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\u5e74 Brakke \u30da\u30c3\u30c8\u85ac\u5b85\u914d\u8abf\u67fb\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u4f8b\u304c\u3044\u304f\u3064\u304b\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u30021) \u30da\u30c3\u30c8\u306e\u98fc\u3044\u4e3b\u306e\u5727\u5012\u7684\u591a\u6570\u304c\u3001\u5b85\u914d\u306f\u30da\u30c3\u30c8\u306b\u85ac\u3092\u4e0e\u3048\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u7363\u533b\u5e2b\u306e\u534a\u6570\u4ee5\u4e0a\u306f\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u61d0\u7591\u7684\u3067\u3059\u30022) \u7363\u533b\u5e2b\u306e 75% \u306f\u3001\u30b9\u30bf\u30c3\u30d5\u304c\u8a3a\u7642\u6240\u306e\u30aa\u30f3\u30e9\u30a4\u30f3 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2024\u5e74\u30d6\u30e9\u30c3\u30b1\u30da\u30c3\u30c8\u85ac\u5b85\u914d\u8abf\u67fb\u3067\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u4f8b\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u30021) \u30da\u30c3\u30c8\u30aa\u30fc\u30ca\u30fc\u306e\u5927\u591a\u6570\u304c\u3001\u5b85\u914d\u30b5\u30fc\u30d3\u30b9\u304c\u30da\u30c3\u30c8\u3078\u306e\u85ac\u306e\u6295\u4e0e\u3092\u5fd8\u308c\u305a\u306b\u6e08\u3080\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u7363\u533b\u5e2b\u306e\u534a\u6570\u4ee5\u4e0a\u306f\u670d\u85ac\u9075\u5b88\u7387\u306e\u5411\u4e0a\u306b\u4f9d\u7136\u3068\u3057\u3066\u61d0\u7591\u7684\u3067\u3059\u30022) \u7363\u533b\u5e2b\u306e75%\u306f\u3001\u30b9\u30bf\u30c3\u30d5\u304c\u8a3a\u7642\u6240\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3068\u5b85\u914d\u30b5\u30fc\u30d3\u30b9\u3092\u7a4d\u6975\u7684\u306b\u5ba3\u4f1d\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u30da\u30c3\u30c8\u30aa\u30fc\u30ca\u30fc\u306e\u534a\u6570\u4ee5\u4e0a\u306f\u3001\u81ea\u5206\u306e\u7363\u533b\u5e2b\u304c\u3053\u308c\u3089\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u308f\u304b\u3089\u306a\u3044\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u76f2\u70b9\u3092\u7279\u5b9a\u3057\u3001\u5bfe\u51e6\u3059\u308b\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u5e02\u5834\u5206\u6790\u3001\u53b3\u683c\u306a\u30ea\u30b9\u30af\u7ba1\u7406\u3001\u305d\u3057\u3066\u9069\u5fdc\u529b\u306e\u3042\u308b\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-12-2024\/\" class=\"view-full-post-btn\">\u5168\u6587\u3092\u898b\u308b<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-33807","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-12-2024\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"In business, \u201cblind spots\u201d can significantly undermine value and growth. These are the unseen or unacknowledged areas in operations that increase the chances for strategic errors, missed opportunities, and catastrophic failures. Blind spots can arise from overconfidence, cognitive biases, ignoring consumer trends, insufficient data analysis, ineffective communication, and resistance to digital technology. Consider PetSmart\u2019s acquisition of Chewy in 2017 for $3.35 billion. Aiming to boost its online presence amid declining brick-and-mortar sales, this strategic move was meant to compete with Amazon and other e-commerce giants. However, the complex integration process between the two companies strained PetSmart financially. This ultimately led to significant restructuring, and in 2019, PetSmart spun off Chewy through an IPO to alleviate debt pressures. A common blind spot in the pet care industry is ineffective communication. The 2024 Brakke Pet Medicine Home Delivery Study highlighted a couple of examples here: 1) An overwhelming majority of pet owners say home delivery helps them remember to give pet medicines, while more than half of veterinarians remain skeptical about increased compliance; 2)\u00a0 75% of veterinarians say their staff actively promotes their practice\u2019s online store and home delivery service, yet more than half of pet owners say they don\u2019t know if their vet offers this. Identifying and addressing these blind spots requires constant market analysis, rigorous risk management, and adaptive leadership.View Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-12-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-12T12:59:03+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-12-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-12-2024\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint July 12, 2024\",\"datePublished\":\"2024-07-12T12:59:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-12-2024\/\"},\"wordCount\":243,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-12-2024\/\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-12-2024\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2024-07-12T12:59:03+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-12-2024\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-12-2024\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-july-12-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint July 12, 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/ja\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brakke Consulting\u304b\u3089\u306e\u30cb\u30e5\u30fc\u30b9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-12-2024\/","og_locale":"ja_JP","og_type":"article","og_title":"News from Brakke Consulting","og_description":"In business, \u201cblind spots\u201d can significantly undermine value and growth. 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