{"id":24049,"date":"2014-03-27T12:51:17","date_gmt":"2014-03-27T18:51:17","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=24049"},"modified":"2018-04-16T10:56:19","modified_gmt":"2018-04-16T15:56:19","slug":"24049","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/ja\/24049\/","title":{"rendered":"Brakke \u306e\u65b0\u3057\u3044\u4e16\u754c\u99ac\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"

\u99ac\u4e3b\u306f\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\uff1f\u8ab0\u304b\u3089\uff1f\u3044\u304f\u3089\u4f7f\u3063\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u5fa1\u793e\u306e\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u9078\u3076\u969b\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u8ab0\u304c\u3001\u305d\u3057\u3066\u4f55\u304c\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u56fd\u306b\u3088\u3063\u3066\u8cfc\u8cb7\u884c\u52d5\u306f\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u5fa1\u793e\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u306f\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u3079\u3066\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

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\u3053\u306e\u65b0\u305f\u306a\u4e16\u754c\u898f\u6a21\u306e\u8abf\u67fb\u306f\u3001\u7c73\u56fd\u5e02\u5834\u3092\u5bfe\u8c61\u306b\u6700\u8fd1\u767a\u8868\u3055\u308c\u305f\u99ac\u5e02\u5834\u30e1\u30ac\u30b9\u30bf\u30c7\u30a3\u3092\u5b8c\u74a7\u306b\u88dc\u5b8c\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb\u306f5\u6708\u306b\u5b9f\u65bd\u3055\u308c\u30018\u670815\u65e5\u307e\u3067\u306b\u5b8c\u4e86\u3059\u308b\u4e88\u5b9a\u3067\u3059\u30024\u670815\u65e5\u307e\u3067\u306b\u3054\u6ce8\u6587\u3044\u305f\u3060\u304d\u3001\u524d\u6255\u3044\u3044\u305f\u3060\u3044\u305f\u4f01\u696d\u306b\u306f\u3001$1,000\u306e\u65e9\u671f\u6ce8\u6587\u5272\u5f15\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u524d\u6255\u3044\u3055\u308c\u305f\u4f01\u696d\u306f\u3001\u8abf\u67fb\u5b9f\u65bd\u524d\u306b\u8cea\u554f\u7968\u3068\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u6a5f\u4f1a\u3082\u3054\u3056\u3044\u307e\u3059\u30022014\u5e74\u99ac\u5e02\u5834\u30e1\u30ac\u30b9\u30bf\u30c7\u30a3\u3092\u3054\u8cfc\u5165\u3044\u305f\u3060\u3044\u305f\u4f01\u696d\u306b\u306f\u3001\u3053\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb\u3067\u3055\u3089\u306b$1,000\u306e\u5272\u5f15\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u8abf\u67fb\u7d50\u679c\u767a\u8868\u5f8c\u3001\u65b0\u898f\u8cfc\u5165\u8005\u3078\u306e\u4fa1\u683c\u306f$29,000\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u5404\u56fd\u306e\u99ac\u306e\u98fc\u3044\u4e3b100\uff5e200\u4eba\u306e\u30b5\u30f3\u30d7\u30eb\u306b\u57fa\u3065\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u5225\u3001\u7363\u533b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30ab\u30bf\u30ed\u30b0\u306e\u4f9b\u7d66\u696d\u8005\u3001\u5b9f\u5e97\u8217\u306e\u5c0f\u58f2\u5e97\u306a\u3069\u306e\u8ca9\u58f2\u5e97\u306e\u7a2e\u985e\u5225\u306b\u8cfc\u5165\u983b\u5ea6\u3092\u8abf\u67fb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30d6\u30e9\u30f3\u30c9\u5225\u306e\u8cfc\u5165\u3002<\/strong>  \u3053\u306e\u8abf\u67fb\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u304a\u3051\u308b\u500b\u3005\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u8cfc\u5165\u3092\u8ffd\u8de1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

 \u2022 \u99c6\u866b\u85ac
\n \u2022 \u5bb3\u866b\u99c6\u9664
\n \u2022 \u30ea\u30cb\u30e1\u30f3\u30c8\u5264\u3001\u305d\u306e\u4ed6\u306e\u7b4b\u8089\u6cbb\u7642\u85ac
\n \u2022 \u95a2\u7bc0\u7642\u6cd5
\n \u2022 \u6f70\u760d\u306e\u4e88\u9632\u3001\u6cbb\u7642
\n \u2022 \u5275\u50b7\u30b1\u30a2
\n \u2022 \u30ef\u30af\u30c1\u30f3
\n \u2022 \u75bc\u75db\u7ba1\u7406\u3001\u305d\u306e\u4ed6\u306e\u85ac\u5264
\n 
\n\u3053\u306e\u8abf\u67fb\u3067\u306f\u3001\u51fa\u7248\u7269\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30ab\u30bf\u30ed\u30b0\u306e\u5229\u7528\u72b6\u6cc1\u3082\u6e2c\u5b9a\u3057\u3001\u99ac\u306e\u6240\u6709\u8005\u306e\u4eba\u53e3\u7d71\u8a08\u306b\u95a2\u3059\u308b\u60c5\u5831\u3082\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u3001Brakke \u3068 Ipsos \u306b\u3088\u308b\u300c\u4e16\u754c\u306e\u99ac\u52d5\u7269\u306e\u5065\u5eb7\u5e02\u5834\u300d\u306f\u3001\u4e16\u754c\u306e\u99ac\u7523\u696d\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u5c06\u6765\u7684\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3042\u3089\u3086\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u8cb4\u91cd\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002 <\/p>\n

\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002 <\/p>\n

John Volk\u3001\u30b7\u30cb\u30a2\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3001Brakke Consulting\u3001Inc.854 W. Belden Ave.\u3001Chicago\u3001IL 60614; (773) 327-4941;\u307e\u305f\u306fColin Siren\u3001\u526f\u793e\u9577\u3001Ipsos Agriculture and Animal Health\u3001100 Stone Road West\u3001Suite 303\u3001Guelph\u3001ON\u3001N1G 5L3; (519) 780-4703\u3002
\n <\/p>\n

Brakke Consulting, Inc.\u306f\u3001\u30c0\u30e9\u30b9\u306b\u62e0\u70b9\u3092\u7f6e\u304f\u52d5\u7269\u306e\u5065\u5eb7\u3068\u6804\u990a\u696d\u754c\u306b\u7279\u5316\u3057\u305f\u7d4c\u55b6\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3067\u3059\u3002Ipsos Agriculture and Animal Health\u306f\u3001\u52d5\u7269\u306e\u5065\u5eb7\u3068\u6804\u990a\u306b\u7279\u5316\u3057\u305f\u4e16\u754c\u6709\u6570\u306e\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u3067\u3059\u3002
\n 
\nBrakke \u3068 Ipsos \u306f\u3001\u53c2\u52a0\u7533\u8fbc\u6570\u304c\u5341\u5206\u3067\u306a\u3044\u5834\u5408\u3001\u8abf\u67fb\u3092\u5ef6\u671f\u307e\u305f\u306f\u30ad\u30e3\u30f3\u30bb\u30eb\u3059\u308b\u6a29\u5229\u3092\u7559\u4fdd\u3057\u307e\u3059\u3002<\/p>\n

\u5370\u5237\u7248<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u99ac\u306e\u6240\u6709\u8005\u306f\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u8cfc\u5165\u3057\u307e\u3059\u304b? \u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067? \u8ab0\u304b\u3089? \u3044\u304f\u3089\u4f7f\u3044\u307e\u3059\u304b? \u5fa1\u793e\u306e\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5bfe\u3059\u308b\u5f7c\u3089\u306e\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u306f\u8ab0\u3067\u3001\u4f55\u304c\u5f71\u97ff\u3057\u3066\u3044\u307e\u3059\u304b? \u8cfc\u8cb7\u884c\u52d5\u306f\u56fd\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308a\u307e\u3059\u304b? \u5fa1\u793e\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u306f\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u3079\u3066\u3069\u3046\u3067\u3059\u304b? \u3053\u308c\u3089\u306e\u8cea\u554f\u3078\u306e\u7b54\u3048\u306a\u3069\u30017 \u3064\u306e\u4e3b\u8981\u306a\u99ac\u3092\u6240\u6709\u3059\u308b\u56fd\u306b\u304a\u3051\u308b\u99ac\u306e\u6240\u6709\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3068\u610f\u601d\u6c7a\u5b9a\u884c\u52d5\u306b\u95a2\u3059\u308b\u5305\u62ec\u7684\u306a\u8abf\u67fb\u3067\u3042\u308b\u65b0\u3057\u3044\u8abf\u67fb\u300c\u4e16\u754c\u306e\u99ac\u306e\u52d5\u7269\u306e\u5065\u5eb7\u5e02\u5834\u300d\u304b\u3089\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5bfe\u8c61\u56fd\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30d6\u30e9\u30b8\u30eb\u3001\u30ab\u30ca\u30c0\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u30b9\u30da\u30a4\u30f3\u3001\u82f1\u56fd\u3067\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u4e16\u754c\u898f\u6a21\u306e\u8abf\u67fb\u306f\u3001\u6700\u8fd1\u767a\u8868\u3055\u308c\u305f\u7c73\u56fd\u5e02\u5834\u3092\u5bfe\u8c61\u3068\u3057\u305f\u99ac\u5e02\u5834\u306e\u5927\u898f\u6a21\u8abf\u67fb\u3092\u5b8c\u5168\u306b\u88dc\u5b8c\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u4e16\u754c\u898f\u6a21\u306e\u8abf\u67fb\u306f 5 \u6708\u306b\u5b9f\u65bd\u3055\u308c\u30018 \u6708 15 \u65e5\u306b\u5b8c\u4e86\u3057\u307e\u3059\u30024 \u6708 15 \u65e5\u307e\u3067\u306b\u6ce8\u6587\u3057\u3066\u524d\u6255\u3044\u3059\u308b\u4f01\u696d\u306b\u306f\u3001$1,000 \u306e\u65e9\u671f\u6ce8\u6587\u5272\u5f15\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u65e9\u671f\u8cfc\u5165\u8005\u306f\u3001\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3068\u30d6\u30e9\u30f3\u30c9 \u30ea\u30b9\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u6a5f\u4f1a\u3082\u3042\u308a\u307e\u3059\u3002 2014 \u5e74\u99ac\u5e02\u5834\u30e1\u30ac\u30b9\u30bf\u30c7\u30a3\u3092\u8cfc\u5165\u3057\u305f\u4f01\u696d\u306f\u3001\u3053\u306e\u4e16\u754c\u898f\u6a21\u306e\u8abf\u67fb\u3067\u3055\u3089\u306b $1,000 \u306e\u5272\u5f15\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u767a\u8868\u5f8c\u3001\u65b0\u898f\u8cfc\u8aad\u8005\u3078\u306e\u8abf\u67fb\u4fa1\u683c\u306f $29,000 \u3067\u3059\u3002\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u56fd\u3054\u3068\u306b 100 \uff5e 200 \u4eba\u306e\u99ac\u306e\u6240\u6709\u8005\u306e\u30b5\u30f3\u30d7\u30eb\u306b\u57fa\u3065\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u5225\u304a\u3088\u3073\u7363\u533b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304a\u3088\u3073\u30ab\u30bf\u30ed\u30b0 \u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3001\u5b9f\u5e97\u8217\u306e\u5c0f\u58f2\u5e97\u306a\u3069\u306e\u8ca9\u58f2\u5e97\u306e\u7a2e\u985e\u5225\u306b\u8cfc\u5165\u983b\u5ea6\u3092\u8abf\u67fb\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u5225\u306e\u8cfc\u5165\u3002 <\/p>\n

\u5168\u6587\u3092\u898b\u308b<\/a><\/div>\n

;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-24049","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/ja\/24049\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"What products and brands do horse owners buy?  How often?  From whom?  How much do they spend?  Who and what influences their decisions for your product category?  How does purchasing behavior vary from country to country?  How your market share compare to your competitors’? You will learn the answers to these questions and more from a new study, the Global Equine Animal Health Market, a comprehensive study of horse owner buying and decision-making behavior in seven major horse-owning countries.  Countries include Australia, Brazil, Canada, France, Germany, Spain and UK. This new global study is the perfect complement to the recently published Equine Market MegaStudy covering the US market. The global study will be fielded in May, with completion by Aug. 15.  Companies that order by April 15 and pay in advance receive a $1,000 early-order discount.  Advance purchasers also have an opportunity to review the questionnaire and brand lists prior to fielding the study. Companies that purchased the 2014 Equine Market MegaStudy will receive an additional $1,000 discount on the global study.  Upon publication, the price of the study to new subscribers is $29,000. Based on samples of 100 to 200 horse owners per country, the report examines purchasing frequency by brand and by type of outlet, including veterinarians, Internet and catalog suppliers, and brick-and-mortar retail outlets. 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