{"id":34028,"date":"2024-09-20T06:30:32","date_gmt":"2024-09-20T12:30:32","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=34028"},"modified":"2024-09-20T06:30:32","modified_gmt":"2024-09-20T12:30:32","slug":"brakke-viewpoint-september-20-2024","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-september-20-2024\/","title":{"rendered":"\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2024 \u5e74 9 \u6708 20 \u65e5"},"content":{"rendered":"<p>\u79c1\u306e\u30ad\u30e3\u30ea\u30a2\u306f\u4e3b\u306b\u6bcd\u56fd\u30d6\u30e9\u30b8\u30eb\u3067\u7bc9\u304b\u308c\u3001\u3055\u307e\u3056\u307e\u306a\u4f01\u696d\u3067 33 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\u5f8c\u306e\u30d4\u30fc\u30af\u3067\u3042\u308b 20.5% \u6210\u9577\u306e\u5f8c\u3001\u6e1b\u901f\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u4e16\u754c\u7684\u306a\u50be\u5411\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6210\u9577\u306e\u4e3b\u56e0\u306f\u5f15\u304d\u7d9a\u304d\u72ac\u3068\u732b\u306e\u88fd\u54c1\u5e02\u5834\u3067\u3042\u308a\u3001\u696d\u754c\u5168\u4f53\u306e\u53ce\u76ca 108 \u5104\u30ec\u30a2\u30eb (\u73fe\u5728\u306e\u70ba\u66ff\u30ec\u30fc\u30c8\u3067\u7d04 20 \u5104\u7c73\u30c9\u30eb) \u306e\u3046\u3061 29% \u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30d1\u30cb\u30aa\u30f3\u30a2\u30cb\u30de\u30eb\u5206\u91ce\u3067\u306f\u3001\u30e2\u30ce\u30af\u30ed\u30fc\u30ca\u30eb\u6297\u4f53\u306a\u3069\u306e\u9769\u65b0\u7684\u306a\u6cbb\u7642\u88fd\u54c1\u306e\u6025\u901f\u306a\u5c0e\u5165\u304c\u76ee\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2024 \u5e74\u306e\u5e74\u9593\u30c7\u30fc\u30bf\u3092\u5f15\u304d\u7d9a\u304d\u76e3\u8996\u3057\u3001\u65b0\u305f\u306a\u5c55\u958b\u304c\u3042\u308c\u3070\u7686\u3055\u3093\u3068\u5171\u6709\u3057\u307e\u3059\u3002<\/p>\n<p>\u30de\u30a6\u30ea\u30fb\u30e2\u30ec\u30a4\u30e9 \u2013 Brakke LATAM<\/p>","protected":false},"excerpt":{"rendered":"<p>\u79c1\u306e\u30ad\u30e3\u30ea\u30a2\u306f\u4e3b\u306b\u6bcd\u56fd\u30d6\u30e9\u30b8\u30eb\u3067\u7bc9\u304d\u4e0a\u3052\u3089\u308c\u300133\u5e74\u9593\u3001\u69d8\u3005\u306a\u4f01\u696d\u3067\u52d5\u7269\u533b\u7642\u696d\u754c\u306b\u643a\u308f\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u9593\u3001\u696d\u754c\u306e\u30c0\u30a4\u30ca\u30df\u30ba\u30e0\u3001\u7279\u306b\u9060\u9694\u533b\u7642\u3001\u5065\u5eb7\u4fdd\u967a\u3001\u4eba\u5de5\u77e5\u80fd\u3068\u3044\u3063\u305f\u7363\u533b\u5c02\u9580\u5206\u91ce\u306e\u8fd1\u5e74\u306e\u6210\u9577\u306b\u3001\u5e38\u306b\u9a5a\u304b\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u306e1\u5e74\u3092\u632f\u308a\u8fd4\u308a\u3001\u3053\u306e\u5e02\u5834\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u6210\u9577\u8981\u56e0\u3092\u307e\u3068\u3081\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002SINDAN\uff08\u696d\u754c\u56e3\u4f53\uff09\u306b\u3088\u308b\u3068\u3001\u52d5\u7269\u533b\u7642\u5e02\u5834\u306f2022\u5e74\u3068\u6bd4\u8f03\u3057\u30662023\u5e74\u306b\u306f4.2%\u6210\u9577\u3057\u307e\u3057\u305f\u3002\u904e\u53bb10\u5e74\u9593\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff09\u306f10.5%\u3067\u3001\u4e16\u754c\u7684\u306a\u50be\u5411\u3092\u53cd\u6620\u3057\u3001COVID-19\u5f8c\u306e\u30d4\u30fc\u30af\u3067\u3042\u308b2021\u5e74\u306e20.5%\u6210\u9577\u4ee5\u964d\u3001\u6e1b\u901f\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u72ac\u732b\u7528\u88fd\u54c1\u5e02\u5834\u306f\u5f15\u304d\u7d9a\u304d\u6210\u9577\u306e\u727d\u5f15\u5f79\u3067\u3042\u308a\u3001\u696d\u754c\u5168\u4f53\u306e\u58f2\u4e0a\u9ad8108\u5104\u30ec\u30a2\u30eb\uff08\u73fe\u5728\u306e\u70ba\u66ff\u30ec\u30fc\u30c8\u3067\u7d0420\u5104\u7c73\u30c9\u30eb\uff09\u306e\u3046\u3061\u3001291\u51043\u5343\u4e07\u30ec\u30a2\u30eb\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30d1\u30cb\u30aa\u30f3\u30a2\u30cb\u30de\u30eb\u5206\u91ce\u3067\u306f\u3001\u30e2\u30ce\u30af\u30ed\u30fc\u30ca\u30eb\u6297\u4f53\u306a\u3069\u306e\u9769\u65b0\u7684\u306a\u6cbb\u7642\u85ac\u306e\u6025\u901f\u306a\u5c0e\u5165\u304c\u76ee\u7acb\u3063\u3066\u3044\u307e\u3059\u30022024\u5e74\u307e\u3067\u306e\u5e74\u9593\u30c7\u30fc\u30bf\u3092\u5f15\u304d\u7d9a\u304d\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u65b0\u305f\u306a\u9032\u5c55\u304c\u3042\u308c\u3070\u7686\u69d8\u306b\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002Mauri Moreira \u2013 Brakke LATAM<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-34028","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-september-20-2024\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" 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Throughout this time, I\u2019ve been consistently amazed by the industry\u2019s dynamism, especially with the recent growth in veterinary specialties like telemedicine, health plans, and artificial intelligence. Reflecting on the past year, I wanted to summarize the key growth drivers in this market. According to SINDAN (the industry\u2019s union), the animal health market grew by 4.2% in 2023 compared to 2022. Over the past 10 years, the compound annual growth rate (CAGR) has been 10.5%, signaling a slowdown after the post-COVID peak of 20.5% growth in 2021, which mirrors the global trend. The primary growth driver continues to be the market for dog and cat products, which accounted for 29% of the industry\u2019s total revenue of 10.8 billion reais (approximately 2 billion USD at current exchange rates). Within the companion animal segment, the rapid adoption of innovative therapeutic products like monoclonal antibodies stands out. 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