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The research also provides implications to veterinarians and the pet industry as a whole. Key findings include: 1.\u00a0Baby Boomers have driven the private veterinary practice to what it is today. However, the Boomer generation is beginning to phase out and newer generations of pet owners have modified value systems and needs. 2.\u00a0The overall pet category is strong, but traditional veterinary practice models will require change. While overall category spending is not expected to change, the spending will be far more diversified. This study points to a number of different veterinary care models that are preferred in the near future. 3.\u00a0There are fewer differences between Hispanic and non-Hispanic pet owners than you might think. The Millennial generation is especially similar across ethnic lines. The largest differences seen in various groups were in the older Boomer generation. 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