ea\u7531\u3067\u958b\u304b\u308c\u305f\u7af6\u4e89\u306f\u826f\u3044\u3053\u3068\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3067\u3059\u304b\u3089\u3001\u6700\u8fd1\u3001\u82f1\u56fd\u7af6\u4e89\u5e02\u5834\u5e81\uff08CMA\uff09\u306b\u3088\u308b\u7363\u533b\u7642\u5206\u91ce\u306e\u6539\u9769\u3084\u898f\u5236\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u3068\u304d\u3001\u79c1\u306e\u81ea\u7531\u5e02\u5834\u30ec\u30fc\u30c0\u30fc\u304c\u53cd\u5fdc\u3057\u307e\u3057\u305f\u3002.<\/p>\n<p>CMA\u306e\u8abf\u67fb\u306f\u307b\u307c3\u5e74\u524d\u306b\u59cb\u307e\u308a\u300156,000\u4ef6\u306e\u56de\u7b54\u304c\u5bc4\u305b\u3089\u308c\u307e\u3057\u305f\u3002\u305d\u306e\u3046\u306145,000\u4ef6\u306f\u4e00\u822c\u5e02\u6c11\u304b\u3089\u300111,000\u4ef6\u306f\u7363\u533b\u7642\u696d\u754c\u95a2\u4fc2\u8005\u304b\u3089\u306e\u3082\u306e\u3067\u3057\u305f\u3002\u3053\u308c\u306f\u81a8\u5927\u306a\u6570\u3067\u3059\u3002\u5831\u544a\u66f8\u306e\u5168\u6587\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u00a0<a href=\"https:\/\/www.gov.uk\/government\/publications\/veterinary-services-for-household-pets-final-decision-report\">\u3053\u3053<\/a>.<\/p>\n<p>\u79c1\u304c\u7279\u306b\u6ce8\u76ee\u3057\u305f\u306e\u306f\u51e6\u65b9\u7b8b\u6599\u91d1\u306e\u4e0a\u9650\u8a2d\u5b9a\u3067\u3001\u305d\u308c\u304c\u304d\u3063\u304b\u3051\u3067CMA\u304c\u7363\u533b\u7642\u696d\u754c\u306b\u8ab2\u3057\u305f\u4ed6\u306e10\u9805\u76ee\u306e\u6539\u9769\u306b\u3064\u3044\u3066\u8abf\u3079\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5f53\u521d\u306f\u3053\u308c\u3089\u306e\u6539\u9769\u306f\u3069\u308c\u3082\u826f\u304f\u306a\u3044\u3082\u306e\u3060\u308d\u3046\u3068\u601d\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u5b9f\u969b\u306b\u8003\u3048\u3066\u307f\u308b\u3068\u3001\u305d\u3046\u3068\u3082\u8a00\u3044\u5207\u308c\u307e\u305b\u3093\u3002\u6539\u9769\u306e\u307b\u3068\u3093\u3069\u306f\u60c5\u5831\u958b\u793a\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3088\u3046\u306b\u601d\u3048\u307e\u3057\u305f\u3002\u4fa1\u683c\u8868\u3001\u898b\u7a4d\u66f8\u306e\u63d0\u51fa\u3001\u6240\u6709\u6a29\u306e\u900f\u660e\u6027\u3001\u6bd4\u8f03\u30c4\u30fc\u30eb\u306a\u3069\u3067\u3059\u3002\u7b4b\u91d1\u5165\u308a\u306e\u81ea\u7531\u5e02\u5834\u4e3b\u7fa9\u8005\u3067\u3042\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u307b\u3068\u3093\u3069\u3092\u652f\u6301\u3059\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n<p>\u3053\u306e\u5831\u544a\u66f8\u306f\u3001\u5927\u898f\u6a21\u7363\u533b\u7642\u30b0\u30eb\u30fc\u30d7\uff08LVG\u3001\u307e\u305f\u306f\u4f01\u696d\u30b0\u30eb\u30fc\u30d7\uff09\u3068\u72ec\u7acb\u958b\u696d\u7363\u533b\u5e2b\u306e\u4fa1\u683c\u8a2d\u5b9a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u305d\u306e\u4ed6\u306e\u70b9\u306b\u304a\u3051\u308b\u9055\u3044\u3092\u691c\u8a3c\u3057\u305f\u3082\u306e\u3067\u3001\u305d\u306e\u9055\u3044\u306e\u4e2d\u306b\u306f\u9a5a\u304f\u3079\u304d\u3082\u306e\u3082\u3042\u308a\u307e\u3057\u305f\u3002\u79c1\u304c\u7279\u306b\u6ce8\u76ee\u3057\u305f\u306e\u306f\u3001\u4fe1\u983c\u95a2\u4fc2\u3001\u305d\u3057\u3066LVG\u306e\u8a2d\u7acb\u304c\u4fe1\u983c\u95a2\u4fc2\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u3001\u6765\u9031\u306e\u8ad6\u8aac\u3067\u8a73\u3057\u304f\u8ff0\u3079\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002.<\/p>\n<p><em>\u30dc\u30d6\u30fb\u30b8\u30e7\u30fc\u30f3\u30ba<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Like a lot of our readers, I consider myself a free-market guy. Let the market decide, keep the government out of markets, and that free and open competition for consumers is good. So, when I read recent articles written about the United Kingdom\u2019s Competition and Markets Authority (CMA) reforms or rules for the veterinary sector, my free-market radar went off. The\u00a0CMA\u2019s investigation started almost three years ago and brought 56,000 responses, 45,000 from the\u00a0public, 11,000 from those working in the veterinary industry.\u00a0That\u2019s\u00a0massive. You can find the full report\u00a0here. What set the radar off for me was the price cap on prescriptions fees, which drove me to learn about the other ten reforms the CMA has imposed on the veterinary industry. I was sure that these reforms were all going to be bad, but after thinking about the reforms, I am not so sure. It seemed to me that most of the reforms were focused\u00a0almost entirely\u00a0on disclosure: price lists, written estimates, ownership transparency, comparison tools. A hardline\u00a0free marketeer\u00a0would\u00a0tend\u00a0to support most of those. The report looked at the differences in pricing, satisfaction, and other things between large veterinary groups (LVGs, or corporate groups) and independent\u00a0veterinarians,\u00a0some of the differences are eye-opening. One of my observations here was about trust and how this has been\u00a0impacted\u00a0by the formation of LVGs, which I will address in<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-10-2026\/\" class=\"view-full-post-btn\">\u5168\u6587\u3092\u898b\u308b<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-36837","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-10-2026\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Like a lot of our readers, I consider myself a free-market guy. Let the market decide, keep the government out of markets, and that free and open competition for consumers is good. So, when I read recent articles written about the United Kingdom\u2019s Competition and Markets Authority (CMA) reforms or rules for the veterinary sector, my free-market radar went off. The\u00a0CMA\u2019s investigation started almost three years ago and brought 56,000 responses, 45,000 from the\u00a0public, 11,000 from those working in the veterinary industry.\u00a0That\u2019s\u00a0massive. You can find the full report\u00a0here. What set the radar off for me was the price cap on prescriptions fees, which drove me to learn about the other ten reforms the CMA has imposed on the veterinary industry. I was sure that these reforms were all going to be bad, but after thinking about the reforms, I am not so sure. It seemed to me that most of the reforms were focused\u00a0almost entirely\u00a0on disclosure: price lists, written estimates, ownership transparency, comparison tools. A hardline\u00a0free marketeer\u00a0would\u00a0tend\u00a0to support most of those. The report looked at the differences in pricing, satisfaction, and other things between large veterinary groups (LVGs, or corporate groups) and independent\u00a0veterinarians,\u00a0some of the differences are eye-opening. One of my observations here was about trust and how this has been\u00a0impacted\u00a0by the formation of LVGs, which I will address inView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-10-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T14:14:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T14:20:54+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint July 10, 2026\",\"datePublished\":\"2026-07-10T14:14:27+00:00\",\"dateModified\":\"2026-07-10T14:20:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\"},\"wordCount\":244,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\"},\"datePublished\":\"2026-07-10T14:14:27+00:00\",\"dateModified\":\"2026-07-10T14:20:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/brakke-viewpoint-july-10-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brakkeconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint July 10, 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#website\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/#\\\/schema\\\/person\\\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\\\/\\\/brakkeconsulting.com\\\/ja\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brakke Consulting\u304b\u3089\u306e\u30cb\u30e5\u30fc\u30b9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-10-2026\/","og_locale":"ja_JP","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Like a lot of our readers, I consider myself a free-market guy. 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