{"id":30518,"date":"2022-04-22T07:30:32","date_gmt":"2022-04-22T13:30:32","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=30518"},"modified":"2022-04-22T07:30:32","modified_gmt":"2022-04-22T13:30:32","slug":"brakke-viewpoint-april-22-2022","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-april-22-2022\/","title":{"rendered":"\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2022 \u5e74 4 \u6708 22 \u65e5"},"content":{"rendered":"<p>\u30a2\u30de\u30be\u30f3\u306f\u4eca\u9031\u30015\u6708\u306e\u7b2c1\u9031\u306b\u30a2\u30de\u30be\u30f3\u30da\u30c3\u30c8\u30c7\u30fc\u3092\u521d\u3081\u3066\u958b\u50ac\u3059\u308b\u3068\u767a\u8868\u3057\u305f\u3002\u696d\u754c\u95a2\u4fc2\u8005\u306e\u591a\u304f\u306f\u30a2\u30de\u30be\u30f3\u3092\u30da\u30c3\u30c8\u7528\u54c1\u306e\u4e3b\u8981\u4f01\u696d\u3060\u3068\u306f\u8003\u3048\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u6700\u8fd1\u306ePackaged Facts <a href=\"https:\/\/www.petfoodindustry.com\/articles\/10323-amazon-chewy-dominate-pet-product-e-commerce\">\u5831\u544a<\/a> \u8abf\u67fb\u306e\u7d50\u679c\u3001\u30da\u30c3\u30c8\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u306e\u7b2c 1 \u4f4d\u306f Amazon \u3067\u3042\u308a\u3001\u73fe\u5728\u3067\u306f\u30da\u30c3\u30c8\u7528\u54c1\u8ca9\u58f2\u5168\u4f53\u306e 3 \u5206\u306e 1 \u8fd1\u304f\u3092\u5360\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30a2\u30de\u30be\u30f3\u306f\u6bce\u5e74\u6052\u4f8b\u306e\u30a2\u30de\u30be\u30f3\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3067\u81ea\u793e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u306e\u58f2\u4e0a\u5897\u52a0\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u77e5\u3089\u308c\u3066\u3044\u308b\u3002\u3042\u308b\u8abf\u67fb\u4f1a\u793e\u306b\u3088\u308b\u3068\u3001 <a href=\"https:\/\/www.cnbc.com\/2021\/06\/23\/amazon-prime-day-sales-surpass-11-billion-topping-cyber-monday-levels-adobe.html\">\u30bd\u30fc\u30b9<\/a>\u5c0f\u58f2\u696d\u8005\u306f\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306b\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u58f2\u4e0a\u304c 20 \uff5e 30% \u5897\u52a0\u3059\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002Amazon \u3067\u30da\u30c3\u30c8\u7528\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u3069\u308c\u307b\u3069\u671f\u5f85\u3057\u3066\u3044\u308b\u304b\u306f\u3001\u60f3\u50cf\u3059\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002Chewy\u3001Petco.com\u3001Petsmart.com \u306a\u3069\u306e\u7af6\u5408\u4ed6\u793e\u306f\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3068\u540c\u69d8\u306b 5 \u6708 2 \u65e5\u306b\u540c\u69d8\u306e\u30bb\u30fc\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u3067\u3057\u3087\u3046\u304b\u3002\u5b9f\u65bd\u3055\u308c\u3066\u3082\u9a5a\u304b\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><em>\u30ea\u30f3\u30fb\u30d5\u30a9\u30f3\u30c9\u30f3 <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon\u306f\u4eca\u9031\u30015\u6708\u7b2c1\u9031\u306b\u521d\u306eAmazon Pet Day\u3092\u958b\u50ac\u3059\u308b\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u696d\u754c\u95a2\u4fc2\u8005\u306e\u591a\u304f\u306fAmazon\u3092\u30da\u30c3\u30c8\u7528\u54c1\u306e\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u3068\u306f\u8003\u3048\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001Packaged Facts\u306e\u6700\u8fd1\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001Amazon\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30da\u30c3\u30c8\u7528\u54c1\u8cfc\u5165\u306e\u6700\u5927\u306e\u30bd\u30fc\u30b9\u3067\u3042\u308a\u3001\u73fe\u5728\u3067\u306f\u30da\u30c3\u30c8\u7528\u54c1\u8ca9\u58f2\u5168\u4f53\u306e\u7d043\u5206\u306e1\u3092\u5360\u3081\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3002Amazon\u306f\u6bce\u5e74\u6052\u4f8b\u306eAmazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3067\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3042\u308b\u60c5\u5831\u7b4b\u306b\u3088\u308b\u3068\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306be\u30b3\u30de\u30fc\u30b9\u306e\u58f2\u4e0a\u309220\uff5e30%\u5897\u52a0\u3055\u305b\u308b\u305d\u3046\u3067\u3059\u3002Amazon\u3067\u30da\u30c3\u30c8\u7528\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u4f01\u696d\u306e\u671f\u5f85\u306f\u8a08\u308a\u77e5\u308c\u307e\u305b\u3093\u3002Chewy\u3001Petco.com\u3001Petsmart.com\u3068\u3044\u3063\u305f\u7af6\u5408\u4ed6\u793e\u3082\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3068\u540c\u69d8\u306b5\u67082\u65e5\u306b\u540c\u69d8\u306e\u30bb\u30fc\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3082\u3057\u5b9f\u65bd\u3055\u308c\u3066\u3082\u9a5a\u304b\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002Lynn Fondon<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-30518","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-april-22-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"Amazon this week announced its inaugural Amazon Pet Day, coming up the first week of May. Many of us in the industry may not think of Amazon as a key player in pet products, but a recent Packaged Facts report found that Amazon was the #1 source for online pet purchases, which they claim now represent nearly one-third of all pet product sales. Amazon is known to drive increased sales on its platform on its annual Amazon Prime Day: according to one source, retailers enjoy at 20-30% bump in e-commerce sales on Prime Day. One can only imagine how much anticipation there is at those companies selling pet products through Amazon. Will competitors like Chewy, Petco.com and Petsmart.com offer similar deals on May 2, as has happened with Prime Day? Don\u2019t be surprised if they do. 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