{"id":34611,"date":"2025-02-14T07:47:10","date_gmt":"2025-02-14T13:47:10","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34611"},"modified":"2025-02-14T07:47:39","modified_gmt":"2025-02-14T13:47:39","slug":"brakke-viewpoint-february-14-2025","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-february-14-2025\/","title":{"rendered":"\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2025 \u5e74 2 \u6708 14 \u65e5"},"content":{"rendered":"

\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u9769\u547d: \u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u6c38\u9060\u306b\u5909\u3048\u305f\u65b9\u6cd5<\/strong><\/p>\n

\u30da\u30c3\u30c8\u7528\u54c1\u3092\u8cfc\u5165\u3059\u308b\u306b\u306f\u3001\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u3001\u8907\u6570\u306e\u5e97\u8217\u3078\u306e\u8a2a\u554f\u3001\u9031\u672b\u306e\u8cb7\u3044\u7269\u306a\u3069\u3001\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3057\u305f\u30022010 \u5e74\u4ee5\u524d\u306f\u3001\u8cfc\u5165\u3092\u6c7a\u610f\u3057\u3066\u304b\u3089\u5b9f\u969b\u306b\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u9593\u306b\u30ae\u30e3\u30c3\u30d7\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u52aa\u529b\u306b\u3088\u308a\u3001\u6ce8\u6587\u3092\u5fd8\u308c\u305f\u308a\u3001\u5f8c\u6094\u3057\u305f\u308a\u3001\u8cfc\u5165\u3092\u5b8c\u5168\u306b\u65ad\u5ff5\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u305d\u306e\u5f8c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u767b\u5834\u3057\u3001\u3059\u3079\u3066\u304c\u5909\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n

2010 \u5e74\u307e\u3067\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u4e0d\u4fbf\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u30012012 \u5e74\u307e\u3067\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u7387\u306f\u7c73\u56fd\u6210\u4eba\u306e 50% \u3092\u8d85\u3048\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30e2\u30d0\u30a4\u30eb \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u6700\u9069\u5316\u3092\u8feb\u3089\u308c\u307e\u3057\u305f\u3002\u30da\u30c3\u30c8\u306e\u98fc\u3044\u4e3b\u306f\u6ce8\u6587\u3092\u5f85\u3064\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u53cb\u4eba\u306e\u5bb6\u3067\u5546\u54c1\u3092\u898b\u305f\u308a\u3001\u7363\u533b\u306b\u52e7\u3081\u3089\u308c\u305f\u308a\u3001\u98df\u3079\u7269\u304c\u306a\u304f\u306a\u3063\u305f\u308a\u3057\u3066\u3082\u3001\u3059\u3050\u306b\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

2013\u5e74\u304b\u30892015\u5e74\u306b\u304b\u3051\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u7206\u767a\u7684\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002Chewy\u3001Amazon\u3001\u30da\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306f\u30a2\u30d7\u30ea\u3092\u6539\u826f\u3057\u3001\u4fa1\u683c\u306e\u6bd4\u8f03\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u78ba\u8a8d\u3001\u305d\u3057\u3066\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u306e\u30bf\u30c3\u30d7\u304c\u7c21\u5358\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002Apple Pay\u3068\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306b\u3088\u308a\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5373\u6642\u306e\u6e80\u8db3\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

COVID-19\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u3053\u306e\u50be\u5411\u3092\u52a0\u901f\u3055\u305b\u305f\u3002\u30ed\u30c3\u30af\u30c0\u30a6\u30f3\u306b\u3088\u308a\u52d5\u7269\u75c5\u9662\u3084\u30da\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u5229\u7528\u304c\u5236\u9650\u3055\u308c\u305f\u305f\u3081\u3001\u98fc\u3044\u4e3b\u306f\u5fc5\u9700\u54c1\u306e\u8cfc\u5165\u306b\u30e2\u30d0\u30a4\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u5229\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002Chewy\u3084Amazon\u306a\u3069\u306e\u4f01\u696d\u306f\u7e41\u6804\u3057\u3001\u5b9f\u5e97\u8217\u306e\u5c0f\u58f2\u696d\u8005\u306f\u305d\u308c\u306b\u8ffd\u3044\u3064\u3053\u3046\u3068\u596e\u95d8\u3057\u305f\u3002\u5236\u9650\u304c\u89e3\u9664\u3055\u308c\u305f\u5f8c\u3082\u3001\u30e2\u30d0\u30a4\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5229\u4fbf\u6027\u306f\u7fd2\u6163\u3068\u3057\u3066\u6b8b\u3063\u3066\u3044\u305f\u3002<\/p>\n

\u4eca\u65e5\u3067\u306f\u3001\u30da\u30c3\u30c8\u306e\u98fc\u3044\u4e3b\u304c\u8cfc\u5165\u3092\u6c7a\u3081\u305f\u77ac\u9593\u306b\u5546\u54c1\u304c\u8cfc\u5165\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u5225\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u304c\u58f2\u308a\u4e0a\u3052\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30b9\u30e0\u30fc\u30ba\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u8fc5\u901f\u306a\u914d\u9054\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3053\u306e\u5909\u5316\u306b\u9069\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u30012024 Brakke \u5b85\u914d\u8abf\u67fb\u306f\u30da\u30c3\u30c8\u306e\u98fc\u3044\u4e3b\u306e\u5909\u5316\u3059\u308b\u7fd2\u6163\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306f\u8cb7\u3044\u7269\u306e\u4ed5\u65b9\u3092\u5909\u3048\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u671f\u5f85\u3092\u6c38\u7d9a\u7684\u306b\u9ad8\u3081\u307e\u3057\u305f\u3002\u77ac\u6642\u306e\u30a2\u30af\u30bb\u30b9\u304c\u884c\u52d5\u3092\u4fc3\u3059\u4e16\u754c\u3067\u306f\u3001\u4eca\u3059\u3050\u5229\u7528\u3067\u304d\u308b\u3053\u3068\u306f\u5358\u306a\u308b\u5229\u70b9\u3067\u306f\u306a\u304f\u3001\u4e0d\u53ef\u6b20\u306a\u3082\u306e\u306a\u306e\u3067\u3059\u3002<\/p>\n

\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30d8\u30a4\u30ef\u30fc\u30b9<\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u9769\u547d\uff1a\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u6c38\u9060\u306b\u5909\u3048\u305f\u65b9\u6cd5 \u30da\u30c3\u30c8\u7528\u54c1\u306e\u8cfc\u5165\u306b\u306f\u3001\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u3001\u8907\u6570\u306e\u5e97\u8217\u3078\u306e\u8a2a\u554f\u3001\u9031\u672b\u306e\u8cb7\u3044\u7269\u306a\u3069\u3001\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3057\u305f\u30022010 \u5e74\u3088\u308a\u524d\u306f\u3001\u8cfc\u5165\u3092\u6c7a\u5b9a\u3057\u3066\u304b\u3089\u5b9f\u969b\u306b\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u9593\u306b\u30ae\u30e3\u30c3\u30d7\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u52aa\u529b\u306b\u3088\u308a\u3001\u6ce8\u6587\u3092\u5fd8\u308c\u305f\u308a\u3001\u4e8c\u5ea6\u624b\u9593\u306b\u306a\u3063\u305f\u308a\u3001\u8cfc\u5165\u3092\u5b8c\u5168\u306b\u65ad\u5ff5\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u5f8c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u767b\u5834\u3067\u3059\u3079\u3066\u304c\u5909\u308f\u308a\u307e\u3057\u305f\u30022010 \u5e74\u307e\u3067\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u6271\u3044\u306b\u304f\u304f\u306a\u308a\u307e\u3057\u305f\u304c\u30012012 \u5e74\u307e\u3067\u306b\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u7387\u304c\u7c73\u56fd\u6210\u4eba\u306e 50% \u3092\u8d85\u3048\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30e2\u30d0\u30a4\u30eb \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u6700\u9069\u5316\u3092\u8feb\u3089\u308c\u307e\u3057\u305f\u3002\u30da\u30c3\u30c8\u306e\u98fc\u3044\u4e3b\u306f\u6ce8\u6587\u3092\u5f85\u3064\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u53cb\u4eba\u306e\u5bb6\u3067\u5546\u54c1\u3092\u898b\u305f\u308a\u3001\u7363\u533b\u306b\u52e7\u3081\u3089\u308c\u305f\u308a\u3001\u30d5\u30fc\u30c9\u304c\u306a\u304f\u306a\u3063\u305f\u308a\u3057\u305f\u5834\u5408\u3001\u3059\u3050\u306b\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u30022013 \u5e74\u304b\u3089 2015 \u5e74\u306b\u304b\u3051\u3066\u3001\u30e2\u30d0\u30a4\u30eb \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u7206\u767a\u7684\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002Chewy\u3001Amazon\u3001\u30da\u30c3\u30c8\u5c0f\u58f2\u696d\u8005\u306f\u30a2\u30d7\u30ea\u3092\u6539\u826f\u3057\u3001\u4fa1\u683c\u306e\u6bd4\u8f03\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u78ba\u8a8d\u3001\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u3092\u30bf\u30c3\u30d7\u3059\u308b\u3053\u3068\u304c\u7c21\u5358\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 Apple Pay\u3068\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306b\u3088\u308a\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u306a\u308a\u3001\u5373\u6642\u306e\u6e80\u8db3\u611f\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u308a\u307e\u3057\u305f\u3002COVID-19\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u3053\u306e\u50be\u5411\u3092\u52a0\u901f\u3055\u305b\u307e\u3057\u305f\u3002\u30ed\u30c3\u30af\u30c0\u30a6\u30f3\u306b\u3088\u308a\u52d5\u7269\u75c5\u9662\u3084\u30da\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5236\u9650\u3055\u308c\u305f\u305f\u3081\u3001\u98fc\u3044\u4e3b\u306f\u5fc5\u9700\u54c1\u306e\u8cfc\u5165\u306b\u30e2\u30d0\u30a4\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u5229\u7528\u3057\u307e\u3057\u305f\u3002Chewy\u3084Amazon\u306a\u3069\u306e\u4f01\u696d\u306f\u7e41\u6804\u3057\u3001\u5b9f\u5e97\u8217\u306e\u5c0f\u58f2\u696d\u8005\u306f\u5bfe\u5fdc\u306b\u8ffd\u308f\u308c\u307e\u3057\u305f\u3002\u5236\u9650\u304c\u89e3\u9664\u3055\u308c\u305f\u5f8c\u3082\u3001\u30e2\u30d0\u30a4\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5229\u4fbf\u6027\u306f\u4f9d\u7136\u3068\u3057\u3066\u5b9a\u7740\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u65e5\u3067\u306f\u3001\u30da\u30c3\u30c8\u306e\u98fc\u3044\u4e3b\u304c\u8cfc\u5165\u3092\u6c7a\u3081\u305f\u77ac\u9593\u306b\u5546\u54c1\u304c\u624b\u306b\u5165\u3089\u306a\u3051\u308c\u3070\u3001\u5225\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u304c\u8ca9\u58f2\u3092\u52dd\u3061\u53d6\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f<\/p>\n

\u5168\u6587\u3092\u898b\u308b<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34611","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-february-14-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"The Smartphone Revolution: How \u201cBuy Now\u201d Changed Shopping Forever Buying pet products used to require planning\u2014lists, trips to multiple stores, and weekend shopping runs. Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort often led to forgotten orders, second-guessing, or abandoning the purchase altogether. Then came smartphones, and everything changed. By 2010, shopping on mobile was clunky, but by 2012, smartphone adoption surpassed 50% of U.S. adults, pushing retailers to optimize mobile shopping. Pet owners no longer had to wait to order\u2014if they saw a product at a friend\u2019s house, got a vet\u2019s recommendation, or ran out of food, they could buy it instantly. Between 2013-2015, mobile shopping exploded. Chewy, Amazon, and pet retailers refined their apps, making it effortless to compare prices, check reviews, and tap \u201cBuy Now.\u201d Apple Pay and one-click checkout made shopping seamless. Instant gratification became the norm. The COVID-19 pandemic accelerated this trend. With lockdowns restricting access to vet clinics and pet stores, owners turned to mobile shopping for essentials. Companies like Chewy and Amazon thrived, while brick-and-mortar retailers scrambled to keep up. Even after restrictions lifted, the convenience of mobile shopping remained a habit. Today, if a product isn\u2019t available for purchase the moment a pet owner decides, another brand or retailer will win the sale. 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