{"id":32719,"date":"2023-09-08T12:04:18","date_gmt":"2023-09-08T18:04:18","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=32719"},"modified":"2023-09-08T12:04:18","modified_gmt":"2023-09-08T18:04:18","slug":"brakke-viewpoint-august-25-2023","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-august-25-2023\/","title":{"rendered":"\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2023 \u5e74 8 \u6708 25 \u65e5"},"content":{"rendered":"<p>\u30d6\u30e9\u30b8\u30eb\u306e\u30b5\u30f3\u30d1\u30a6\u30ed\u5e02\u30678\u6708\u306b\u958b\u50ac\u3055\u308c\u305fPetVet Expo 2023\u3067\u3001SINDAN\uff08\u52d5\u7269\u7528\u533b\u85ac\u54c1\u7523\u696d\u5168\u56fd\u9023\u5408\uff09\u304c\u300c\u30da\u30c3\u30c8\u30c8\u30fc\u30af - 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6,100 \u4e07\u5339\u3001\u732b\u306e\u500b\u4f53\u6570\u306f 3,000 \u4e07\u5339\u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u30022021 \u5e74\u304b\u3089 2023 \u5e74\u306e\u9593\u306b\u3001\u72ac\u306e\u500b\u4f53\u6570\u306f 5.2%\u3001\u732b\u306e\u500b\u4f53\u6570\u306f 9.5% \u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p><em>\u30de\u30a6\u30ea\u30fb\u30ed\u30ca\u30f3\u30fb\u30e2\u30ec\u30a4\u30e9<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>8\u6708\u306b\u30d6\u30e9\u30b8\u30eb\u306e\u30b5\u30f3\u30d1\u30a6\u30ed\u5e02\u3067\u958b\u50ac\u3055\u308c\u305fPetVet Expo 2023\u3067\u3001SINDAN\uff08\u52d5\u7269\u7528\u533b\u85ac\u54c1\u7523\u696d\u5168\u56fd\u7d44\u5408\uff09\u304c\u300c\u30da\u30c3\u30c8\u30c8\u30fc\u30af \u2013 \u30da\u30c3\u30c8\u5e02\u5834\u306e\u672a\u6765\u300d\u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3057\u3001\u79c1\u3082\u53c2\u52a0\u3059\u308b\u6a5f\u4f1a\u306b\u6075\u307e\u308c\u307e\u3057\u305f\u3002\u30a4\u30d9\u30f3\u30c8\u4e2d\u3001FGV\uff08\u30b8\u30a7\u30c8\u30a5\u30ea\u30aa\u30fb\u30d0\u30eb\u30ac\u30b9\u8ca1\u56e3\uff09\u306eRobson Gon\u00e7alves\u6559\u6388\u304c\u3001\u72ac\u3084\u732b\u3092\u98fc\u3063\u3066\u3044\u308b\u30d6\u30e9\u30b8\u30eb\u306e\u5bb6\u5ead\u306b\u3088\u308b\u98df\u6599\u3001\u7363\u533b\u30b5\u30fc\u30d3\u30b9\u3001\u885b\u751f\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u652f\u51fa\u3092\u6e2c\u5b9a\u3059\u308b\u7d4c\u6e08\u6307\u6a19\u300c\u5bb6\u8a08\u53c2\u52a0\uff08POF\uff09\u300d\u306e\u63a8\u79fb\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u793a\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001IBGE\uff08\u30d6\u30e9\u30b8\u30eb\u5730\u7406\u7d71\u8a08\u7814\u7a76\u6240\uff09\u306e\u516c\u958b\u30c7\u30fc\u30bf\u306e\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u305f\u3082\u306e\u3067\u3059\u3002\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u98df\u54c1\u696d\u754c\u306f\u30b3\u30ed\u30ca\u5f8c\u306e\u30a4\u30f3\u30d5\u30ec\u3092\u4e0a\u56de\u308b\u4fa1\u683c\u3067\u4fa1\u683c\u3092\u56de\u53ce\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u304c\u3001\u7363\u533b\u304a\u3088\u3073\u885b\u751f\u30b5\u30fc\u30d3\u30b9\u90e8\u9580\u3067\u306f\u540c\u3058\u3053\u3068\u306f\u8d77\u3053\u3089\u305a\u3001\u30a4\u30f3\u30d5\u30ec\u306b\u8ca0\u3051\u3066\u5bb6\u8a08\u306e\u5927\u5e45\u306a\u524a\u6e1b\u306b\u82e6\u3057\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u30ed\u30d6\u30bd\u30f3\u6559\u6388\u306f\u30012017\uff5e2018\u5e74\u306e3\u3064\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u53c2\u52a0\u304c2023\u5e74\u3082\u7dad\u6301\u3055\u308c\u3066\u3044\u305f\u5834\u5408\u3001\u30d6\u30e9\u30b8\u30eb\u306e\u5bb6\u5ead\u306f2023\u5e74\u306b\u5e74\u95931\u51044\u5343\u4e07\u30e9\u30f3\u30c9\u306e\u8ffd\u52a0\u652f\u51fa\u3092\u884c\u3046\u3060\u308d\u3046\u3068\u6307\u6458\u3057\u307e\u3057\u305f\u3002\u7363\u533b\u30fb\u885b\u751f\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u306e\u6210\u9577\u6a5f\u4f1a\u304c\u8fd1\u3044\u5c06\u6765\u306b\u518d\u958b\u3055\u308c\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001\u30d6\u30e9\u30b8\u30eb\u306e\u72ac\u306e\u4eba\u53e3\u306b\u95a2\u3059\u308b\u6570\u5b57\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-august-25-2023\/\" class=\"view-full-post-btn\">\u5168\u6587\u3092\u898b\u308b<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-32719","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-august-25-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"During the PetVet Expo 2023, held in August in the city of S\u00e3o Paulo, Brazil, the SINDAN (National Syndicate of the Animal Health Products Industry) held the event Pet Talks \u2013 the future of the pet market, which I had the pleasure of attending. During the event, Professor Robson Gon\u00e7alves from FGV (Funda\u00e7\u00e3o Getulio Vargas) presented data on the evolution of the economic index Participation in the Family Budget (POF) that measures spending on food, veterinary services and hygiene services by Brazilian families that own dogs and cats. The data shown were obtained through the analysis of public data from IBGE (Brazilian Institute of Geography and Statistics). The data showed that the food industry managed to recoup its prices, above the inflation of the post-covid period, but the same did not happen with the sector of veterinary and hygiene services, these have been suffering with a significant reduction in the family budget, losing to inflation. Professor Robson pointed out that if the participation of the 3 segments in 2017-2018 had been maintained in 2023, Brazilian families would spend an additional R$7.5 billion annually for the year 2023. We hope that this market growth opportunity for veterinary and hygiene services will be resumed in the near future. One last number to share with you is about the dog population in Brazil,View Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-august-25-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T18:04:18+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint August 25, 2023\",\"datePublished\":\"2023-09-08T18:04:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\"},\"wordCount\":244,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\",\"url\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2023-09-08T18:04:18+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint August 25, 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/ja\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brakke Consulting\u304b\u3089\u306e\u30cb\u30e5\u30fc\u30b9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-august-25-2023\/","og_locale":"ja_JP","og_type":"article","og_title":"News from Brakke Consulting","og_description":"During the PetVet Expo 2023, held in August in the city of S\u00e3o Paulo, Brazil, the SINDAN (National Syndicate of the Animal Health Products Industry) held the event Pet Talks \u2013 the future of the pet market, which I had the pleasure of attending. During the event, Professor Robson Gon\u00e7alves from FGV (Funda\u00e7\u00e3o Getulio Vargas) presented data on the evolution of the economic index Participation in the Family Budget (POF) that measures spending on food, veterinary services and hygiene services by Brazilian families that own dogs and cats. The data shown were obtained through the analysis of public data from IBGE (Brazilian Institute of Geography and Statistics). The data showed that the food industry managed to recoup its prices, above the inflation of the post-covid period, but the same did not happen with the sector of veterinary and hygiene services, these have been suffering with a significant reduction in the family budget, losing to inflation. Professor Robson pointed out that if the participation of the 3 segments in 2017-2018 had been maintained in 2023, Brazilian families would spend an additional R$7.5 billion annually for the year 2023. We hope that this market growth opportunity for veterinary and hygiene services will be resumed in the near future. One last number to share with you is about the dog population in Brazil,View Full Post;","og_url":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-august-25-2023\/","og_site_name":"Brakke Consulting Website","article_published_time":"2023-09-08T18:04:18+00:00","author":"Amanda McDavid","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"Amanda McDavid","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"2\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/#article","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/"},"author":{"name":"Amanda McDavid","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"headline":"Brakke Viewpoint August 25, 2023","datePublished":"2023-09-08T18:04:18+00:00","mainEntityOfPage":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/"},"wordCount":244,"articleSection":["Viewpoints"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/","url":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/","name":"Brakke Consulting\u304b\u3089\u306e\u30cb\u30e5\u30fc\u30b9","isPartOf":{"@id":"https:\/\/brakkeconsulting.com\/#website"},"datePublished":"2023-09-08T18:04:18+00:00","author":{"@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615"},"breadcrumb":{"@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brakkeconsulting.com\/brakke-viewpoint-august-25-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brakkeconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Brakke Viewpoint August 25, 2023"}]},{"@type":"WebSite","@id":"https:\/\/brakkeconsulting.com\/#website","url":"https:\/\/brakkeconsulting.com\/","name":"Brakke Consulting\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brakkeconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Person","@id":"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615","name":"\u30a2\u30de\u30f3\u30c0\u30fb\u30de\u30af\u30c7\u30a4\u30d3\u30c3\u30c9","url":"https:\/\/brakkeconsulting.com\/ja\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/posts\/32719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/comments?post=32719"}],"version-history":[{"count":1,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/posts\/32719\/revisions"}],"predecessor-version":[{"id":32721,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/posts\/32719\/revisions\/32721"}],"wp:attachment":[{"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/media?parent=32719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/categories?post=32719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brakkeconsulting.com\/ja\/wp-json\/wp\/v2\/tags?post=32719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}