{"id":32225,"date":"2023-05-05T07:53:41","date_gmt":"2023-05-05T13:53:41","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=32225"},"modified":"2023-05-05T07:54:12","modified_gmt":"2023-05-05T13:54:12","slug":"brakke-viewpoint-may-5-2023","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-may-5-2023\/","title":{"rendered":"\u30d6\u30e9\u30c3\u30b1\u8996\u70b9 2023\u5e745\u67085\u65e5"},"content":{"rendered":"<p>\u6700\u8fd1\u3001\u98df\u54c1\u306b\u95a2\u3057\u3066\u6d88\u8cbb\u8005\u304c\u904e\u53bb\u306e\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u306b\u623b\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u8a18\u4e8b\u3092\u8aad\u307f\u3001\u3068\u3066\u3082\u5171\u611f\u3057\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u306f\u5f90\u3005\u306b\u9ad8\u30a4\u30f3\u30d5\u30ec\u671f\u3092\u8131\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u304c\u3001\u98df\u54c1\u30a4\u30f3\u30d5\u30ec\u306f\u4f9d\u7136\u3068\u3057\u3066\u9ad8\u3044\u307e\u307e\u3067\u3059 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class=\"view-full-post\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-may-5-2023\/\" class=\"view-full-post-btn\">\u5168\u6587\u3092\u898b\u308b<\/a><\/div>\n<p>;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-32225","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-may-5-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Recently, I read an article about consumers returning to historical purchasing patterns as it relates to food that struck a chord with me.\u00a0 We are slowly exiting a high inflation period but food inflation remains stubbornly high (about 8.5%).\u00a0 Many consumers continue to make difficult economic and purchasing decisions to stretch their food dollars.\u00a0 This includes trading down from premium food items to less expensive cuts of meat and cheaper store brands. I started to think about these choices and the linkage to Maslow\u2019s hierarchy of needs.\u00a0 The first two slices of the pyramid are \u201cPhysiological Needs\u201d which relate to basic survival and \u201cSafety and Security\u201d which is where financial uncertainty comes into play and where our ability to fulfill our basic needs are challenged, leading to frugal behaviors.\u00a0 The article goes on to say that the need to trade down and the constant search for the lowest prices on weekly items has resulted in a new term for me, \u201cfrugal fatigue\u201d. With economic pressures starting to ease, consumers are beginning to make more discretionary purchases, starting to focus on themselves and their emotional needs.\u00a0 This is the climbing of Maslow\u2019s pyramid up two steps to \u201cEsteem\u201d where people are seeking respect, self-esteem and status.\u00a0 As a result, consumers should go back to more normal spending habits, purchasing products withView Full Post;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-may-5-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Brakke Consulting Website\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-05T13:53:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-05T13:54:12+00:00\" \/>\n<meta name=\"author\" content=\"Amanda McDavid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda McDavid\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-5-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-5-2023\/\"},\"author\":{\"name\":\"Amanda McDavid\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"headline\":\"Brakke Viewpoint May 5, 2023\",\"datePublished\":\"2023-05-05T13:53:41+00:00\",\"dateModified\":\"2023-05-05T13:54:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-5-2023\/\"},\"wordCount\":250,\"articleSection\":[\"Viewpoints\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-5-2023\/\",\"url\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-5-2023\/\",\"name\":\"News from Brakke Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#website\"},\"datePublished\":\"2023-05-05T13:53:41+00:00\",\"dateModified\":\"2023-05-05T13:54:12+00:00\",\"author\":{\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\"},\"breadcrumb\":{\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-5-2023\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-5-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brakkeconsulting.com\/pt\/brakke-viewpoint-may-5-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brakkeconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brakke Viewpoint May 5, 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brakkeconsulting.com\/#website\",\"url\":\"https:\/\/brakkeconsulting.com\/\",\"name\":\"Brakke Consulting Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brakkeconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brakkeconsulting.com\/#\/schema\/person\/cbd3330707aa1f20925a2f9d78722615\",\"name\":\"Amanda McDavid\",\"url\":\"https:\/\/brakkeconsulting.com\/ja\/author\/amanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brakke Consulting\u304b\u3089\u306e\u30cb\u30e5\u30fc\u30b9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-may-5-2023\/","og_locale":"ja_JP","og_type":"article","og_title":"News from Brakke Consulting","og_description":"Recently, I read an article about consumers returning to historical purchasing patterns as it relates to food that struck a chord with me.\u00a0 We are slowly exiting a high inflation period but food inflation remains stubbornly high (about 8.5%).\u00a0 Many consumers continue to make difficult economic and purchasing decisions to stretch their food dollars.\u00a0 This includes trading down from premium food items to less expensive cuts of meat and cheaper store brands. 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