{"id":35069,"date":"2025-07-18T07:32:54","date_gmt":"2025-07-18T13:32:54","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=35069"},"modified":"2025-07-18T07:35:14","modified_gmt":"2025-07-18T13:35:14","slug":"brakke-viewpoint-july-18-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-18-2025\/","title":{"rendered":"\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2025 \u5e74 7 \u6708 18 \u65e5"},"content":{"rendered":"

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\u30b8\u30e7\u30f3\u30fb\u30f4\u30a9\u30eb\u30af<\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u6700\u5927\u306e\u30da\u30c3\u30c8\u88fd\u54c1\u5e02\u5834\u306f\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u3067\u3042\u308a\u3001\u52d5\u7269\u306e\u5065\u5eb7\u3084\u7363\u533b\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002Petfood Industry \u8a8c\u306e 7 \u6708\u53f7\u306b\u306f\u4e16\u754c\u306e\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u4f1a\u793e 111 \u793e\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u306e\u7dcf\u58f2\u4e0a\u306e\u534a\u5206\u4ee5\u4e0a\u3092 4 \u793e\u3001\u3064\u307e\u308a Nestle Purina\u3001Mars\u3001Hill's\u3001General Mills \u304c\u5360\u3081\u3066\u3044\u307e\u3059\u3002Nestle Purina \u3068 Mars \u306f\u3001\u305d\u308c\u305e\u308c $22 \u5104\u4ee5\u4e0a\u306e\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u58f2\u4e0a\u3092\u8a87\u308a\u3001\u4ed6\u306e\u3059\u3079\u3066\u306e\u4f1a\u793e\u3092\u5727\u5012\u3057\u3066\u3044\u307e\u3059 (3 \u4f4d\u306e Hill's \u306e\u58f2\u4e0a\u306f\u7d04 $45 \u5104\u3067\u3059)\u3002\u3064\u307e\u308a\u3001\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u306f\u52d5\u7269\u306e\u5065\u5eb7\u696d\u754c (\u533b\u85ac\u54c1\u3001\u751f\u7269\u88fd\u5264\u3001\u8a3a\u65ad\u85ac) \u3088\u308a\u3082\u3055\u3089\u306b\u96c6\u4e2d\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8208\u5473\u6df1\u3044\u3053\u3068\u306b\u3001\u5927\u624b\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u4f1a\u793e\u306f\u3059\u3079\u3066\u3001\u78ba\u7acb\u3055\u308c\u305f\u6d88\u8cbb\u8ca1\u4f1a\u793e\u3067\u3059\u3002General Mills \u306f\u30012018 \u5e74\u306b Blue Buffalo \u3092\u8cb7\u53ce\u3057\u3001CPG \u696d\u754c\u306b\u6700\u3082\u6700\u8fd1\u53c2\u5165\u3057\u305f\u5927\u624b\u4f01\u696d\u3067\u3059\u3002\u6700\u5927\u306e\u975e\u516c\u958b\u4f01\u696d\u306e 1 \u3064\u3067\u3042\u308b Mars \u306f\u3001\u7363\u533b\u30b5\u30fc\u30d3\u30b9\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5927\u624b\u4f01\u696d\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u5927\u624b\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u30e1\u30fc\u30ab\u30fc\u306f\u3059\u3079\u3066\u7642\u6cd5\u98df\u3092\u8ca9\u58f2\u3057\u3066\u304a\u308a\u3001\u7363\u533b\u5e2b\u3078\u306e\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u5927\u898f\u6a21\u306a\u55b6\u696d\u90e8\u968a\u3092\u64c1\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u591a\u304f\u306f\u3001Brakke Consulting\u306e2025\u5e74\u55b6\u696d\u90e8\u968a\u6709\u52b9\u6027\u8abf\u67fb\u3067\u9ad8\u3044\u8a55\u4fa1\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002\u7363\u533b\u5e2b\u306e\u6642\u9593\u3068\u95a2\u5fc3\u3092\u5de1\u3063\u3066\u3001\u69d8\u3005\u306a\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u71be\u70c8\u306a\u7af6\u4e89\u3092\u7e70\u308a\u5e83\u3052\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3042\u306a\u305f\u306f\u3069\u306e\u3088\u3046\u306b\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u30b8\u30e7\u30f3\u30fb\u30d5\u30a9\u30eb\u30af<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-35069","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-18-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"The largest pet product market is petfood, not animal health or veterinary services.\u00a0 The July issue of Petfood Industry magazine list 111 petfood companies globally, but 4 companies represent half or more of all petfood sales \u2013 Nestle Purina, Mars, Hill\u2019s and General Mills.\u00a0 Nestle Purina and Mars, each with more than $22 billion in petfood sales, dwarf all other companies.\u00a0 (Hill\u2019s, in third place, has sales of about $4.5 billion.)\u00a0 So petfood is even more concentrated than the animal health industry (pharmaceuticals, biologicals, diagnostics). Interestingly, all of the large petfood companies are established consumer packaged goods companies.\u00a0 General Mills was the most recent major CPG entrant with its purchase of Blue Buffalo in 2018.\u00a0 Mars, one of the largest privately held companies, is also a major player in veterinary services and technology.\u00a0 All of the largest petfood companies market therapeutic diets, and have large sales forces calling on veterinarians, many of which were highly rated in Brakke Consulting\u2019s 2025 Sales Force Effectiveness Study. It\u2019s important to recognize that there\u2019s an immense amount of competition for veterinarians\u2019 time and attention from a variety of different suppliers.\u00a0 What are you doing to earn your share? John Volk\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-18-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-18T13:32:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T13:35:14+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint July 18, 2025\",\"datePublished\":\"2025-07-18T13:32:54+00:00\",\"dateModified\":\"2025-07-18T13:35:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/\"},\"wordCount\":197,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2025-07-18T13:32:54+00:00\",\"dateModified\":\"2025-07-18T13:35:14+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint July 18, 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/ja\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brakke Consulting\u304b\u3089\u306e\u30cb\u30e5\u30fc\u30b9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-18-2025\/","og_locale":"ja_JP","og_type":"article","og_title":"News from Brakke Consulting","og_description":"The largest pet product market is petfood, not animal health or veterinary services.\u00a0 The July issue of Petfood Industry magazine list 111 petfood companies globally, but 4 companies represent half or more of all petfood sales \u2013 Nestle Purina, Mars, Hill\u2019s and General Mills.\u00a0 Nestle Purina and Mars, each with more than $22 billion in petfood sales, dwarf all other companies.\u00a0 (Hill\u2019s, in third place, has sales of about $4.5 billion.)\u00a0 So petfood is even more concentrated than the animal health industry (pharmaceuticals, biologicals, diagnostics). Interestingly, all of the large petfood companies are established consumer packaged goods companies.\u00a0 General Mills was the most recent major CPG entrant with its purchase of Blue Buffalo in 2018.\u00a0 Mars, one of the largest privately held companies, is also a major player in veterinary services and technology.\u00a0 All of the largest petfood companies market therapeutic diets, and have large sales forces calling on veterinarians, many of which were highly rated in Brakke Consulting\u2019s 2025 Sales Force Effectiveness Study. It\u2019s important to recognize that there\u2019s an immense amount of competition for veterinarians\u2019 time and attention from a variety of different suppliers.\u00a0 What are you doing to earn your share? John Volk","og_url":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-18-2025\/","og_site_name":"Brakke Consulting Website","article_published_time":"2025-07-18T13:32:54+00:00","article_modified_time":"2025-07-18T13:35:14+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"Amanda McDavid","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"1\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint July 18, 2025","datePublished":"2025-07-18T13:32:54+00:00","dateModified":"2025-07-18T13:35:14+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/"},"wordCount":197,"articleSection":["Viewpoints"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/","url":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/","name":"Brakke Consulting\u304b\u3089\u306e\u30cb\u30e5\u30fc\u30b9","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2025-07-18T13:32:54+00:00","dateModified":"2025-07-18T13:35:14+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-18-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint July 18, 2025"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Brakke Consulting\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"\u30a2\u30de\u30f3\u30c0\u30fb\u30de\u30af\u30c7\u30a4\u30d3\u30c3\u30c9","url":"https:\/\/brakkeconsulting.com\/ja\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/posts\/35069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/comments?post=35069"}],"version-history":[{"count":4,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/posts\/35069\/revisions"}],"predecessor-version":[{"id":35074,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/posts\/35069\/revisions\/35074"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/media?parent=35069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/categories?post=35069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/tags?post=35069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}