{"id":36594,"date":"2026-05-15T06:53:16","date_gmt":"2026-05-15T12:53:16","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=36594"},"modified":"2026-05-15T07:12:47","modified_gmt":"2026-05-15T13:12:47","slug":"this-week-in-animal-health-hills-pet-nutrition-partnerships-look-to-future-of-pet-food","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/this-week-in-animal-health-hills-pet-nutrition-partnerships-look-to-future-of-pet-food\/","title":{"rendered":"\u4eca\u9031\u306e\u52d5\u7269\u533b\u7642\u30cb\u30e5\u30fc\u30b9\uff1a\u30d2\u30eb\u30ba\u306e\u30da\u30c3\u30c8\u6804\u990a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u304c\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u306e\u672a\u6765\u3092\u898b\u636e\u3048\u308b"},"content":{"rendered":"<p><strong>Brakke Consulting&#8217;s\u00a0<\/strong><br \/>\n<strong>Animal Health News &amp; Notes for May 15, 2026<br \/>\n<\/strong><em>Copyright \u00a9 Brakke Consulting<\/em><br \/>\n<em>Editor: Christine Merle DVM, MBA, CVPM<\/em><em>\u202f<\/em><br \/>\n************************************<\/p>\n<p>IN THE NEWS:<\/p>\n<p><u>Brakke Consulting News<br \/>\n<\/u><span style=\"font-family: Arial,Helvetica;\"><span style=\"color: black; font-family: Arial,Helvetica;\" data-olk-copy-source=\"MessageBody\">2026 Sentiment Index White Paper\u00a0\u2013\u00a0<\/span>Available Now<br \/>\n<\/span><span style=\"font-family: Arial,Helvetica;\"><span style=\"color: black; font-family: Arial,Helvetica;\">2026 Pet Medications Home Delivery Study \u2013\u00a0<\/span><span style=\"color: #fe0713;\">Early Order Discount Ends Today<br \/>\n<\/span><\/span><span style=\"font-family: Arial,Helvetica;\"><span style=\"color: black; font-family: Arial,Helvetica;\">Tails of Talent: Branding Lessons to Win the Talent Game<\/span><\/span><\/p>\n<p><u>Company News<\/u><br \/>\n<span data-contrast=\"auto\">ADM<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">AHV International<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Bimeda<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Bond Pet Foods<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Ceva\u00a0Animal Health\u00a0(EVP)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Ceva Animal Health (JP)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Ceva Bussan\u00a0Animal Health\u00a0(JP)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Converium\u00a0Capital (UK)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">CVS Group (UK)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Elanco<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Genius Dog<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Gerosynth\u00a0Labs<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Hill\u2019s Pet Nutrition\u00a0(Bond)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Hill\u2019s Pet Nutrition (ADM)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">ImmuCell\u00a0Corporation<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Jaguar Health<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Norbrook\u00a0Laboratories<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Meatly\u00a0(EU)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Merck Animal Health<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Mitsui\u00a0(JP)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">TriviumVet<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">U.S. Bank<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Veterinary Dentistry Specialists<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">VetSnap<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">Vets Pets<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\"><br \/>\n<\/span><span data-contrast=\"auto\">whiskerDocs<\/span><\/p>\n<p><u>Animal Health\u00a0News<br \/>\n<\/u>Global<br \/>\nUnited States<\/p>\n<p>************************************<br \/>\n<b>Brakke Consulting<br \/>\n<\/b><strong data-olk-copy-source=\"MessageBody\">Now Available: The 2026 Brakke Animal Health Industry Sentiment Index White Paper<\/strong><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\">Brakke Consulting is excited to announce the release of its inaugural Animal Health Industry Sentiment Index\u2014a comprehensive new resource designed to help organizations better understand current market conditions and what lies ahead.<\/span><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\">Developed from a recent survey of animal health industry professionals, this white paper captures forward-looking perspectives on business conditions, innovation trends, and the challenges shaping today\u2019s environment. Prepared by Marnette Falley, PCC, and Robert W. Jones, PhD, the report delivers a thoughtful analysis of industry sentiment and what it signals for the future.<\/span><span style=\"font-family: Arial,Helvetica;\">Sentiment assessments are a powerful business tool because they reveal confidence levels among industry leaders\u2014often before those views are reflected in financial performance. These insights can play a critical role in guiding strategic decisions, from resource allocation and innovation investments to hiring and long-term planning in an increasingly complex and dynamic market.<\/span><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\">The findings highlight a landscape marked by measured optimism, driven by continued innovation and strong development pipelines, while also acknowledging the growing complexity companies face in the near term. This balance of opportunity and challenge makes understanding industry sentiment more important than ever.<\/span><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\">As the first edition of what will become an annual study, this report establishes a valuable benchmark for tracking how perspectives evolve over time and how organizations can position themselves for success.<\/span><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\">To download your copy, please\u00a0<a title=\"https:\/\/brakkeconsulting.com\" href=\"https:\/\/brakkeconsulting.com\/\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"36\">click here,<\/a>\u00a0complete a short form, and you will receive a PDF version of the full report.<\/span><\/p>\n<p><b><\/b>************************************<br \/>\n<strong>Company News Releases<br \/>\n<\/strong><\/p>\n<ul>\n<li><strong>Hill\u2019s Pet Nutrition\u00a0<\/strong><span data-contrast=\"auto\">andBond Pet Foods\u00a0received a No-Objection Letter from the FDA for their\u00a0first animal protein produced via\u00a0precision fermentation. This\u00a0completes the FDA\u2019s Generally Recognized as Safe (GRAS) Notice\u00a0review process for their Lamb Protein Yeast ingredient. (<\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/hills-pet-nutrition-and-bond-pet-foods-receive-fda-no-objection-letter-for-first-animal-protein-produced-via-precision-fermentation-for-pet-food-302768950.html\"><span data-ccp-charstyle=\"Hyperlink\"><em>company press release<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>ADM<\/strong><span data-contrast=\"auto\">has partnered with\u00a0Hill\u2019s Pet Nutrition\u00a0to accelerate adoption of regenerative agriculture practices on farms\u00a0in the US and Europe.\u00a0(<\/span><a href=\"https:\/\/www.feedstuffs.com\/agribusiness-news\/adm-and-hill-s-partner-to-expand-regenerative-ag\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>Elanco\u00a0<\/strong><span data-contrast=\"auto\">announced the completion of its acquisition of\u00a0AHV International,expanding its portfolio of dairy health products. (<\/span><a href=\"https:\/\/www.farmersjournal.ie\/news\/news\/elanco-acquires-dutch-innovator-in-farm-animal-health-915653\"><span data-ccp-charstyle=\"Hyperlink\"><em>ie<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>Merck Animal Health\u00a0<\/strong><span data-contrast=\"auto\">announced the Veterinary Wellbeing\u00a0Collective.a\u00a0collaborative initiative\u00a0to advance a unified strategy to address veterinary mental health challenges.\u00a0(<\/span><a href=\"https:\/\/www.merck-animal-health.com\/news-and-insights\/news-releases\/in-observance-of-mental-health-awareness-month-merck-animal-health-announces-inaugural-veterinary-wellbeing-collective-to-help-advance-veterinary-wellbeing\/\"><span data-ccp-charstyle=\"Hyperlink\"><em>company press release<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>Ceva Animal Health<\/strong><span data-contrast=\"auto\">announced the appointment of Ian Tarpey as Executive Vice President, Group\u00a0innovation\u00a0and R&amp;D Director. (<\/span><a href=\"https:\/\/www.thepoultrysite.com\/news\/2026\/05\/ceva-animal-health-appoints-ian-tarpey-as-evp-group-innovation-and-r-d-director\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li>A settlement agreement\u00a0regardingclaims related to a 2019 Development Services and Commercial Supply agreement between\u00a0<span data-contrast=\"auto\">ImmuCell\u00a0Corporation<\/span><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><span data-contrast=\"auto\">Norbrook\u00a0Laboratories<\/span><span data-contrast=\"auto\">\u00a0has been reached with\u00a0Norbrook\u00a0agreeing to pay $2M to\u00a0ImmuCell. (<\/span><a href=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/stocks\/ICCC-Q\/pressreleases\/1831969\/immucell-reaches-settlement-agreement-with-norbrook-laboratories\/\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>Bimeda<\/strong><span data-contrast=\"auto\">launched its enhanced\u00a0BOVitalize\u00a0Plus\u00a0with\u00a0Aspergillus oryzae\u00a0for cattle health, digestion performance. (<\/span><a href=\"https:\/\/www.bimedaus.com\/news\/bimeda-introduces-enhanced-bovitalize-plus-featuring-aspergillus-oryzae-for-superior-digestive-and-nutritional-support\"><span data-ccp-charstyle=\"Hyperlink\"><em>company press release<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>GerosynthLabs<\/strong><span data-contrast=\"auto\">\u00a0announced the launch of\u00a0Mytulin\u00a0EQ, a nutritional supplement for horses. (<\/span><a href=\"https:\/\/thehorse.com\/1144421\/gerosynth-labs-announces-launch-of-mytulin-eq-an-advanced-equine-nutritional-supplement-2\/\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li>The FDA has given conditional approval to Liavium-CA1 (pregabalin chewable tablets) for the management of pain and clinical signs associated with Chiari-like malformation and syringomyelia in\u00a0dogs,the\u00a0product was\u00a0sponsored by\u00a0<span data-contrast=\"auto\">TriviumVet.<\/span><span data-contrast=\"auto\">\u00a0(<\/span><a href=\"https:\/\/www.fda.gov\/animal-veterinary\/cvm-updates\/fda-conditionally-approves-drug-control-pain-and-clinical-signs-chiari-malformation-and?utm_medium=email&amp;utm_source=govdelivery\"><span data-ccp-charstyle=\"Hyperlink\"><em>fda\u00a0press release<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>Jaguar Health<\/strong><span data-contrast=\"auto\">announced that it regained compliance with Nasdaq\u2019s\u00a0publicly held\u00a0share\u00a0requirement and received an extension to\u00a0demonstrate\u00a0compliance with Nasdaq\u2019s bid price rule. (<\/span><a href=\"https:\/\/jaguarhealth.gcs-web.com\/news-releases\/news-release-details\/jaguar-health-regains-compliance-nasdaqs-publicly-held-shares\"><span data-ccp-charstyle=\"Hyperlink\"><em>company press release<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>S Bank<\/strong><span data-contrast=\"auto\">launched a new startup loan product for dentists and veterinarians expanding their current offering to first-time practice owners. (<\/span><a href=\"https:\/\/ir.usbank.com\/news-events\/news\/news-details\/2026\/U-S--Bank-Launches-New-Loan-Product-for-Startup-Dental-and-Veterinary-Practices\/default.aspx\"><span data-ccp-charstyle=\"Hyperlink\"><em>company press release<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>VetSnap<\/strong><span data-contrast=\"auto\">, a federal DEA regulation compliant digital controlled drug log software for veterinary practices,\u00a0has introduced a 2-Bay Smart Locker, providing a compact solution to store and track controlled substances.(<\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/vetsnap-introduces-new-2-bay-smart-locker-the-most-affordable-way-to-bring-dea-compliant-controlled-substance-storage-into-veterinary-practices-302770342.html\"><span data-ccp-charstyle=\"Hyperlink\"><em>company press release<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>Veterinary Dentistry Specialists<\/strong><span data-contrast=\"auto\">(VDS), a national network of specialty veterinary dentistry and oral surgery practices, opened its sixth location in Philadelphia, PA.\u00a0(<\/span><a href=\"https:\/\/vdsvets.com\/philadelphia\/\"><span data-ccp-charstyle=\"Hyperlink\"><em>company press release<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>Vets Pets,\u00a0<\/strong><span data-contrast=\"auto\">aNorth Carolina based\u00a0cooperative network of small-animal hospitals, appointed Audrey Lysko as Chief Operating Officer.\u00a0(<\/span><a href=\"https:\/\/www.citybiz.co\/article\/843621\/vets-pets-names-audrey-lysko-chief-operating-officer-to-support-veterinary-hospital-expansion\/\"><span data-ccp-charstyle=\"Hyperlink\"><em>co<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>Genius Dog<\/strong><span data-contrast=\"auto\">, adog lifestyle subscription brand, launched three tiers of\u00a0monthly box subscriptions. (<\/span><a href=\"https:\/\/www.petfoodindustry.com\/news-newsletters\/pet-food-news\/news\/15824928\/genius-dog-launches-premium-subscription-boxes-for-dogs\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>whiskerDocs<\/strong><span data-contrast=\"auto\">, a\u00a024\/7 veterinary telehealth provider, reports that they are expanding their capabilities to provide\u00a0a more comprehensive support system for ongoing\u00a0careincluding Chronic Condition Management. (<\/span><a href=\"https:\/\/www.morningstar.com\/news\/pr-newswire\/20260513cg57930\/as-pets-live-longer-whiskerdocs-expands-support-for-chronic-and-preventive-care\"><span data-ccp-charstyle=\"Hyperlink\"><em>com<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li>EU-\u00a0<span data-contrast=\"auto\">Meatly,\u00a0<\/span><span data-contrast=\"auto\">a producer of cultivated meat, closed its series A funding round raising\u00a0\u00a310.4M (US$14.2M)\u00a0which it will use to build Europe\u2019s largest cultivated meat facility. (<\/span><a href=\"https:\/\/www.petfoodprocessing.net\/articles\/20450-meatly-to-build-europes-largest-cultivated-meat-facility?utm_source=Pet+Food+Processing+Operations+Overview&amp;utm_medium=Newsletter&amp;oly_enc_id=2226I1676290B4W\"><span data-ccp-charstyle=\"Hyperlink\"><em>net<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><\/li>\n<li>JP<span data-contrast=\"auto\">-Mitsui<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">Ceva\u00a0<\/span><span data-contrast=\"auto\">announced the creation of a new joint venture\u00a0<\/span><span data-contrast=\"auto\">Ceva Bussan Animal Health<\/span><span data-contrast=\"auto\">\u00a0to drive growth in the Japanese animal health market. (<\/span><a href=\"https:\/\/www.mitsui.com\/jp\/en\/release\/2026\/1253453_15351.html\"><span data-ccp-charstyle=\"Hyperlink\"><em>company press release<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li>UK-\u00a0<span data-contrast=\"auto\">CVS Group<\/span><span data-contrast=\"auto\">is being pressured\u00a0by\u00a0an investor,\u00a0<\/span><span data-contrast=\"auto\">Converium\u00a0Capital,\u00a0<\/span><span data-contrast=\"auto\">to\u00a0implement\u00a0a share buyback program. (<\/span><a href=\"https:\/\/www.morningstar.co.uk\/uk\/news\/AN_1778673079568130800\/correct-activist-pressures-cvs-to-buy-back-gbp100-million-in-shares-.aspx\"><span data-ccp-charstyle=\"Hyperlink\"><em>co.uk<\/em><\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>***********************************<br \/>\n<strong>Brakke Consulting\/Trone Research and Consulting<br \/>\nPet Medications Home Delivery Study <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-36514\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/PMHD-Study-300x200.png\" alt=\"\" width=\"300\" height=\"200\" \/><br \/>\n<span style=\"font-family: Arial,Helvetica;\"><b data-olk-copy-source=\"MessageBody\">Coming Early Fall 2026: Now Accepting Preorders<\/b><\/span><\/p>\n<p>Online sales of pet medications are growing rapidly and today\u2019s pet owners have more choices than ever when it comes to where they purchase. But in this evolving and highly competitive market, key questions remain: who is capturing this revenue, how veterinary clinics are adapting, and what drives pet owner decisions?<\/p>\n<p>The\u00a02026 Pet Medications Home Delivery Study, developed by Brakke Consulting and Trone Research &amp; Consulting, delivers the answers.\u00a0Building on\u00a0more than a decade of research, this comprehensive study\u00a0provides\u00a0a data-driven view of the home delivery landscape from both veterinarian and pet owner perspectives.<\/p>\n<p>Based on surveys of 400 U.S. veterinarians and 1,200 pet owners, the study offers statistically reliable insights into\u00a0purchasing\u00a0behavior, channel performance, and competitive pressures. It explores key trends such as subscription and auto-ship models, customer retention, compliance, and the growing influence of online retailers and new market entrants.<\/p>\n<p><strong>Key insights include:\u00a0<\/strong><\/p>\n<ul>\n<li>Pet owner preferences and purchasing drivers<\/li>\n<li>How clinics are protecting revenue and adapting to<\/li>\n<li>online competition<\/li>\n<li>Where prescription sales are being\u00a0retained,\u00a0or lostThe impact of telemedicine and evolving service models<\/li>\n<li>Benchmark comparisons to track market evolution<\/li>\n<\/ul>\n<p>The final deliverable is a comprehensive 100+ page PowerPoint report with expert analysis and actionable recommendations to support marketing, product development, and growth strategies.<\/p>\n<p>Priced at $19,000, the study includes a one-hour consultation with a senior TRC consultant. Orders placed by May 15 (with payment by June 15) receive a $1,000 discount, with an additional $500 discount for previous purchasers.<\/p>\n<p>For more information about the\u00a0Pet Medications Home Delivery Study, please contact, Doug Barton at\u00a0<a href=\"mailto:dbarton@troneresearch.com\">dbarton@troneresearch.com<\/a>. To order,\u00a0<a href=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/04\/Final-2026-Home-Delivery-Study-Order-Form.pdf\">click here.<\/a><\/p>\n<p><strong>\u00a0<\/strong><strong>********************************************<br \/>\n<\/strong><strong>Animal Health Stock Price Tracker<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36595 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/5.15.26.jpg\" alt=\"\" width=\"555\" height=\"572\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/5.15.26.jpg 555w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/5.15.26-480x495.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 555px, 100vw\" \/><\/p>\n<p>***********************************<br \/>\n<b>Brakke Consulting<br \/>\n<span data-olk-copy-source=\"MessageBody\">Tails of Talent: Branding Lessons to Win the Talent Game<\/span><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35875\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg\" alt=\"\" width=\"267\" height=\"164\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture.jpg 267w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2025\/12\/Tails-of-Talent-Picture-18x12.jpg 18w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><\/p>\n<p><strong>Webinar Dates &amp; Times:<br \/>\n<\/strong>June 2nd\u00a0| 11:00 AM \u2013 12:00 PM<br \/>\nJune 4th\u00a0| 2:00 PM \u2013 3:00 PM<br \/>\n** All dates are EST **<\/p>\n<p>In today\u2019s competitive animal health industry, attracting top talent goes beyond job postings\u2014it starts with how your organization is perceived.<\/p>\n<p>In animal health, the war for talent isn\u2019t won with job postings; it\u2019s won with perception. It starts with how the market sees you. Join us for an insight-rich session that shows why companies with strong, trusted brands consistently attract better candidates, shorten time-to-hire, and boost long-term retention. Using fresh data and real examples from across the industry, our seasoned experts will walk you through how to evaluate your organization\u2019s brand reputation and elevate it to the level top talent seeks out. Instead of chasing candidates, learn how to position your company as the place they want to be.<\/p>\n<p>Presented by:<\/p>\n<ul>\n<li>Jeff Santosuosso\u00a0\u2013 Executive Recruiter \u2013 Brakke Consulting<\/li>\n<li>Jake Yarbrough \u2013 Group Director \u2013 Schaefer Advertising<\/li>\n<\/ul>\n<p>This session is a valuable opportunity to rethink your recruitment strategy and position your company as a destination for top talent.<\/p>\n<p>We look forward to seeing you there and helping you win the talent game.\u00a0<a href=\"https:\/\/forms.gle\/8mQbfXbAJUuKdCfX9\">Click here to register<\/a>, this session is a high-value investment in the future of your recruitment strategy.<\/p>\n<p>Please email\u00a0<a href=\"mailto:amcdavid@brakkeconsulting.com?subject=Tails%20of%20Talent%20-%20VMX%2FWVC%20Presentation\">Amanda McDavid<\/a>\u00a0or call 336-396-3916 for assistance with registering.<\/p>\n<p>We look forward to helping you win the talent game.<\/p>\n<p><b><\/b>***********************************<br \/>\n<strong>Animal Health News<br \/>\n<\/strong><\/p>\n<ul>\n<li>GLOBAL-\u00a0STATE OF WORLD\u2019S ANIMAL HEALTH- In the World Organization for Animal Health (WOAH)\u00a0<a href=\"https:\/\/www.woah.org\/en\/the-state-of-the-worlds-animal-health\/\">annual report<\/a>,\u00a0it\u00a0states\u00a0that animal health receives as little as 0.6% of global health spending despite animal diseases\u00a0being responsible for\u00a0destruction of more than 20% of global animal production each year. (<a href=\"https:\/\/www.woah.org\/en\/animal-health-receives-as-little-as-0-6-percent-of-global-health-spending-despite-mounting-disease-crises-new-report-warns\/\"><em>organization press release<\/em><\/a>)<\/li>\n<li>US- AVIAN INFLUENZA TRANSMISSION- In a\u00a0recent report published by the CDC, transmission of\u00a0the avian influenza type A H5N1 from a domestic cat to a human was documented. (<a href=\"https:\/\/www.avma.org\/news\/cdc-confirms-cat-human-transmission-avian-influenza\">org<\/a>)<\/li>\n<li>US-\u00a0VESICULAR STOMATITIS-\u00a0A new case of Vesicular Stomatitis Virus has been reported in a horse in Colorado.\u00a0(<a href=\"https:\/\/www.aphis.usda.gov\/sites\/default\/files\/vsv-sitrep-5-7-26.pdf\"><em>usda.gov<\/em><\/a>)<\/li>\n<li>US- STERILE FLY DISPERSAL- The USDA has expanded the sterile fly dispersal area\u00a0into more areas of South Texas along the border of Mexico to prevent New World Screwworm\u00a0into the US. (<a href=\"https:\/\/texasfarmbureau.org\/usda-expands-sterile-fly-dispersal-area-to-combat-nws\/\"><em>org<\/em><\/a>)<\/li>\n<li>US- FOCUSED ULTRASOUND FOUNDATION- A $1.5M gift\u00a0establishing\u00a0the\u00a0Caudine\u00a0and Fritz\u00a0Kundrun\u00a0Veterinary Program\u00a0has launched a fundraising campaign to seek an\u00a0additional\u00a0$3M to help fund innovative clinical trials in companion animals. (<a href=\"https:\/\/www.fusfoundation.org\/posts\/foundation-launches-veterinary-campaign-with-a-transformative-gift\/\"><em>organization press release<\/em><\/a>)<\/li>\n<li>US-\u00a0PATHFINDER- A $1M private gift to the University of Kentucky is being used to pilot Pathfinder, an initiative to address\u00a0the national shortage of equine veterinarians. (<a href=\"https:\/\/uknow.uky.edu\/campus-news\/1m-gift-launches-pathfinder-program-strengthen-equine-pre-veterinary-training-uk\"><em>uky.edu<\/em><\/a>)<\/li>\n<li>US-\u00a0EQUINE\u00a0INDUSTRY\u00a0STUDY- The USDA National Animal Health Monitoring System in partnership with the National Agricultural Statistics Service announced that a national study of equine operations will\u00a0begin in August\u00a02026. The most recent study was completed in 2015. (<a href=\"https:\/\/www.aphis.usda.gov\/news\/program-update\/usdas-national-animal-health-monitoring-system-launches-national-equine\"><em>usda.gov<\/em><\/a>)<\/li>\n<\/ul>\n<p>************************************<br \/>\n<strong>Brakke Consulting Viewpoint<br \/>\n<\/strong><br \/>\nWe recently published the animal health industry\u2019s first\u00a0<a href=\"https:\/\/brakkeconsulting.com\/\">Sentiment Index<\/a>\u00a0and the respondents\u2019\u00a0sentiment for 2026 was \u201ccautiously optimistic.\u201d But after watching the stock\u00a0market\u2019s\u00a0response to Zoetis\u2019s 1Q performance and their updated full year outlook,\u00a0perhaps the\u00a0sentiment\u00a0could turn pessimistic. So, I thought I would try to find some optimism for you this week.<\/p>\n<p>Here are the 1Q 2026 growth rates (corrected for exchange) for the animal health businesses in the companies that have reported so far:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36596 size-full\" src=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/Viewpoint-5.15.jpg\" alt=\"\" width=\"519\" height=\"164\" srcset=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/Viewpoint-5.15.jpg 519w, https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/Viewpoint-5.15-480x152.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 519px, 100vw\" \/><\/p>\n<p>Of these 13 companies, 9 of them are at or above the 5-6% long term average animal health industry growth rates.\u00a0So,\u00a0when I saw a recent article from McKinsey,\u00a0The\u00a0case for optimism in uncertain times, I had to read it.<\/p>\n<p>The author makes a great point when he\u00a0states, \u201cMany influential figures have argued, correctly, I think, that long-term optimism is not just descriptive, it\u2019s generative: it helps to\u00a0shape a better future by motivating the search for solutions.\u201d In the article, the author references a book,\u00a0A Century of\u00a0Plenty\u00a0written by several McKinsey authors. \u201c[The authors] \u2026argue that sustained growth is good, that there is enough for all, that it\u2019s up to us to build the future, and that how we think and talk about the future really matters.\u201d<\/p>\n<p>Progress is uneven,\u00a0unpredictable\u00a0and driven by innovation. And innovation was the primary reason for optimism in our Sentiment Index.\u00a0\u00a0The article concludes\u00a0\u201cAgain and again, optimists have been on the right side of history. Optimism keeps us moving forward.\u201d Even after\u00a0some have\u00a0had\u00a0slow\u00a0quarter.<\/p>\n<p><em>Robert Jones<\/em><\/p>\n<p>***********************************<br \/>\n<strong>YOUR VIEW\u00a0<\/strong><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\">Last week we asked about animal health companies that had both a companion animal business and a livestock business splitting up in the future.\u202f Just over 50% of the respondents said that it is not likely, but 36% said it was likely or very likely \u2013 and 10% said absolutely.\u202f Close enough for a tie.<\/span><\/p>\n<p><span style=\"font-family: Arial,Helvetica;\">The McKinsey article mentioned above states that optimism is not blind positivity and that some famous people, like Thomas\u00a0Malthus\u00a0had pessimistic views on\u00a0human\u00a0population\u00a0yet had\u00a0a\u00a0cheerful personality, which was the opposite for Winston Churchill.\u202f So, this week,\u00a0let\u2019s\u00a0see where our readers personally fall on the optimistic and pessimistic scale.\u202f\u00a0<a title=\"https:\/\/www.surveymonkey.com\/r\/539H7QY\" href=\"https:\/\/www.surveymonkey.com\/r\/539H7QY\" data-auth=\"NotApplicable\" data-linkindex=\"71\">I consider myself overall to be\u2026\u202f<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brakke Consulting&#8217;s\u00a0 Animal Health News &amp; Notes for May 15, 2026 Copyright \u00a9 Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM\u202f ************************************ IN THE NEWS: Brakke Consulting News 2026 Sentiment Index White Paper\u00a0\u2013\u00a0Available Now 2026 Pet Medications Home Delivery Study \u2013\u00a0Early Order Discount Ends Today Tails of Talent: Branding Lessons to Win the Talent Game Company News ADM AHV International Bimeda Bond Pet Foods Ceva\u00a0Animal Health\u00a0(EVP) Ceva Animal Health (JP) Ceva Bussan\u00a0Animal Health\u00a0(JP) Converium\u00a0Capital (UK) CVS Group (UK) Elanco Genius Dog Gerosynth\u00a0Labs Hill\u2019s Pet Nutrition\u00a0(Bond) Hill\u2019s Pet Nutrition (ADM) ImmuCell\u00a0Corporation Jaguar Health Norbrook\u00a0Laboratories Meatly\u00a0(EU) Merck Animal Health Mitsui\u00a0(JP) TriviumVet U.S. Bank Veterinary Dentistry Specialists VetSnap Vets Pets whiskerDocs Animal Health\u00a0News Global United States ************************************ Brakke Consulting Now Available: The 2026 Brakke Animal Health Industry Sentiment Index White Paper Brakke Consulting is excited to announce the release of its inaugural Animal Health Industry Sentiment Index\u2014a comprehensive new resource designed to help organizations better understand current market conditions and what lies ahead. Developed from a recent survey of animal health industry professionals, this white paper captures forward-looking perspectives on business conditions, innovation trends, and the challenges shaping today\u2019s environment. Prepared by Marnette Falley, PCC, and Robert W. Jones, PhD, the report delivers a thoughtful analysis of industry sentiment and what it signals for the future.Sentiment assessments are a powerful business tool because<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/this-week-in-animal-health-hills-pet-nutrition-partnerships-look-to-future-of-pet-food\/\" class=\"view-full-post-btn\">\u5168\u6587\u3092\u898b\u308b<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-36594","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/this-week-in-animal-health-hills-pet-nutrition-partnerships-look-to-future-of-pet-food\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Brakke Consulting&#8217;s\u00a0 Animal Health News &amp; Notes for May 15, 2026 Copyright \u00a9 Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM\u202f ************************************ IN THE NEWS: Brakke Consulting News 2026 Sentiment Index White Paper\u00a0\u2013\u00a0Available Now 2026 Pet Medications Home Delivery Study \u2013\u00a0Early Order Discount Ends Today Tails of Talent: Branding Lessons to Win the Talent Game Company News ADM AHV International Bimeda Bond Pet Foods Ceva\u00a0Animal Health\u00a0(EVP) Ceva Animal Health (JP) Ceva Bussan\u00a0Animal Health\u00a0(JP) Converium\u00a0Capital (UK) CVS Group (UK) Elanco Genius Dog Gerosynth\u00a0Labs Hill\u2019s Pet Nutrition\u00a0(Bond) Hill\u2019s Pet Nutrition (ADM) ImmuCell\u00a0Corporation Jaguar Health Norbrook\u00a0Laboratories Meatly\u00a0(EU) Merck Animal Health Mitsui\u00a0(JP) TriviumVet U.S. Bank Veterinary Dentistry Specialists VetSnap Vets Pets whiskerDocs Animal Health\u00a0News Global United States ************************************ Brakke Consulting Now Available: The 2026 Brakke Animal Health Industry Sentiment Index White Paper Brakke Consulting is excited to announce the release of its inaugural Animal Health Industry Sentiment Index\u2014a comprehensive new resource designed to help organizations better understand current market conditions and what lies ahead. Developed from a recent survey of animal health industry professionals, this white paper captures forward-looking perspectives on business conditions, innovation trends, and the challenges shaping today\u2019s environment. Prepared by Marnette Falley, PCC, and Robert W. Jones, PhD, the report delivers a thoughtful analysis of industry sentiment and what it signals for the future.Sentiment assessments are a powerful business tool becauseView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/ja\/this-week-in-animal-health-hills-pet-nutrition-partnerships-look-to-future-of-pet-food\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-15T12:53:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T13:12:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/PMHD-Study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" 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Health (JP) Ceva Bussan\u00a0Animal Health\u00a0(JP) Converium\u00a0Capital (UK) CVS Group (UK) Elanco Genius Dog Gerosynth\u00a0Labs Hill\u2019s Pet Nutrition\u00a0(Bond) Hill\u2019s Pet Nutrition (ADM) ImmuCell\u00a0Corporation Jaguar Health Norbrook\u00a0Laboratories Meatly\u00a0(EU) Merck Animal Health Mitsui\u00a0(JP) TriviumVet U.S. Bank Veterinary Dentistry Specialists VetSnap Vets Pets whiskerDocs Animal Health\u00a0News Global United States ************************************ Brakke Consulting Now Available: The 2026 Brakke Animal Health Industry Sentiment Index White Paper Brakke Consulting is excited to announce the release of its inaugural Animal Health Industry Sentiment Index\u2014a comprehensive new resource designed to help organizations better understand current market conditions and what lies ahead. Developed from a recent survey of animal health industry professionals, this white paper captures forward-looking perspectives on business conditions, innovation trends, and the challenges shaping today\u2019s environment. Prepared by Marnette Falley, PCC, and Robert W. Jones, PhD, the report delivers a thoughtful analysis of industry sentiment and what it signals for the future.Sentiment assessments are a powerful business tool becauseView Full Post;","og_url":"https:\/\/brakkeconsulting.com\/ja\/this-week-in-animal-health-hills-pet-nutrition-partnerships-look-to-future-of-pet-food\/","og_site_name":"Brakke Consulting Website","article_published_time":"2026-05-15T12:53:16+00:00","article_modified_time":"2026-05-15T13:12:47+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/brakkeconsulting.com\/wp-content\/uploads\/2026\/05\/PMHD-Study.png","type":"image\/png"}],"author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"Amanda 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